PsychPrep

What PsychPrep does

PsychPrep is a privately held, founder-owned exam preparation company headquartered at 9663 Santa Monica Blvd #525, Beverly Hills, California. Founded by Dr. Sharon Jablon in the late 1980s, the company develops and delivers study materials, practice tests, workshops, and audio courses targeted at candidates sitting the Examination for Professional Practice in Psychology (EPPP) and the California Psychology Law and Ethics Examination (CPLEE). It markets primarily to individual psychologists seeking licensure across the United States and Canada, with a stated cumulative base of 12,000+ candidates helped and a self-reported 90% pass rate.

The product portfolio is structured around two core exam programs. The EPPP program is sold in three subscription tiers (Basic, Basic Plus, and Premium) priced from $199 to $1,419, with 1- to 9-month durations and monthly auto-renewal; it bundles varying combinations of practice tests, study materials, a pre-recorded or live 3-day Mastery Workshop, and a 15-week audio course (38 hours) recorded by Dr. Jablon. The CPLEE program is sold as a 1-month ($249) or 3-month ($349) subscription with 310 unique practice questions. All paid tiers include access to PsychPrep's OasisLMS-based online portal at lms.psychprep.com and a dedicated email-feedback consultant. Free top-of-funnel assets include an EPPP sample package, 15 sample questions per exam, and a twice-yearly 7.5-hour live EPPP Strategies Seminar.

Revenue is generated almost entirely through self-serve online subscriptions and one-time fees for the standalone Mastery Workshop and audio course, supported by a small inside-sales phone channel (800-779-2480), free consultation scheduling, and digital marketing via Facebook, LinkedIn, and Instagram. The company is bootstrapped with no disclosed institutional funding, operates with 11-50 employees, and serves customers globally through Pearson VUE and PSI testing centers without additional distribution partners. The competitive positioning rests on the proprietary test-taking methodology, the consistency of the founder-led content, and the consultant-supported study experience rather than on technology differentiation.

Name

PsychPrep

Legal name

PsychPrep

Website

https://psychprep.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

PsychPrep is a bootstrapped, founder-led exam-prep company selling subscription study packages, practice tests, audio courses, and workshops for the EPPP and CPLEE psychology licensure exams to individual candidates across the US and Canada.

Ownership category

akta.pro rank

Product category

Professional exam preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Psychology exam preparation
• Licensure exam prep
• EPPP study materials
• CPLEE practice tests
• Online test prep courses

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. EPPP Subscription Packages: Recurring subscription revenue from three tiers of EPPP exam prep packages (Basic, Basic Plus, Premium) with varying durations (1-month to 9-month) and formats (digital, hard copy). Subscriptions auto-renew monthly after initial period. Includes practice tests, study materials, workshops, audio recordings, and expert email feedback depending on tier.
2. CPLEE Subscription Packages: Recurring subscription revenue from CPLEE exam prep with one-month ($249) and three-month ($349) options. Auto-renews monthly at $99 and $75 respectively after initial period. Includes 310 unique practice questions, study materials, and workshop audio.
3. EPPP Mastery Workshop: One-time fee for intensive 3-day workshop focused on boosting test-taking skills with 150 challenging questions. Available as live virtual ($499) or pre-recorded video home study ($299). Workshop has shown to boost participant scaled scores by 50+ points.
4. 15-Week Course Audio Recording: One-time purchase ($229) for 4-month access to 38 hours of downloadable audio lectures with Dr. Jablon covering all EPPP domains and 200 review questions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

PsychPrep provides structured online exam preparation programs for psychology licensure, specifically the EPPP (Examination for Professional Practice in Psychology) and the CPLEE (California Psychology Law and Ethics Examination). Offerings include tiered subscription packages (Basic, Basic Plus, Premium), live virtual workshops, downloadable audio lectures, progressive-difficulty practice tests with rationales, single-volume study materials, and personalized expert email feedback. All content is delivered through the company's OasisLMS learning portal.

Product overview

PsychPrep is an exam-preparation company offering two core standalone programs for psychology licensure exams: the EPPP (Examination for Professional Practice in Psychology) and the CPLEE (California Psychology Law and Ethics Examination). The EPPP program is structured in three tiers — the Basic Package (Mastery Workshop and practice tests), the Basic Package Plus (adds study materials), and the Premium Package (adds the 15-week course audio recording and live workshop option). The CPLEE Program is a separate structured program with its own digital study materials, 310-question online testing program, and workshop home study. Additional offerings include free sample packages (EPPP and CPLEE sample questions), a free EPPP Strategies Seminar (7.5-hour live virtual), expert email feedback (included in EPPP packages), the 15-Week Course Audio Recording (available standalone or within Premium Package), and the EPPP Mastery Workshop (available standalone or within all EPPP packages). All online content is delivered via the OasisLMS learning portal at lms.psychprep.com.

Differentiator

Problem solved

Functional benefit

Products and services

• EPPP Premium Package

Quantifiable outcome

• 90% pass rate on EPPP and CPLEE
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AATBS (Applied Association of Therapeutic and Behavioral Sciences): Long-standing behavioral health licensure prep provider for psychologists, counselors, and social workers. Competes head-on with PsychPrep on EPPP packages and is a comparable legacy test-prep brand.
• Therapist Development Center: Direct EPPP and licensure exam prep competitor offering live workshops, practice tests, and study materials to psychology doctoral students — overlapping customer base and methodology with PsychPrep.
• EPPP Bootcamp: Emerging digital EPPP prep company offering intensive bootcamp-style and on-demand programs. Competes on the same psychology licensure exam and target buyer with a more modern online format.

Broad incumbents

• Springer Publishing - Test Prep Titles: Major academic publisher of EPPP, LCSW, and LMFT study guides and practice exams. Competes with PsychPrep on content/library axis and is bundled into many doctoral program curricula.
• Mometrix Test Preparation: Large test-prep publisher covering dozens of professional licensure exams at lower price points. Pressures PsychPrep's price floor through study-guide volume and SEO-driven acquisition.
• Kaplan Test Prep: Broad incumbent test-prep company with licensing exam content across healthcare and behavioral health. Larger marketing reach and institutional sales channels; potential acquirer of niche players like PsychPrep.
• Wiley Efficient Learning: Publisher-led test prep across healthcare licensure exams (USMLE, CPA, etc.) with an adjacent behavioral-health footprint. Competes indirectly with PsychPrep in the broader professional licensure prep category.

Others

• NBCC (National Board for Certified Counselors): Test publisher and credentialing body for the National Counselor Examination; not a prep provider but a structural dependency for adjacent licensure verticals (LPC, LMHC) that PsychPrep could expand into.

Emerging players

• Social Work Test Prep: Specialized LCSW and social-work licensure exam prep with similar subscription, practice-question, and audio review model — represents the adjacent behavioral-health licensure vertical PsychPrep could expand into.
• Behavioral Health Spring: Smaller behavioral health continuing-education and exam prep platform targeting similar licensure candidates; represents the digital-native, CE-bundled model that could compete for PsychPrep's audience over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Psychprep
• LinkedInlinkedin.com/company/psychprep
• Instagraminstagram.com/psych.prep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PsychPrep