What ALMENA does

Almena S.A. is a privately held Uruguayan company, founded in 1980 and headquartered in Montevideo, that imports, markets, and distributes consumer goods and alcoholic beverages. The firmographic record describes the business as operating logistics and e-commerce services in addition to its core wholesale distribution activity, suggesting a vertically integrated commerce offering that combines product importation, physical fulfillment capability, and online retail access within the Uruguayan market. The company is classified as a for-profit private entity with no public ticker identified, and no parent company or subsidiary structure is disclosed in the available data.

Beyond this high-level description, the input provides limited visibility into the operating model. The company website (almena.com.uy) was inaccessible at capture, displaying only a loading/verification page, so product-level granularity, brand portfolio, supplier relationships, customer mix, pricing architecture, technology stack, and management team are not documented in the source. The firmographic record lists a single office base in Montevideo, indicating a domestically focused distribution franchise rather than a multi-country operator, and provides no information on headcount, revenue, funding history, M&A activity, strategic partnerships, regulatory actions, certifications, patents, or AI/ML capabilities.

Given the absence of primary financial and operational data, any assessment of Almena's scale, growth, customer concentration, or competitive position is necessarily low-confidence. The disclosed combination of import, distribution, logistics, and e-commerce positions the firm as a multi-service consumer-goods platform serving the Uruguayan market, but the depth, scale, and economics of each vertical cannot be quantified from the available evidence.

Name

ALMENA

Website

https://almena.com.uy

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Uruguay-based private importer, marketer, and distributor of consumer goods and alcoholic beverages, additionally operating logistics and e-commerce services for the Uruguayan market, founded in 1980 and headquartered in Montevideo.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Alcohol & Beverage E-Commerce Delivery (AFAIAMAI)

Keywords

• Consumer goods distribution
• Alcoholic beverages import
• Logistics services
• E-commerce services
• Beverage distribution

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Almena S.A. imports, markets and distributes consumer goods and alcoholic beverages. The company also operates logistics and e-commerce services supporting the movement and sale of its product portfolio in Uruguay.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Regional players

• Bodega Garzón: Premium Uruguayan winery with international distribution. Comparable to Almena as a Uruguay-based alcoholic-beverage brand/distribution operator, though primarily a producer rather than an importer/distributor.
• Establecimiento Juanicó: Established Uruguayan wine producer with national distribution. Comparable to Almena as a domestic Uruguayan alcoholic-beverage operator competing for the same retail and HORECA shelf access.

Broad incumbents

• Compañía Cervecerías Unidas (CCU): Multinational beverage company operating beer, wine, spirits, and soft drinks across Chile, Argentina, Uruguay, Paraguay, Bolivia, and Colombia. Directly comparable as a multi-category alcoholic beverage producer-distributor with deep Uruguayan presence, though much larger and more diversified than Almena.
• Pernod Ricard: Global wine and spirits major with established import and distribution networks across Latin America. Comparable to Almena as an upstream brand owner relying on local importers/distributors, and as competitive pressure on independent distributors carrying rival portfolios.
• FEMSA (Fomento Económico Mexicano): Mexican multinational with large-scale beverage (OXXO retail, Coca-Cola bottling) and consumer-products distribution operations across Latin America. Comparable as a regional consumer-goods distributor and as a benchmark for omnichannel, vertically integrated logistics at scale.
• Beam Suntory: Major global spirits company with growing Latin American footprint. Comparable as a brand owner needing strong local distribution partners like Almena, and as a competitor scaling its own regional route-to-market.
• Diageo: World's largest spirits company with significant presence across Latin America. Comparable to Almena both as a brand owner that depends on regional distributors and as a competitor with growing direct regional distribution capabilities that could disintermediate local wholesalers.

Direct peers

• Grupo Peñaflor: Argentina's largest wine and spirits producer/exporter with significant wholesale and brand-owning operations across South America. Comparable to Almena as a regionally integrated alcoholic-beverage importer, marketer and distributor with owned brands and route-to-market scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/almena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALMENA