graubündenVIVA

What graubündenVIVA does

Verein graubündenVIVA is a Swiss non-profit association (Verein) headquartered at Alexanderstrasse 2, 7000 Chur, in the Canton of Graubünden. It operates as the official Bündner Kooperationsprogramm (cooperation program) for enjoyment, culinary arts, and regionality, and is legally organized as a membership-based association under Swiss law with no parent company and no public listing. Its stated purpose is to strengthen the economic standing of Graubünden via culinary and food themes and to market the canton as a stronghold of alpine culinary culture.

The core offering is a digital platform anchored at graubuendenviva.ch that aggregates and curates Graubünden's regional food ecosystem. Functional modules include a directory of 90+ farm shops (Hofläden), a 'Kulinarische Schätze' (Culinary Treasures) archive documenting traditional specialties (Bündner Nusstorte, Mortadella di Poschiavo, Salsiz, Mascarplin, Iva Kräuterlikör, Conterser Kirsche, and others), restaurants and accommodation listings, market schedules (Chur and Ilanz), a recipe and seasonal calendar hub, a 'Cumpass Culinaric Grischun' culinary passport, and event catering support. The underlying technology is a standard content-managed website plus social channels (Instagram, Facebook, LinkedIn, YouTube) and newsletter distribution.

Revenue mechanics are those of an association rather than a commercial enterprise: recurring membership fees ('Mitgliedschaft') from producers, businesses, and individuals, supplemented by B2B corporate offerings ('Angebote für Firmen') and curated gift baskets ('Geschenkkörbe'). The core operating team is approximately four staff (Managing Director Leonie Liesch; Marketing Lead Sandra Meli since July 2023; Marketing specialist Tanja Thaler since August 2022; Plantahof-affiliated Sabine Bosshard), with go-to-market driven by community-led networking events ('im Fokus', 'Genuss-Palaver') and tactical neuromarketing workshops for producers. Strategic partners include alpinavera (Alpine culinary network) and Plantahof (canton agricultural education center), with channel partners such as swiss nuss (walnut cooperative), Metzgerei Zanetti, Bühler's Zuckerbäckerei, and Mia Iva.

Name

graubündenVIVA

Legal name

Verein graubündenVIVA

Website

https://graubuendenviva.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Verein graubündenVIVA is a Swiss non-profit association headquartered in Chur that operates a digital platform and membership network promoting regional cuisine, farm shops, restaurants, culinary heritage, and producers across the Canton of Graubünden.

Ownership category

akta.pro rank

Product category

Regional Food Promotion and Culinary Heritage Networking

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

Keywords

• Regional food promotion
• Culinary heritage
• Farm shop directory
• Producer networking
• Alpine regionality

Headquarters

HQ city

Schweiz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees: Verein (association) model with membership program for producers, businesses, and individuals interested in regional culinary culture. Members gain access to network events and promotional platforms.
2. Corporate offerings: Offers for companies ('Angebote für Firmen') suggesting B2B services such as corporate gifts, event catering, and business partnerships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

graubündenVIVA is a non-profit association operating the Bündner cooperation program for enjoyment, culinary arts, and regionality. It runs a digital platform that aggregates and promotes regional producers, farm shops, markets, restaurants, recipes, and culinary heritage content for the canton of Graubünden. The organization also organizes networking events, workshops, membership programs, and corporate offerings to connect producers, processors, and consumers of regional food.

Product overview

graubündenVIVA is a cooperative program for enjoyment, culinary arts, and regionality in the canton of Graubünden, Switzerland. The organization operates primarily as a digital platform and network hub that aggregates and promotes regional food producers, farm shops, restaurants, culinary specialties, recipes, and events. The core offering consists of the main website platform (graubuendenVIVA.ch) which serves as a directory and content hub, the Kulinarische Schätze (Culinary Treasures) digital archive showcasing regional specialty products with their stories and heritage, the Hofläden (Farm Shops) directory, Einkaufen (Shopping) recommendations, Restaurants & Unterkünfte listings, and Veranstaltungen (Events). Supporting modules include membership programs, corporate offerings, event catering services, neuromarketing workshops, and the Cumpass Culinaric Grischun culinary passport. The platform connects producers, processors, and consumers while strengthening Graubünden's alpine culinary culture and economic standing through regional food promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• graubündenVIVA Website Platform The main digital hub that aggregates and showcases regional producers, farm shops, markets, restaurants, culinary treasures, recipes, events, and producer profiles for Graubünden's culinary culture.
• Kulinarische Schätze (Culinary Treasures) A digital collection and archive showcasing regional Graubünden specialties (Gazosa, Bündner Nusstorte, Salsiz, Mortadella di Poschiavo, Mascarplin, and 30+ other traditional products) with stories about their origin, production, and cultural significance.
• Hofläden (Farm Shops Directory) A curated directory of farm shops across Graubünden regions (Engadin St. Moritz, Surselva, Prättigau, Viamala, Chur, etc.), allowing users to discover and locate direct-to-consumer farm outlets selling regional products.
• Einkaufen (Shopping Recommendations) Curated shopping recommendations for purchasing regional Graubünden products, including gift baskets, farm shops, retail stores, markets, and vegetable boxes, both online and in-store.
• Restaurants & Unterkünfte (Restaurants & Accommodation) Selected restaurant and accommodation recommendations throughout Graubünden that feature Bündner specialties and regional hospitality, connecting culinary experiences with overnight stays.
• Mitgliedschaft (Membership) Membership program enabling producers, processors, and enthusiasts to join the graubündenVIVA network, gaining access to networking events, promotional platforms, and collaborative initiatives.
• Cumpass Culinaric Grischun A culinary passport or program enabling consumers to explore and engage with local culinary offerings across Graubünden.
• Eventverpflegung (Event Catering) Catering services and support for events, connecting organizers with regional Bündner food producers and specialties for event provisioning.
• Netzwerkanlässe 'graubündenVIVA im Fokus' (Networking Events) Networking events under the 'im Fokus' brand where members and interested parties experience regional products, gain insights into production, and engage in exchange around enjoyment and regionality.
• Neuromarketing-Workshop für Bündner Produzent:innen Educational neuromarketing workshop designed for Bündner producers, providing education on consumer behavior and marketing techniques to strengthen regional product promotion.
• Angebote für Firmen (Corporate Offerings) Tailored offerings for companies and businesses, enabling corporate engagement with regional culinary products and experiences such as corporate gifts, event catering, and business partnerships.
• Geschenkkörbe (Gift Baskets) Curated gift baskets featuring regional Graubünden products, available for purchase as culinary souvenirs or presents.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• alpinaveracoreStrategic or Co-development PartnerNetwork partner organization for Alpine culinary products, working together on promoting regional food and sustainable nutrition in Alpine regions.
• PlantahofcoreStrategic or Co-development PartnerAgricultural education and research center of the Canton of Graubünden that supports graubündenVIVA with expertise in direct marketing and agritourism. Team member Sabine Bosshard works at Plantahof and supports the organization.
• Mia IvaminorChannel Partner/ Reseller/ DistributorTraditional Iva liqueur manufacturer in Tschlin, producing the herbal liqueur made from Moschus-Schafgarbe according to traditional methods.
• Bühler's Zuckerbäckerei (Chur)minorChannel Partner/ Reseller/ DistributorTraditional confectionery in Chur holding the original 1887 recipe for Pfirsichsteine, an almond marzipan specialty unique to Graubünden.
• Metzgerei ZanettiminorChannel Partner/ Reseller/ DistributorFourth-generation butcher in Poschiavo producing Mortadella di Poschiavo, recognized as Switzerland's best sausage by Slow Food Switzerland in 2008.
• swiss nussminorChannel Partner/ Reseller/ DistributorSwiss walnut cooperative founded in 2018 by 16 farmers from Graubünden, St. Gallen Rhine Valley, and Lucerne. 3,500 walnut trees planted including 1,300 in Malans, producing 35 tonnes annually for Bündner Nusstorte.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fromarte: Swiss professional association for the cheese-making industry; comparable because it represents and markets regional Swiss dairy specialties (including Bündner Alp- und Bergkäse highlighted by graubündenVIVA) and provides industry-level member services.
• Schweizer Bauernverband: National Swiss farmers' association; broader incumbent that operates industry-wide advocacy and image campaigns (e.g., 'Gut, gibt's die Schweizer Bauern') and addresses the same regional food awareness space as graubündenVIVA, but at national scope.

Direct peers

• Schweizerisches Kulinarisches Erbe: Swiss Culinary Heritage inventory that officially recognizes traditional regional foods; directly comparable because graubündenVIVA's Kulinarische Schätze content overlaps with and amplifies this inventory for the Graubünden canton.
• alpinavera: Network organization promoting Alpine regional products across Swiss mountain regions; directly comparable because it pursues the same mission of connecting Alpine producers with consumers and is listed as an explicit network partner of graubündenVIVA.
• Pro Specie Rara: Swiss foundation dedicated to preserving rare livestock breeds, crops, and traditional food products; comparable because it operates a similar heritage-preservation model in Switzerland, partnering with farmers and educating consumers on regional food culture.
• Slow Food Switzerland: Swiss branch of the global Slow Food movement focused on preserving traditional, regional, and artisanal foods; closely comparable because it curates and certifies many of the same heritage specialties (e.g., Mortadella di Poschiavo, Paun jauer) that graubündenVIVA showcases in its Kulinarische Schätze archive.

Regional players

• Bündner Bauernverband: Canton-level farmers' association representing agricultural producers in Graubünden; comparable because it serves a similar constituency (regional producers in Graubünden) and engages in advocacy and member services for the same farming community graubündenVIVA networks.
• Plantahof: Canton of Graubünden's agricultural education and research center; closely connected via Sabine Bosshard's dual role supporting graubündenVIVA, and comparable because both promote direct marketing, agritourism, and regional food knowledge within Graubünden.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6XpLA06IyVCt15JwT9cDwA
• Facebookfacebook.com/graubuendenviva
• LinkedInlinkedin.com/company/83501079
• Instagraminstagram.com/graubuendenviva
• Xx.com/graubuendenVIVA

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about graubündenVIVA