Michigan Green Building Collaborative

What Michigan Green Building Collaborative does

Michigan Green Building Collaborative (MiGBC) is a private nonprofit membership organization headquartered in Grand Rapids, Michigan, with operational reach into Lansing through its second 2030 District. Its stated mission is to transform how buildings and communities are designed, built, and operated in Michigan. MiGBC does not sell a single product; instead it operates a portfolio of programs — the E.H.Zero Initiative, Michigan Battle of the Buildings competition, Grand Rapids and Lansing 2030 Districts, an Energy Assistance Program providing no-cost benchmarking to Grand Rapids businesses, a Green Schools program, and Mass Timber Resources developed in partnership with MassTimber@MSU — supported by an Automated Energy Benchmarking Service. Underlying technology is conventional energy benchmarking and building energy assessment tooling that integrates utility data for reporting and analysis; there is no evidence of proprietary AI/ML capability.

Revenue is generated through four streams: recurring membership fees from building owners, professionals, and organizations; tiered sponsorship revenue from named Visionary and Platinum Supporters (Consumers Energy, DTE Energy, Michigan EGLE, Wege Foundation, Lansing BWL, Trane, USGBC, Vicinity Energy, among others); transaction fees from events such as the Michigan Energy Summit (May 14, 2026 at Lansing Center) and Annual Party & Leadership Awards; and foundation grants, most notably from the Wege Foundation for the Grand Rapids Energy Assistance Program. Go-to-market is community-led and event-driven, leveraging digital channels (website, weekly newsletter, LinkedIn, Instagram, Facebook, YouTube), webinars, case studies, and member-driven engagement rather than direct sales. Customers span commercial building owners and managers (primary), educational institutions, healthcare facilities, municipalities and utilities, and green building professionals across Michigan. The organization is governed by a board drawn from utilities, contractors, universities, and foundations, with a staff of approximately seven led by Executive Director Cheri Holman.

Name

Michigan Green Building Collaborative

Legal name

Michigan Green Building Collaborative

Website

https://usgbcwm.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Michigan Green Building Collaborative is a Grand Rapids, Michigan-based nonprofit membership organization that operates green building programs — including 2030 Districts, the Michigan Battle of the Buildings, and energy benchmarking services — for building owners, utilities, schools, and professionals across the state.

Ownership category

akta.pro rank

Product category

Sustainable Building Programs and Services

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL)

akta.pro secondary industry

Green Building & Energy-Efficient Construction (LEED, Weatherization) (EDAOAAAO)

Keywords

• Green building programs
• Energy benchmarking services
• Building energy assessments
• Sustainability education
• 2030 district initiatives

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individuals and organizations including building owners, engineers, architects, utilities, and corporations engaged in green building practices.
2. Sponsorship Revenue: Sponsorship tiers including Visionary Supporters (Consumers Energy, DTE Energy, Michigan EGLE, Wege Foundation, Lansing BWL) and Platinum Supporters (Trane, Hedrick Associates, Ignyte Design, USGBC, Vicinity Energy).
3. Event Revenue: Ticket sales and fees from annual events including Michigan Energy Summit, Annual Party & Leadership Awards, and various educational webinars and workshops.
4. Foundation Grants: Funding support from foundations like the Wege Foundation for specific programs such as the Grand Rapids Energy Assistance Program.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Michigan Green Building Collaborative is a non-profit membership organization that drives green building adoption across Michigan through a portfolio of programs including energy benchmarking and assessment services, 2030 District programs (Grand Rapids and Lansing), the Michigan Battle of the Buildings competition, the E.H.Zero Initiative for equitable zero-carbon buildings, Green Schools, and Mass Timber resources. It generates revenue through membership fees, sponsorship tiers, event ticket sales, and foundation grants, serving building owners, utilities, government agencies, and sustainability professionals.

Product overview

Michigan Green Building Collaborative (MiGBC) is a non-profit collaborative organization focused on transforming buildings and communities in Michigan toward greener, more sustainable practices. Rather than a single unified product, MiGBC operates as a portfolio of programs and services that work together toward its mission. The core offerings include the E.H.Zero Initiative for zero-carbon buildings, the Michigan Battle of the Buildings competition, the Grand Rapids and Lansing 2030 District programs, the Energy Assistance Program for free building assessments, the Green Schools educational program, Mass Timber Resources, and the Automated Energy Benchmarking Service. These programs interconnect through shared goals of energy reduction, sustainability education, and community engagement, with annual events like the Michigan Energy Summit serving as unifying activities.

Differentiator

Problem solved

Functional benefit

Brands

• E.H.Zero Initiative: Equitable Healthy Zero-Carbon Buildings initiative focused on creating sustainable, zero-carbon buildings in Michigan.
• Michigan Battle of the Buildings
• Grand Rapids 2030 District
• Lansing 2030 District
• Green Schools
• Energy Assistance Program
• Michigan Energy Summit

Products and services

• E.H.Zero Initiative A program for building owners and sustainability professionals focused on creating equitable, healthy, zero-carbon buildings through collaborative initiatives across Michigan.
• Michigan Battle of the Buildings An annual energy reduction competition for commercial buildings in Michigan that recognizes participants for their energy efficiency improvements and awards the biggest percentage energy reductions.
• Grand Rapids 2030 District A district program operating in Grand Rapids that works with building owners to reduce energy use, water use, and transportation emissions while improving indoor air quality.
• Lansing 2030 District A district program operating in Lansing that supports building owners to achieve energy reduction, water use, and transportation emissions goals.
• Energy Assistance Program A free program providing energy benchmarking and building energy assessments to businesses in Grand Rapids, helping them uncover systems and processes that increase energy bills and develop strategic plans for efficiency upgrades.
• Green Schools An educational program helping K-12 schools implement sustainable building practices and energy efficiency measures.
• Mass Timber Resources Resources and webinar series showcasing mass timber projects across Michigan, developed in partnership with MassTimber@MSU, including case studies and the Mass Timber Webinar Series.
• Automated Energy Benchmarking Service A service that automates energy benchmarking for buildings by integrating utility data and streamlining energy reporting processes, helping businesses track, analyze, and optimize their energy usage.

Quantifiable outcome

• Free energy benchmarking and building assessments available for Grand Rapids businesses through the Energy Assistance Program, with expert teams developing strategic plans to increase profit from efficiency upgrades.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• MassTimber@MSUcoreStrategic or Co-development PartnerPartnership to develop and deliver Mass Timber resources and webinar series across Michigan. Sandra Lupien, Director of MassTimber@MSU, serves as keynote speaker at MiGBC Annual Party and provides expertise for the Michigan Mass Timber Catalyst Program. Joint initiative showcasing mass timber projects and case studies.
• Grand Rapids 2030 DistrictcoreStrategic or Co-development PartnerMiGBC operates the Grand Rapids 2030 District, a collaborative initiative to create high-performance buildings that reduce energy use, lower operating costs, and improve asset value. Part of the international 2030 Districts network.
• Lansing 2030 DistrictcoreStrategic or Co-development PartnerMiGBC operates the Lansing 2030 District, supporting building owners in the Lansing area to achieve energy reduction goals. Audrey Whaling serves as 2030 Program Manager overseeing both Grand Rapids and Lansing districts.
• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerUSGBC West Michigan Chapter affiliation. MiGBC serves as the regional chapter for USGBC, providing access to LEED certification support, national resources, and broader green building community. USGBC logo appears as Platinum Supporter.
• TranecoreStrategic or Co-development PartnerPlatinum Supporter. Leading HVAC and building systems company. Jeff Groth serves as Area General Manager, West Michigan Trane. Provides technical expertise and sponsorship for MiGBC programs and events.
• Hedrick AssociatescoreStrategic or Co-development PartnerPlatinum Supporter. Vice President of Business Development Mark Miersen serves on MiGBC leadership. Provides consulting and sponsorship support.
• Ignyte DesigncoreStrategic or Co-development PartnerPlatinum Supporter. Sustainable design firm. Principal Jon Rumohr serves on MiGBC programs with expertise in carbon reduction and mechanical engineering for healthcare, higher education, and commercial clients.
• Vicinity EnergycoreStrategic or Co-development PartnerPlatinum Supporter. Provides district energy solutions and sustainability expertise. Supports MiGBC's energy efficiency and carbon reduction initiatives.
• Michigan Women ForwardminorStrategic or Co-development PartnerAna Jose, Director of Business Development at Michigan Women Forward, serves on MiGBC programs. Partnership focuses on equity and inclusion in green building initiatives.
• West Michigan Hispanic Chamber of CommerceminorStrategic or Co-development PartnerPartnership through Ana Jose's Transformando West Michigan initiative, focusing on Hispanic business owners and sustainability education.
• Michigan Healthy Climate FellowshipminorStrategic or Co-development PartnerJessica M. Austin, Program Coordinator, is an alumna of the Michigan Healthy Climate Fellowship. Partnership supports climate action and community resilience initiatives.
• FishbeckminorStrategic or Co-development PartnerEngineering firm. Ryan Musch, PE/MBA, LEED AP, SITES AP, serves on MiGBC leadership providing civil engineering and sustainable site development expertise.
• Cella Building CompanycoreStrategic or Co-development PartnerPeter Skornia, President of Cella Building Company, serves as Board Chair of MiGBC. Company specializes in sustainable new construction and redevelopment.
• Western Michigan UniversitycoreStrategic or Co-development PartnerDevon Miller, Building Commissioning Specialist at WMU, serves as Vice Chair of MiGBC Board. Partnership provides academic and facilities management perspective.
• McLennan DesignminorStrategic or Co-development PartnerJason F. McLennan, creator of Living Building Challenge, delivered keynote at 2025 MiGBC Annual Party. Partnership brings thought leadership on zero-carbon building standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New Buildings Institute (NBI): Nonprofit advancing energy-efficient building codes, zero-carbon policies, and performance-based programs. Operates in adjacent verticals (code adoption, utility programs) with comparable mission focus on high-performance buildings.
• Architecture 2030: Nonprofit focused on transforming the built environment to carbon-neutral by 2030. Shares MiGBC's zero-carbon building advocacy mission and works with cities, states, and design professionals on building performance targets.
• 2030 Districts Network: The national umbrella organization for 2030 District programs; MiGBC operates the Grand Rapids and Lansing 2030 Districts under this network, making it a direct parent/peer relationship with shared mission and KPIs.

Regional players

• Energy Trust of Oregon: Independent nonprofit funded by Oregon utility ratepayers that delivers energy-efficiency programs and incentives. Comparable mission to MiGBC's Energy Assistance Program, though operating at a larger geographic and budget scale.
• Northeast Energy Efficiency Partnerships (NEEP): Regional energy-efficiency nonprofit serving the Northeast U.S. with similar member-based, multi-stakeholder convening model focused on building and community efficiency programs.
• Southwest Energy Efficiency Project (SWEEP): Regional energy-efficiency nonprofit for the Southwest U.S. with comparable utility engagement, policy advocacy, and building-program focus to MiGBC's Michigan-specific mission.
• Midwest Energy Efficiency Alliance (MEEA): Regional energy-efficiency collaborative covering 13 Midwestern states. Comparable to MiGBC's convening role but at a multi-state scale, including utility program coordination and policy advocacy.
• USGBC Detroit Region Chapter: Another Michigan-based USGBC regional chapter covering a different geography within the same state. Competes with MiGBC for Michigan-based green building members, LEED training, and event sponsorship.

Broad incumbents

• U.S. Green Building Council (USGBC): The national LEED-issuing body of which MiGBC is the West Michigan Chapter. Operates at national scale across LEED certification, advocacy, and events, broadly overlapping MiGBC's mission and member base.
• Better Buildings Initiative (U.S. DOE): Federal program partnering with public and private sector organizations to improve building energy efficiency. Sets national benchmarks and convening structures similar in spirit to MiGBC's 2030 District and Battle of the Buildings programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MichiganGBC
• Facebookfacebook.com/MichiganGreenBuildingCollaborative
• LinkedInlinkedin.com/company/migbc
• Instagraminstagram.com/usgbcwm

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Green Building Collaborative