Name

Viral Nation

Legal name

Viral Nation Inc.

Website

https://viralnation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

• Influencer marketing
• Social media marketing
• Talent representation
• Creator economy
• Brand safety

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing agency providing end-to-end creator-led marketing campaigns from strategy to execution. Services include creator identification, curation, activation, and campaign management across global markets.
2. Social Media Marketing Services: Comprehensive social-first marketing services including performance marketing, social content studio, community management, business intelligence, and experiential marketing.
3. Talent Representation: Largest 360-degree creator talent agency representing digital stars across 35+ content verticals. Revenue from brand deals, partnerships, creator studio services, and original premium content development.
4. Platform Subscriptions (CreatorOS, Secure): Proprietary AI-driven platforms offered as managed services and tech-driven solutions for creator sourcing, brand safety, and campaign optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Viral Nation is a global social-first marketing and creator talent agency that delivers end-to-end influencer marketing, performance marketing, social content, community management, and experiential marketing services for Fortune 500 brands. The company operates proprietary AI platforms (CreatorOS for creator intelligence and Secure for brand safety) and runs the largest 360-degree creator talent agency spanning 35+ content verticals, serving enterprise clients and digital creators across 30+ countries.

Product overview

Viral Nation is a global social-first transformation and commerce company offering a unified platform of marketing services and proprietary AI-powered technology. The portfolio consists of two main proprietary platforms—CreatorOS (AI-powered creator intelligence for sourcing, measurement, and attribution) and Secure (brand reputation management and risk mitigation)—complemented by seven core service offerings: Influencer Marketing, Performance Marketing, Social Content Studio, Social-Experiential Marketing, Community Management, Business Intelligence, and TikTok Marketing. The company also operates the largest creator talent agency with representation across 35 content verticals, and owns acquired products including MediaKits.com and Influsoft. Services are delivered through an integrated approach combining Snowflake-powered data infrastructure with Google Gemini AI, supporting operations in 30+ countries with Fortune 500 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing
• Performance Marketing Paid performance marketing services that leverage social to drive measurable business results, including strategic amplification and seamless paid media integration for ROAS optimization.
• Social Content Studio High-volume, lo-fi content production designed for social platforms, creating content that captures audiences on the platforms they are already on.
• Social-Experiential Marketing Dynamic experiential strategies that bridge online and offline brand presence, leveraging social halo effects to extend campaign impact and maximize value beyond physical events.
• Community Management Audience-centric social presence management that humanizes brand interactions, builds loyalty, elevates customer journeys, and drives social commerce through AI-powered intent analysis.
• Business Intelligence Holistic campaign measurement and attribution services going beyond vanity metrics, supported by industry-leading experts and Snowflake-powered technology for enterprise-grade analytics.
• TikTok Marketing Specialized TikTok marketing services leveraging the platform's unique algorithm and creator ecosystem for brand amplification.
• Viral Nation CreatorOS AI-powered proprietary technology platform for creator intelligence providing sourcing at scale, measurement, and attribution. Harnesses Google Gemini AI for brand safety, campaign effectiveness, and precision creator vetting with a database of 100+ million creators.
• Viral Nation Secure AI-powered brand reputation management and risk mitigation platform that proactively navigates brand reputation blind spots. Solves brand safety and fit at speed and scale through comprehensive creator vetting with historical scans of text, images, videos, audio, and logos.
• Talent Representation The largest 360-degree creator talent agency covering over 35 content verticals, providing brand deals and partnerships negotiation, creator studio services, original premium content development, and talent ventures support.
• MediaKits.com Creator media kit platform acquired by Viral Nation, part of the company's suite of services for influencer marketing and brand partnerships.

Quantifiable outcome

• 7x average ROAS increase for clients
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SnowflakecoreTechnology or Integration · 1 April 2026Viral Nation leverages Snowflake Intelligence and Snowflake Cortex AI suite to connect social media signals with enterprise systems and generate brand insights from audio and video content. The partnership enables real-time social conversation analysis and influencer reaction tracking during live events.
• FremantlecoreStrategic or Co-development Partner · 12 December 2025Viral Nation and Fremantle signed a partnership to produce creator-led original premium series aimed at digital audiences, with first shows 'Model Creator' and 'Cr1me C0de' launching in 2026. The collaboration combines Fremantle's content scale with Viral Nation's creator ecosystem for YouTube platforms.
• Max CohenminorOthers · 7 November 2025Max Cohen, content creator known for comedic videos reflecting Jewish, gay, and New Yorker background, signed with Viral Nation for talent representation, digital expansion, and content development.

Scale indicators12 records

Recent moves6 records

Direct peers

• HireInfluence: Full-service influencer marketing agency offering campaign strategy, talent sourcing, and execution services comparable to Viral Nation's managed services division.
• Captiv8: Influencer marketing platform and agency that connects brands with creators, offering creator discovery, campaign management, and analytics—directly overlapping with Viral Nation's CreatorOS and managed services.
• CreatorIQ: Enterprise creator marketing platform serving Fortune 500 brands with creator discovery, relationship management, and measurement—closely aligned with Viral Nation's enterprise agency-plus-platform offering.
• IZEA: Public creator economy marketplace and agency platform connecting brands and influencers through managed services and software, comparable to Viral Nation's full-service influencer marketing model.
• NeoReach: Influencer marketing platform and agency providing creator sourcing, campaign execution, and analytics for enterprise brands—directly comparable to Viral Nation's core service offering.
• Aspire: Creator marketing platform combining influencer marketplace software with managed services for enterprise brands, overlapping significantly with Viral Nation's platform-plus-agency model.
• Grin: Creator marketing platform providing influencer relationship management, content workflow, and ROI measurement for direct-to-consumer and enterprise brands—competing with Viral Nation's CreatorOS.

Broad incumbents

• WME (Endeavor): Major talent agency representing creators and digital talent at scale through Endeavor's broader portfolio. A larger incumbent with overlapping digital talent representation capabilities.
• GroupM / WPP: Largest media investment group with influencer marketing practices embedded across WPP agencies. Represents a broad incumbent offering competing influencer capabilities as part of a wider portfolio.

Emerging players

• Tagger by Sprout Social: Social intelligence and influencer marketing platform providing creator discovery and analytics, now part of Sprout Social—competing in the platform layer of creator marketing alongside Viral Nation's CreatorOS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/6403804
• Facebookfacebook.com/theviralnation
• Instagraminstagram.com/viralnationinc
• Xx.com/viralnationinc
• YouTubeyoutube.com/@ViralNationInc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viral Nation