Allos
Allos Hof-Manufaktur GmbH, founded in 1982 and headquartered in Bremen, is a German organic food manufacturer (part of Ecotone Group) that produces Amaranth-based cereals, spreads, plant-based drinks, and snacks under 100% organic certification, selling through DACH retail and its own e-commerce shop.
- Company typePrivate
- Founded1982
- HeadquartersBremen, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Allos does
Allos Hof-Manufaktur GmbH is a German organic food manufacturer founded in 1982 and headquartered in Bremen, with production operations at a farm site in Drebber, Lower Saxony. The company pioneered the introduction of Amaranth to the German market and operates a proprietary Amaranth popping process (Amaranth Poppverfahren) — a brief thermal-mechanical technique that gently breaks down carbohydrates and proteins in seconds while preserving sensitive amino acids. The product portfolio spans Amaranth-based crunchy cereals and mueslis (multiple flavors including Schoko, Edelnuss, Beerenfrucht), porridges, plant-based drinks (e.g., Ohne Muhhh oat drink), savory spreads (Streichgenuss line in flavors such as Bärlauch, Meerrettich Apfel, Aubergine), sweet fruit spreads (Fruchtaufstriche with 75% fruit content), snack bars, cookies, amaranth-corn waffles, organic teas, agave syrup, and essential oils. All products are 100% organic-certified under EU Bio (DE-ÖKO-001/003) and the Deutsches Bio-Siegel, with many vegan or gluten-free variants.
The business model is consumer packaged goods: Allos manufactures and sells through a multi-tier DACH retail network — dedicated organic and natural food stores (Alnatura, denn's Biomarkt, Superbiomarkt, Biocompany, ebl naturkost, reform houses), mainstream German retailers (REWE, EDEKA), and a direct-to-consumer e-commerce shop at shop.allos.de operated in partnership with Lavano GmbH, shipping to Germany and Austria. Pricing is unit-based (e.g., €4.49 for a 400g cereal, €14.99 for 1kg agave syrup, €17.99 for 50g premium tea). Marketing is centered on organic social (Instagram, Facebook, YouTube), a magazine/blog (Allos Magazin), a children's content hub (Kidsecke), and community events including 'Frühstück auf dem Hof' and the SV Werder Bremen Green Partnership. The company is a subsidiary of the European Ecotone Group, holds B Corp certification since 2018 (recertified at a record 123.7 points in 2026), won the German Sustainability Prize 2023 in biodiversity, and is led by Managing Director (Geschäftsführer) Eike Mehlhop.
Allos firmographics
Firmographics- Name
- Allos
- Legal name
- Allos Hof-Manufaktur GmbH
- Website
- https://allos.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Allos Hof-Manufaktur GmbH, founded in 1982 and headquartered in Bremen, is a German organic food manufacturer (part of Ecotone Group) that produces Amaranth-based cereals, spreads, plant-based drinks, and snacks under 100% organic certification, selling through DACH retail and its own e-commerce shop.
- Ownership category
- akta.pro rank
Allos industry classification
Industry- Product category
- Organic Food Manufacturing
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)
- akta.pro secondary industries
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where Allos is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Allos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail/wholesale food product sales: Revenue from manufacturing and selling organic food products (spreads, cereals, plant-based drinks, snacks, cookies, etc.) through retail partners including natural food stores, organic supermarkets, and mainstream retailers.
- E-commerce direct sales: Direct-to-consumer online sales through shop.allos.de, operated in partnership with Lavano GmbH, with shipping to Germany (€5.99 shipping) and Austria (€23.99 shipping).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Amaranth Crunchy Pur 400g at €4.49 |
| Unit Pricing | Pay-as-you-go | Streichgenuss Meerrettich Apfel 140g at €2.29 |
| Unit Pricing | Pay-as-you-go | Agavendicksaft 1kg at €14.99 |
| Unit Pricing | Pay-as-you-go | Lavandinöl Bio 20ml at €7.99 |
| Unit Pricing | Pay-as-you-go | Tenka-Ichi Satsuma Göttertee 50g at €17.99 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Allos product offering
Product offeringCore offering
Allos manufactures and sells an organic food portfolio including Amaranth-based crunchy cereals, muesli, porridges, plant-based drinks, sweet and savory spreads, snack bars, cookies, corn waffles, teas, agave syrup, and lavandin oil. The company focuses on clean-label, 100% organic, vegan/vegetarian, gluten-free, and reduced-sugar product formulations under the Allos brand, with the Nutri+ health-focused and Streichgenuss savory spread sub-brands. Products are distributed across DACH via natural food stores, organic supermarkets, mainstream retailers, and a direct e-commerce shop.
Product overview
Allos Hof-Manufaktur is an organic food manufacturer based in Bremen, Germany, producing a diverse portfolio of breakfast and snack products. The core offerings center on Amaranth-based cereals (Amaranth Crunchy in multiple flavors, Amaranth Müsli, and porridges), complemented by savory spreads (Streichgenuss line and fruit spreads), plant-based beverages, snack bars (including Amaranth Schokolette and My Raw Dates), cookies, corn waffles, teas, and sweeteners. The Nutri+ sub-brand focuses on health-optimized cereals with high fiber content, while the Streichgenuss line offers vegan, gluten-free savory spreads. All products are certified organic (EU Bio / German Bio-Siegel), with many being vegan or vegetarian. The company operates as part of the Ecotone Group and maintains B Corp certification.
Differentiator
Problem solved
Functional benefit
Brands
- Nutri+: Product line focusing on nutritional value and healthy ingredients, including Crunchy and porridge products.
- Frucht Pur
- Streichgenuss
Products and services
- Amaranth Crunchy Schoko Chocolate-flavored crispy cereal made with popped amaranth, whole grain oat flakes, and sweetened with agave syrup and honey. Contains 8% dark chocolate. Targeted at consumers seeking organic breakfast cereals.
- Amaranth Crunchy Pur Classic crispy cereal made with popped amaranth, whole grain oat and spelt flakes, sweetened with agave syrup and honey. A sugar-free alternative to sweetened cereals for organic breakfast consumers.
- Amaranth Crunchy Edelnuss Premium nut cereal with popped amaranth, whole grain oats, cashews, hazelnuts, and almonds. Contains 12% nuts and is sweetened with honey and agave syrup, aimed at consumers seeking nut-rich organic breakfast cereals.
- Amaranth Crunchy Beerenfrucht Berry-flavored crispy cereal with popped amaranth, freeze-dried blackberries, raspberries, and strawberries. Made with whole grains and sweetened with honey and agave syrup, intended for organic breakfast consumers.
- Gebackenes Crunchy Beere Baked crispy cereal with cranberries, blackcurrants, and blueberries. Made with 100% whole grain oat flakes, palm oil free, and vegan, targeted at vegan and whole-grain-conscious consumers.
- Amaranth Müsli Amaranth-based muesli cereal containing 20% freshly popped amaranth, available in Basis, Früchte (fruits), and Schoko (chocolate) varieties. Offered in 375g and 1.5kg bulk sizes for organic breakfast consumers.
- Frühstücksbreie (Hot Porridges) Hot breakfast porridges made with whole grain flakes and amaranth. Available in varieties including Amaranth Basis Porridge, 3-Korn-Porridge, Feige-Himbeer-Porridge, and Ayurveda-Brei, targeted at consumers seeking warm organic breakfast options.
- Streichgenuss Meerrettich Apfel Vegan and gluten-free savory spread combining horseradish heat with sweet-sour apple freshness. Contains 23% apples and 13% horseradish preparation, intended for consumers seeking organic, plant-based savory spreads.
- Streichgenuss Bärlauch Vegan and gluten-free savory spread with wild garlic (8.5%), sunflower seeds, and agave syrup. Features a mild-spicy flavor and creamy texture, targeted at allergen-conscious organic consumers.
- Fruchtaufstriche (Fruit Spreads) Fruit spreads with 75% fruit content, sweetened with agave syrup instead of sugar. Higher fruit content than conventional jams and marmalades, intended for organic breakfast consumers.
- Pflanzliche Drinks (Plant-Based Drinks) Plant-based drinks including the Ohne Muhhh 1.5% oat milk drink. Awarded the Bestes Bio (Best Organic) seal in 2023 after testing by 1,360 bio buyers, targeted at consumers seeking dairy alternatives.
- Riegel (Snack Bars) Snack bars including Amaranth Schokolette (dark chocolate-coated amaranth bars), My Raw Dates (date-based fruit balls with cashews), Fruchtriegel (fruit bars with dried dates), HaferCrrrunch Riegel, and Flapjack bars. Targeted at consumers seeking organic on-the-go snacks.
- Kekse (Cookies) Organic cookies including Hofbäckerei (farm bakery) range with Dinkel Butterkeks and Duetto sandwich cookies; Café-Gebäck; and Kinder-Gebäck featuring Entdecker cookies, marketed toward families and children.
- Amaranth-Mais-Waffeln Gluten-free corn and amaranth waffles/snacks available with Italian herbs, sea salt, and rosemary variations, aimed at gluten-intolerant organic snack consumers.
- Göttertee (Tenka-Ichi Satsuma) Premium Japanese organic green tea from the first harvest (Tenka-Ichi Satsuma), available in 50g packages, targeted at premium tea consumers seeking organic options.
- Agavendicksaft (Agave Syrup) Organic agave syrup sweetener with high fructose content and natural sweetness. Available in 250ml, 500ml, 1kg, and 2kg sizes for organic consumers and home bakers.
- Lavandinöl Bio (Organic Lavandin Oil) Organic lavandin oil (lavender essential oil) available in 20ml and 100ml sizes, targeted at consumers seeking organic aromatherapy products.
- Nutri+ Roggen Crunchy Nuss High-fiber rye-based crunchy cereal with nuts, part of the Nutri+ sub-brand emphasizing nutritional value, fiber content, and balanced recipes. Aimed at health-focused organic consumers.
- Nutri+ Ungesüßtes Crunchy Pur Unsweetened crunchy cereal with whole grain flakes in the Nutri+ sub-brand, targeting consumers seeking sugar-free organic cereals with high fiber.
- Streichgenuss Produktfamilie Line of vegan, gluten-free savory spreads in various flavors including Bärlauch, Meerrettich Apfel, Aubergine, Brotzeit, Bruschetta, and Papaya Mango, targeting consumers seeking plant-based, allergen-friendly organic spreads.
Quantifiable outcome
- 123.7 B Corp score achieved in 2026 recertification - highest among large food companies worldwide (80 points required, 50 average)
Companies that use Allos
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Allos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Allos partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Ecotone GruppecoreAllos is part of the European Ecotone Group, which together achieved the highest B Corp score (123.7 points) among large food companies worldwide. The recertification confirms their commitment to ecological and social responsibility with organic, plant-based nutrition and agroecological approaches at the core.
- SV Werder BremenflagshipAllos is the Green Partner of SV Werder Bremen GmbH & Co KG aA. Focus areas include healthy eating projects, girls' promotion, and biodiversity preservation. Partnership includes joint activities like 'Werder bewegt' children's programs and 'Frühstück auf dem Hof' farm breakfasts.
- Lavano GmbHcoreLavano GmbH operates the Allos online shop (shop.allos.de) on behalf of Allos Hofmanufaktur GmbH. Handles order processing, shipping, and customer service for e-commerce sales in Germany and Austria.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Allos competitors and assessment
Company assessmentBroad incumbents
- Alpro (Danone): Pan-European plant-based beverage and food brand. Broad incumbent competing with Allos's 'Ohne Muhhh' plant-based drinks at mainstream retail, with substantially larger scale and marketing investment.
- Alnatura: Largest German organic supermarket chain and private-label brand operator. Competitor and retail partner that overlaps with Allos on shelf space and competes via its own organic muesli, spreads, and snack ranges.
Direct peers
- Seitenbacher: German organic muesli, crunchy, and breakfast cereal producer. Direct peer competing with Allos Amaranth Crunchy, Müsli, and porridge lines in German organic and mainstream retail.
- Rapunzel Naturkost: German organic food manufacturer with broad portfolio including cereals, spreads, and snacks. Direct peer to Allos across multiple organic product categories and through the same bio retail channels.
- Barnhouse Naturprodukte: German organic muesli and crunchy cereal manufacturer. Direct peer to Allos's Amaranth Crunchy and Müsli lines, competing in the same organic cereal category within German bio and natural food retail.
- Naturkost Schramm: German organic spreads and condiment manufacturer (now under Huober Brezel group). Direct peer competing with Allos's Streichgenuss savory and Frucht Pur fruit spread lines.
- Kölln: Established German oat and grain-based cereal manufacturer (owned by Peter Kölln). Competes with Allos in the oat-based crunchy/müsli category, including gluten-free and organic sub-lines.
- Bohlsener Mühle: German organic mill and bakery producing muesli, cereals, cookies, and snacks. Direct peer to Allos on organic crunchy cereals, cookies, and farm-bakery positioning within German bio retail.
- Davert: German organic food brand specializing in grains, muesli, and pantry staples. Direct peer to Allos's cereal and grain-based product range, distributed through similar bio retail channels.
Emerging players
- Clipper Teas (Organic): UK-based organic and fair-trade tea brand. Comparable peer for Allos's Tenka-Ichi Satsuma Göttertee and organic tea category, though operating primarily in UK/Ireland rather than DACH.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Allos social profiles
Digital presenceAllos compliance and trust
Trust signalCompliance6 records
Allos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allos leadership team
Management profileNumber of profiles
Profiles1 record
Allos subsidiaries and ownership
Company hierarchySubsidiaries1 record
Allos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allos
What does Allos do?
Allos manufactures and sells an organic food portfolio including Amaranth-based crunchy cereals, muesli, porridges, plant-based drinks, sweet and savory spreads, snack bars, cookies, corn waffles, teas, agave syrup, and lavandin oil. The company focuses on clean-label, 100% organic, vegan/vegetarian, gluten-free, and reduced-sugar product formulations under the Allos brand, with the Nutri+ health-focused and Streichgenuss savory spread sub-brands. Products are distributed across DACH via natural food stores, organic supermarkets, mainstream retailers, and a direct e-commerce shop.
Is Allos a public or private company?
Allos is a private company. It is classified as corporate owned and is currently operating.
When was Allos founded?
Allos was founded in 1982. It employs 251 to 500 people.
Where is Allos based?
Allos is headquartered in Bremen, Germany, in the Europe region.
How does Allos make money?
Two revenue lines are on record. Retail/wholesale food product sales are the primary driver. The others are E-commerce direct sales.
Who are Allos's main competitors?
Broad incumbents on record are Alpro (Danone) and Alnatura. Direct peers are Seitenbacher, Rapunzel Naturkost, Barnhouse Naturprodukte, Naturkost Schramm, Kölln, Bohlsener Mühle and Davert. Clipper Teas (Organic) is listed as an emerging player.
Does Allos have an API?
No public API is recorded for Allos.
What industry is Allos in?
Allos's product category is Organic Food Manufacturing. Its primary akta.pro industry code is CRADAAAI, Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly), with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 311 and its SIC code is 2000.