What Pubity Group Ltd does

Pubity Group Ltd is a London-headquartered social media publishing company that operates a portfolio of 20 branded content properties — led by Pubity (70.6M followers), Memezar (41.8M), and Dad Says Jokes (22M) — across Instagram, TikTok, YouTube and other major platforms, amassing 170M+ combined followers, 15B+ monthly video views, and 2B+ global reach. The company sells these audiences to enterprise advertisers through full-service campaigns covering data insights, 360 strategy, end-to-end creative production, targeted distribution, content licensing via the Pubity Plus library, events and activations, social consultancy, and community growth management, backed by an in-house Originals creative studio. Customers include Burger King, Subway, Wendy's, Universal Pictures, Epic Games (Fortnite), Pepsi, Netflix Games, CeraVe, Dunkin', HMRC, Visit Dubai, Sony Pictures, and Duracell, with quantified outcomes such as 27% purchase intent lift and a +41-point consideration lift for Burger King's SpongeBob campaign.

The business is privately held, founded in 2017 by Kit Chilver (CEO) and Iyrah Williams (CCO) when they were 14, and is self-funded with no disclosed institutional capital. The company has expanded organically from London to New York, Los Angeles, Manchester, and Dubai, and has extended its monetization beyond advertising into physical merchandise (Dad Says Jokes became a New York Times bestseller in 2023) and content licensing. Founders were recognized on the Forbes 30 Under 30 list, and the company's community has raised over $2M for charitable causes. AI is used in narrow operational roles (analyzing public market data, scoring business opportunities, content creation support), with no proprietary AI products or research disclosed.

Name

Pubity Group Ltd

Legal name

Pubity Group Limited

Website

https://pubitygroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pubity Group Ltd operates 20 social media brands reaching 170M+ followers and 15B+ monthly views, selling viral-content advertising, content licensing, events and consultancy to enterprise brands targeting Gen-Z audiences globally.

Ownership category

akta.pro rank

Product category

Social Media Publishing and Brand Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Generalist Short-Form Video Social Platforms (MPACAHAA)

akta.pro secondary industry

Social Audio & Live Community Platforms (BPAMABAH)

Keywords

• Social media publishing
• Brand advertising services
• Content licensing
• Viral content distribution
• Creator marketing services

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brand Advertising Partnerships: Full-service advertising solutions for brands including data insights, creative production, targeted distribution, and campaign management. The company creates branded content, manages social media campaigns, and produces events for brand partners. Revenue is generated through service fees and content licensing.
2. Content Licensing: Licensing of viral content from the Pubity Plus library to brands and third parties for their marketing use.
3. Merchandise and Products: Content extends beyond screen into physical products. The company has published a New York Times bestselling book (Dad Says Jokes) and likely generates revenue from branded merchandise and products.
4. Social Consultancy Services: Expert consulting services leveraging the expertise behind the company's most popular pages to help other brands grow their social presence and follower counts.
5. Community Growth Management: Services to help brands grow their social media communities through the company's extended network of trusted partner pages.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pubity Group Ltd runs a portfolio of 20+ Gen-Z focused social media brands reaching 170M+ followers with 15B+ monthly video views. The company offers full-service brand partnership solutions to global advertisers, including data and audience insights, end-to-end creative production, content licensing via the Pubity Plus library, bespoke events, social consultancy, and community growth management delivered through an in-house Originals studio.

Product overview

Pubity Group Ltd operates a multi-brand social media content platform, managing 15+ branded social media accounts across Instagram, TikTok, YouTube, and other major platforms to reach Gen-Z audiences with viral, trending content. The core flagship brand is Pubity (70.6M followers, 6B views/month), alongside specialized brands including Memezar (meme culture), Dad Says Jokes (humor), FilmSeal (movies), Fluffy (animals), Football Newz (sports), Girlyzar (lifestyle), Moviezar (cinema memes), Gamingzar (gaming), and others. The advertising solutions division offers brand partnership services, data and audience insights, 360 strategy, end-to-end creative production, content licensing (Pubity Plus), events, social consultancy, and community growth management, powered by an in-house Originals studio.

Differentiator

Problem solved

Functional benefit

Brands

• Pubity: Inspiring and connecting millions with breaking stories, pop culture updates, and inspiring content. 70.6M followers, 6B views per month, 624M global reach.
• Memezar
• Dad Says Jokes
• FilmSeal
• Fluffy
• Football Newz
• Old Friend Club
• Girlyzar
• Moviezar
• Gamingzar
• Warm Up
• Backpacking
• British Memes
• Memelord
• Acknowledge AI

Products and services

• Pubity The flagship social media brand in the Pubity Group portfolio, delivering breaking stories, pop culture updates, and inspiring content to 70.6M followers with 6B views per month and 624M global reach across Instagram, TikTok, and YouTube.
• Memezar Meme culture brand curating and sharing the funniest, most viral comedic content with 41.8M followers, 2.2B views per month, and 673M global reach.
• Dad Says Jokes Humor brand delivering puns, laughs, and dad-approved one-liners to 22M followers with 240M views per month and 551M global reach. The brand's content extended into a New York Times bestselling book published in 2023.
• FilmSeal Movie-focused brand for cinema enthusiasts covering blockbuster hits, hidden gems, reviews, and behind-the-scenes insights with 1.8M followers and 75M views per month.
• Fluffy Animal-focused brand featuring heartwarming and funny animal content for pet lovers with 4.5M followers, 82M views per month, and 17M global reach.
• Football Newz Football-focused brand covering historic victories, rising stars, and all aspects of the sport with 3M followers, 67M views per month, and 16M global reach.
• Old Friend Club Brand celebrating wisdom, nostalgia, and heartfelt moments from older generations, featuring original content featuring grandparents worldwide with 1.7M followers and 26M views per month.
• Girlyzar Lifestyle brand for women covering fashion, beauty, self-love, and personal growth with 4M followers, 198M views per month, and 102M global reach.
• Moviezar Brand blending cinema and meme culture, featuring movie-inspired humor with 6.4M followers, 133M views per month, and 36M global reach.
• Gamingzar Gaming-focused brand covering the latest releases, esports highlights, and viral gaming moments with 814K followers, 35M views per month, and 10M global reach.
• Warm Up Sports brand delivering the latest news, game highlights, and analysis across all major sports with 5.3M followers and 220M views per month.
• Backpacking Travel brand focused on adventure, discovery, and embracing the unknown with breathtaking landscapes and hidden gems, with 2.5M followers, 48M views per month, and 31M global reach.
• British Memes UK-focused humor brand delivering British memes, sarcasm, and everyday moments only Brits will appreciate, with 2.9M followers, 65M views per month, and 15M global reach.
• Memelord Meme humor brand delivering viral and perfectly timed memes with a sharp wit, with 2.6M followers, 23M views per month, and 7M global reach.
• Acknowledge AI AI-focused brand covering the latest news, breakthroughs, and entertaining content in artificial intelligence with 590K followers and 9M views per month.
• Brand Partnerships Full-service brand partnership offerings leveraging Pubity Group's social media expertise, cultural understanding, and 170M+ follower audience to integrate brands into content seamlessly across the portfolio of 20 social media brands. Designed for global consumer brands seeking to reach Gen-Z and millennial audiences.
• Pubity Plus Content Licensing Bespoke content licensing library offering brands access to the most viral clips on the internet for use in their own marketing campaigns, powered by Pubity Group's curated collection of highly shared cultural content.
• Originals Studio In-house creative studio producing original short-form videos, podcasts, long-form digital shows, and custom content formats such as the NuggDock device and Internet Reacts series for brand clients, deep audience engagement, and creator collaborations.
• Social Consultancy Expert guidance from the minds behind the biggest pages on the internet, helping brands supercharge their social presence with strategies from the team operating the most popular Pubity Group pages.
• Community Growth Management Services to help brands grow their social media communities and follower counts through the company's extended network of trusted partner pages and growth strategies from the geniuses behind the most popular Pubity Group accounts.
• Events and Activations Bespoke events and brand activations that bring the Pubity Group community together offline, with brands at the heart of the experience, including festival coverage such as MDLBEAST Soundstorm and live streaming events such as Twitch collaborations.

Quantifiable outcome

• 180 billion video views in 2024
• +4 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• MetacoreGTM or Marketing PartnerMeta is referenced as a key brand partner on the careers page. The company has worked with Meta on various initiatives including visits to Meta HQ and photo opportunities.
• SubwaycoreGTM or Marketing PartnerSubway is listed as one of the world's most-loved brands that Pubity Group partners with to create impactful campaigns. The company ran a successful Oreo Footlong Cookie campaign with 38M impressions.
• Mr BeastcoreGTM or Marketing PartnerMr Beast is referenced as a major creator brand that Pubity Group partners with to create impactful campaigns that resonate with audiences.
• Warner BroscoreGTM or Marketing PartnerWarner Bros is listed as a key brand partner. The company has worked on entertainment campaigns including movie releases and promotional content.
• FortnitecoreGTM or Marketing PartnerEpic Games' Fortnite is referenced as a key gaming partner. Pubity Group created a campaign for Fortnite's OG Season with 70.2M impressions.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Whalar: Creator economy company and talent agency representing influencers for brand partnerships. Comparable as an emerging player in the same advertiser-vs-Gen-Z-demand space, though focused on individual creators rather than owned social brands.
• Viral Nation: Creator marketing agency and talent management firm executing brand campaigns with influencers. A more emerging peer competing for the same advertiser budgets via creator-driven campaigns rather than publisher-driven.

Direct peers

• Jellysmack: Multi-platform social publisher that licenses and distributes creator content across Facebook, YouTube, TikTok, and Snapchat. Comparable to Pubity in the multi-brand, multi-platform approach to social audience monetization through branded partnerships.
• LADbible Group: UK-based multi-brand social media publisher (LADbible, SPORTbible, Tyla, etc.) reaching hundreds of millions of young audiences with viral content and offering brand partnership services. The most directly comparable peer to Pubity by geography, business model, and audience demographic.
• Barstool Sports: Sports and lifestyle digital media brand built on social-first audience engagement and heavy brand sponsorship. Comparable in using personality-driven social brands as advertising vehicles for major consumer advertisers.
• Dexerto: Multi-platform publisher focused on gaming, esports, and youth culture, monetizing through branded content and partnerships. Overlaps with Pubity's Gamingzar and sports brands and shares the multi-platform viral-content playbook.
• The Dodo: Animal-focused social video publisher with massive Gen-Z/millennial reach across Facebook, TikTok, Instagram, and YouTube. Highly comparable to Pubity's Fluffy brand and the broader viral-niche-content strategy.
• UNILAD: UK-founded Gen-Z social publisher with a portfolio of viral content brands and brand partnerships. Comparable to Pubity in audience targeting, content style, and advertiser offering.

Broad incumbents

• BuzzFeed: Large-scale digital publisher of viral content and listicles targeting similar demographics. Operates as a broader incumbent with overlapping content formats and advertiser relationships, though not as social-brand-portfolio focused.
• Complex Networks: Established youth-culture media brand with original content, social brands (First We Feast, etc.), and brand partnerships. A larger incumbent operating in adjacent territory with overlapping advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pubity
• TikToktiktok.com/@pubity
• YouTubeyoutube.com/channel/UCQ6XkBMrX9cKqB9jFGE1SQA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pubity Group Ltd