/together
The Together Coalition is a UK-registered charity coordinating a coalition of 400+ organizations to deliver mass participation campaigns — including VE Day 80 (31.1m participants), The Big Help Out (7.2m), and Thank You Day — that build social cohesion, alongside secretariat support to the Independent Commission on Community & Cohesion.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What /together does
The Together Coalition is a UK-wide non-profit coalition, registered as The Together Initiative (Charity No. 1193060) and founded in 2020 by the then Archbishop of Canterbury Justin Welby. It coordinates mass participation campaigns and social cohesion programmes across the United Kingdom, mobilizing a coalition of over 400 partner organizations spanning civil society, faith, business, youth, local government, and media. Its core offerings are five flagship campaigns — Thank You Day (2020), The Big Help Out (2023), Together for Humanity (2023), VE Day 80 (2025), and Let's Dance (2025) — plus The National Conversation public engagement initiative (2026) and secretariat support to the Independent Commission on Community & Cohesion co-chaired by Sir Sajid Javid and Jon Cruddas MP.
The coalition employs a "white label" model: a small core team of 1-10 staff centrally designs campaign frameworks, creative assets, and digital infrastructure, which partner organizations then activate in their own communities under their own brands. Technology footprint is limited to standard campaign microsites (ve80, thebighelpout.org.uk, thankyouday.org.uk, lets-dance.org.uk, thenationalconversation.org.uk), social media presence across X, Instagram, LinkedIn, and Facebook, and partner asset packs. There are no proprietary software products, APIs, or technology platforms; the "product" is social connection itself, delivered through partner-amplified participation events that have reached 31.1 million people (VE Day 80, 47% of UK population) and 7.2 million people (The Big Help Out).
The Coalition operates as a registered charity with no membership fees or revenue from coalition partners. It is funded through charitable grants from bodies including the Aviva Foundation and The National Lottery Community Fund, supplemented by in-kind contributions from media partners (BBC, ITV), creative agency partner M&C Saatchi, and pro bono support from professional services firms. Named enterprise and institutional partners include NHS, BBC, ITV, Football Association, Sport England, John Lewis, Marks & Spencer, KPMG, PwC, IBM, Salesforce, and Sainsbury's. The organization has no parent company, no subsidiaries, and no disclosed revenue figures.
/together firmographics
Firmographics- Name
- /together
- Legal name
- The Together Initiative
- Website
- https://together.org.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Together Coalition is a UK-registered charity coordinating a coalition of 400+ organizations to deliver mass participation campaigns — including VE Day 80 (31.1m participants), The Big Help Out (7.2m), and Thank You Day — that build social cohesion, alongside secretariat support to the Independent Commission on Community & Cohesion.
- Ownership category
- akta.pro rank
/together industry classification
Industry- Product category
- Community Cohesion Programs
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (8134), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
- akta.pro secondary industries
- Interfaith & Ecumenical Councils and Dialogue Organizations (BPAGAJAJ), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where /together is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
/together business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Charitable Operations: The Together Coalition operates as a registered charity (Registered charity in England & Wales No. 1193060) and is coordinated by The Together Initiative, a small non-profit governing entity.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
/together product offering
Product offeringCore offering
/together (The Together Coalition) is a UK-registered charity that coordinates mass participation civic campaigns and social cohesion programmes. It convenes a coalition of 400+ partner organisations across civil society, faith, business, youth, local government, and media to deliver flagship campaigns such as VE Day 80, The Big Help Out, Thank You Day, Together for Humanity, and Let's Dance, and serves as Secretariat to the Independent Commission on Community & Cohesion.
Product overview
The Together Coalition is a UK-wide coalition coordinating mass participation campaigns and cohesion initiatives. Its core offerings are five flagship campaigns: VE Day 80 (commemoration and community celebration), The Big Help Out (national volunteering), Thank You Day (community gratitude), Together for Humanity (interfaith/prejudice reduction), and Let's Dance (dance-based community connection). Supporting these is The National Conversation public engagement initiative and the Independent Commission on Community & Cohesion, which gathers evidence and develops policy recommendations. The coalition also provides partner resources including downloadable logos and assets. Together, these initiatives mobilise hundreds of partner organisations and millions of participants to build kinder, closer and more connected communities.
Differentiator
Problem solved
Functional benefit
Products and services
- VE Day 80 80th anniversary commemoration of Victory in Europe Day featuring community celebrations, the VE Mail campaign connecting schoolchildren with WWII veterans, and national events honouring veterans and fostering intergenerational connection.
- The Big Help Out National volunteering initiative that mobilises millions of people to participate in community volunteer activities, building social connections and community resilience across the UK.
- Thank You Day Annual celebration providing opportunity for people to thank neighbours, volunteers, teachers, carers and local heroes who go the extra mile in their communities.
- Together for Humanity Campaign responding to antisemitism and anti-Muslim hatred, promoting shared humanity and standing against prejudice across communities in the UK.
- Let's Dance National dance movement encouraging people of all ages and abilities to dance together, tackling loneliness and building community connections through physical activity.
- The National Conversation UK-wide public engagement initiative asking how people want to live together, conducted through surveys and community group conversations to inform cohesion policy recommendations.
- Independent Commission on Community & Cohesion Cross-party commission co-chaired by Sir Sajid Javid and Jon Cruddas MP, gathering evidence from across the UK to develop practical recommendations for strengthening community connection and rebuilding sense of belonging.
Quantifiable outcome
- 31.1 million people (47% of UK population) participated in VE Day 80th Anniversary
- +4 more outcomes
Companies that use /together
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles2 records
/together technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
/together partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and supporting.
- NHScoreMajor coalition partner in Thank You Day campaign and health-related community initiatives. NHS collaboration began in July 2020 during COVID-19 to mobilize public thanks to key workers.
- BBCcoreMajor media partner in coalition providing broadcast reach and credibility for campaign messaging across UK audiences.
- ITVcoreMajor media partner providing broadcast reach and campaign promotion across television and digital platforms.
- Football AssociationcoreMajor sports partner in coalition leveraging football's community reach for cohesion campaigns.
- Aviva FoundationcoreFoundation partner supporting coalition initiatives and providing funding for community cohesion work.
- Royal Voluntary ServicecoreCoalition partner in volunteering initiatives and community support programs.
- British Red CrosscoreHumanitarian partner in crisis response and community support initiatives.
- Sport EnglandcoreSports body partner in physical activity and community connection campaigns including Let's Dance.
- The ScoutscoreYouth organization partner in community engagement and volunteering campaigns.
- GirlguidingcoreYouth organization partner in community initiatives and campaigns.
- M&C SaatchicoreCreative agency partner developing campaign materials, including World Services division focusing on social and behavioral issues.
- The Jo Cox FoundationcoreFoundation partner honoring Jo Cox's legacy of building community and bridging divides.
- British FuturecoreThink tank partner leading research and evidence gathering for the Independent Commission on Community & Cohesion.
- BelongcoreMembership body partner contributing to Commission research and cohesion expertise.
- BelongcoreKey partner in 'After the Riots' cohesion summit and report, working with the coalition and British Future.
- Nuffield College, University of OxfordcoreIndependent academic partner hosting the National Conversation survey as part of the Commission on Community & Cohesion's public engagement work.
- M+C Saatchi Group UKcoreCreative partner developing the 'Love Letter to England' film starring Sir Ian McKellen for National Conversation campaign.
- KPMGsupportingProfessional services firm partner contributing expertise to coalition initiatives.
- PwCsupportingProfessional services firm partner providing business expertise and resources.
- CBIsupportingBusiness organization partner representing UK businesses in coalition.
- British Chambers of CommercesupportingBusiness network partner providing reach to local chambers across UK.
- The National Lottery Community FundsupportingFunding body partner supporting community cohesion initiatives.
- Church of EnglandcoreFaith partner in coalition, with founding support from Archbishop of Canterbury.
- Hope not HatecoreAnti-racism organization partner in cohesion and unity campaigns.
- Oasis Charitable TrustcoreFaith-based charity partner in community cohesion and education initiatives.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
/together competitors and assessment
Company assessmentBroad incumbents
- National Council for Voluntary Organisations (NCVO): UK umbrella body for the voluntary sector. Broad incumbent: comparable convening function across civil society, providing infrastructure, research and policy voice for member charities; analogous role at sector rather than mission-specific level.
- British Red Cross: Major UK humanitarian organisation with established crisis-response and community programmes. Broad incumbent: listed coalition partner and operates comparable community resilience initiatives, but at much larger scale and with broader remit.
- Royal Voluntary Service: Established UK volunteering charity, one of the country's largest. Broad incumbent: coalition partner and lead delivery partner for The Big Help Out; comparable on volunteering and community engagement outcomes but with permanent service infrastructure rather than campaign-based model.
Direct peers
- British Future: UK think tank and advocacy organisation focused on integration, identity and social cohesion. Direct peer: listed as a coalition partner, co-leads research for the Independent Commission on Community & Cohesion, and operates in the same community cohesion policy space.
- UK Community Foundations: Network of accredited community foundations across the UK distributing local grants for community benefit. Direct peer: operates a federated model of member foundations delivering place-based impact, structurally analogous to Together's federated coalition of 400+ partners.
- Hope not Hate: UK anti-extremism and community cohesion NGO. Direct peer: named coalition partner, collaborates on Together for Humanity and similar cohesion initiatives, and competes for the same funder and partner mindshare.
- The Jo Cox Foundation: Foundation established in memory of Jo Cox MP focused on building kinder communities and bridging divides. Direct peer: explicit coalition partner sharing co-founder Brendan Cox; operates adjacent mission on community connection.
- Belong (Cohesion and Integration Network): UK membership network supporting organisations working on integration and cohesion. Direct peer: explicitly named coalition partner and contributor to the After the Riots cohesion summit; serves a comparable convening role across the community cohesion sector.
Others
- Co-operatives UK: UK trade body for co-operative enterprises. Others: analogous federating infrastructure for member-driven organisations, sharing the multi-stakeholder convening model, though focused on co-operative governance rather than social cohesion campaigns.
Emerging players
- Spirit of 2012: UK trust established from Big Lottery Fund to deliver lasting legacy from London 2012 Olympics. Emerging player: comparable small-team, mass-participation legacy model; overlapping focus on community connection through sport and volunteering, but smaller post-olympic mandate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
/together social profiles
Digital presence/together financial estimates
Financial estimateRevenue estimate
Valuation estimate
/together leadership team
Management profileNumber of profiles
Profiles8 records
/together funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
/together M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about /together
What does /together do?
/together (The Together Coalition) is a UK-registered charity that coordinates mass participation civic campaigns and social cohesion programmes. It convenes a coalition of 400+ partner organisations across civil society, faith, business, youth, local government, and media to deliver flagship campaigns such as VE Day 80, The Big Help Out, Thank You Day, Together for Humanity, and Let's Dance, and serves as Secretariat to the Independent Commission on Community & Cohesion.
Is /together a public or private company?
/together is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was /together founded?
/together was founded in 2020. It employs 1 to 10 people.
Where is /together based?
/together is headquartered in London, United Kingdom, in the Europe region.
How does /together make money?
One revenue line is on record: charitable Operations.
Who are /together's main competitors?
Broad incumbents on record are National Council for Voluntary Organisations (NCVO), British Red Cross and Royal Voluntary Service. Direct peers are British Future, UK Community Foundations, Hope not Hate, The Jo Cox Foundation and Belong (Cohesion and Integration Network). Co-operatives UK is listed as an others. Spirit of 2012 is listed as an emerging player.
Does /together have an API?
No public API is recorded for /together.
What industry is /together in?
/together's product category is Community Cohesion Programs. Its primary akta.pro industry code is BPAGAKAG, Federated Giving Organizations (e.g., United Way-type), with a secondary code of BPAGAJAJ, Interfaith & Ecumenical Councils and Dialogue Organizations. Its NAICS code is 8133 and its SIC code is 8600.