Wellness Studios

What Wellness Studios does

Wellness Studios Inc. is a nonprofit wellness center founded in 2021 by Dr. Sandra Y. Herrera-Spinelli, operating from a single headquarters at 10052 Coors Blvd NW on the westside of Albuquerque, New Mexico. The organization delivers integrative health services aimed at cultivating mental strength, including individualized case management, support groups, life coaching, fitness classes, massage, physical therapy, and acupuncture, delivered through a trauma-informed and culturally sensitive approach in a space free from electronic distractions. Its two core offerings are the Cultivating Humanity Scholarship program, which addresses Social Determinants of Health through rent, childcare, transportation, and copay assistance prioritizing first responders, veterans, and their families, and the Wellness From Within Initiative, which encompasses three sequential projects: EMS Corps (2021), Run Well (2024), and Now Yoga (2025).

The business model is donation-based rather than fee-for-service. Wellness Studios funds operations through donations from the community (preset tiers of $5, $10, $50, and $100, plus custom amounts), supplemented by the Nusenda sponsorship and in-kind institutional partnerships with CYFD, the University of New Mexico, Albuquerque Fire & Rescue, Bernalillo Fire, EMS Corps, and local school running programs. The Now Yoga program explicitly uses a pay-what-you-can model where participants who cannot pay are never turned away, and the scholarship model funds gap-filling assistance for first responders, veterans, and families facing mental health coverage barriers. Outreach is conducted primarily through the company website, community referrals, and word-of-mouth within the Albuquerque wellness community. The organization is privately held as a nonprofit with no funding rounds, no public financials, and a small team of approximately nine personnel including the founder, a wellness advocate, three well-being coaches, two EMT-P skills instructors, a yoga instructor, and support staff.

Name

Wellness Studios

Legal name

Wellness Studios Inc.

Website

https://wellnessstudiosinc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellness Studios Inc. is a nonprofit wellness center in Albuquerque, New Mexico, founded in 2021, that delivers integrative health services including case management, life coaching, fitness classes, massage, and acupuncture to first responders, veterans, families, and community members through donation-based programs and scholarship-funded social determinants of health support.

Ownership category

akta.pro rank

Product category

Community Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Integrative health services
• Nonprofit wellness programs
• Mental health support
• Community wellness center
• Holistic healthcare services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: As a nonprofit organization, Wellness Studios relies on donations from the community to fund operations and programs. Donation tiers include preset amounts of $5, $10, $50, and $100, with options for custom amounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wellness Studios is a nonprofit wellness center on the westside of Albuquerque that delivers integrative health services including individualized case management, support groups, life coaching, fitness classes, massage, physical therapy, and acupuncture treatments. Services are funded through the Cultivating Humanity Scholarship and delivered via community programs such as EMS Corps, Run Well, and Now Yoga, using a trauma-informed and culturally sensitive approach.

Product overview

Wellness Studios Inc. is a nonprofit health care organization offering two interconnected programs focused on cultivating mental strength and addressing wellness disparities in the Albuquerque community. The Cultivating Humanity Scholarship™ provides direct financial assistance and support services to individuals and families facing health access barriers, while the Wellness From Within Initiative™ delivers comprehensive wellness programming through case management, support groups, life coaching, fitness classes, massage, physical therapy, and acupuncture treatments. Together, these programs form a holistic approach to making integrative healthcare accessible through scholarship funding and community-based wellness activities.

Differentiator

Problem solved

Functional benefit

Brands

• Cultivating Humanity Scholarship Program™: A scholarship addressing Social Determinants of Health, providing rent assistance, childcare help, bus passes, car repairs, and copay assistance to prevent mental health crises.
• Wellness From Within Initiative™
• EMS Corps
• Run Well
• Now Yoga

Products and services

• Cultivating Humanity Scholarship A scholarship program addressing Social Determinants of Health by providing temporary gap-filling assistance for families facing unexpected crises. Services include rent assistance to prevent evictions, childcare help, transportation assistance (bus passes and car repairs), and copay assistance to keep individuals active in mental health treatment. Prioritizes First Responders, Veterans, and their families.
• Wellness From Within Initiative A trademarked wellness program cultivating mental strength through education and hands-on activities. Includes case management, support groups, life coaching, yoga and fitness classes, massage, physical therapy, and acupuncture treatments.
• EMS Corps Project A workforce development and wellness program that recruits high-risk young men and women and provides first responder training as emergency medical technicians, with accompanying Well-Being Coaches providing individualized case management, support groups, life coaching, yoga and fitness.
• Run Well A youth running program that partners with local school running groups and community running programs to encourage running in children and youth, enhancing academic performance, emotional regulation, and a growth mindset.
• Now Yoga A donation-based yoga program that makes yoga accessible to everyone, where participants who can pay do so and those who cannot are never turned away.
• Elders in Excellence A trademarked community program reflecting dedication to community well-being and empowerment for elders.

Quantifiable outcome

• Prevented evictions through rent assistance; enabled single parents to start working through childcare help; maintained individuals in mental health treatment through copay assistance
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Local School Running GroupsminorStrategic or Co-development Partner · 1 January 2024Wellness Studios partnered with local school running groups and community running programs to encourage running in children and youth through the Run Well project started in 2024.
• Community Running ProgramsminorStrategic or Co-development Partner · 1 January 2024Wellness Studios partnered with community running programs to encourage running in children and youth through the Run Well project.
• EMS Corps (Albuquerque)coreStrategic or Co-development Partner · 1 January 2021First project started in 2021, Wellness Studios partners with EMS Corps which recruits high-risk young men and women and provides them first responder training as emergency medical technicians. The project is designed to prevent career burnout and reduce likelihood of chronic health issues from high stress. Well-Being Coaches provide individualized case management, support groups, life coaching, yoga and fitness.
• CYFD (Children, Youth and Families Department)coreStrategic or Co-development Partner · 1 January 2021Community partner working with Wellness Studios to build a supportive community that promotes overall physical health, mental health, and overall network to enhance well-being.
• University of New Mexico (UNM)coreStrategic or Co-development Partner · 1 January 2021Community partner collaborating with Wellness Studios to promote overall physical health, mental health, and overall network to enhance well-being.
• Albuquerque Fire & RescuecoreStrategic or Co-development Partner · 1 January 2021Community partner working with Wellness Studios to build a supportive community that promotes overall physical health, mental health, and overall network to enhance well-being.
• Bernalillo FirecoreStrategic or Co-development Partner · 1 January 2021Community partner collaborating with Wellness Studios to build a supportive community that promotes overall physical health, mental health, and overall network to enhance well-being.
• NusendaminorGTM or Marketing PartnerSponsor of Wellness Studios Inc. Listed as a sponsor on the organization's website.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Regional players

• First Nations Community Healthsource: Albuquerque-headquartered nonprofit community health center integrating medical, behavioral health, and wellness services with culturally sensitive care — comparable to Wellness Studios' integrative, trauma-informed model, but operating as a federally qualified health center with broader clinical scope.
• Adelante Development Center: New Mexico-headquartered nonprofit providing case management, employment, and wellness services to individuals with disabilities and barriers to employment — comparable as a regional nonprofit serving vulnerable populations with wraparound support, though with a disability-employment focus.
• Mindsprings Health (formerly Southwest CARE Center): Albuquerque-area nonprofit providing outpatient mental health, substance use treatment, and integrated wellness services — comparable as a New Mexico mental health and wellness provider, though with a stronger clinical/medical orientation than Wellness Studios' coaching-led model.
• Be Well New Mexico: New Mexico statewide initiative advancing mental health awareness, access, and community-based wellness programs — comparable in promoting accessible mental health and community wellness across New Mexico, but functions primarily as a coalition/awareness effort rather than a service-delivery nonprofit.
• Heads Up New Mexico: New Mexico-based nonprofit providing community-based mental health and wellness services — comparable as a regional mental wellness provider, though operating under a different service model (community education and outreach rather than on-site clinical and fitness offerings).
• The Life Link: Albuquerque nonprofit providing housing, case management, and supportive services to individuals facing homelessness and behavioral health challenges — comparable in mission and case-management approach, though focused on housing stabilization rather than integrative wellness.
• United Way of Central New Mexico: A regional nonprofit operating in the same Albuquerque geography as Wellness Studios, funding and convening a portfolio of health and human services programs — comparable as a community-impact donor/convener, though its model is grantmaking rather than direct service delivery.
• Crossroads for Women (Albuquerque): Albuquerque-based nonprofit providing supportive services including counseling, case management, and wellness programming for women and families — comparable as a regional mission-driven service provider addressing SDoH-style needs, though it focuses on a narrower gender-specific population.

Broad incumbents

• National Council for Mental Wellbeing: National nonprofit membership and advocacy organization serving community behavioral health providers — comparable in the mental health access and first-responder support mission space, but operating as an industry convener rather than a direct service provider.
• YMCA of Central New Mexico: Operates community fitness, wellness classes, youth programs, and family services across the Albuquerque metro — directly comparable to Wellness Studios' fitness, yoga, and youth running offerings, but at a far larger scale and as a national-affiliate nonprofit rather than an independent local center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wellness.studios.nm
• LinkedInlinkedin.com/company/wellness-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Studios