Purpose Analytics

What Purpose Analytics does

Purpose Analytics is a Canadian nonprofit organization headquartered in Toronto with a distributed team across Mississauga, Ottawa, and Winnipeg, founded to build data capacity for the nonprofit sector. The company delivers three categories of offerings: professional services (data analytics, reporting, dashboarding, digital transformation with automation and AI integration, vendor selection and software implementation, and data strategy), premium reusable products (Starter Dashboard and OHRS MIS Dashboard built on Power BI, Grant Spending Optimizer, and Matchmaker record-linkage tool), and free public benefit tools (Ask Us helpdesk, CensusAggregator, RecFinder, and LEMR Housing Monitor). Technology is code-based, using Power BI for dashboards and R/Shiny for interactive visualizations, with a proprietary integration tool called Baton that connects systems lacking native APIs or standard connectors.

Name

Purpose Analytics

Legal name

Purpose Analytics

Website

https://purposeanalytics.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Canadian nonprofit consultancy that provides data analytics, dashboarding, and software products to help nonprofits and charities turn their data into actionable insights and build sector-wide data capacity.

Ownership category

akta.pro rank

Product category

Nonprofit data analytics consulting

NAICS

Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Data analytics consulting
• Nonprofit data services
• Data visualization dashboards
• Digital transformation consulting
• Data strategy services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Project-Based: Defined deliverables and timelines for data analytics, reporting, dashboarding, digital transformation, automation, vendor selection, and data strategy engagements.
2. Fractional Resource: Ongoing support as part of client organizations' teams, providing continuous data capacity without full-time hire.
3. Hourly Support: Quick fixes and ad-hoc consulting at $200/hr with no minimum commitment.
4. Pre-built Products: Reusable solutions including Starter Dashboard, OHRS MIS Dashboard, Grant Spending Optimizer, and Matchmaker sold to multiple organizations with customization options.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Purpose Analytics is a nonprofit data analytics consultancy that delivers professional services and pre-built data products to nonprofit organizations. Its services span data analytics/reporting/dashboarding, digital transformation and AI integration, vendor selection/software implementation, and data strategy. It sells four premium pre-built products: the Starter Dashboard, OHRS MIS Dashboard, Grant Spending Optimizer, and Matchmaker. The firm also operates free public benefit tools (CensusAggregator, LEMR Housing Monitor, RecFinder, Ask Us) and a community platform called the Nonprofit Data Network.

Product overview

Purpose Analytics is a nonprofit consultancy offering both free public benefit tools and premium products/services for nonprofits. Their free offerings include Ask Us (helpdesk), CensusAggregator, Toronto Drop-in Recreation Finder, Low-end of Market Housing Rental Monitor, and the Nonprofit Data Network. Premium products include Starter Dashboard (Power BI-based), OHRS MIS Dashboard, Grant Spending Optimizer, and Matchmaker — all designed as reusable solutions for common nonprofit data challenges. Services encompass data analytics and dashboarding, digital transformation with automation and AI integration, vendor selection and software migration, and data strategy. The company operates as a nonprofit itself, reinvesting revenue into sector-wide capacity building.

Differentiator

Problem solved

Functional benefit

Brands

• Starter Dashboard: A ready-to-use dashboard to view and monitor organizational activity, using data from client management system/EMR.
• OHRS MIS Dashboard
• Grant Spending Optimizer
• Matchmaker
• Baton
• CensusAggregator
• Ask Us Free Helpdesk
• Nonprofit Data Network

Products and services

• Starter Dashboard Pre-built dashboard product that provides nonprofit organizations with ready-to-use data visualizations and reporting on top of their existing systems, targeted at organizations needing a quick start on data reporting without a full custom build.
• OHRS MIS Dashboard Pre-built dashboard product designed for Ontario-based health and social-service nonprofits that need to report against Ontario Health Reporting Standards (OHRS / MIS). Saves time versus a fully custom reporting build by packaging sector-standard reporting logic.
• Grant Spending Optimizer Pre-built product that helps nonprofit and funder clients analyze and optimize grant spending patterns, enabling better allocation of grant capital across programs or recipient organizations.
• Matchmaker Pre-built product that uses data to match nonprofit programs (and potentially grants or services) to demonstrated community need, supporting funders and service providers in prioritizing where to direct resources.
• Data Analytics, Reporting & Dashboarding Professional service for nonprofit organizations covering data analytics, recurring reporting, and dashboard development, including OHRS/MIS reporting, fundraising performance reporting, and operational dashboards.
• Digital Transformation, Automation & AI Integration Professional service helping nonprofits undertake digital transformation initiatives, including workflow automation and integration of AI capabilities into nonprofit operations.
• Vendor Selection, Software Implementation & Platform Migration Professional service in which Purpose Analytics helps nonprofit clients select vendors and implement or migrate between data/CRM platforms (e.g., Raiser's Edge/NXT, Salesforce, Dataverse).
• Data Strategy & Implementation Professional service providing nonprofits with strategic guidance on data, including data strategy development and its subsequent implementation, framed around the needs of mission-driven organizations.

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sharla GelfandcoreTechnology or IntegrationCollaborated on development of CensusAggregator web application and LEMR Housing Monitor. Sharla Gelfand is an R and Shiny developer who built the interactive map-based census exploration tools.
• Canadian Centre for Housing RightscoreStrategic or Co-development PartnerPartnered with Canadian Centre for Housing Rights to develop the Low-end of Market Housing Rental Monitor, translating anecdotal evidence about affordable housing loss into actionable data.
• Ontario Nonprofit Housing AssociationcoreStrategic or Co-development PartnerPartnered with Ontario Nonprofit Housing Association to develop the LEMR Housing Monitor addressing affordable housing loss in urban regions across Canada.
• Imagine CanadaminorStrategic or Co-development PartnerFuture collaboration announced for building a philanthropy data platform with and for the nonprofit sector, with guest speaker presentation scheduled for September 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blackbaud: Large established provider of nonprofit CRM, fundraising, and analytics software serving many of the same Canadian and US nonprofit clients that Purpose Analytics services with consulting and custom dashboards.
• Salesforce.org (Salesforce Philanthropy Cloud / Nonprofit Cloud): Nonprofit arm of Salesforce offering CRM, analytics, and program management for nonprofits, representing a scaled platform competitor to Purpose Analytics' custom dashboard and data strategy services.
• Bonterra (formerly Social Solutions / Network for Good): Suite of nonprofit software products (Apricot, Casebook, etc.) with reporting and analytics capabilities, competing for the same outcomes measurement and reporting workflows that Purpose Analytics' dashboards and OHRS MIS tool address.
• Microsoft Tech for Social Impact: Microsoft's dedicated nonprofit cloud and AI program offering discounted Power BI, Azure, and Dynamics tools along with grant funding—a broader incumbent that competes at the platform layer Purpose Analytics builds dashboards on top of.

Direct peers

• DataKind: Nonprofit organization that connects data scientists with social impact organizations, operating a chapter-based community model highly analogous to Purpose Analytics' Nonprofit Data Network and nonprofit-data consulting practice.
• Common Impact: Nonprofit that connects professionals and companies with nonprofits for skills-based engagements including data projects, competing in the same 'data capacity building for nonprofits' value proposition as Purpose Analytics.
• Pro Bono Data (part of Catchafire): Skills-based volunteering platform (originally Pro Bono Data) that matches data professionals with nonprofits, addressing the same 'lone data person' persona and capacity-building mission as Purpose Analytics.
• Environics Analytics: Canadian data analytics firm with a dedicated nonprofit and public sector practice; Purpose Analytics advisor Kaitie Watson previously worked there, indicating overlapping customer bases, methodologies, and Canadian market positioning.

Regional players

• Data Orchard: UK-based nonprofit data consultancy that runs the Datafolk Club community format—a direct inspiration cited by Purpose Analytics for its Convo Catalyst events—offering near-identical services to nonprofits with a comparable community-led model.

Others

• Imagine Canada: National Canadian nonprofit sector umbrella organization that is both a partner (announced 2026 philanthropy data platform collaboration) and an adjacent capacity-builder addressing the same nonprofit data and accountability ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purpose-analytics
• Xx.com/purposeanalytix

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpose Analytics