Farmers Food Assistance Bureau

What Farmers Food Assistance Bureau does

Farmers Food Assistance Bureau (FFAB) is a nonprofit organization created in 2024 by the National Association of Farmers Market Nutrition Programs (NAFMNP) through a cooperative agreement with the USDA, with NAFMNP retaining a seat on the FFAB board. Its mission is to simplify federal nutrition benefits programs and related financial transactions for direct-marketing farmers, farmers markets, and independent food retailers, enabling them to accept SNAP, WIC, FMNP, OTC, and credit/debit payments and to access nutrition incentive programs.

FFAB's product portfolio centers on TotilPay, a payment technology that enables SNAP, WIC, OTC, and credit/debit acceptance on mobile devices and registers (described as the first multi-benefit mobile app of its kind, with an FMNP-specific enhancement), and MarketLink, a program providing SNAP Equipment Grants, SNAP Online Grants, electronic incentive solutions, and technical assistance. Supporting services include grant application support and outreach collaboration with state and community organizations. The organization is supported by a 12-person team spanning a CFO, COO, CTO, Director of Operations, IT systems staff, customer service, special projects, and four regional specialists covering the West/Southwest, Mountain Plains/Midwest, Northeast, and Mid-Atlantic/Southeast.

FFAB's business model is grant-funded rather than product-sales-based: revenue derives from federal cooperative agreements and grant administration (managed services model). Distribution runs through direct outreach to farmers, markets, and retailers; partnerships with USDA, NAFMNP, and GrownBy; and field-based regional specialists. No pricing is publicly disclosed, and the organization does not sell licenses or subscriptions. Geographic scope is national, with no disclosed international footprint.

Name

Farmers Food Assistance Bureau

Legal name

Farmers Food Assistance Bureau

Website

https://ffabureau.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmers Food Assistance Bureau (FFAB) is a 2024-founded nonprofit created by NAFMNP under a USDA cooperative agreement. It provides the TotilPay payment platform and MarketLink grant program to help farmers, farmers markets, and independent food retailers accept SNAP, WIC, and nutrition benefits.

Ownership category

akta.pro rank

Product category

SNAP/EBT Payment Processing

NAICS

Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Community Food Services (62421)

SIC

Federal & Federally-Sponsored Credit Agencies (6111)

akta.pro primary industry

Food & Nutrition Assistance Programs (BPAIAKAF)

akta.pro secondary industries

Public Health Block Grants & Formula Funding Administration (HLAJALAD), Social & Behavior Change Communication (SBCC) for Nutrition (BPADAJAK), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)

Keywords

• SNAP EBT payment processing
• Federal nutrition benefits
• Agricultural payment technology
• Farmers market POS solutions
• Nutrition incentive programs

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Grant Funded Operations: FFAB is a nonprofit organization created by NAFMNP in 2024 through a cooperative agreement with the USDA. Revenue appears to be derived from government grants and cooperative agreements rather than product sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Farmers Food Assistance Bureau (FFAB) provides payment technology and grant/technical assistance programs that enable farmers, farmers markets, and independent food retailers to accept federal nutrition benefits including SNAP, WIC, OTC, and electronic nutrition incentive programs. Its core solutions are the TotilPay payment technology (mobile and register-based) and the MarketLink program, which delivers SNAP equipment grants, SNAP online grants, and electronic incentive solutions along with hands-on technical assistance.

Product overview

Farmers Food Assistance Bureau (FFAB) is a nonprofit organization offering a portfolio of technology solutions and services to help farmers, farmers markets, and independent food retailers accept federal nutrition benefits. The core offerings include TotilPay, a payment technology enabling SNAP/WIC/EBT acceptance via mobile and register solutions; MarketLink, a program providing technical assistance and grant application support for SNAP equipment and incentives; and support services for state and community organizations expanding SNAP access. FFAB was created by NAFMNP in 2024 through a cooperative agreement with USDA.

Differentiator

Problem solved

Functional benefit

Brands

• MarketLink: A program under FFAB that connects direct-marketing farmers and farmers markets with tools to accept SNAP and other nutrition benefits.

Products and services

• TotilPay Payment technology solution that enables farmers, farmers markets, and independent food retailers to seamlessly accept SNAP, WIC, and other electronic benefits through mobile and register-based solutions.
• MarketLink Program that connects direct-marketing farmers and farmers markets with tools and technical assistance needed to accept SNAP and other nutrition benefits, including the SNAP Equipment Grant, SNAP Online Grant, and electronic Incentive Solutions.
• State and Community Organizations Support Support services for state and community organizations to expand SNAP access through collaboration with local markets, retailers, and agencies to streamline EBT technology adoption and outreach efforts.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• National Association of Farmers Market Nutrition Programs (NAFMNP)coreStrategic or Co-development Partner · 1 January 2024FFAB was created by NAFMNP in 2024 through a cooperative agreement with the USDA. NAFMNP has a seat on the Board of FFAB, indicating a close ongoing relationship. MarketLink is now a program under FFAB.
• USDAcoreStrategic or Co-development PartnerFFAB was created through a cooperative agreement with the USDA. The USDA partnership enables FFAB to work with federal nutrition benefits programs and support farmers nationwide.
• MarketLinkcoreOthersMarketLink is now a program under FFAB. It connects direct-marketing farmers and farmers markets with tools to accept SNAP and other nutrition benefits. MarketLink offers SNAP Equipment Grant, SNAP Online Grant, and electronic Incentive Solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Food Assistance Bureau