What GML Consulting does

GML Consulting is a Hong Kong-headquartered boutique consultancy specializing in talent assessment, leadership development, and organizational development, founded in 1986 and expanded to Shanghai in 1992 to serve the Greater China market. The firm employs approximately 20 people, structured as a multi-partner practice led by chartered occupational psychologists and former senior HR executives from KPMG, HSBC, Caterpillar, Yum! Brands, and SHL China. Its core technology is a portfolio of validated behavioral assessment instruments — including cognitive ability tests (Logiks), the P.A.P.I personality questionnaire, MVPI values inventory, EIP3 emotional intelligence, resilience and situational judgment tests, and a 360-degree feedback platform — delivered through its proprietary VirtualAC SaaS simulation platform with SmartScoring, and accessed via its role as official regional distributor for Talogy's library of over 300 scientific assessments.

The firm organizes its work around three service lines: talent assessment (executive and graduate-level profiling), leadership development (workshops, executive coaching, and 6-module flagship programs using the proprietary Define-Assess-Develop methodology combined with 70/20/10 learning principles), and organizational development (agile transformation, OKR implementation, culture change). Its go-to-market is consultative enterprise field sales, with free initial consultations leading to custom-designed project engagements for HR departments and executive leadership of multinational corporations and Chinese conglomerates. Revenue is generated through project-based professional-services fees and Talogy assessment licensing/distribution; pricing is quote-based and not publicly disclosed. Named clients include AstraZeneca, Knorr-Bremse, Atotech, SCMP, and Hansgrohe, with logos additionally spanning Manulife, KPMG, CITIC Pacific, Hang Seng, ICBC, CCBC, CTBC, and SPD Bank.

Name

GML Consulting

Legal name

GML Consulting

Website

https://gmlconsult.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

GML Consulting is a Hong Kong-based boutique consultancy, founded in 1986 with offices in Hong Kong and Shanghai, that provides talent assessment, leadership development, and organizational development services to multinational corporations and Chinese conglomerates, distributing Talogy's 300+ scientific assessments.

Ownership category

akta.pro rank

Product category

Management Consulting (Leadership Assessment and Development)

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Leadership Development & Executive Coaching (BPAHAGAD), Organization Design & Operating Model Consulting (BPAHAGAB), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Talent assessment services
• Leadership development consulting
• Organizational development consulting
• Executive coaching services
• Psychometric assessment tools

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: Custom-designed talent assessment, leadership development, and organizational development consulting engagements. Services include executive coaching, leadership workshops, assessment center design, competency framework development, and transformation programs. Revenue is generated through project-based engagements with enterprise clients, typically involving multi-module programs and ongoing partnerships.
2. Assessment Tools Distribution: As official distributor for Talogy assessment tools, revenue is generated through providing access to standardized psychometric assessments including cognitive tests, personality questionnaires, situational judgment tests, and emotional intelligence tools, often bundled with consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GML Consulting is a talent management consultancy that provides behavioral assessment, leadership development, and organizational transformation services to enterprise clients in Greater China. As the official distributor for Talogy, it delivers 300+ scientific psychometric assessments (cognitive, personality, emotional intelligence, resilience, situational judgment, 360-degree feedback) through its VirtualAC SaaS platform and in-person assessment centres. Custom-designed consulting engagements include executive assessment, leadership workshops, executive coaching, competency framework development, and agile/OKR transformation programs.

Product overview

GML Consulting operates as a talent management consultancy offering an integrated portfolio of assessment tools and development services. The core offering includes 300+ scientific assessments distributed through its official Talogy partnership, encompassing cognitive ability testing (Logiks), personality profiling (P.A.P.I), values assessment (MVPI), emotional intelligence (EIP3), resilience evaluation, situational judgment testing (Dilemmas Series), and 360-degree feedback surveys. These are delivered through both a SaaS-based VirtualAC platform for remote assessments and in-person Assessment Centre Business Simulations. Complementary services span leadership development (workshops, coaching, customized programs), organizational development consulting, and executive assessment solutions. The Caliper assessment is also offered as part of the portfolio. Together, these products and services form a unified talent management ecosystem covering the entire employee lifecycle from recruitment through leadership development.

Differentiator

Problem solved

Functional benefit

Products and services

• Logiks (Cognitive Ability Tests) A suite of three adaptive cognitive ability tests (general, verbal, numerical, and abstract) used to assess candidates' potential and capability to be high performers in organizations. Distributed by GML as part of its Talogy partnership, targeting enterprise talent assessment and selection use cases.
• P.A.P.I Personality Questionnaire A scientifically-validated personality assessment measuring work styles and competencies essential to job performance, used for role suitability and deep development. Distributed by GML as part of its Talogy partnership for enterprise clients.
• Motives, Values, Preferences Inventory (MVPI) Developed by Hogan Assessments, MVPI explores core motives, values, drivers, and interests that determine what individuals desire and strive to attain, used to assess organizational cultural fit. Distributed by GML as part of its Talogy partnership.
• EIP3 (Emotional Intelligence Assessment) Emotional Intelligence Profile assessing how well individuals manage themselves and their relationships to be personally and interpersonally effective at work. Distributed by GML as part of its Talogy partnership for enterprise clients.
• Resilience Questionnaire Innovative assessment measuring reaction to setbacks and challenges, enabling sustainable peak effectiveness through development of psychological strategies and resources. Distributed by GML as part of its Talogy partnership.
• Dilemmas Series (Situational Judgment Tests) Situational judgment assessments covering Management, Graduate, Administrative, Customer Service, and Call Center roles, evaluating job-relevant judgment and decision-making. Distributed by GML as part of its Talogy partnership.
• VirtualAC Immersive and interactive online business simulation platform (SaaS) for remote assessment and development, covering administrative to executive leadership levels. Features SmartScoring system that reduces assessor marking time by one-third, and allows clients to upload their own exercises.
• AC-EXs (Assessment Centre Business Simulation) Comprehensive in-person assessment centre exercises including inbox, business analysis, interview simulations, group discussion, fact finding, and oral presentation. Used for talent assessment across seniority levels.
• 360 Feedback Survey Comprehensive multi-perspective feedback tool providing participants with accurate understanding of how their behaviour and skills are perceived by others, administered via Talogy's online platform with visually appealing reports and development planning guides.
• Competency-based Interview (CBI) Solution Structured interview solution with over 1,000 interview questions aligned to competency frameworks, supporting legally defensible and predictive hiring experiences. Used for selection and development by enterprise clients.
• Caliper Assessment Analytics-driven assessment enabling deep understanding of strengths and skill gaps for individual employees, teams, and entire business units. Distributed by GML as part of its Talogy partnership.
• Talogy Assessment Suite Over 300 scientific assessments distributed by GML as official Talogy partner, covering the full range of talent assessment needs including cognitive, personality, values, situational judgment, and emotional intelligence.
• Talent Assessment Services State-of-the-art behavioural assessment services employing organizational psychologists to profile talents and provide insights into capabilities and future potentials. Custom consulting engagements for enterprise clients covering the full range of talent assessment needs.
• Leadership Development Services Development programs including leadership workshops, 360 development feedback, executive coaching, and customized leadership programs using evidence-based approaches and the proprietary Define-Assess-Develop model with 70/20/10 Learning Principles.
• Organizational Development Services Transformation support including agile transformation, management alignment, change enablement, and culture transformation, guided by clear company vision and strategy. Custom-designed programs for enterprise clients undergoing change.
• Executive Assessment Solutions Comprehensive executive evaluation combining self-report inventories, immersive leadership simulations, and dynamic interviews for succession planning, executive recruitment, and leadership development. Custom-designed engagements for C-suite and senior executive clients.

Quantifiable outcome

• 80% of company OKRs achieved with 2 teams overachieving 120% of goals in agile transformation project
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TalogycoreTechnology or IntegrationGML Consulting is the official distributor for Talogy, a global leader in talent assessment tools and technologies. This partnership provides GML access to over 300 validated scientific assessments including cognitive ability tests, personality questionnaires, situational judgment tests, emotional intelligence assessments, and resilience questionnaires. Talogy's platform powers GML's online assessment delivery, 360-degree feedback surveys, and virtual assessment center simulations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Egon Zehnder: Executive search and leadership advisory firm with deep assessment and coaching practices. Targets C-suite and senior executive mandates closely aligned with GML's Executive Assessment Solutions and executive coaching offerings.
• Korn Ferry (Hay Group): Global organizational consulting firm offering talent assessment, leadership development, and executive coaching. Hay Group's competency framework methodology directly overlaps with GML's Define-Assess-Develop offering, including in Greater China.
• Spencer Stuart: Global executive search and leadership consulting firm with an integrated leadership advisory practice. Competes for senior-level assessment, succession planning, and leadership development engagements in Asia.
• Hogan Assessments: Provider of personality, values (MVPI), and derailment assessments used in executive selection and development. Competes on overlapping content (GML distributes MVPI via Talogy) and serves the same leadership assessment use cases.
• Development Dimensions International (DDI): Leadership assessment and development specialist with a strong behavioral simulation and assessment center portfolio. Targets similar enterprise HR and talent management buyers as GML in Asia-Pacific.
• Caliper (now part of MLM Group): Analytics-driven talent assessment provider. GML distributes the Caliper assessment within its portfolio, while Caliper competes in similar analytics-based leadership and sales assessments across Asia.
• SHL (Exponent Group): Global psychometric assessment provider and direct competitor in cognitive ability, personality, and situational judgment testing. Competes head-to-head with GML's Talogy-distributed tools in the same enterprise HR buyer segment.

Broad incumbents

• Mercer: Global HR and talent consultancy with broad workforce advisory capabilities. Overlaps with GML in leadership assessment, organizational design, and HR transformation but operates at much larger scale across multiple service lines.
• CEB/Gartner Talent Assessment: Large-scale HR research and talent assessment provider serving enterprise HR functions globally. Competes with GML on standardized assessment content while bundling broader HR advisory and benchmarking services.
• Willis Towers Watson: Global advisory firm with significant talent and rewards consulting practice. Competes with GML on organizational and leadership consulting while offering a much broader risk, insurance, and benefits portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Customer concentration

• LinkedInlinkedin.com/company/gmlconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GML Consulting