What Voodoo Makeup does

Voodoo Makeup is a privately held, founder-owned clean beauty cosmetics brand established in 2013 by Aimee Carr and headquartered in New Orleans, Louisiana. The company develops and sells a portfolio of vegan, cruelty-free, mycotoxin-free, and allergen-free color cosmetics formulated primarily with coconut oil and shea butter, including the Coconut Cream Foundation (cream-to-powder, 18+ shades), Coconut Cocktail Lipstick (52 shades), Colour Art Eyeshadow (26 shades), the 10 Years Younger Corrector, the award-winning A Blur on Bourbon Street Primer (2025 Beauty Innovation of the Year — Primer), bronzers, blushes, highlighters, setting powders, correctors, eyeliners, brow pencils, and brushes. A kids-focused sub-brand, Emma & Ella, extends the clean-beauty positioning to family and children's cosmetics.

The business operates three go-to-market channels: a Shopify-powered direct-to-consumer e-commerce storefront at voodoomakeup.com shipping internationally to roughly 25 countries; a flagship retail distribution partnership with Macys.com launched in April 2026; and a professional bridal and special-event makeup service operating in the Katy/Houston, TX metropolitan area. Marketing is content-led through an active blog, Instagram (@voodoomakeup), email newsletters, QVC visibility, and earned media around industry awards. Pricing is unit-based, with products priced between $10 and $76, bridal/event services priced between $200 and $350, and free shipping on orders over $50. Revenue is generated through one-time product purchases, marketplace resale, and professional services fees; the company is bootstrapped with no disclosed institutional funding, no headcount data, and no disclosed revenue.

Name

Voodoo Makeup

Legal name

Voodoo Makeup

Website

https://voodoomakeup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Voodoo Makeup is a founder-led, New Orleans-based clean beauty cosmetics brand selling vegan, mycotoxin-free makeup via DTC e-commerce, Macys.com retail, and bridal services in Katy/Houston, TX, targeting health-conscious, sensitive-skin, and event-driven consumers.

Ownership category

akta.pro rank

Product category

Clean Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)

Keywords

• Clean beauty cosmetics
• Vegan color makeup
• Natural lipstick shades
• Bridal makeup services
• Mineral eyeshadow palette

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time purchase model for cosmetics and beauty products including foundations, eyeshadows, lipsticks, blushes, bronzers, primers, and tools sold directly through e-commerce and retail partners.
2. Professional Makeup Services: Bridal, special event, and portrait makeup application services offered at various price points ($200-$350), providing revenue while serving as product demonstrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Voodoo Makeup formulates, manufactures and sells a complete line of clean, non-toxic, mycotoxin-free color cosmetics including foundations, lipsticks, eyeshadows, correctors, blushes, bronzers, highlighters, setting powders, primers, eyeliners, brow pencils, brushes and accessories, using coconut oil, shea butter, and natural mineral pigments as primary ingredients. The brand also delivers on-location professional bridal and special-event makeup application services in the Katy/Houston, TX market.

Product overview

Voodoo Makeup is a clean beauty cosmetics brand offering a comprehensive portfolio of skincare-makeup hybrid products. The core product line includes Coconut Cream Foundation (cream-to-powder finish with extensive shade range), Coconut Cocktail Lipstick (52 shades), Colour Art Eyeshadow (26 shades), and a complete face collection including correctors (10 Years Younger, 20 Years Younger, Under Eye Eraser), setting powders (XOXO, Powder Sugar), bronzers (Bronzée), and highlighters (Lumiée, Kiss of Sun). The brand features an award-winning A Blur on Bourbon Street Primer (2025 Beauty Innovation of the Year winner). A sub-brand, Emma & Ella, offers kid-friendly beauty products. Professional services include bridal and special event makeup applications. All products emphasize natural, non-toxic, mycotoxin-free ingredients with coconut oil and shea butter as primary components.

Differentiator

Problem solved

Functional benefit

Brands

• Emma & Ella: A kids' and kids-at-heart beauty line featuring safe, clean ingredients with vibrant colors and playful shine. The sub-brand focuses on kid-friendly beauty with fun, confident, and carefree products.

Products and services

• Coconut Cream Foundation Buildable clean-beauty foundation delivering customizable coverage from sheer to full, setting to a cream-to-powder finish, infused with coconut oil, cocoa butter, castor oil, and shea butter; intended for consumers seeking non-toxic daily-wear foundation.
• Coconut Cocktail Lipstick Creamy, hydrating lipstick with 52 shades inspired by New Orleans, smooth application and richly pigmented payoff, designed for comfortable wear with buildable coverage.
• Colour Art Eyeshadow Buildable loose-powder eyeshadow with 26 shades inspired by New Orleans culture, can be applied wet or dry for varying intensity.
• 10 Years Younger Corrector & Highlighter Award-winning under-eye brightening corrector for warming, tapping and building coverage; 2022 Color Corrector Product of the Year winner at Beauty Innovation Awards, NYFW.
• 20 Years Younger Corrector & Highlighter Duo compact combining the 10 Years Younger Corrector with Kiss of Sun highlighter, clean-crafted with coconut oil for weightless, buildable luminous coverage.
• Under Eye Eraser Clean brightening color corrector for dark circles, redness, blemishes and uneven tone, formulated with Coconut Oil and Shea Butter as primary ingredients.
• A Blur on Bourbon Street Primer Revolutionary makeup primer with 100% natural, non-toxic, allergen-free, silicone-free ingredients (Castor Oil, Broccoli Seed Oil, Jojoba Oil, Kaolin Clay); awarded 2025 Beauty Innovation of the Year — Primer Winner.
• Bougie Rougie Blush Buildable oil-control loose-powder blush with vibrant matte finish designed for oily skin, providing color without added shine.
• Bronzée Powder Bronzer Finely milled loose-powder bronzer with oil-control complex, mega-pigmented formula that blends effortlessly for sun-kissed, shine-free finish.
• Lumiée Highlighting Powder Finely milled loose-powder highlighter with oil-control complex, mega-pigmented formula for buildable shimmer from subtle to dramatic highlight.
• Kiss of Sun Highlighter Cream-to-powder highlighter with subtle pigments for a sunlit glow, usable for brightening or neutralizing uneven tone before foundation; available in Light, Medium, Dark.
• Powder Sugar Setting Powder Translucent soft-focus matte setting powder with airbrushed finish that blurs and controls shine, weightless formula that won't crease or cake.
• XOXO Setting Powder Oil-control blurring setting powder that absorbs oil and reduces shine for airbrushed matte finish, formulated with sheer pigments to complement each skin tone.
• Artist Pencil Eyeliner Creamy glide pencil eyeliner formulated for winged or smoky looks with smooth, precise application.
• Drunk'n Brow Pencil Buildable brow pencil with natural hair-stroke definition for eyebrow styling.
• Wake-Up Call Waterline Eyeliner Brightening waterline eyeliner that instantly brightens the inner eye; formulated with Coconut Oil and Shea Butter as primary ingredients.
• Brush Duo Makeup Brush Set Foundation + Highlight & Conceal Brush set with premium synthetic bristles designed for use with Voodoo's face products.
• Foundation Brush Dense kabuki-style synthetic-bristle brush for foundation application.
• Highlight & Conceal Brush Dense angled synthetic-bristle brush for precision application of concealer, brightening, highlighting and contouring.
• Custom Voodoo Palette Travel-friendly compact holding 3 Coconut Cream Face pans (10 Years Younger, Kiss of Sun, Under Eye Eraser, or Coconut Cream Foundation) customized to customer preference.
• La Petite Luve Coconut Cream Foundation Portable mini version of the Coconut Cream Foundation in travel size with the same buildable cream-to-powder finish.
• Bridal Makeup Service Professional wedding-day makeup application including lashes for brides in the Katy/Houston, TX area; priced at $350 with travel fees based on distance.
• Mother of the Bride Makeup Professional makeup application for Mother of the Bride with polished elegant finish, lashes not included; priced at $300.
• Bridesmaids Makeup Professional makeup for bridesmaids creating soft cohesive long-lasting finish, priced at $250 per person.
• Special Event Makeup Professional makeup for special events delivering polished long-lasting look, priced at $200.
• Bridal Preview/Portrait Service Personalized bridal makeup trial to refine the wedding-day look ahead of time, priced at $300; service area Katy/Houston, TX.
• Just Four You Velvet Lipstick Collection Velvet-finish lipstick collection of four universally flattering shades formulated with all-natural ingredients for rich, buildable pigment.
• Lipsy Love Lip Gloss (Emma & Ella sub-brand) Kid-friendly lip gloss from the Emma & Ella sub-brand with vibrant colors and playful shine.
• The Prettiest Glam 3-in-1 (Emma & Ella sub-brand) Multi-use cream product from the Emma & Ella sub-brand designed for versatile kid-friendly beauty looks.
• Emma & Ella Universal Brush (Emma & Ella sub-brand) Highlight brush from the Emma & Ella kid-friendly beauty sub-brand featuring safe, clean ingredients for kids and kids-at-heart.

Quantifiable outcome

• Free from 1,500+ questionable ingredients
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Macy'sflagshipChannel Partner/ Reseller/ Distributor · 14 April 2026Voodoo Makeup officially launched on Macys.com in April 2026, representing a major retail milestone for the 13-year-old brand. This partnership signals that clean beauty can achieve luxury retail positioning, providing access to Macy's extensive beauty consumer base and mainstream retail validation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Well People: Well People is a clean, plant-based color cosmetics brand selling foundation, lip, eye, and cheek products through D2C and retail. It is comparable to Voodoo Makeup in ingredient philosophy and assortment breadth across clean color cosmetics.
• Kosas: Kosas is a clean color cosmetics brand known for skin-centric face, lip, and eye products formulated without controversial ingredients. It competes head-to-head with Voodoo Makeup in clean foundation, lip, and cheek, and shares a D2C-plus-Sephora distribution model.
• Tower 28 Beauty: Tower 28 is a clean, non-toxic beauty brand offering makeup and skincare designed for sensitive skin with broad retail presence at Sephora and Ulta. It competes with Voodoo Makeup in hypoallergenic, sensitive-skin-safe face and lip categories.
• RMS Beauty: RMS Beauty is a founder-led clean color cosmetics brand focused on skin-loving, minimally processed ingredients and luminizing complexion products. It is closely comparable to Voodoo Makeup in founder narrative, clean formulation philosophy, and high-shade-range face makeup positioning.
• Ilia Beauty: Ilia is a clean color cosmetics and skincare brand offering foundation, lip, and complexion products with ingredient transparency. It directly competes with Voodoo Makeup in the clean face makeup and lip categories, with broader distribution including Sephora.

Broad incumbents

• Bare Minerals: Bare Minerals is an established clean-leaning color cosmetics brand with broad foundation, face, and lip assortments distributed through department stores and DTC. It overlaps with Voodoo Makeup in clean mineral foundation and is a relevant incumbent in the clean face category.
• E.l.f. Cosmetics: E.l.f. is a mass-market color cosmetics brand with broad clean-leaning ranges sold through drugstores, mass, and D2C. It is comparable to Voodoo Makeup in inclusive shade ranges and complexion assortment but competes at much lower price points and scale.
• Honest Beauty: Honest Beauty is a broader clean beauty portfolio offering skincare, makeup, and bath products through D2C and mass retail. It overlaps with Voodoo Makeup in clean color cosmetics but operates as a multi-category lifestyle brand with wider distribution.

Emerging players

• Saie Beauty: Saie is a clean beauty brand offering skin-makeup hybrid products, with strong positioning in primers and complexion. It overlaps with Voodoo Makeup in the clean primer and hybrid face category and is a peer in ingredient-led positioning.
• Lawless Beauty: Lawless is a clean color cosmetics brand focused on high-performance lip and complexion products formulated without over 1,500 ingredients. It is comparable to Voodoo Makeup in the 'clean ingredient blacklist' positioning and luxe clean beauty framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/voodoomakeup
• Facebookfacebook.com/VoodooMakeup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voodoo Makeup