Revitt

What Revitt does

Revitt Ltd is a Sheffield-based, bootstrapped AI-native software delivery partner founded by Max Revitt in 2020, operating with a five-person core team that includes principal-level engineers from Bet365, SeeTickets, and fintech. The firm designs, builds, and operates custom software systems, integration engineering, and AI workflow automation for operations-heavy UK enterprises and mid-market businesses in logistics, manufacturing, retail supply chain, and field services. Its stated approach is to ship production-grade systems from day one rather than run separate discovery phases, and to retain operational responsibility for what it builds.

The technology stack centers on Go, TypeScript, React, and PostgreSQL, with event-driven architectures, CI/CD pipelines, and Model Context Protocol (MCP) integrations across AI agents. Notable proprietary and open-source components include MCPlexer (a directory-scoped MCP router that prevents cross-client data leaks in AI coding workflows), a Go-based TRADACOMS EDI invoice generation library for UK retail supply-chain compliance, an AI Lead Responder that drafts personalized client emails in under three minutes via Supabase polling and Google Chat handoff, and a System Care managed-service layer that bundles hosting, on-call, security hardening, and AI agent guardrails. The productized portfolio includes Vibe Check (three-tier fixed-price production-readiness audits), the Intervals Pro AI coaching platform for endurance athletes (2,000+ paying customers within two months of launch), and the Don Works open-source arm (mcplexer, brw). Vibe Check includes a six-point AI-Native Readiness review that assesses prompt-injection and data-exposure risk for AI-built applications.

Revenue is generated through a hybrid model: project-based custom software and integration work, monthly System Care managed-service retainers, fixed-price Vibe Check audits (£249/£999/£1,999), and Intervals Pro subscription revenue from a long tail of individual athlete subscribers. Distribution runs through consultative direct sales targeting enterprise and mid-market clients, supplemented by a self-serve Vibe Check entry point, content-led marketing via blog and LinkedIn, and product-led growth on Intervals Pro. Geographic focus is the UK with demonstrated capability to serve clients globally. The company is privately held by its founder with no external venture funding disclosed.

Name

Revitt

Legal name

Revitt Ltd

Website

https://revitt.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Revitt Ltd is a Sheffield-based, bootstrapped AI-native delivery partner that designs, builds, and operates custom software, integrations, and AI automation for UK operations-heavy businesses, with a productized portfolio spanning Intervals Pro, Vibe Check, System Care, and the mcplexer open-source MCP gateway.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Bespoke software development for operations-heavy businesses including custom software systems, integration engineering, and AI workflow automation. Revenue earned through project-based engagements with fixed scope and timeline.
2. System Care (Managed Services): Monthly subscription service covering on-call support, hosting, patching, security, monitoring, backups, and AI guardrails. Fixed monthly price with annual discount. Provides recurring revenue from existing client base.
3. Vibe Check Audits: Production-readiness and security audits for AI-built applications. Three tiers: Think (£249), Think Harder (£999), and Ultrathink (£1,999), all + VAT. Fixed-price diagnostic service with human review.
4. Intervals Pro: AI coaching platform for endurance athletes, built as their own product. Generated revenue through self-run ad campaigns and organic growth, reaching 2,000+ paying customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Revitt is an AI-native delivery partner that designs, builds, and operates custom software systems, integrations, and AI workflow automation for operations-heavy businesses in logistics, manufacturing, retail supply chain, and field services. They also run consumer-grade products (Intervals Pro AI coaching) and productized services (Vibe Check audits, System Care managed hosting) for a mix of enterprise and individual customers.

Product overview

Revitt is an AI-native delivery partner offering custom software, integrations, and AI automation for operations-heavy businesses. The portfolio consists of three flagship products—Intervals Pro (AI coaching platform for endurance athletes with 2,000+ customers), mcplexer (open-source MCP gateway for AI agent security), and Vibe Check (production-readiness security audit)—plus three managed service offerings: System Care (monthly managed hosting and support), Business Automation (workflow automation), Integration Architecture (CRM/ERP/legacy integrations), and MCP Server Development (AI tool connectors). The company also maintains an open-source arm called Don Works releasing tools like mcplexer and brw. Together, these products and services form a coherent AI-native delivery capability spanning from initial build through ongoing operations.

Differentiator

Problem solved

Functional benefit

Brands

• Intervals Pro: AI coaching platform for endurance athletes that analyzes training data and generates personalized recommendations
• mcplexer
• Vibe Check
• System Care
• Don Works

Products and services

• Integration Engineering Custom API integrations and data pipeline engineering connecting CRMs, finance systems, ERPs, and partner ecosystems (e.g., TRADACOMS EDI, Lobster/TrueCommerce, Mears eProcurement) for operations-heavy businesses. 1-6 week delivery timelines.
• Business Automation Practical automation services removing repetitive work while keeping humans in control - intake, triage, reporting, support, reconciliation, customer updates, and integrations with TRADACOMS EDI, Sage 50, SAP, and other legacy systems.
• MCP Server Development Production MCP server development service connecting AI assistants such as Claude and ChatGPT to internal databases, APIs, CRMs, and legacy systems. Built in TypeScript with OAuth, rate limiting, and monitoring; typically 2-4 weeks delivery.
• System Care Monthly managed service covering on-call incident response, managed hosting (DigitalOcean, AWS, Vercel, Supabase), patching, security hardening, monitoring, backups, disaster recovery, and AI agent guardrails for production systems Revitt has built.
• Intervals Pro AI coaching platform for endurance athletes (runners, cyclists, triathletes) providing personalized training recommendations through conversational AI, wellness-aware guidance, and recommendation generation built on top of Intervals.icu training data.
• Vibe Check Production-readiness and security audit service for apps built with AI coding tools. Includes a 50-point checklist covering security, engineering, ops, and compliance plus a 6-point AI-Native Readiness review, delivered in three fixed-price tiers.
• mcplexer Open-source MCP gateway and cross-harness AI runtime that multiplexes downstream MCP servers, persists state across sessions, and coordinates AI agents over a mesh. Directory-scoped access policies prevent cross-client data leaks. Built in Go with SQLite and released under AGPL by Don Works.
• brw Semantic browser control for AI agents exposing Chrome over MCP and HTTP so agents can interact with web pages programmatically. Part of Don Works open-source portfolio.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability18 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and infrastructure.

• Lobster Data / TrueCommercecoreTechnology or IntegrationEDI Value Added Network (VAN) used for transmitting TRADACOMS format invoices. Revitt generates compliant flat files that are transmitted through Lobster/TrueCommerce to major UK builders' merchants including Huws Gray.
• Intervals.icucoreTechnology or IntegrationOpen endurance training platform that Intervals Pro builds on top of. Provides API access to training data, integrates with Strava, Garmin Connect, and other data sources. Intervals Pro augments this platform with AI coaching capabilities.
• DigitalOceaninfrastructureTechnology or IntegrationCloud hosting provider used for managed infrastructure under System Care. Along with AWS, Vercel, Supabase, and Cloudflare as supported platforms.
• AWSinfrastructureTechnology or IntegrationAmazon Web Services cloud platform supported under System Care managed hosting. Revitt has deep AWS expertise for secure environments and automated pipelines.
• VercelinfrastructureTechnology or IntegrationWeb hosting platform used for website hosting. Vercel processes data outside UK with appropriate safeguards per privacy policy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BJSS: Large UK technology and engineering consultancy delivering custom software, cloud, and data services to enterprise and public sector. Competes for the same UK enterprise delivery budgets as Revitt with significantly larger capacity.
• TrainingPeaks: Established endurance athlete training platform with coaching and analytics features. Closest incumbent peer for Revitt's Intervals Pro consumer AI coaching product, though TrainingPeaks serves a broader and more established user base.
• Thoughtworks: Global technology consultancy with deep custom software and integration engineering practices. Operates in the same custom software delivery space as Revitt but at vastly larger scale, serving enterprise clients with bespoke platform builds.
• Slalom: Global consulting firm with strong technology delivery and AI integration practices. Operates as a broader incumbent competitor for AI-native delivery projects targeting mid-market and enterprise.

Direct peers

• Atomic Object: US-based custom software consultancy that designs, builds, and ships bespoke software products for clients. Operates with a similar product-minded consultancy model, including in-house product work alongside client services — closely comparable to Revitt's blended services-plus-product approach.
• AND Digital: UK-headquartered digital transformation and custom software consultancy with regional 'AND Hubs' and embedded delivery teams. Targets mid-market and enterprise clients with complex legacy integration — a direct regional competitor for Revitt's UK enterprise pipeline.
• Trail of Bits: Security consultancy specializing in code audits, application security reviews, and AI/LLM security assessments. The most direct peer for Revitt's Vibe Check product — both serve developers needing production-readiness and security validation for AI-built applications.
• 8th Light: Software consultancy focused on custom application development with an emphasis on craft, clean architecture, and production quality. Closely comparable to Revitt's engineering-led delivery positioning and small senior-team model.
• Composio: Developer platform providing MCP server/tool integrations and agent infrastructure. Direct peer for Revitt's mcplexer open-source MCP gateway — both target the same developer need for connecting AI agents to external systems safely.

Emerging players

• Pipedream: Workflow automation and integration platform with growing MCP and AI agent tooling capabilities. Comparable to Revitt's Integration Architecture and MCP server development services, though Pipedream sells a self-serve platform rather than bespoke delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/revitteth
• LinkedInlinkedin.com/company/revittco

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revitt