Setria

What Setria does

Setria is a branded glutathione ingredient marketed for use in nutraceutical and dietary supplement products. Operated as a product brand under Kyowa Hakko U.S.A., Inc. (itself part of Japan's Kirin Holdings group via Kyowa Hakko Bio), Setria's core product is Setria Glutathione, a tripeptide manufactured via a proprietary fermentation process and positioned as the body's master antioxidant for free-radical defense, detoxification, immune support, respiratory health, skin health, and sports nutrition. The brand is Non-GMO, Vegetarian, and Kosher certified, and is supported by an extensive library of educational resources including studies, articles, podcasts, videos, infographics, and a consumer-facing glutathione levels quiz.

The business model is a B2B2C branded ingredient play: Setria supplies the glutathione ingredient to supplement manufacturers and brands, while simultaneously investing in downstream consumer-facing brand-building via retail partnerships and online channels. Pricing is not publicly disclosed and is effectively set by downstream manufacturers and retailers; the company drives demand through a 'Where to Find' product locator, content marketing, email subscriptions, Facebook community engagement, and a dedicated healthcare practitioner channel. Operated since at least 2010, Setria runs a content-led, education-first go-to-market targeting health-conscious consumers, athletes/sports nutrition users, and practitioner-recommended supplement buyers across the Americas, Europe, and Japan/Southeast Asia & Oceania.

Commercially, Setria is a single-product brand at its core (with Setria Performance Blend as a sports-nutrition sub-product), without disclosed revenue, headcount, funding, or pricing data. Its strategic assets are the Setria brand name, the proprietary fermentation manufacturing capability flowing from Kyowa Hakko Bio, and the global distribution reach of the Kyowa Hakko / Kirin corporate group. There is no evidence of AI/ML capabilities, no independent management team or fundraising activity, and no disclosed M&A or product expansion beyond the sports nutrition line.

Name

Setria

Legal name

KYOWA HAKKO U.S.A., INC.

Website

https://SetriaGlutathione.com

Company type

Private

Operating status

Operating

Short description

Setria is a branded glutathione dietary supplement ingredient, manufactured via fermentation by Kyowa Hakko U.S.A., Inc., sold to supplement manufacturers and consumers across the Americas, Europe, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

Keywords

• Glutathione supplements
• Dietary supplements
• Antioxidant ingredients
• Nutraceutical ingredients
• Sports nutrition supplements

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Glutathione Supplement Sales: Setria generates revenue through the sale of glutathione dietary supplements. As a branded ingredient sold to supplement manufacturers and directly to consumers, revenue is derived from product sales through retail and online channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Setria develops and markets Setria Glutathione, a branded glutathione dietary supplement ingredient manufactured via a proprietary fermentation process. The product is positioned for antioxidant support, detoxification, immune function, respiratory health, skin health, and sports nutrition, and is sold both as a branded ingredient to supplement manufacturers and as a finished supplement through retail and online channels. A specialized sports nutrition formulation, Setria Performance Blend, targets athletes and fitness enthusiasts.

Product overview

Setria is a single-product dietary supplement brand built around Setria Glutathione. The core offering is Setria Glutathione, a fermentation-manufactured tripeptide supplement positioned for antioxidant support, detoxification, immune support, respiratory health, skin health, and sports nutrition. A specialized variant, Setria Performance Blend, targets the sports nutrition segment. The product is distributed under Kyowa Hakko U.S.A., Inc. and is sold through third-party retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Setria Performance Blend: A performance blend product marketed for athletes and sports nutrition applications.

Products and services

• Setria Glutathione

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Kyowa Hakko USAcoreOEM/ Whitelabel/ Licensing PartnerKyowa Hakko USA is the parent company and licensor of the Setria Glutathione brand. The company manufactures and distributes Setria Glutathione as a branded ingredient for use in dietary supplements. Copyright and website ownership indicate this is the primary operating entity for the Setria brand.
• Kyowa Hakko BiominorOEM/ Whitelabel/ Licensing PartnerKyowa Hakko Bio is a related entity within the Kyowa Hakko corporate group, involved in the biotechnology and fermentation manufacturing capabilities that produce Setria Glutathione.
• Kirin HoldingsminorOEM/ Whitelabel/ Licensing PartnerKirin Holdings is the parent company of Kyowa Hakko, providing corporate ownership and strategic direction for the Setria Glutathione brand and its associated biotechnology operations.

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SetriaGlutathione

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setria