Greenstaff Medical Canada

What Greenstaff Medical Canada does

Greenstaff Medical Canada is the Canadian division of ICG Medical, an international healthcare staffing group established in 2014. Headquartered in Toronto with an additional office in Vaughan, Ontario, the company operates a healthcare staffing marketplace that connects healthcare facilities with qualified clinical professionals across all 10 Canadian provinces and 3 territories. Its supply side comprises a vetted database of 17,000–20,000+ healthcare professionals spanning registered nurses, registered practical nurses, personal support workers, allied health clinicians, and internationally trained candidates, with specialty-matched placements across ICU, ER, OR, medical-surgical, mental health, paediatrics, long-term care, and remote community settings.

The platform is structured as a dual-sided marketplace with four primary service modules: temporary/per-diem staffing for immediate shift coverage with a 2-hour rapid-response SLA; travel staffing for remote and underserved communities with full logistics coordination; permanent placement for hard-to-fill specialized and leadership roles; and an international nurse recruitment program that supports credential assessment, NNAS processing, and provincial licensing pathways for candidates sourced primarily from the US, UK, Ireland, Australia, Philippines, and India. Underlying technology consists of a digital self-serve registration portal with sub-5-minute onboarding, a searchable job board filtered by province and discipline, and compliance management functionality for documentation and license-renewal tracking.

Greenstaff Medical Canada monetizes primarily through facility-side fees across usage-based per-diem billing, unit-priced travel contracts, and transaction-based permanent placement fees, while professional registration is free. Distribution combines direct B2B account management for healthcare facilities with community-led digital recruitment for professionals, leveraging the parent ICG Medical global network for cross-border talent pipelines. The company reports a 98% average fulfillment rate and 2-hour response time for urgent clinical needs.

Name

Greenstaff Medical Canada

Legal name

Greenstaff Medical Canada

Website

https://greenstaffmedical.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Greenstaff Medical Canada is the Canadian division of ICG Medical, operating a healthcare staffing marketplace that connects hospitals, LTC homes, and clinics across all Canadian provinces and territories with vetted nurses and allied health professionals via temporary, travel, permanent, and international recruitment services.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

Keywords

• Healthcare staffing services
• Nurse staffing agency
• Allied health staffing
• Travel nurse placement
• Permanent healthcare recruitment

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Temporary/Per Diem Staffing: Hourly-based staffing placements for healthcare facilities covering sudden call-outs, seasonal surges, and unexpected coverage gaps. Facilities pay for shift-based coverage on an as-needed basis.
2. Travel Staffing: Extended placement services for remote and underserved communities with full travel and housing coordination. Professionals are placed in contracts across all provinces and territories with premium contract rates.
3. Permanent Placement: Strategic recruitment for hard-to-fill permanent roles including technologists, specialized clinicians, and leadership positions. One-time recruitment fee structure for successful placements.
4. Professional Registration: Free registration for healthcare professionals to access job opportunities, with the company earning revenue from facility placement fees rather than charging candidates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Greenstaff Medical Canada is a healthcare staffing agency that places nurses, allied health professionals, and personal support workers in Canadian healthcare facilities through temporary/per diem, travel, and permanent placement services. The company also recruits internationally trained nurses and supports them through NNAS credential assessment and provincial licensing pathways. Revenue is generated from facility clients via placement fees, while professional registration is free.

Product overview

Greenstaff Medical Canada operates a unified healthcare staffing marketplace platform that connects healthcare facilities with qualified professionals across Canada. The core product encompasses three primary service modules: Temporary Staffing/Per Diem for immediate shift coverage, Permanent Placement for strategic long-term recruitment, and Travel Staffing for remote and underserved communities. A specialized International Nurse Recruitment module supports globally trained healthcare professionals through Canadian licensing pathways. The platform maintains a national database of over 17,000 vetted healthcare professionals, offers 2-hour rapid response times, and achieves a 98% fulfillment rate. Dedicated coordinators provide personalized support throughout the placement lifecycle, complemented by integrated compliance management for documentation and license tracking. The company operates as the Canadian division of ICG Medical, an international healthcare staffing group established in 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Staffing / Per Diem Immediate shift-based staffing coverage for healthcare facilities facing sudden absences, seasonal surges, and short-term coverage gaps. Offers 2-hour rapid response for urgent clinical needs with flexible shift-based coverage and seamless integration into existing facility teams. Priced on a usage-based, quote-based model.
• Travel Staffing Extended placement service connecting healthcare facilities with experienced professionals for remote, rural, and underserved communities. Includes full-service logistics coordination covering travel and accommodation, with rapid deployment across all provinces and territories. Premium contract rates compared to standard placements.
• Permanent Placement Strategic recruitment service for hard-to-fill permanent roles including technologists, diagnostic specialists, nursing professionals, allied health staff, and leadership positions. Includes thorough screening, credentialing, cultural and clinical fit alignment, and post-placement follow-up. Structured on a one-time placement fee.
• International Nurse Recruitment Specialized support for internationally trained healthcare professionals transitioning to Canadian healthcare, covering initial consultation, NNAS credential assessment, provincial licensing pathway guidance, job placement with onboarding, and ongoing career development support. Targets nurses from the US, UK, Ireland, Australia, New Zealand, Philippines, India, South Africa, and other countries, with the US as the primary recruitment hub.

Quantifiable outcome

• 98% average fulfillment rate
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ICG MedicalcoreOthers · 1 January 2014Greenstaff Medical Canada is the Canadian division of ICG Medical, an international healthcare staffing group established in 2014. This parent company relationship provides access to international talent pipelines, best-in-class compliance processes, and operational depth. The global connection enables cross-border recruitment and placement services.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hays Healthcare: Global recruitment firm with a dedicated healthcare division placing nurses, allied health, and medical professionals across permanent and contract roles. Comparable in healthcare workforce placement but operates across broader geographies and white-collar segments.
• Maxim Healthcare Services: Large U.S.-headquartered healthcare staffing provider with a Canadian presence across nursing, allied health, and home care. Comparable in service mix and customer base but at significantly greater scale.
• AMN Healthcare: Largest U.S. healthcare staffing and workforce solutions company with travel nursing, per diem, and permanent placement. Comparable in service lines and target customer (hospital systems) but operates at substantially greater scale and primarily in the U.S.
• Accountable Healthcare Staffing: U.S. healthcare staffing agency focused on travel nursing, per diem, and allied health placements. Comparable in service mix and target customers but with primarily U.S. geographic focus.
• Adecco Medical & Healthcare: Global staffing firm with a dedicated medical and healthcare division providing temporary and permanent healthcare staffing across multiple geographies. Comparable in healthcare staffing capability but as part of a much broader portfolio.
• Cross Country Healthcare: U.S. healthcare staffing and workforce solutions provider offering travel, per diem, and permanent placement across nursing and allied health. Comparable in core service mix but operates predominantly in the U.S. market.

Direct peers

• SE Health (Saint Elizabeth Health Care): Major Canadian not-for-profit health care organization providing home care, community, and clinical staffing services across multiple provinces. Comparable as a large national healthcare workforce provider serving similar facility and community segments.
• ParaMed Home Health Care: Canadian home and community health care provider with a staffing component serving LTC, retirement residences, and home care clients. Directly comparable in placing PSWs and nurses into facility and community care settings.
• Carecor Health Services: Canadian healthcare staffing agency placing nurses, PSWs, and allied health professionals in hospitals, LTC homes, and clinics nationwide. Closely comparable in service mix and customer base to Greenstaff Medical Canada.
• Bayshore HealthCare: One of Canada's largest home and community health care services providers with a national staffing and placement footprint across hospitals, LTC, and home care. Directly comparable as a Canadian healthcare staffing and care services competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Greenstaff-Canada-113363707462811
• LinkedInlinkedin.com/company/greenstaffcanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstaff Medical Canada