Wholesale Supply Group

What Wholesale Supply Group does

Wholesale Supply Group is a private wholesale distributor founded in 1946 and headquartered in Cleveland, Tennessee. The company distributes plumbing, electrical, HVAC, septic, kitchen & bath, lighting, industrial pipe/valve/fittings, and power-generation products to professional contractors, home builders, municipalities, and industrial customers through 32 physical branch locations spanning Tennessee (22), Georgia (4), North Carolina (3), Kentucky (2), and Alabama (1).

Its product portfolio is organized across eight specialized divisions, carrying hundreds of manufacturer brands including Kohler, Delta, Rinnai, Charlotte Pipe, Uponor (plumbing); Square D, GE Industrial, Leviton, Hubbell, Milbank (electrical); Gree, Comfort-Aire, Honeywell, Broan (HVAC); Infiltrator, ADS, Liberty Pumps (septic); Progress Lighting, Kichler (lighting); Generac, Briggs & Stratton (power); and Matco-Norca, Mueller, Nibco, Viega, Watts (industrial PVF). Recent additions include Gree Comfort ductless mini-split systems (2025), the exclusive Piper's Picks lighting collection, and Leviton Smart Load Centers.

Revenue is generated primarily through product resale at the counter, via free local delivery, and through outside-sales account relationships. The sales-led go-to-market employs regional outside-sales representatives providing on-site consultations, supported by an online product catalog and a Local Partner Benefits program that offers credit accounts, exclusive pricing, volume discounts, Buy Now-Pay Later financing, and free returns. Pricing is quote-based and not publicly disclosed. Ownership is private, with no disclosed institutional or private-equity backing; the Rogers family holds senior board and executive positions.

Name

Wholesale Supply Group

Legal name

Wholesale Supply Group

Website

https://wholesalesupply.us

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Wholesale Supply Group is a private Southeast US wholesale distributor of plumbing, electrical, HVAC, septic, lighting, and industrial supplies, serving contractors, builders, municipalities, and industrial customers across 32 branches in five states.

Ownership category

akta.pro rank

Product category

Plumbing, Electrical, and HVAC Wholesale Distribution

NAICS

Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Plumbing distribution
• HVAC wholesale
• Electrical supplies
• Septic systems distribution
• Building materials wholesale

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices33 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution Sales: Revenue generated through wholesale distribution of plumbing, electrical, HVAC, septic, kitchen & bath, lighting, industrial pipe/valve/fittings, and power equipment products to contractors, builders, and industrial customers. Same-day pickup and free local delivery available across 32 locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wholesale Supply Group distributes plumbing, electrical, HVAC, septic, kitchen & bath, lighting, industrial pipe/valve/fittings, and power equipment products from hundreds of manufacturers to contractors, builders, municipalities, and industrial customers across the Southeast US. The company operates 32 branch locations offering same-day pickup and free local delivery, supported by an outside sales team and an online catalog platform.

Product overview

Wholesale Supply Group is a wholesale distributor of plumbing, electrical, HVAC, septic, lighting, and industrial supplies serving contractors, builders, and municipalities across Tennessee, Georgia, North Carolina, Kentucky, and Alabama. The company operates 32 locations offering same-day pickup and free local delivery. Its product portfolio spans eight specialized divisions: Plumbing Division (water heaters, piping, fixtures from Rinnai, Charlotte Pipe, Uponor, Kohler), Electrical Division (circuit breakers, wiring from Square D, GE, Leviton), HVAC Division (heating/cooling from Century, Gree, Honeywell), Septic Division (wastewater systems from Infiltrator, ADS), Kitchen & Bath Division (fixtures from Kohler, Delta, Mansfield), Lighting Division (fixtures from Progress Lighting, Kichler), Industrial Pipe/Valve/Fittings Division (from Charlotte Pipe, Nibco, Viega), and Power Division (generators from Generac, Briggs & Stratton). The company recently added GREE Comfort mini-split systems and features smart home products like Leviton Smart Load Centers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Same-day pickup and free local delivery at 32 locations
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GreecoreTechnology or IntegrationWholesale Supply Group now carries Gree Comfort mini-split systems for HVAC professionals, contractors, and builders. Gree offers complete heating and cooling systems including ductless mini-split systems with up to 38 SEER2 rating, backed by up to 10-year warranty for registered dealers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ABC Supply Co. Largest US wholesale distributor of roofing, siding, and exterior building products with 800+ branches. Adjacent trade-distribution model serving contractors with a focus on building products rather than plumbing/HVAC.
• Ferguson Enterprises: Public NYSE-listed distributor (FERG) and the largest US trade distributor of plumbing, HVAC, and waterworks. Overlaps in plumbing, HVAC, and electrical categories with substantially greater scale, national footprint, and digital infrastructure.
• Rexel USA: US arm of global French electrical distributor Rexel Group, serving electrical contractors with wiring, lighting, and automation products. Comparable in the electrical division but operates at much larger national scale.
• Sonepar USA: US arm of French-headquartered global electrical distributor. Overlaps with WSG's electrical division (breakers, wiring devices, conduit) at national scale and adjacent industrial/contractor channels.

Direct peers

• Hajoca Corporation: Largest privately held plumbing distributor in the US, operating ~400 locations across the country. Directly comparable business model: contractor-focused plumbing, HVAC, and PVF distribution via branch network with outside sales support.
• Johnstone Supply: Cooperative wholesale distributor focused exclusively on HVAC parts, equipment, and supplies with ~400 locations. Comparable contractor-customer focus and branch-led go-to-market, though narrower in category scope.
• Morrison Supply Company: Privately held Texas-based plumbing, HVAC, and PVF distributor with ~140 branches across the South and Southwest. Directly comparable multi-category trade distribution model with regional concentration.
• Winsupply: Dayton, OH-based plumbing, HVAC, and industrial distributor with an owner-operator branch model across 30+ states. Closely comparable customer base (trade contractors), multi-category focus, and branch-led distribution model.
• Carrier Enterprise: Distributor of Carrier, Bryant, Payne, and Payne HVAC equipment and parts across the Southeast and Mid-Atlantic. Directly comparable HVAC-focused distribution serving the same contractor customer base.

Regional players

• Hughes Supply: Florida-based regional plumbing, HVAC, and industrial distributor serving the Southeast US. Overlapping geography and trade customer focus, providing direct regional competition to WSG in adjacent Southeast markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wholesalesupplygroup
• LinkedInlinkedin.com/company/wholesale-supply-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Supply Group