End Well
End Well is a 501(c)(3) nonprofit founded in 2017 that produces an annual summit, podcasts, video library, and research white papers to transform cultural attitudes toward end-of-life, serving patients, caregivers, grievers, healthcare professionals, and the general public.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What End Well does
End Well is a 501(c)(3) nonprofit organization founded in 2017 by Dr. Shoshana Ungerleider, an internal medicine physician, and operating since May 2026 as a project of The Joy Fund, a California private operating foundation. The organization's mission is to transform how the public thinks about, talks about, and plans for the end of life, addressing the cultural avoidance of death and dying. Its core products are an annual summit (held at the Skirball Cultural Center in Los Angeles with both in-person and virtual attendance), two podcasts (the End Well Podcast and Before We Go), a video talks library organized by topic, evidence-based white papers (including research with USC Norman Lear Center's Hollywood, Health & Society), audience-specific guides for patients, caregivers, grievers, healthcare professionals, entrepreneurs, creators, and curious individuals, plus tip sheets and a blog. The underlying technology is a freemium digital content platform: a WordPress-based website, YouTube channel, podcast distribution, and email newsletter — not a proprietary AI or software stack.
The organization serves six primary customer segments: patients facing serious illness, caregivers, grievers, healthcare professionals (who also receive continuing education credits), entrepreneurs in the end-of-life space, and the curious general public. Its go-to-market is event-driven, anchored on the annual summit (750 attendees expected in 2026) and amplified through earned media coverage in outlets such as NYT, Vox, Forbes, Time, JAMA, and PBS NewsHour. Revenue is generated through three streams: donations and individual contributions, foundation and corporate grants and sponsorships (including Cambia Health Foundation as presenting sponsor of the podcast, plus sustaining sponsors John and Wauna Harman Foundation, The Harnisch Foundation, and Prisidio), and paid event tickets with continuing education credits for healthcare professionals. Core digital content is provided free of charge; only the annual summit carries a paid ticket.
End Well firmographics
Firmographics- Name
- End Well
- Legal name
- End Well Foundation
- Website
- https://endwellproject.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- End Well is a 501(c)(3) nonprofit founded in 2017 that produces an annual summit, podcasts, video library, and research white papers to transform cultural attitudes toward end-of-life, serving patients, caregivers, grievers, healthcare professionals, and the general public.
- Ownership category
- akta.pro rank
End Well industry classification
Industry- Product category
- End-of-Life Education and Advocacy
- NAICS
- Voluntary Health Organizations (813212), Educational Support Services (611710), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
- akta.pro secondary industries
- End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)
Keywords
Where End Well is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
End Well business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Individual Contributions: End Well relies on donations from individuals who support the mission to change culture around end-of-life experiences.
- Foundation and Corporate Grants/Sponsorships: Grants from private foundations and corporate sponsors including Cambia Health Foundation, John and Wauna Harman Foundation, The Harnisch Foundation, and others. End Well became a project of The Joy Fund in May 2026.
- Event Tickets: Revenue from in-person and virtual attendance to annual End Well summits, with continuing education credits offered for healthcare professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Resources |
| Other | Annual | Event Tickets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
End Well product offering
Product offeringCore offering
End Well is a nonprofit that produces and distributes free educational content and community resources focused on transforming how people think about, talk about, and plan for the end of life. Its offerings include an annual summit, podcasts, a video talks library, research white papers, audience-specific guides for patients, caregivers, grievers, healthcare professionals, entrepreneurs, and the curious public, plus tip sheets, a blog, and a newsletter. The organization also offers continuing education credits for healthcare professionals through its events.
Product overview
End Well is a nonprofit organization offering a suite of educational and community-building products focused on transforming how the world thinks about, talks about, and plans for the end of life. The core offering is the annual End Well Summit, a premier conference bringing together diverse voices from healthcare, design, entertainment, and advocacy. Complementing the summit are the End Well Podcast and Before We Go Podcast (hosted by founder Dr. Shoshana Ungerleider), a comprehensive video talks library, research white papers, audience-specific guides (for patients, caregivers, grievers, healthcare professionals, entrepreneurs, and the curious), tip sheets on specialized topics, and a blog. The organization also provides educational resources, continuing education credits for healthcare professionals, and maintains an active newsletter community.
Differentiator
Problem solved
Functional benefit
Products and services
- End Well Annual Summit An annual conference bringing together healthcare providers, caregivers, advocates, designers, technologists, and thought leaders to transform how the world thinks about end-of-life experiences through dialogues, workshops, and networking. Offers continuing education credits for healthcare professionals.
- End Well Podcast
Quantifiable outcome
- 90% of Americans say it is important to discuss end-of-life wishes, but only 27% have done so
- +2 more outcomes
Companies that use End Well
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
End Well technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
End Well partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Cambia Health FoundationflagshipPresenting sponsor for the End Well Podcast. Cambia Health Foundation supports the mission to transform end-of-life experiences through media and conversation.
- John and Wauna Harman FoundationcoreSustaining sponsor providing ongoing support for End Well's programs and content creation.
- The Harnisch FoundationcoreSustaining sponsor supporting End Well's mission and cultural change initiatives around end-of-life.
- PrisidiocoreSustaining sponsor contributing to End Well's operational sustainability.
- USC Norman Lear Center's Hollywood, Health & SocietycoreStrategic research partnership producing white papers on how television and media can transform cultural attitudes toward end-of-life. Partnership produced 'Changing the Channel on Death' (2025) and influenced The Pitt television show's accurate portrayal of end-of-life experiences.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
End Well competitors and assessment
Company assessmentDirect peers
- Cake: End-of-life planning platform offering wills, advance directives, and funeral planning; comparable to End Well's patient/caregiver guidance content with an overlapping audience but a different delivery model (consumer SaaS vs. content/community).
- Death Over Dinner: Nonprofit project that uses curated, event-driven dinner gatherings to spark end-of-life conversations — directly comparable to End Well's event-driven GTM motion and cultural-change orientation.
- Compassion & Choices: National nonprofit advocating for end-of-life options including medical aid in dying; overlapping audience (patients, caregivers, grievers) and policy/content orientation toward end-of-life transformation.
- Everplans: End-of-life planning platform offering digital tools and content for advance planning; directly comparable in serving the patient and caregiver audience, though with a product-led rather than event-led delivery model.
- The Conversation Project: Nonprofit initiative of the Institute for Healthcare Improvement focused on encouraging end-of-life care conversations among families and clinicians — the most direct conceptual peer to End Well's cultural-conversation mission.
- SevenPonds: Online end-of-life media and education platform providing articles, guides, and grief resources — comparable digital content model and overlapping audience of grievers, caregivers, and the curious public.
Broad incumbents
- Center to Advance Palliative Care (CAPC): National organization providing palliative care training, tools, and technical assistance for health systems; comparable healthcare-professional education mission but focused on clinical capacity-building rather than cultural conversation.
- National Hospice and Palliative Care Organization (NHPCO): Large, established membership organization for hospice and palliative care providers; overlaps with End Well's healthcare-professional audience and hospice/palliative education focus but operates as an industry association rather than a content/community nonprofit.
- Hospice Foundation of America: Established nonprofit focused on public education about hospice, caregiving, and grief — comparable caregiver/griever education mission but broader incumbent operating through traditional programs rather than celebrity-led summits.
Emerging players
- The Order of the Good Death: Death-positive nonprofit coalition of artists, writers, and educators working to change cultural attitudes toward death; comparable cultural-change orientation but smaller-scale, member-driven, and less clinically grounded than End Well.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
End Well social profiles
Digital presenceEnd Well financial estimates
Financial estimateRevenue estimate
Valuation estimate
End Well leadership team
Management profileNumber of profiles
Profiles3 records
End Well funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
End Well M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about End Well
What does End Well do?
End Well is a nonprofit that produces and distributes free educational content and community resources focused on transforming how people think about, talk about, and plan for the end of life. Its offerings include an annual summit, podcasts, a video talks library, research white papers, audience-specific guides for patients, caregivers, grievers, healthcare professionals, entrepreneurs, and the curious public, plus tip sheets, a blog, and a newsletter. The organization also offers continuing education credits for healthcare professionals through its events.
Is End Well a public or private company?
End Well is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was End Well founded?
End Well was founded in 2017. It employs 1 to 10 people.
Where is End Well based?
End Well is headquartered in San Francisco, United States, in the North America region.
How does End Well make money?
Three revenue lines are on record. Donations and Individual Contributions are the primary driver. The others are foundation and Corporate Grants/Sponsorships and event Tickets.
Who are End Well's main competitors?
Direct peers on record are Cake, Death Over Dinner, Compassion & Choices, Everplans, The Conversation Project and SevenPonds. Broad incumbents are Center to Advance Palliative Care (CAPC), National Hospice and Palliative Care Organization (NHPCO) and Hospice Foundation of America. The Order of the Good Death is listed as an emerging player.
Does End Well have an API?
No public API is recorded for End Well.
What industry is End Well in?
End Well's product category is End-of-Life Education and Advocacy. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education, with a secondary code of HLADALAL, End-of-Life Planning & Hospice/Palliative Care Coordination. Its NAICS code is 813212 and its SIC code is 8000.