Haykal Media
Haykal Media operates Majarra, an Arabic-language digital subscription platform that aggregates and translates premium international publications — including HBR Arabia, MIT TR Arabia, and SSIR Arabia — for millions of Arab consumers via web and mobile, while offering brand engagement to enterprise clients.
- Company typePrivate
- Founded2004
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Haykal Media does
Haykal Media is an Abu Dhabi-headquartered private company that operates Majarra, an Arabic digital content subscription platform aggregating premium international publications — including Harvard Business Review Arabia, MIT Technology Review Arabia, Stanford Social Innovation Review Arabia, Popular Science, and Psychologies — and delivering them to Arab consumers through a web platform and a cross-platform mobile application on iOS and Android. The company's technology stack centers on a content aggregation and curation layer for Arabic-language delivery, supplemented by two adjacent products: Manhom, a knowledge platform at manhom.com, and Lableb AI, an AI-powered Arabic search and discovery engine that supports content discovery within the Majarra ecosystem.
The business model combines a B2C recurring subscription offering (Majarra for Users) with a B2B brand engagement offering (Majarra for Business) that connects advertisers and brands with a self-reported audience of "millions of ambitious Arab users" through the platform's content, community, and audio library. Distribution is primarily product-led via mobile app stores and the majarra.com web property, with field-led B2B demand generation reinforced through industry event participation (e.g., moderation at PropNext Riyadh in February 2026).
Strategic positioning rests on exclusive Arabic-edition content partnerships with globally recognized publishers and a long-tenured operating history dating to 2004. The firm has an active public footprint in 2026 — including a renewed strategic partnership with Crescent Enterprises focused on knowledge access and future-skills development, an HBR Arabia Special Edition on Saudi Arabia's transformations, and continued ecosystem expansion via sub-brands — but it does not disclose pricing, subscriber counts, revenue, funding, or ownership structure, limiting third-party visibility into monetization.
Haykal Media firmographics
Firmographics- Name
- Haykal Media
- Legal name
- Haykal Media
- Website
- https://haykalmedia.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haykal Media operates Majarra, an Arabic-language digital subscription platform that aggregates and translates premium international publications — including HBR Arabia, MIT TR Arabia, and SSIR Arabia — for millions of Arab consumers via web and mobile, while offering brand engagement to enterprise clients.
- Ownership category
- akta.pro rank
Haykal Media industry classification
Industry- Product category
- Digital Content Subscription Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- International Multilingual/Diaspora Broadcasters (MPABAEAG)
- akta.pro secondary industry
- International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)
Keywords
Where Haykal Media is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
Haykal Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription / Digital Content Access: Individual users subscribe to Majarra to access a curated library of premium Arabic digital content spanning management, science, technology, psychology, health, and personal finance. The subscription model unlocks digital content across web and mobile platforms.
- B2B Brand Advertising & Engagement: Majarra for Business provides brands the ability to connect with millions of Arab users through the platform's content, community, and app ecosystem. Brands benefit from reaching ambitious, independent-thinking Arab users through targeted engagement within the Majarra environment.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Haykal Media product offering
Product offeringCore offering
Haykal Media operates Majarra, an Arabic digital subscription platform that aggregates premium international content from publishers such as Harvard Business Review, MIT Technology Review, Stanford Social Innovation Review, Popular Science, and Psychologies, translating and curating it for Arab audiences. The platform is delivered through a web portal and a cross-platform mobile application (iOS and Android) featuring an audio library, and monetizes through consumer subscriptions (Majarra for Users) and brand engagement services (Majarra for Business).
Product overview
Haykal Media operates the Majarra platform, a unified Arabic digital content ecosystem consisting of the core Majarra app for users and businesses, alongside specialized sub-brands including Manhom (knowledge platform) and Lableb AI (search technology). The company serves millions of Arab users by delivering premium international content partnerships including Harvard Business Review Arabia, MIT Technology Review Arabia, Stanford Social Innovation Review, Popular Science, and Psychologies through web, iOS, and Android applications.
Differentiator
Problem solved
Functional benefit
Brands
- Harvard Business Review Arabia: Arabic edition of Harvard Business Review published by Majarra
- MIT Technology Review Arabic
- Manhom
- Lableb AI
Products and services
- Majarra Arabic digital content subscription platform and mobile application that aggregates, translates, and curates premium international publications (Harvard Business Review Arabia, MIT Technology Review Arabia, Stanford Social Innovation Review Arabia, Popular Science, Psychologies) for Arab users across web, iOS, and Android. Includes a curated audio library and an active community of millions of Arab knowledge seekers.
- Majarra for Business Enterprise offering enabling brands and businesses to connect with millions of ambitious Arab users through targeted engagement, brand awareness, and thought leadership positioning within Majarra's premium content environment.
- Manhom (منهوم) A dedicated platform under the Haykal Media umbrella focused on Arabic content categorization and community engagement, accessible at manhom.com.
- Lableb AI AI-powered Arabic search and discovery engine that enables users to find relevant content within the Majarra platform and across Arabic-language digital assets.
Quantifiable outcome
- Majarra connects brands with millions of ambitious Arab users
Companies that use Haykal Media
Customer profileSegments2 records
Ideal customer profiles2 records
Haykal Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Haykal Media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and supporting.
- Crescent EnterprisescoreCrescent Enterprises and Majarra renewed their strategic partnership in February 2026 to advance knowledge access and future skills development across the Arab world. This partnership is aimed at expanding reach and impact in the region through joint initiatives focused on knowledge dissemination and skill-building.
- Harvard Business Review ArabiaflagshipMajarra holds a flagship partnership with Harvard Business Review (HBR Arabia), providing Arab users access to HBR's thought leadership content translated and curated in Arabic. HBR Arabia is one of Majarra's most prominent content partnerships, featuring a dedicated edition including a special edition on Saudi Arabia's major transformations.
- MIT Technology Review ArabiacoreMajarra partners with MIT Technology Review (MIT TR Arabia) to deliver technology and innovation-focused content to Arab audiences. This partnership ensures Majarra's coverage of cutting-edge technology developments and scientific advancements in Arabic.
- Stanford Social Innovation Review ArabiacoreMajarra partners with Stanford Social Innovation Review (SSIR Arabia) to provide Arab users with access to social innovation, nonprofit, and impact-focused content, expanding the platform's coverage of societal and organizational transformation topics.
- Popular SciencesupportingMajarra partners with Popular Science to deliver science and technology content to Arab audiences, complementing its broader science and knowledge offering with accessible, high-quality popular science content.
- PsychologiessupportingMajarra partners with Psychologies magazine to provide psychology and personal development content to Arab users, supporting the platform's coverage of psychology, health, and personal growth topics.
- Oloom (مكتبة العلوم)supportingMajarra partners with Oloom (oloom.majarra.com), an Arabic science and knowledge platform, to further expand its science and educational content offerings for Arab audiences.
- NafseyatisupportingMajarra partners with Nafseyati (nafseyati.com), an Arabic knowledge platform, to broaden its content portfolio and reach in the Arab world.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Haykal Media competitors and assessment
Company assessmentEmerging players
- Medium: Medium operates a subscription-supported content platform with curated premium writing and a partner program for publishers — a comparable subscription+advertising hybrid for curated written content, though global rather than Arabic-focused.
Direct peers
- Flipboard: Flipboard is a content aggregation and curation platform that curates premium publisher content into a single discovery experience — directly comparable to Majarra's core proposition of bringing premium international publishers together in one Arabic destination.
- Scribd: Scribd is a subscription digital content library aggregating books, audiobooks, articles, and documents — directly comparable to Majarra's subscription-driven aggregation of premium international content for paying users.
- Pocket: Pocket (Mozilla) is a content curation/save-for-later platform that aggregates and personalizes premium digital articles for users — closely aligned with Majarra's content-discovery and aggregation user experience.
- Storytel: Storytel operates a subscription-based digital content (ebook/audiobook) platform with curated premium content, mirroring Majarra's model of aggregating international premium publications behind a paid subscription for local users.
- Anghami: Anghami is the leading MENA subscription audio/music streaming platform, directly comparable to Majarra's premium Arabic-content subscription model with a similarly large Arab user base and dual consumer/advertising monetization.
- Audible: Audible is the global benchmark for subscription audio content libraries with curated premium spoken-word and audiobooks — directly comparable to Majarra's curated audio library and subscription-first model.
Broad incumbents
- STARZ PLAY Arabia: STARZ PLAY Arabia is a MENA subscription streaming service bundling Hollywood and Arabic content — a broader incumbent in the same Arabic subscription content category where Majarra competes for paying users.
- Shahid (MBC Group): Shahid is the leading pan-Arab subscription video streaming service from MBC Group, addressing overlapping Arabic-speaking premium-content audiences but at far larger scale and with video rather than knowledge content.
- Spotify (MENA): Spotify is a global subscription audio platform with a meaningful MENA presence; comparable to Majarra as a subscription-based audio content distribution platform competing for the same Arabic listeners' attention and ad budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Haykal Media social profiles
Digital presenceHaykal Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haykal Media leadership team
Management profileNumber of profiles
Haykal Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Haykal Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haykal Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haykal Media
What does Haykal Media do?
Haykal Media operates Majarra, an Arabic digital subscription platform that aggregates premium international content from publishers such as Harvard Business Review, MIT Technology Review, Stanford Social Innovation Review, Popular Science, and Psychologies, translating and curating it for Arab audiences. The platform is delivered through a web portal and a cross-platform mobile application (iOS and Android) featuring an audio library, and monetizes through consumer subscriptions (Majarra for Users) and brand engagement services (Majarra for Business).
Is Haykal Media a public or private company?
Haykal Media is a private company. It is classified as unknown and is currently operating.
When was Haykal Media founded?
Haykal Media was founded in 2004. It employs 11 to 50 people.
Where is Haykal Media based?
Haykal Media is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Haykal Media make money?
Two revenue lines are on record. Subscription / Digital Content Access are the primary driver. The others are B2B Brand Advertising & Engagement.
Who are Haykal Media's main competitors?
Medium is listed as an emerging player. Direct peers are Flipboard, Scribd, Pocket, Storytel, Anghami and Audible. Broad incumbents are STARZ PLAY Arabia, Shahid (MBC Group) and Spotify (MENA).
Does Haykal Media have an API?
No public API is recorded for Haykal Media.
What industry is Haykal Media in?
Haykal Media's product category is Digital Content Subscription Platform. Its primary akta.pro industry code is MPABAEAG, International Multilingual/Diaspora Broadcasters, with a secondary code of MPABAEAL, International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music). Its NAICS code is 516210 and its SIC code is 7822.