Reside
Reside is a Seattle-based hospitality management firm that converts multi-family properties into Wyndham-branded apartment-style hotels under long-term management agreements, serving building owners, developers, and extended-stay travelers across the U.S. and globally via its ABODA platform.
- Company typePrivate
- Founded1990
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Reside does
Reside Worldwide, Inc. is a Seattle-based hospitality management firm that converts under-utilized multi-family and adaptive-reuse properties into professionally operated, apartment-style hotel accommodations under the "Reside, A Wyndham Residence" and Trademark Collection by Wyndham brands. Its proprietary model combines domain expertise in residential hospitality with a 10-year strategic partnership with Wyndham Hotels & Resorts, giving Reside-branded properties access to Wyndham's global booking platform, distribution network of 10,000 properties, and 115 million-member Wyndham Rewards loyalty program. Reside signs long-term hospitality management agreements (rather than master leases) with property owners and developers, supplying on-site 24/7 operations, sales and revenue management, marketing, asset management, and financial services, and claims to stabilize new buildings within roughly three months and deliver up to a 100% increase in multi-family NOI. Its portfolio includes The Beekman Tower (179 rooms, NYC), Broadway Plaza (145 rooms, Rochester), Reside Navy Yard (81 units, Washington DC), Papago Scottsdale, The Heid Lofts (96 units, Philadelphia), Reside Craftsman (110 units, Los Angeles), and Reside Seattle Downtown, with additional markets (Chicago, Denver, Cleveland) announced.
The company also operates ABODA by Reside, a global alternative-accommodations aggregation business covering over 1 million unique, globally compliant accommodation options across 60+ countries and 19,000 cities, supporting extended-stay and corporate-housing demand. Reside is privately held, was acquired by LPT Aperture Holdings in February 2026 in connection with that parent's IPO-track strategy, and is led by CEO Lee Curtis and President Walter "J.R." Dembiec. Its go-to-market is enterprise field sales targeting building owners, developers, and real-estate investors via a five-step partnership funnel from consultation through full-service management; pricing is not publicly disclosed but is structured around managed-services fees tied to property-level NOI performance.
Reside firmographics
Firmographics- Name
- Reside
- Legal name
- Reside Worldwide, Inc.
- Website
- https://partnerwithreside.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reside is a Seattle-based hospitality management firm that converts multi-family properties into Wyndham-branded apartment-style hotels under long-term management agreements, serving building owners, developers, and extended-stay travelers across the U.S. and globally via its ABODA platform.
- Ownership category
- akta.pro rank
Reside industry classification
Industry- Product category
- Hospitality property management
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Hotels & Motels (7011), Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Extended-Stay Brand Residences (Managed Residences) (THAGAEAM)
- akta.pro secondary industries
- Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA), Co-Living Property Management (BPAJAFAJ)
Keywords
Where Reside is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reside business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hospitality Management Services: Reside engages with property owners as the operator and manager to maximize revenue by transforming properties into optimized assets. The company signs long-term hospitality management agreements rather than master leases, eliminating landlord exposure to operator credit risk and aligning performance with NOI delivery.
- Property Portfolio Operations: Operating a portfolio of branded properties including apartment-style accommodations under the Wyndham Residence and Trademark Collection brands, generating revenue through guest stays, extended stays, and corporate housing.
- Alternative Accommodations Aggregation: Reside aggregates over 1,000,000 unique globally-compliant accommodation options in over 60 countries, providing diversified operations across the alternative accommodations market.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Reside product offering
Product offeringCore offering
Reside converts under-utilized multi-family real estate into professionally managed, apartment-style hotel accommodations operated under long-term hospitality management agreements. Through its 10-year partnership with Wyndham Hotels & Resorts, the company manages branded properties under the "Reside, A Wyndham Residence" and Trademark Collection by Wyndham flags, providing sales strategy, marketing, revenue management, 24/7 on-site operations, and full-service hotel and asset management for property owners, developers, and investors.
Product overview
Reside operates a portfolio of apartment-style hospitality properties under the 'Reside, A Wyndham Residence' brand, in partnership with Wyndham Hotels & Resorts. The offering combines residential real estate with hotel-style hospitality services, targeting extended-stay travelers and multifamily property owners. Properties include both company-operated branded locations (Beekman Tower, Broadway Plaza, Reside Navy Yard, Papago Scottsdale, The Heid Lofts, Reside Craftsman) and expansion properties. The portfolio spans major U.S. markets including New York, Washington D.C., Philadelphia, Los Angeles, Seattle, Scottsdale, and Rochester. Additional services include comprehensive hotel management, asset management, and financial management for property owners and developers.
Differentiator
Problem solved
Functional benefit
Brands
- ABODA by Reside: Global alternative accommodations brand; formerly ABODA Global Housing Management.
Products and services
- Reside, A Wyndham Residence Branded apartment-style hospitality product operated by Reside in long-term partnership with Wyndham Hotels & Resorts; provides professionally managed extended-stay accommodations with hotel-style amenities, full kitchens, in-suite laundry, 24/7 on-site staff, and access to Wyndham Rewards for multifamily and hospitality property owners and for the guests they attract.
- Hotel Management Services Comprehensive outsourced hotel management offering covering hotel operations (sales strategy, marketing, revenue management), planning (project management, design oversight), asset management (financial analysis, franchise services), and financial management (accounting, payroll, tax solutions), delivered to property owners and developers under long-term hospitality management agreements.
- ABODA by Reside Global alternative accommodations brand aggregating more than 1,000,000 unique globally-compliant accommodation options in 60 countries, providing extended-stay, corporate housing, and flexible-living inventory that supplements Reside's owned/managed property portfolio.
Quantifiable outcome
- Up to 100% increase in multi-family NOI for property owners
- +5 more outcomes
Companies that use Reside
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Reside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reside partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Tony Maras (Heid Lofts Owner Representative)Tony Maras served as owner representative for The Heid Lofts property in Philadelphia, representing the ownership entity partnering with Reside and Wyndham for the property's grand opening in January 2026.
- Wyndham Hotels & ResortsflagshipA 10-year partnership formally introduced in October 2024 to expand branded residential hospitality properties across major U.S. cities. Wyndham provides its global booking platform, brand affiliation (Wyndham Residence, Trademark Collection), and access to 115 million loyalty rewards members. Reside provides operational expertise, property management, and the 'Reside, A Wyndham Residence' brand. Properties opened include locations in New York, Washington DC, Houston, Scottsdale, Rochester MN, Seattle, Philadelphia, and Los Angeles, with planned expansion to Chicago, Denver, and Cleveland.
Scale indicators8 records
Recent moves9 records
Expansion highlights4 records
Reside competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Airbnb's alternative-accommodation platform encompasses whole-home and apartment-style listings worldwide, including a growing monthly-stay segment. While Airbnb is a marketplace and not a direct operator, it competes for the same extended-stay traveler demand that Reside serves through its Wyndham-branded apartments.
- Hilton (Apartment Collection by Hilton): Hilton's Apartment Collection offers branded extended-stay apartment-style product globally, putting Hilton in direct competition with Reside's Wyndham Residence concept. Hilton's global distribution, loyalty program, and brand standards compete head-to-head with the Wyndham relationship that anchors Reside's GTM.
- Oakwood (Oakwood Worldwide / Ascott): Oakwood, now part of The Ascott Limited (CapitaLand), operates a global portfolio of serviced apartments and extended-stay properties. As a much larger incumbent, Oakwood overlaps with Reside's apartment-style offering but serves primarily longer corporate stays in major gateway cities worldwide.
Direct peers
- Sonder: Sonder operates a global portfolio of apartment-style hotel properties with hotel-quality amenities, directly mirroring Reside's core offering. Both companies target extended-stay travelers and lease/manage multifamily buildings for hospitality use, though Sonder emphasizes tech-enabled self-service versus Reside's people-first on-site staffing.
- Synergy Global Housing: Synergy provides global corporate housing and serviced apartments, particularly for relocating employees and project-based extended stays. Comparable to Reside in serving corporate clients, though Synergy focuses on longer-term assignment housing versus Reside's hotel-branded short-to-mid stays.
- Blueground: Blueground leases and manages furnished apartments across major global cities for stays of 30+ nights, targeting corporate and extended-stay travelers. While Blueground focuses on month-plus stays and uses master leases rather than management agreements, it directly competes for the same traveler and owner segments as Reside.
- Kasa Living: Kasa operates professionally managed apartment-style accommodations in more than 40 U.S. markets, partnering with real estate owners to convert multifamily units into short-stay hospitality product. Like Reside, Kasa targets business and leisure travelers seeking apartment-style stays with hotel-style consistency.
- BridgeStreet Global Hospitality: BridgeStreet is a corporate housing and serviced-apartment operator serving global business travelers. Reside's CEO Lee Curtis and President J.R. Dembiec both previously held senior roles at BridgeStreet, and the two compete directly for extended-stay and corporate-housing demand.
Others
- CIVANA Wellness Resort (adaptive-reuse hospitality operator set): Broader set of adaptive-reuse and hospitality-conversion operators (e.g., Placemakr, Locale, Stay Alfred) share Reside's playbook of converting under-utilized or new-build multifamily buildings into branded short-stay accommodations. These adjacent operators validate the category but most operate independently rather than under a major hotel brand affiliation.
Emerging players
- WhyHotel: WhyHotel converts newly built multifamily units into pop-up hotel accommodations during lease-up phases, partnering with developers to bridge stabilized hospitality demand with apartment supply. Conceptually close to Reside's developer-facing value proposition, though WhyHotel focuses specifically on lease-up windows rather than long-term hospitality management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reside social profiles
Digital presenceReside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reside leadership team
Management profileNumber of profiles
Profiles6 records
Reside subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reside
What does Reside do?
Reside converts under-utilized multi-family real estate into professionally managed, apartment-style hotel accommodations operated under long-term hospitality management agreements. Through its 10-year partnership with Wyndham Hotels & Resorts, the company manages branded properties under the "Reside, A Wyndham Residence" and Trademark Collection by Wyndham flags, providing sales strategy, marketing, revenue management, 24/7 on-site operations, and full-service hotel and asset management for property owners, developers, and investors.
Is Reside a public or private company?
Reside is a private company. It is classified as corporate owned and is currently operating.
When was Reside founded?
Reside was founded in 1990. It employs 51 to 100 people.
Where is Reside based?
Reside is headquartered in Seattle, United States, in the North America region.
How does Reside make money?
Three revenue lines are on record. Hospitality Management Services are the primary driver. The others are property Portfolio Operations and alternative Accommodations Aggregation.
Who are Reside's main competitors?
Broad incumbents on record are Airbnb, Hilton (Apartment Collection by Hilton) and Oakwood (Oakwood Worldwide / Ascott). Direct peers are Sonder, Synergy Global Housing, Blueground, Kasa Living and BridgeStreet Global Hospitality. CIVANA Wellness Resort (adaptive-reuse hospitality operator set) is listed as an others. WhyHotel is listed as an emerging player.
Does Reside have an API?
No public API is recorded for Reside.
What industry is Reside in?
Reside's product category is Hospitality property management. Its primary akta.pro industry code is THAGAEAM, Extended-Stay Brand Residences (Managed Residences), with a secondary code of THAMAFAA, Corporate Extended-Stay Housing (Relocation & Project-Based). Its NAICS code is 72111 and its SIC code is 7011.