WUSB 90.1 FM
WUSB 90.1 FM is a non-commercial college radio station at Stony Brook University broadcasting on 90.1 FM and 107.3 FM to Long Island listeners, offering diverse music, talk, and sports programming funded by underwriting, pledges, and university support.
- Company typePrivate
- Founded1998
- HeadquartersStony Brook, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WUSB 90.1 FM does
WUSB 90.1 FM is a non-commercial college radio station owned and operated by Stony Brook University, part of the State University of New York (SUNY) system, and operated under the brand "Radio Free: Long Island." Founded in 1998, the station broadcasts on 90.1 FM (primary) and 107.3 FM (secondary) frequencies, serving the Long Island, New York market, with global reach via online streaming. Its programming consists of diverse specialty music shows (underground hip hop, reggae, jazz, rock, 1960s–1970s, eclectic), interview programs, local event coverage, and a sports broadcasting department. Signature content includes the long-running Street FM underground hip hop program (27 years on air) and the annual Summer Reggae Marathon.
The station's technology stack is built on standard FM radio broadcast infrastructure supplemented by internet streaming endpoints (high and low quality bitrate streams at stream.wusb.stonybrook.edu) and TuneIn app integration for mobile and connected-device listeners. The station maintains a web presence at wusb.fm with program schedules, playlists, and event announcements, alongside a Twitter handle (@wusbradio) for listener engagement. There are no proprietary software products, AI features, patents, or developer APIs associated with the station.
WUSB's revenue model is non-commercial, drawing on three streams: underwriting/sponsorship from businesses and organizations (acknowledged on-air in lieu of paid advertising), periodic pledge drives soliciting listener donations, and institutional funding from Stony Brook University. There is no subscription pricing for listeners, no commercial advertising sales, and no disclosed revenue figures. The go-to-market motion is community-led, relying on listener loyalty, university affiliation, DJ-driven content curation, and grassroots engagement rather than traditional sales-driven expansion.
WUSB 90.1 FM firmographics
Firmographics- Name
- WUSB 90.1 FM
- Legal name
- WUSB 90.1 FM
- Website
- https://wusb.fm
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WUSB 90.1 FM is a non-commercial college radio station at Stony Brook University broadcasting on 90.1 FM and 107.3 FM to Long Island listeners, offering diverse music, talk, and sports programming funded by underwriting, pledges, and university support.
- Ownership category
- akta.pro rank
WUSB 90.1 FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where WUSB 90.1 FM is headquartered
LocationHeadquarters
- HQ city
- Stony Brook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WUSB 90.1 FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Underwriting/Sponsorships: Station accepts underwriting from businesses and organizations, providing on-air acknowledgment in exchange for financial support.
- Listener Donations/Pledges: Periodic pledge drives soliciting financial contributions from listeners to support station operations.
- University Funding: Institutional funding from Stony Brook University supporting the station's operations as a campus media outlet.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WUSB 90.1 FM product offering
Product offeringCore offering
WUSB 90.1 FM is a non-commercial college radio station that broadcasts over the air on 90.1 FM and 107.3 FM and streams online, offering diverse music programming (underground hip hop, reggae, jazz, rock, specialty shows) along with interviews, sports coverage, and community events for Long Island listeners and Stony Brook University students.
Product overview
WUSB 90.1 FM is a college radio station based in Stony Brook, NY operated by Stony Brook University. The station offers a combination of traditional over-the-air AM/FM radio broadcasting on 90.1 FM frequency and online audio streaming services in high and low quality formats. The station's programming consists of diverse music shows and programs including Street FM (underground hip hop), Trim Mix Party (hip hop/reggae), Salvage & Recovery Radio (eclectic), The Trouble With Edison, DJ Joi: 60s 70s And, Café Ali (interview show), along with annual events like the Summer Reggae Marathon. The station also provides sports coverage through its dedicated Sports Department and offers underwriting/sponsorship opportunities for businesses.
Differentiator
Problem solved
Functional benefit
Companies that use WUSB 90.1 FM
Customer profileSegments3 records
Ideal customer profiles4 records
WUSB 90.1 FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WUSB 90.1 FM partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
WUSB 90.1 FM competitors and assessment
Company assessmentDirect peers
- WKCR 89.9 FM: WKCR is Columbia University's college radio station in New York City, broadcasting diverse music and community programming; it shares the college-radio institutional model, non-commercial funding structure, and specialty programming ethos with WUSB.
- WHRB 95.3 FM: WHRB is Harvard Radio Broadcasting, a college station with classical, jazz, and underground programming; directly comparable as a university-operated FM station with specialty music shows and non-commercial structure.
- WNYU 89.1 FM: WNYU is NYU's college radio station operating on an FM frequency with diverse alternative and underground programming; comparable as another university-affiliated NYC-area college radio station with similar underwriting/pledge funding dynamics.
- WPRB 103.3 FM: WPRB is Princeton University's community radio station with diverse specialty programming and listener-supported funding; same college-radio institutional model and eclectic-format ethos as WUSB.
- WRVU 91.1 FM: WRVU is Vanderbilt University's college radio station operating on an FM frequency with diverse music programming and community engagement; matches WUSB's college radio / institutional ownership / specialty show model.
- WBAI 99.5 FM: WBAI is a New York-area listener-supported community radio station with eclectic and progressive programming; comparable non-commercial, donation-funded format and NYC-area audience overlap with WUSB.
- WXPN 88.5 FM: WXPN is the University of Pennsylvania's public radio station with eclectic adult album alternative programming and a member-supported funding model; shares the university-affiliated, non-commercial, diverse-format positioning with WUSB.
- WFMU: WFMU is a freeform, listener-supported community radio station in Jersey City, NJ, with overlapping format diversity (underground, eclectic music programming) and the same non-commercial, donation-and-underwriting revenue model as WUSB.
- KEXP 90.3 FM: KEXP is a listener-supported non-commercial radio station known for championing independent and underground music; directly comparable programming philosophy and listener-supported funding model, with stronger national streaming reach.
Broad incumbents
- KCRW 89.9 FM: KCRW is an established Santa Monica College-licensed public radio station with much larger scale, global streaming reach, and a sophisticated underwriting program; comparable non-commercial college-affiliated format with broader audience scale than WUSB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WUSB 90.1 FM social profiles
Digital presenceWUSB 90.1 FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WUSB 90.1 FM leadership team
Management profileNumber of profiles
WUSB 90.1 FM subsidiaries and ownership
Company hierarchySubsidiaries1 record
WUSB 90.1 FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WUSB 90.1 FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WUSB 90.1 FM
What does WUSB 90.1 FM do?
WUSB 90.1 FM is a non-commercial college radio station that broadcasts over the air on 90.1 FM and 107.3 FM and streams online, offering diverse music programming (underground hip hop, reggae, jazz, rock, specialty shows) along with interviews, sports coverage, and community events for Long Island listeners and Stony Brook University students.
Is WUSB 90.1 FM a public or private company?
WUSB 90.1 FM is a private company. It is classified as state government owned and is currently operating.
When was WUSB 90.1 FM founded?
WUSB 90.1 FM was founded in 1998. It employs 11 to 50 people.
Where is WUSB 90.1 FM based?
WUSB 90.1 FM is headquartered in Stony Brook, United States, in the North America region.
How does WUSB 90.1 FM make money?
Three revenue lines are on record. Underwriting/Sponsorships are the primary driver. The others are listener Donations/Pledges and university Funding.
Who are WUSB 90.1 FM's main competitors?
Direct peers on record are WKCR 89.9 FM, WHRB 95.3 FM, WNYU 89.1 FM, WPRB 103.3 FM, WRVU 91.1 FM, WBAI 99.5 FM, WXPN 88.5 FM, WFMU and KEXP 90.3 FM. KCRW 89.9 FM is listed as a broad incumbent.
Does WUSB 90.1 FM have an API?
No public API is recorded for WUSB 90.1 FM.
What industry is WUSB 90.1 FM in?
WUSB 90.1 FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.