Warehouse Battery Outlet

What Warehouse Battery Outlet does

Warehouse Battery Outlet, Inc. (operating as Completebattery.com) is a US-based specialty battery retailer and distributor founded in 1985. The company sells batteries across more than 30 product categories spanning consumer electronics, automotive, marine, powersports, commercial, and industrial applications. Its catalog includes multiple battery chemistries (AGM, Alkaline, Sealed Lead Acid, Lithium, NICAD, NIMH, Coin Cell) and complementary accessories such as chargers, flashlights, jump starters, and battery maintenance equipment, sourced from brand partners including Energizer, Duracell/Procell, NOCO, Streamlight, Odyssey (Enersys), Optima, Leoch, FullRiver, US Battery, and Trojan.

The business operates a hybrid direct-to-consumer model combining an e-commerce storefront (completebattery.com, built on NetSuite SuiteCommerce Standard) with multiple physical retail locations offering in-store pickup and installation services for automotive batteries. Customer acquisition relies primarily on organic search, e-commerce catalog navigation, and phone-based sales/support via toll-free and local lines. There is no evidence of venture capital, private equity investment, M&A activity, or a parent company — the entity is a privately held corporation with no disclosed leadership team, headcount, or financial statements.

Revenue is generated through unit-priced hardware sales, with prices ranging from approximately $0.45 for budget alkaline batteries to over $919.99 for premium commercial AGM batteries. The customer base is bifurcated between individual consumers seeking replacement batteries for personal devices and commercial/industrial buyers requiring specialized batteries for forklifts, floor scrubbers, fleet vehicles, and backup power systems. Operations are US-only with national shipping from warehouse locations.

Name

Warehouse Battery Outlet

Legal name

Warehouse Battery Outlet, Inc.

Website

https://completebattery.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Warehouse Battery Outlet (Completebattery.com) is a US-based specialty battery retailer founded in 1985, selling 30+ battery categories and accessories to individual consumers and commercial/industrial customers via e-commerce and physical retail locations.

Ownership category

akta.pro rank

Product category

Battery Retail & Distribution

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG)

Keywords

• Battery retail distribution
• Replacement batteries
• Industrial battery supply
• Automotive batteries
• Specialty battery wholesale

Headquarters

HQ city

Quakertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Battery and Accessories Sales: Primary revenue from direct sales of batteries across multiple categories including automotive, commercial, marine, powersports, consumer electronics, and industrial applications. Products include various battery chemistries (AGM, Lithium, Alkaline, NICAD, NIMH, Sealed Lead Acid) along with related accessories like chargers, flashlight accessories, and battery-related gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Warehouse Battery Outlet retails replacement batteries across more than 30 categories spanning consumer electronics, automotive, marine, powersports, commercial vehicles, industrial equipment (forklifts, floor scrubbers), medical devices, emergency lighting, and specialty applications. The company also sells battery chargers, flashlights, portable jump starters, accessories, and custom battery packs under brands such as Energizer, Duracell/Procell, NOCO, Odyssey, Streamlight, Optima, Trojan, and US Battery, fulfilling orders via e-commerce, in-store pickup, and phone sales with installation available for auto batteries.

Product overview

Warehouse Battery Outlet (Completebattery.com) is a specialty battery distributor operating since 1985, offering batteries for consumer, commercial, and industrial applications. The company operates as a multi-category battery retailer with a diverse product portfolio organized into battery types (AGM, Alkaline, Sealed Lead Acid, Lithium, NICAD, NIMH), application categories (Automotive, Marine, Powersports, Commercial/Industrial, Medical, Emergency Lighting), and consumer electronics (Cell Phones, Cameras, Computers, Cordless Phones, Power Tools). The product line also includes complementary accessories such as battery chargers, flashlights, portable jump starters, and battery testing/maintenance equipment. The company offers products from multiple brands including Energizer, Duracell, NOCO, Odyssey, Streamlight, and others, serving both retail customers through e-commerce and commercial/institutional customers with specialized industrial battery needs.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• EnergizercoreOthersEnergizer is a key brand partner supplying consumer alkaline and specialty batteries, including industrial-grade EN91/EN92/EN93/EN95/EN22 lines and consumer MAX series batteries.
• Duracell/ProcellcoreOthersDuracell/Procell supplies industrial and consumer alkaline batteries including AA (PC1500), AAA (PC2400), C (PC1400), D (PC1300C), and 9V (PC1604) in bulk packaging.
• NOCOcoreOthersNOCO is a major supplier of battery chargers, maintainers, jump starters, and protective carrying cases including the GENIUS, GENPRO, and GB series products.
• StreamlightcoreOthersStreamlight supplies professional flashlights, headlamps, and tactical lighting equipment including Stinger, Bandit, SLYDE KING, and PROTAC product lines.
• Odyssey (Enersys)coreOthersOdyssey (Enersys brand) supplies premium AGM batteries for automotive, commercial, and industrial applications including ODP and ODS series with high CCA ratings.
• LeochmajorOthersLeoch supplies sealed lead acid and AGM batteries across various sizes (12V, 6V) with capacities ranging from 57AH to 330AH, primarily for commercial and industrial use.
• FullRivermajorOthersFullRiver supplies AGM batteries including FT series and Full Force line with various CCA ratings for automotive and commercial applications.
• US BatterymajorOthersUS Battery supplies deep cycle flooded and AGM batteries for floor scrubbers, golf carts, and marine applications, including L16 and GC series with water fill systems.
• OptimacoreOthersOptima supplies premium spiral-wound AGM batteries for automotive applications including YellowTop and RedTop lines.
• TrojanmajorOthersTrojan supplies deep cycle flooded batteries for golf carts and renewable energy applications including the Ranger series.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• NAPA Auto Parts: National auto parts distributor and retailer with strong commercial and consumer battery presence. Comparable automotive and heavy-duty battery offerings with established B2B supply relationships.
• O'Reilly Auto Parts: Large US auto parts retailer with extensive battery assortment and dual retail and commercial channels. Competes on automotive batteries, chargers, and accessories.
• Interstate Batteries: Large US battery distributor and retailer with extensive commercial and automotive presence. Broader geographic and channel reach than Warehouse Battery Outlet, but overlapping product portfolio in automotive and industrial categories.
• AutoZone: Major US auto parts retailer with strong battery category and same-day in-store pickup. Competes directly on automotive and commercial battery SKUs at a much larger scale.
• Amazon (Battery Category): Dominant general e-commerce platform with extensive battery assortment from major brands. Competes on price, selection, and Prime shipping across nearly every category Warehouse Battery Outlet carries.

Direct peers

• Microbattery.com: Online-only battery retailer specializing in replacement batteries for electronics, watches, medical devices, and tools. Overlaps directly with Warehouse Battery Outlet's consumer electronics replacement categories.
• Battery Mart: Online specialty battery retailer offering a broad catalog of consumer, commercial, and replacement batteries across chemistries and applications. Highly comparable niche positioning to completebattery.com.
• Batteries Plus: National battery and lighting specialty retailer with both e-commerce and a large physical store footprint. Closest direct competitor to Warehouse Battery Outlet, offering comparable multi-category battery assortments across consumer and commercial use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WBO13
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/warehouse-battery-outlet-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehouse Battery Outlet