Prasetiya Mulya Executive Learning Institute

What Prasetiya Mulya Executive Learning Institute does

Prasetiya Mulya Executive Learning Institute (prasmul-eli) is the executive education and corporate training arm of Prasetiya Mulya Business School, headquartered at the Prasetiya Mulya Cilandak Campus in South Jakarta, Indonesia. Founded in 1981 under the Yayasan Prasetiya Mulya educational foundation, the institute delivers a portfolio of public short programs (2-3 days) and certification programs (3 months), customized in-company corporate programs, organizational talent assessment services, strategy and organizational development consulting, and an ESG Center offering sustainability advisory and training.

The institute operates a service-based business without proprietary technology stack; core delivery relies on in-person and on-site instruction delivered by Resident Assessors, Resident Consultants, and visiting practitioners, supported by an online registration portal (registration.prasmul-eli.co), WhatsApp and email inquiry channels, and an Instagram presence for marketing. Its public programs achieved ISO 9001:2015 certification in July 2024. Since 2012 it has accumulated 48,917 alumni, served 1,772 corporate clients, and delivered 1,352 programs.

Revenue is generated through five professional-services streams: public program enrollment fees, customized corporate program contracts, assessment services, consulting engagements, and ESG Center services. Go-to-market is primarily enterprise field sales targeting Indonesian HR and L&D departments, supplemented by direct WhatsApp/email inquiry handling, events and Knowledge Exchange Forums, and self-serve registration for public programs. Customers are concentrated among Indonesia's largest corporates and SOEs across banking, automotive, mining and energy, telecommunications, pharmaceuticals, consumer goods, real estate, manufacturing, logistics, and government.

Name

Prasetiya Mulya Executive Learning Institute

Legal name

Prasetiya Mulya Executive Learning Institute

Website

https://prasmul-eli.co

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Prasetiya Mulya Executive Learning Institute is the executive education and corporate training arm of Prasetiya Mulya Business School in Jakarta, Indonesia, delivering public short and certification programs, customized in-company training, assessment, consulting, and ESG advisory services to Indonesian enterprises and SOEs.

Ownership category

akta.pro rank

Product category

Executive Education and Corporate Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

akta.pro secondary industries

Strategy, Consulting & General Management Institutes (EDAHAHAI), Strategic Leadership & Business Acumen (EDABAAAC), Human Resources, Organizational Behavior & Leadership Institutes (EDAHAHAG)

Keywords

• Executive education programs
• Corporate training services
• Leadership development programs
• Management consulting services
• Professional certification programs

Headquarters

HQ city

Cilandak

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Programs: Short programs (2-3 days) and certification programs (3 months) offered to individual participants and organizations. Programs cover leadership, finance, marketing, project management, and other business competencies. Revenue is generated per participant or per program enrollment.
2. Corporate Programs: Customized in-company training programs tailored to organizational needs including Supervisor Development Program, Management Development Program (MDP), Executive Development Program, business improvement projects, executive coaching, and team building. Revenue is generated through custom program engagements with corporate clients.
3. Assessment Services: Organizational talent assessment and competency evaluation services to identify and develop high-potential employees. Supports organizational effectiveness through potential and competency profiling.
4. Consulting Services: Professional consulting services covering long-term strategy development, organizational development, business strategy, change management, and customer experience. Delivered by specialized professionals.
5. ESG Center Services: Sustainability-focused consulting, training, assistance, and innovative solutions in Environment, Social, and Governance (ESG) for organizations pursuing sustainable business practices.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Prasetiya Mulya Executive Learning Institute delivers executive education and corporate training through public short programs (2-3 days) and certification programs (3 months), customized in-company corporate programs, talent and competency assessment services, strategic management consulting, and an ESG Center for sustainability advisory. Offerings are sold to individual professionals via self-registration and to enterprise clients via direct sales engagements, anchored by the Prasetiya Mulya Business School academic brand.

Product overview

Prasetiya Mulya Executive Learning Institute (prasmul-eli) offers an integrated portfolio of business and management training solutions as part of Prasetiya Mulya Business School. The offering consists of Public Programs (Short Programs lasting 2-3 days and Certification Programs lasting 3 months), Customized Programs (tailored Corporate Programs for organizational needs), Assessment Services (potential and competency evaluation), Consulting Services (strategy and organizational development), and an ESG Center (sustainable business practices). Together, these programs address the full spectrum of human resource and organizational development needs from enrichment (short programs) to deep certification, from standardized public offerings to fully customized corporate solutions, complemented by talent assessment and strategic consulting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Programs Two to three day training programs designed to enrich perspectives and develop both hard skills and soft skills, enabling participants to become reliable resources in achieving company targets. Topics include leadership (First Line Leadership, Team Leadership, C-Level), finance (Finance for Non-Finance Professionals, Corporate Valuation), marketing (Strategic Brand Management, Digital Marketing), negotiation, problem solving, and project management.
• Certification Programs Three-month certificate programs designed to provide deeper understanding in specific business management fields, offering participants recognized credentials upon completion. ISO 9001:2015 certified since July 2024.
• Corporate Programs Contextual and systematic services customized to organizational stages, including class programs, business improvement projects, executive training, team development, executive coaching, and team building. Programs are tailored to client needs and delivered either at client sites or at the Prasetiya Mulya Cilandak campus.
• Assessment Services Potential and competency assessment services to help organizations identify personal talent profiles and support individual performance and organizational effectiveness. Includes Public Assessment Program (ISO 9001:2015 certified) and customized organizational assessments.
• Consulting Services Professional consulting services covering long-term strategy development and organizational development, including business strategy, change management, and customer experience. Delivered by specialized Resident Consultants with significant managerial experience.
• ESG Center Center focused on promoting sustainable business practices through consulting, training, mentoring, assistance, and innovative solutions in Environment, Social, and Governance (ESG) areas. Includes Capacity Building programs and Assistance, Advisory, Consulting services for organizations pursuing sustainable business practices.

Named customers116 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leverate GroupminorGTM or Marketing PartnerCollaborative partnership for delivering the Strategic Marketing in The AI Era program. Leverate Group provides AI-powered marketing expertise while prasmul-eli contributes executive education capabilities and corporate client network. The collaboration combines strategic marketing knowledge with cutting-edge AI applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• London Business School Executive Education: Global business school with active executive education outreach in Asia. Competes for high-end executive program participants and corporate contracts in Indonesia via online and Singapore-delivered formats.
• INSEAD Executive Education: Global top-tier business school with a Singapore campus and extensive executive education catalog. Competes for the senior executive segment in Southeast Asia and exerts pricing pressure on premium Indonesian programs.
• Deloitte Consulting Indonesia: Global consulting firm with significant Indonesian presence offering change management, strategy, and organizational development services — overlapping with prasmul-eli's consulting and corporate program offerings.
• McKinsey Indonesia: Global strategy consulting firm serving major Indonesian corporates. While not primarily a training provider, competes for senior executive mindshare and adjacent strategic advisory engagements.

Direct peers

• Universitas Indonesia Executive Education: Executive education programs under Universitas Indonesia. Competes for the same Indonesian enterprise training budgets, particularly with public-sector and SOE clients given UI's public-university positioning.
• PPM Manajemen: One of Indonesia's oldest and largest management training and consulting institutes. Closely comparable service portfolio covering executive programs, corporate training, assessment, and consulting — overlapping directly with prasmul-eli's offerings.
• IPMI International Business School: Indonesia-based graduate business school offering executive education and corporate programs. Comparable mid-tier Indonesian executive education provider targeting senior managers across industries.
• SBM ITB Executive Education: Executive education arm of Institut Teknologi Bandung's School of Business and Management. Directly comparable as an Indonesian university-affiliated executive education provider targeting corporate leadership development programs in the same geography.
• GML Performance Consulting: Indonesian consulting and training firm offering corporate training, leadership development, and organizational consulting — directly overlapping with prasmul-eli's Corporate Programs, Assessment, and Consulting Services.

Regional players

• Asian Institute of Management (AIM): Manila-based Asian business school offering executive education programs across Southeast Asia. Comparable in program structure and target audience, serving similar multinational and regional corporate clients in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DLUPxbQvbMa
• Facebookfacebook.com/prasmul.eli
• LinkedInlinkedin.com/company/prasmul-eli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prasetiya Mulya Executive Learning Institute