Eye on Ivy

What Eye on Ivy does

Eye on Ivy is a Lahore-based education consulting firm founded in 2019 by Shanza N. Khan, a Harvard and Emory graduate who previously served on Harvard University's Public Policy Leadership Admissions Committee. The company delivers personalized college admissions counseling, profile building, essay and resume guidance, graduate-school advising, and education-system selection (O/A levels, IB, American system) for students seeking admission to universities in the United States, United Kingdom, Canada, Japan, Singapore, Hong Kong, and Europe. Its positioning as Pakistan's first student counseling firm specializing in International Baccalaureate placement is its principal differentiator in a market where IB-specific expertise is scarce. Service delivery is anchored by a proprietary Strategic Personalized Approach (SPA) that combines psychometric testing with structured one-on-one counseling sessions; the firm does not disclose a proprietary software platform, and its product is fundamentally human-counselor expertise delivered in-person at the Lahore headquarters and remotely. The company operates a direct-to-consumer sales motion with quote-based, non-publicly disclosed pricing, supported by an in-house team of approximately 1 founder, 3-4 counselors, 4 profile builders, 6 editors, and 7 specialized mentors drawn from institutions including Harvard, Oxford, Penn, NYU, Sussex, SOAS, the World Bank, the Asian Development Bank, the Federal Reserve, Scotiabank, and the UN World Food Program. Product surface has expanded beyond core undergraduate admissions into Medology (medical school preparation), EduFit (SAT prep), IDP IELTS, and Ivy Bound (AP tutoring). Eye on Ivy appears bootstrapped with no disclosed funding rounds, no parent company, and ownership concentrated with the founder.

Name

Eye on Ivy

Legal name

Eye On Ivy

Website

https://eyeonivy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Eye on Ivy is a Lahore-based education consulting firm providing personalized college admissions counseling, profile building, and mentoring, with a distinctive focus on International Baccalaureate students seeking placement at universities in the US, UK, Canada, and Asia.

Ownership category

akta.pro rank

Product category

Education Consulting Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Application, Admissions & Essay Coaching (EDAMAKAE)

Keywords

• College admissions counseling
• Education consulting
• Profile building
• IB student guidance
• Graduate school advising

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Admissions Counseling Services: Professional counseling services for college/university admissions, including profile building, essay writing guidance, resume preparation, and graduate school guidance. Services are tailored to individual student needs through personalized consultations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eye on Ivy is an education consulting firm that delivers one-on-one college and graduate school admissions counseling to students, primarily in Pakistan. Its core offering combines psychometric testing with personalized counselor sessions under a proprietary Strategic Personalized Approach (SPA) to produce customized application blueprints covering school selection, essay strategy, resume building, and extracurricular profile development.

Product overview

Eye on Ivy is an education consulting firm offering a comprehensive suite of college admissions counseling services. The core offering is Admissions Counseling, which operates alongside complementary service modules including Profile Building, Essay Writing Guidance, Resume Writing, Graduate School Guidance, and Education System Selection. The company also provides specialized programs such as Medology (medical school preparation), SAT Prep (EduFit), IDP IELTS preparation, and Ivy Bound (AP Tutoring). All services are delivered through the company's proprietary Strategic Personalized Approach (SPA), which combines psychometric testing, detailed counseling sessions, and customized roadmaps tailored to each student's goals and interests. The firm specializes in IB student counseling and works with students from MYP IV through DP levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Admissions Counseling Strategic one-on-one admissions counseling for undergraduate and graduate applicants, covering school selection, essay development, resume preparation, and application strategy, delivered through the proprietary Strategic Personalized Approach (SPA).
• Profile Building Long-term multi-year profile development program for MYP IV, V, and DP 1 students (grades 9-11) covering subject selection, SAT/ACT planning, and identification of leadership and extracurricular opportunities to build a competitive applicant profile.
• Medology Specialized medical school preparation program guiding students through the medical school application process.
• SAT Prep (EduFit) SAT preparation program providing test-taking strategies and academic coaching for college entrance exams.
• IDP IELTS IELTS examination preparation and language proficiency testing support program delivered through IDP.
• Ivy Bound (AP Tutoring) Advanced Placement (AP) tutoring service helping students prepare for AP examinations to earn college credit.

Quantifiable outcome

• Students admitted to top universities worldwide including Harvard, Yale, Princeton, Oxford with full scholarships
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Read PakistanminorOthersPartnership with Read Pakistan (readpakistan.org.pk), a reading initiative organization. The partnerships page shows logos of various educational institutions and organizations, though specific partnership details and names are not clearly documented in the text.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IvyWise: US-based college admissions consulting firm offering comprehensive application strategy, essay coaching, and tutoring. Comparable methodology and service lines to Eye on Ivy's full-funnel admissions counseling, though larger and US-centric.
• Crimson Education: Global college admissions and education consulting firm with a strong APAC presence, offering holistic admissions strategy, tutoring, and mentorship. Most direct large-scale peer given Eye on Ivy's positioning in international college admissions for Pakistani students targeting top global universities.
• Collegewise: US-based college admissions counseling company providing one-on-one guidance, test prep, and essay coaching. Comparable full-service admissions counseling model though operating at significantly larger scale with broader geographic reach.
• PrepScholar: Tech-enabled test prep and admissions platform offering SAT/ACT prep, college counseling, and admissions strategy. Comparable in overlapping test prep (SAT, AP) and admissions counseling offerings; differentiates via technology scale versus Eye on Ivy's human-counselor model.

Direct peers

• Admissionado: International admissions consulting firm offering one-on-one counseling, essay editing, and interview prep for undergraduate and graduate applicants. Comparable service methodology and boutique positioning targeting top-tier university placements.
• Yocket: India-origin admissions and study-abroad platform providing counseling, application support, and visa services for students targeting US, UK, and other international universities. Adjacent peer serving a similar South Asian student demographic with comparable service lines.
• Veritas Prep: Admissions consulting and test prep firm providing comprehensive college and graduate school admissions guidance, including profile building and application strategy. Comparable boutique consulting positioning with overlapping service lines.
• Leverage Edu: India-based study-abroad and admissions counseling platform with strong South Asia footprint, helping students gain admission to international universities. Comparable business model serving South Asian students seeking global undergraduate and graduate placements.
• GeeBee Education: Pakistan-based education consultancy specializing in international admissions counseling for students targeting universities worldwide. Closest geographic peer operating in the same home market with overlapping service offerings.

Regional players

• Elite Educational Institute: Asian-focused test prep and admissions consulting firm with strong presence across East Asia. Comparable in combining test preparation (SAT, AP) with admissions counseling, though operating in different geography than Eye on Ivy's Pakistan base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EyeOnIvy1
• YouTubeyoutube.com/@eyeonivy
• Facebookfacebook.com/EyeOnIvy
• LinkedInlinkedin.com/company/eyeonivy
• Instagraminstagram.com/eyeonivy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye on Ivy