Bündner Bauernverband

What Bündner Bauernverband does

Bündner Bauernverband (BBV) is the umbrella agricultural association for the Swiss canton of Graubünden, representing approximately 2,000 farming families organized through 19 regional farming associations and 13 collective member agricultural organizations. Its registered office is at Italienische Strasse 126 in Cazis, and it is governed by an ~11-member board (Vorstand) supported by specialized expert commissions. The organization provides a broad service portfolio through dedicated internal divisions: Agrotreuhand (fiduciary, bookkeeping, tax, and payroll services for farmers); Agrisano Versicherungsberatung (insurance brokerage across health, occupational pension, risk, and retirement, plus the Betriebshelferfonds); AGRIT (IT and telecommunications for farmers); and Agriviva (youth farm-placement coordination). Public-facing programs include weekly publication of the Bündner Bauer magazine, the #farmfluencer social media campaign, agritourism services (Agrotourismus Graubünden), educational programs (Schule auf dem Bauernhof, Landwirtschaft macht Schule), and the Offni Tür support service for farmers in crisis. The association is also the cantonal political representative for Swiss farmers within the national Schweizer Bauernverband federation.

BBV monetizes primarily through member fees and professional service billings across its divisions rather than through proprietary technology. Pricing is not publicly disclosed; service revenue is generated through fiduciary engagements, insurance commissions, and IT/telecommunications packages. Distribution is direct from the Cazis office supplemented by the 19 regional associations acting as grassroots channels, with digital reach extended via website, WhatsApp channel (launched 2021), Facebook, and Instagram. Customer segments are exclusively Bündner farming families (SMB), segmented geographically by canton, with auxiliary public-facing engagement aimed at schools and the broader public via PR campaigns. The organization's competitive moat is anchored in its formally recognized umbrella status and regulatory relationships at cantonal and federal levels, supplemented by a dense regional-association distribution network.

Strategically, BBV's recent moves indicate product and communication refresh rather than scale expansion: a 2024 agritourism practitioner guide, the 2021 WhatsApp channel launch, the #farmfluencer campaign (Sina Beck, Cyril Steiger, Ueli Blumer), the Offni Tür support program, and active hiring in the insurance division. No equity funding, M&A, or material restructuring activity is indicated; the association is member-owned via its regional federation, operates as a non-profit under Swiss law, and has a global revenue footprint confined to a single Swiss canton. AI/ML capabilities are not present in the disclosed technology stack, and APIs, SDKs, and proprietary technology products are absent.

Name

Bündner Bauernverband

Legal name

Bündner Bauernverband

Website

https://landwirtschaft-gr.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bündner Bauernverband is the umbrella agricultural association for the Swiss canton of Graubünden, representing approximately 2,000 farming families through 19 regional associations and 13 collective member organizations. It delivers fiduciary, insurance, IT, education, agritourism, and political representation services to its farmer-members.

Ownership category

akta.pro rank

Headquarters

HQ city

Cazis

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees and member services: The association represents approximately 2,000 Bündner farming families and provides services including fiduciary services (Agrotreuhand), insurance consulting (Agrisano), and other support services. Revenue is generated through membership and service fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bündner Bauernverband is the umbrella non-profit association representing approximately 2,000 farming families in the Swiss canton of Graubünden. It sells specialized agricultural services to its members through internal divisions (Agrotreuhand fiduciary/bookkeeping, Agrisano insurance consulting, AGRIT IT/telecommunications, Agriviva youth placements) and provides political representation, educational programs, agritourism coordination, and the weekly Bündner Bauer trade publication.

Product overview

Bündner Bauernverband operates as an umbrella association for Graubünden agriculture, providing a comprehensive portfolio of services organized into distinct divisions. The core offerings include Agrotreuhand (accounting and bookkeeping services), Agrisano Versicherungsberatung (insurance consultation), AGRIT (IT and telecommunications), and Agriviva (youth farm placement program). Additional services encompass educational programs (Schule auf dem Bauernhof, Landwirtschaft macht Schule), agritourism coordination through the Agrotourismus Graubünden initiative, communication projects like #farmfluencer and BBV WhatsApp Kanal, the Offni Tür support service for farmers in difficulty, expert information on large predators, and the weekly Bündner Bauer publication. The organization coordinates public outreach projects including the 1. August Brunch, farm visits (Stallvisite), and farm theater events. All services are designed specifically for the approximately 2,000 farming families in Graubünden, delivered through the headquarters in Cazis.

Differentiator

Problem solved

Functional benefit

Brands

• Bündner Bauer: Weekly association journal of the Bündner Bauernverband
• #farmfluencer
• Offni Tür
• Wolfswehr Graubünden

Products and services

• Agrotreuhand Bookkeeping, accounting, payroll, and tax return services for farming families supported by a 7-person team. Offers both digital PC accounting with eBanking integration and traditional paper-based options, plus business consulting.
• Agrisano Versicherungsberatung Comprehensive insurance consultation for agricultural businesses covering health insurance, occupational pension (BVG), risk and retirement planning, and the Betriebshelferfonds (business/family helper fund). Supported by a 4-person team.
• AGRIT IT & Telekommunikation IT and telecommunications services specifically designed for farmers in Graubünden, including computers, printers, email support, internet, landline, mobile, and television services from a single provider.
• Agriviva Landdienst Short-term placement program connecting youth aged 14-24 with farm families across Switzerland for agricultural work experiences.
• Bündner Bauer Weekly association magazine covering agricultural news and information for Graubünden farmers, available by subscription.
• Schule auf dem Bauernhof Educational program where school classes visit participating farms for guided learning experiences, transforming the farm into an educational venue.
• Landwirtschaft macht Schule Program where farmers teach in classrooms, bringing agricultural knowledge directly to students through structured classroom visits.
• Agrotourismus Graubünden Agritourism services connecting farmers with tourists, including direct marketing, sleeping in straw ("Schlafen im Stroh"), farm holidays, farm shops, and gastronomy offerings across Graubünden.

Quantifiable outcome

• Weekly publication of 'Bündner Bauer' magazine reaching farming community

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• GraubündenVieh AGcoreStrategic or Co-development PartnerAgricultural partner organization in Graubünden focused on livestock. BBV collaborates on livestock-related initiatives and shares office synergies.
• Schweizer Bauernverband (SBV)coreStrategic or Co-development PartnerNational farmers' association representing Swiss agriculture. BBV participates in SBV news and initiatives as the cantonal representative.
• AgrisanocoreChannel Partner/ Reseller/ DistributorAgricultural insurance company offering health, accident, and pension insurance specifically for farmers. BBV provides insurance consulting services through Agrisano offerings.
• AGRO-TreuhandcoreChannel Partner/ Reseller/ DistributorAgricultural fiduciary organization providing bookkeeping, accounting, and tax services. Operates as an internal division of BBV.
• AgrivivaminorStrategic or Co-development PartnerNational organization connecting youth with farm families for work experiences. BBV promotes Agriviva services in Graubünden.
• PlantahofcoreStrategic or Co-development PartnerAgricultural education and consulting center in Graubünden. Provides vocational training for farmers and agricultural consulting services.
• Bündner Arena CazisminorStrategic or Co-development PartnerAgricultural venue in Cazis. BBV shares synergies with this partner in agricultural events and livestock activities.
• Bio GrischunminorStrategic or Co-development PartnerOrganic farming association in Graubünden. BBV coordinates with bio farming initiatives.
• Bündner BergkäseminorStrategic or Co-development PartnerCheese organization promoting Bündner mountain cheese. BBV supports cheese-related agricultural initiatives.
• alpinaVERAminorStrategic or Co-development PartnerSwiss alpine agriculture label. BBV members participate in alpinaVERA certification programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Agridea: Swiss agricultural knowledge and consulting organization serving Swiss farmers and cantonal associations. Comparable as an adjacent service provider in the same agricultural advisory ecosystem as BBV's Plantahof-affiliated offerings.

Direct peers

• Berner Bauern Verband: Cantonal farmers' association for Bern, the largest agricultural canton in Switzerland. Closely comparable in structure, member-services model, fiduciary/insurance partnerships, and political representation role — differentiated only by canton and scale.
• Luzerner Bäuerinnen- und Bauernverband: Cantonal farmers' association for Luzern with comparable service portfolio including fiduciary, insurance, and educational programs. Strong structural similarity to BBV in member representation and service bundling.
• Thurgauer Bauernverband: Cantonal farmers' association for Thurgau providing similar member services (accounting, insurance, lobbying) to Graubünden farmers. Comparable structure, member scale, and service categories.
• St. Galler Bauernverband: Cantonal farmers' association for St. Gallen, also in eastern Switzerland with alpine agriculture and similar challenges to Graubünden. Directly comparable in member services, agrotourism, and political advocacy.
• Prométerre: Vaud cantonal agriculture umbrella organization providing professional services (fiduciary, advice, training) and political representation to Vaud farmers. Closely comparable in mandate and service structure to BBV.
• Bauernverband beider Basel: Cantonal farmers' association serving Basel-Stadt and Basel-Landschaft. Comparable as a regional trade association offering fiduciary, insurance, and advocacy services to Swiss farmers.

Broad incumbents

• Schweizer Bauernverband: The national Swiss farmers' association; the umbrella body of which BBV is a cantonal member. Directly comparable as a trade and professional association for Swiss agriculture, but operating at the national level with broader scope and resources.
• Deutscher Bauernverband: Germany's national farmers' association representing German agricultural interests. Comparable in advocacy, federation structure, and member services model, but operating nationally and at significantly larger scale than BBV.

Regional players

• Landwirtschaftskammer Österreich: Austrian regional chamber of agriculture, providing advisory, lobbying, and member services to farmers in a neighboring alpine region. Comparable mandate and structure to a Swiss cantonal farmers' association, though operating under a different legal framework and larger geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BuendnerBauernverband
• Instagraminstagram.com/buendnerbauernverband
• LinkedInlinkedin.com/company/b%C3%BCndner-bauernverband

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bündner Bauernverband