What REET Institute does

REET Institute (legally "The REET Institute") is a Canadian non-profit organization co-founded in 2022 by Andrel Wisdom, Kryzia Wisdom, Enyinnah Okere, and Michelle Okere to educate, train, and equip racialized (BIPOC) high school students in grades 10-12 in commercial real estate fundamentals. The organization delivers a single unified program — the REET Institute Program — comprising three integrated components: an 8-week hybrid educational program combining virtual self-paced modules with weekly in-person team sessions and mentorship, a proprietary Student Portal hosted on the LearnWorlds e-learning platform for content delivery and progress tracking, and a structured Introduction to Commercial Real Estate curriculum culminating in a Dragon's Den style pitch competition with a $10,000 scholarship prize. The organization operates a cohort-based model with two program cycles per year (Spring and Fall), currently running in Edmonton and Calgary, Alberta. Applications are accepted via a Typeform-based direct application portal, and the program is offered free of charge to participating students.

The business model is charitable rather than commercial: REET Institute does not charge students for participation and is funded through community partners, corporate sponsors, and likely grant funding, consistent with its non-profit structure. The go-to-market motion is community-led, combining direct student application, community outreach to racialized youth in Alberta, partnerships with educational institutions such as Seneca College, and earned media coverage across outlets including CBC Calgary, Calgary Herald, Seneca News, and National Post. The customer base is two-sided — primary beneficiaries are racialized high school students exploring commercial real estate careers, while secondary stakeholders are non-profits, foundations, and corporations seeking to support diversity and inclusion initiatives in commercial real estate. The organization has 1-10 employees and operates with no disclosed revenue, funding rounds, or institutional investment.

Name

REET Institute

Legal name

The REET Institute

Website

https://reetinstitute.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

REET Institute is a Canadian non-profit that delivers a free 8-week hybrid program teaching racialized (BIPOC) high school students in Alberta about commercial real estate, culminating in a pitch competition for a $10,000 scholarship.

Ownership category

akta.pro rank

Product category

Youth Education Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)

akta.pro secondary industry

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Commercial real estate education
• Youth workforce development
• Diversity talent pipeline
• Non-profit education programs
• High school mentorship

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Non-profit charitable programming: As a non-profit organization, REET Institute operates on charitable funding and donations rather than charging students. The program is free for participants, funded through community partners, supporters, and likely grant funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

REET Institute runs a free 8-week hybrid educational program that teaches racialized high school students (grades 10-12) about commercial real estate fundamentals. The program combines virtual self-paced learning modules with weekly in-person team mentorship sessions, field exposure, and a culminating Dragon's Den style pitch competition where the top competitor wins a $10,000 scholarship. The curriculum is delivered through the LearnWorlds learning management system and targets students in the Edmonton and Calgary areas.

Product overview

REET Institute offers a single unified program—the REET Institute Program—comprising three integrated components: the core 8-week educational program featuring virtual self-paced modules and mentorship sessions, a dedicated Student Portal for accessing course content and progress tracking, and a structured Introduction to Commercial Real Estate curriculum. The experience culminates in a pitch competition where students compete for scholarship prizes.

Differentiator

Problem solved

Functional benefit

Products and services

• REET Institute Program An 8-week hybrid educational program designed to educate, train, and mentor racialized (BIPOC) high school students (grades 10-12) in commercial real estate fundamentals. The program features virtual self-paced modules, weekly in-person team sessions with industry mentors and facilitators, field exposure, and a Dragon's Den style pitch competition awarding a $10,000 scholarship to the top performer. It is offered free of charge to students in the Edmonton and Calgary areas.

Quantifiable outcome

• $10,000 scholarship awarded to top pitch competitor per cohort
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Seneca CollegecoreStrategic or Co-development PartnerREET Institute co-founder Andrel Wisdom is a Seneca graduate (Real Property Administration program). The partnership provides credibility and alumni connection, with Seneca featuring REET Institute in their alumni news to promote diverse leadership in commercial real estate.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Real Estate Council of Alberta (RECA): Alberta's real estate industry regulator with education and licensing functions. Acts as an ecosystem participant — neither a competitor nor a pipeline operator, but a potential institutional partner or credentialing counterparty for REET alumni in the Alberta market.
• Seneca College - Real Property Administration: Post-secondary CRE program and existing REET partner; co-founder Andrel Wisdom's alma mater. Not a peer competitor but a natural upstream/downstream academic articulation partner that strengthens REET's pipeline credibility.

Emerging players

• Year Up: US workforce development non-profit providing training and career pathways for young adults from underrepresented communities. Comparable youth-pipeline non-profit with cohort-based hybrid learning, mentorship, and career placement — analogous operating model applied to a different industry vertical.
• BUILD: Non-profit entrepreneurship education organization for underserved high school students, featuring pitch competitions and mentorship. Comparable hybrid-format, high-school-targeted, pitch-competition-driven youth development model — analogous engagement and outcomes structure.
• INROADS: Non-profit providing career development and corporate internship pathways for underrepresented ethnic minority youth. Similar mission of building industry career pipelines for BIPOC youth through structured programming, mentorship, and corporate partnerships.

Broad incumbents

• ULI (Urban Land Institute): Global real estate and land use research and education organization with diversity-focused initiatives (e.g., ULI Women's Leadership Initiative, EDI programming). Comparable in CRE education and industry network-building but operates at institutional scale.
• NAIOP: Leading US commercial real estate industry association with active diversity, equity, and inclusion programming including the Diversity Student Scholarship. Comparable DEI-in-CRE mission but as a broad industry body rather than a high-school pipeline operator.
• CREW Network: Global commercial real estate organization advancing women in the industry through networking, education, and leadership development. Operates in the same DEI-in-CRE space as REET but at a much larger scale and focused on women professionals rather than racialized youth.

Direct peers

• Project REAP: US-based non-profit that trains underrepresented professionals in commercial real estate. Most direct functional peer to REET, with comparable BIPOC-focused CRE education mission, cohort-based delivery, and industry mentorship model — though REAP operates at the professional rather than high-school level.
• Toigo Foundation: Foundation focused on increasing diversity in real estate finance and leadership through scholarships, mentorship, and career development. Comparable mission of building a diverse CRE talent pipeline and a similar non-profit, cohort-based, mentorship-driven structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reetinstitute
• LinkedInlinkedin.com/company/reet-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REET Institute