Achievement

What Achievement does

Achievement (アチーブメント株式会社) is a Tokyo-based private human resource development and corporate training consulting firm founded in October 1987 by Aoki Hitoshi, who continues to serve as Representative Director, Chairman, and President. The company delivers leadership, sales, management, goal-achievement, and organizational transformation programs to Japanese SME owners and managers, corporate executives, mid-managers, sales professionals, licensed professionals, university students, professional athletes, and government leaders. Its training formats span in-person seminars, online webinars, video courses via a proprietary member portal, and structured corporate consulting engagements across Japan.

The firm's intellectual foundation is Dr. William Glasser's Choice Theory Psychology and Reality Therapy, delivered under exclusive Japan licensing from the William Glasser Memorial Foundation. The flagship 『頂点への道』(Road to the Top) program, launched in 1992, offers four structured tiers (Standard, Achievement Technology, Dynamic, Peak Performance) covering 300+ documented techniques developed over 30+ years. Supporting technology includes the web-based 5 Basic Needs Survey diagnostic (20,000+ users since 2007), the Philosophy Penetration Survey for organizational culture, and the MARC member video platform; a 2023 University of Tsukuba Athletic Department study provided academic validation showing 247.2% average performance improvement among participants who continued learning for 3+ years.

Achievement generates revenue across individual seminar fees (BtoF Sales Seminar ranging 108,900–272,800 JPY per attendee), corporate consulting engagements, multi-tiered recurring memberships (Club, Academy, QCC, JPSA), monthly Business Partner subscriptions at 3,300 JPY/month, e-commerce for assessment tools and books, and licensed staffing services. Distribution operates through six Japanese regional offices plus a Cambodia branch and is complemented by the JPSA's 780+ certified pro speakers, the 70,000+ alumni referral network, and owned-media demand generation including Aoki Hitoshi's 50,000+ subscriber YouTube channel. The company self-disclosed 8.19 billion JPY in sales and 2.89 billion JPY in ordinary profit, and consolidates 295 group employees as of April 2026.

Name

Achievement

Legal name

アチーブメント株式会社

Website

https://achievement.co.jp

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Tokyo-based private human resource development and training firm founded in 1987; delivers Choice Theory-based leadership, sales, management, and goal-achievement programs to Japanese SME owners, executives, professionals, athletes, and government leaders.

Ownership category

akta.pro rank

Product category

Corporate Training and Management Consulting

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Corporate training services
• Leadership development programs
• Management consulting
• Human resource development
• Organizational transformation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Personal Consulting Programs — Individual Training: Revenue from individual sales of strategic goal achievement programs (『頂点への道』講座), sales force training, management skill development, and pro-speaker development courses. One-time fee per program tier with repeat attendance options.
2. Corporate Training & Organizational Consulting: Organization transformation consulting including management, new hire, mid-career, and executive training; philosophy penetration programs; talent acquisition consulting; HR system design services.
3. 月刊ビジネスパートナー (Monthly Business Partner): Monthly audio CD subscription (with archive access) delivered by President Aoki Satoshi. Offered as monthly (3,300 JPY/month) or annual (36,300 JPY/year) subscription. Serves as a recurring revenue membership tier.
4. Academy & Club Memberships: Multi-tiered membership structure: Club Members (club members), Academy Members (course graduates), QCC Members (Quality Company Club), JPSA Members (Pro Speakers Association). Membership fees generate recurring revenue and create sticky retention.
5. Assessment Tools & Digital Products: 5 Basic Needs Survey (2,200 JPY per assessment), digital training programs (e.g., THE LAW OF SUCCESS at 44,000 JPY/set, Tony Gordon program, Wubbolding program). Sold individually or bundled.
6. Staffing / Human Resources Introduction: Licensed employment placement services (職業紹介事業 許可番号 13-ユ-050177) providing recruitment services to client companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels11 records

Core offering

Achievement provides human resource development, corporate training, coaching, and education services using Choice Theory Psychology and Reality Therapy frameworks. The company delivers flagship goal-achievement training programs (such as 『頂点への道』), sales force development, management training, and organizational transformation consulting to business owners, executives, and managers across Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• 『頂点への道』講座 (Road to the Top) Program The flagship multi-tier training program covering goal achievement, time management, communication, presentation, management, philosophy-based management, and organizational culture. Delivered as experiential workshops for business owners, executives, managers, sales professionals, and licensed professionals.
• Philosophy Penetration and Organizational Transformation Consulting Organizational change consulting services including philosophy penetration programs, HR system design, talent acquisition consulting, and culture transformation engagements for client companies.
• Sales Force Development / BtoF Sales Seminar Sales training and referral marketing (BtoF) programs for sales professionals, account executives, and sales managers to improve individual performance, referral generation, and closing techniques.
• Choice Theory Psychology / Reality Therapy Certification Programs Full certification pathway including Basic, Intermediate, Advanced, and Master courses based on Dr. William Glasser's Choice Theory Psychology and Reality Therapy methodology.
• Academy and Club Membership Programs Multi-tiered membership structure including Club Members, Academy Members, QCC (Quality Company Club), and JPSA Members. Provides ongoing access to learning content, exclusive events, and member pricing on training programs.
• 月刊ビジネスパートナー (Monthly Business Partner) Monthly audio CD subscription program delivered by President Aoki Satoshi with archive access. Offered as monthly (3,300 JPY) or annual (36,300 JPY) subscription tiers delivering ongoing management philosophy content.
• 5 Basic Needs Survey (5つの基本的欲求サーベイ) Proprietary web-based psychological diagnostic survey analyzing 15 sub-elements across 3 dimensions (Desire, Effort, Reality) in 225 questions, sold at 2,200 JPY per assessment.
• Staffing / Human Resources Introduction Services Licensed employment placement services (職業紹介事業 許可番号 13-ユ-050177) providing recruitment services to client companies as part of the corporate training and HR services portfolio.

Quantifiable outcome

• 97.7% of graduates report behavioral change after attending『頂点への道』series (2023 survey, n=1625)
• +5 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, supporting and minor.

• 一般財団法人 日本プロスピーカー協会 (JPSA)coreStrategic or Co-development PartnerAchievement founded and co-manages the Japan Pro Speakers Association (JPSA), which has produced 780+ certified pro speakers. JPSA serves as a key channel for thought leadership, community building, and professional certification aligned with Achievement's mission. Aoki Satoshi serves as JPSA director and the association operates as an extension of Achievement's ecosystem.
• 一般財団法人 ウィリアムグラッサー記念財団coreStrategic or Co-development PartnerExclusive partnership with the William Glasser Memorial Foundation and William Glasser Inc. for the application and teaching of Choice Theory Psychology and Reality Therapy in Japan. Achievement holds a special advisory relationship with Glasser Inc. CEO Karlene Glasser.
• 筑波大学 アスレチックデパートメントsupportingStrategic or Co-development PartnerCollaborative research partnership with University of Tsukuba's Athletic Department (documented in 2023), providing academic validation for Achievement's methodology through a formal research study on the correlation between continued learning and performance improvement.
• 公益社団法人 日本青年会議所 (JCI Japan)supportingStrategic or Co-development PartnerSupporting member company (賛助企業) since 2018, providing leadership and organizational training to JCI's 27,000+ member organization. Delivered 500+ training sessions to local JCI chapters nationwide on organizational strength, growth, and talent development.
• ナポレオン・ヒル財団 (Napoleon Hill Foundation)supportingStrategic or Co-development PartnerAoki Satoshi holds the position of Special Advisor to the Napoleon Hill Foundation (appointed November 2024) and became the first Asian Gold Medalist in the Foundation's Leadership Development program (2025). Achievement publishes and distributes the Japanese edition of THE LAW OF SUCCESS as a licensed product.
• アチーブメント出版株式会社coreStrategic or Co-development PartnerGroup publishing subsidiary producing books, training materials, and audio programs for Achievement programs. Responsible for publishing 71 books by Aoki Satoshi and other trainers.
• アチーブメントHRソリューションズ株式会社supportingStrategic or Co-development PartnerGroup company providing HR consulting and organizational transformation services to external client companies, extending Achievement's methodology to the broader market.
• アチーブメントバイロン株式会社minorStrategic or Co-development PartnerGroup subsidiary operating as part of the Achievement ecosystem.
• アチーブメントセールスディベロップメント株式会社minorStrategic or Co-development PartnerGroup subsidiary focused on sales development training and services.
• 株式会社ARIsupportingStrategic or Co-development PartnerAffiliate company; Ino Kosuke serves as co-representative director. Partner company for the BtoF Sales Seminar.
• 戸田市教育局・戸田市立美谷本小学校supportingStrategic or Co-development PartnerGovernment-education partnership (産官学連携) in which Achievement delivers special classes on 'finding your individuality' to elementary school students in Toda City.
• 花巻東高等学校supportingStrategic or Co-development PartnerLong-running partnership (since 2011) delivering team building training to the baseball club, and since 2019 a '立志・夢実現' special curriculum for all students. Also extends to women's baseball program support.
• 東京itere大学 アメフト部supportingStrategic or Co-development PartnerPartnership for delivering leadership training to the University of Tokyo American Football team (since 2021, 4th year in 2025).
• 日本テレビ放送網株式会社minorOthersListed as a related company; nature of relationship not explicitly detailed.
• 徳洲会体操クラブsupportingStrategic or Co-development PartnerLong-standing support relationship with Tokushukai Gymnastics Club; provides twice-yearly athlete training programs. Club achieved 4 consecutive national championships (2022-2025) with Achievement-supported leadership development.
• 德洲会体操クラブ (Tokushukai Gymnastics Club)supportingStrategic or Co-development PartnerSupported the gymnastics club that produced Olympic gold medalists including Oka Shohei and Tanaka Emi (2024 Paris Paralympics). Achievement provides twice-yearly athlete training programs.

Scale indicators10 records

Recent moves5 records

Expansion highlights7 records

Others

• Persol Holdings: Japan's largest staffing/HR services group encompassing Temp Holdings, doda, and various HR consulting subsidiaries. Ecosystem player with overlapping Japanese HR market customers and some training-adjacent offerings, but not a direct training competitor.
• ABEAM Consulting: Japan's leading management consulting firm serving enterprise clients on strategy and operations. Adjacent ecosystem player — overlaps in Japanese enterprise market and philosophy-based management themes, but focused on consulting rather than training.

Broad incumbents

• Development Dimensions International (DDI): Global leadership development and assessment firm serving enterprise clients. Comparable in B2B leadership training focus with similar methodologies (behavior-based, assessment-driven), but much larger international footprint.
• Ken Blanchard Companies: Global leadership training company built around Situational Leadership methodology. Comparable in proprietary methodology-based training approach and similar target customers (managers and leaders).
• Franklin Covey: Global leadership and performance training company (7 Habits, etc.) with broader portfolio and international scale. Comparable in offering proprietary methodology-based corporate training, but operates at significantly larger scale.

Direct peers

• GLOBIS Corporation: Japan's leading business education company offering executive education, MBA programs, and corporate training. Most direct comparable in Japanese management training market with overlapping target customers (mid-career professionals, executives, corporate L&D).
• Link and Motivation Inc. Japanese HR consulting firm providing organizational engagement surveys, motivation engineering, and corporate training. Directly comparable in serving Japanese enterprises with organizational development and management training programs.
• Dale Carnegie Training (Japan): Global leadership, sales, and communication training franchise with established Japan operations. Comparable methodology-based training approach targeting professionals and corporate customers, similar in content philosophy.

Regional players

• WDB Holdings: Japanese HR services company providing staffing, education, and training services primarily to scientific and professional segments. Regional player with comparable Japanese corporate training exposure though narrower scientific vertical focus.

Emerging players

• BTS Group AB: Swedish consulting firm specializing in leadership development, sales transformation, and assessment-driven performance improvement. Comparable in performance/sales training and assessment tools, with growing Japan presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/achievement33
• YouTubeyoutube.com/user/achievementCH
• Facebookfacebook.com/achievementcorp
• Instagraminstagram.com/achievement_message

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achievement