And ST
And ST (株式会社アンドエスティ) operates dot-st.com, a Japanese direct-to-consumer multi-brand fashion, beauty, and lifestyle e-commerce marketplace hosting 100+ owned and partner brands with integrated OMO in-store pickup service.
- Company typePrivate
- Founded-
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What And ST does
And ST (株式会社アンドエスティ) operates the dot-st.com online fashion marketplace in Japan, aggregating more than 100 apparel, beauty, lifestyle, and home goods brands under a single digital storefront accessible via web and native iOS/Android mobile apps. The platform's core technology is a multi-brand e-commerce system supporting real-time inventory, store pickup (Quick Pick — free shipping with same/next-day in-store pickup), an extensive Japanese payment stack (PayPay, d払い, メルペイ, Rakuten Pay, Amazon Pay, GMO後払い, credit card, convenience store cash-on-delivery, 3D Secure authentication), and a cross-brand loyalty points program (1 point = ¥1). It also operates a physical retail store network across Japan that doubles as Quick Pick fulfillment points, creating an integrated OMO (online-merge-offline) retail model.
The business model combines first-party retail sales of owned house brands (GLOBAL WORK, niko and..., studio CLIP, LOWRYS FARM, JEANASIS, LEPSIM, BAYFLOW, RAGEBLUE, HARE, PAGEBOY, Heather, LAKOLE, and 50+ sub-brands) with third-party marketplace partnerships for external brands (BOTANIST, SALONIA, Wpc., ACE Bags&Luggage, WACOAL, PEACH JOHN, FANCL, PAUL & JOE, ANNA SUI, New Balance, DEAN & DELUCA, Afternoon Tea LIVING, etc.). Product pricing spans approximately ¥1,000 to ¥40,000+ per item, with seasonal discounts up to 50% off and free shipping on orders above ¥5,000. The customer base is broad — Japanese consumers from teens to 60s across women's, men's, kids/family, and lifestyle segments — and is acquired through multi-channel marketing (Instagram, TikTok, LINE, YouTube, X, Facebook, email newsletter, brand collaborations, and a Staff Board UGC layer).
The legal entity 株式会社アンドエスティ is headquartered at Shibuya Hikarie 27F, 2-21-1 Shibuya, Shibuya-ku, Tokyo, and operates exclusively within Japan (international shipping is not offered per the company's terms of service). Partnership descriptions reference an association with Adastria Group as the operator of the house-brand portfolio, though no formal parent-subsidiary filing was confirmed. The company's representative (代表者) is 桜井 裕也. No revenue, funding history, headcount figures, or M&A activity were disclosed in the available source material.
And ST firmographics
Firmographics- Name
- And ST
- Legal name
- 株式会社ンドエスティ
- Website
- https://dot-st.com
- Company type
- Private
- Operating status
- Operating
- Short description
- And ST (株式会社アンドエスティ) operates dot-st.com, a Japanese direct-to-consumer multi-brand fashion, beauty, and lifestyle e-commerce marketplace hosting 100+ owned and partner brands with integrated OMO in-store pickup service.
- Ownership category
- akta.pro rank
And ST industry classification
Industry- Product category
- Multi-brand Fashion E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where And ST is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
And ST business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Fashion and lifestyle product sales: Revenue generated through direct sales of apparel, accessories, bags, footwear, beauty products, home goods, and lifestyle products across 100+ owned and partner brands. Operates as both first-party brand sales and third-party brand marketplace. Revenue includes regular-priced and sale-priced transactions. Also generates revenue from consignment and wholesale brand partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing across 100+ brands |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
And ST product offering
Product offeringCore offering
And ST operates the dot-st.com multi-brand fashion e-commerce platform in Japan, aggregating 100+ owned and partner brands across apparel, lifestyle, beauty, and home goods. It combines first-party retail of house brands with third-party marketplace sales, mobile shopping apps, and a proprietary Quick Pick in-store pickup service that bridges online and physical retail. The platform also offers a unified loyalty program (お買い物ポイント) and 100+ varied brand experiences across women's, men's, kids', and lifestyle categories.
Product overview
and ST is a Japanese multi-brand fashion e-commerce platform operated by 株式会社安德 STI (Adastria). The platform operates as a unified e-commerce site with approximately 100+ fashion brands including owned brands (GLOBAL WORK, niko and ..., studio CLIP, LOWRYS FARM, JEANASIS, LEPSIM, BAYFLOW, RAGEBLUE, HARE, PAGEBOY, Heather, and others) and external partner brands. The platform also features external brands including beauty appliances (SALONIA), hair/body care (BOTANIST), umbrellas and rain gear (Wpc.), bags and luggage (ACE Bags＆Luggage), lingerie (WACOAL, PEACH JOHN, TRIUMPH), cosmetics (FANCL, PAUL＆JOE, ANNA SUI, MARY QUANT), and lifestyle goods. Product categories span women's fashion, men's fashion, kids/family fashion, accessories, footwear, and lifestyle/household goods. The platform offers integrated services including multiple payment options (Amazon Pay, Rakuten Pay, PayPay, d払い, Paidy, MerPay), LINE integration, and store pickup (Quick Pick) service. The site also hosts sub-brands like MATINEE LINE, AND YUA ANY, NUMERALS, fishseddy, daily CLIP, and PAIRMANON STREET as specific product lines within the broader brand portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- GLOBAL WORK: Casual fashion brand for men and women.
- niko and ...
- studio CLIP
- LOWRYS FARM
- JEANASIS
- LEPSIM
- BAYFLOW
- LAKOLE
- RAGEBLUE
- HARE
- PAGEBOY
- Heather
- repipi armario
- A part by
- mysty woman
- Andemiu
- Elura
- ALAND
- mood is me
- TODAY'S SPECIAL
- GEORGE'S
- BARNYARDSTORM
- BABYLONE
- Chaos
- Curensology
- BRILL
- Maison de Clederobe
- pairmanon
- apres jour
- kutir
- Ellno Loset
- epnok
- MUHET
- KARRIMOR
- MiiR
- and ST LAB
- and ST MAKE
- LEAD PROJECT
- merruny
- MATINEE LINE
- AND YUA ANY
- FS
- NUMERALS
- fishseddy
- tinytiny
- daily CLIP
- natural by clip
- Utao
- el
- HEREIAM
- bijorie
- PBLIM
- Anui
- 10CREPIPI
- mazell
- PAIRMANON STREET
- shrita
- apres jour clair
- apres jour mignon
- Adoon Plain
- Ezick
- sedacle
- LURAKU
- BLAYMORE
- TASTE BY KNIT
- ajouter flow
- siroca
- YA-MAN
- 靴下屋
- ORiental TRaffic
- MISCH MASCH
- 31 Sons de mode
- NICAL
- PEACH JOHN
- WACOAL
- WING
- FANCL
- PAUL & JOE
- ANNA SUI
- Yunth
- Zoff
- newscape
- FEMMUE
- LAGOM
- nahrin
- ARGITAL
- AMPHI
- 卑弥呼
- une nana cool
- john masters organics
- THE PUBLIC ORGANIC
- Classical Elf
- CANAL 4℃
- Brighte
- DEAN & DELUCA
- San-ai Resort northerly
- Op/FILA
- Kappa
- KiU
- Cath Kidston
- MARY QUANT
- agete
- NOJESS
- New Balance
- 乾燥さん
- SABORINO
- DIDION
- BEAUTY&YOUTH UNITED ARROWS
- Afternoon Tea LIVING
- ADAM ET ROPE'
- SALON adam et rope'
- ROPE' PICNIC
- VIS
- E'POR
- ORCIVAL
- Gymphlex
- tsumori chisato CARRY
- TRIUMPH
- Gready Brilliant
- F.O.Online Store
- Manhattan Portage
- UNIVERSAL OVERALL
- ROKX
- [sn]super.natural
- ACE Bags&Luggage
- Wpc.
- SALONIA
- BOTANIST
- YOLU
- and Habit
- BONJOUR SAGAN
- STYLEMIXER
- STACCATO
- ロート製薬
- ROXY
- ムラサキスポーツ
- FREE'S MART
- JILL by JILL STUART
- HEART MARKET
- human woman
- PINKY&DIANNE
- NATURAL BEAUTY BASIC
- BONLECILL
- NANO universe
- NATURAL BEAUTY
- LE CERCLE par rope'
Products and services
- and ST E-commerce Platform (dot-st.com) Multi-brand fashion and lifestyle e-commerce platform aggregating 100+ brands across women's, men's, kids', and lifestyle categories for Japanese consumers from teens to 60s.
- and ST Mobile App (iOS/Android) Native mobile applications for iOS and Android that enable shopping, Quick Pick in-store pickup, push notifications, and loyalty program access for the and ST platform.
- Quick Pick (in-store pickup service) Online order with free shipping and same/next-day pickup at partner physical and ST stores across Japan, combining online shopping convenience with immediate product access.
- お買い物ポイント Loyalty Program Unified loyalty program awarding points on purchases that are redeemable at a rate of 1 point = ¥1 across all brands and channels on the dot-st.com platform and partner physical stores.
Companies that use And ST
Customer profileSegments4 records
Ideal customer profiles4 records
And ST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
And ST partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- GLOBAL WORKcoreHouse brand owned and operated by And ST (Adastria Group). One of the core fashion brands targeting broad demographics with casual and functional apparel. Available exclusively through and ST channels and dedicated brand stores.
- niko and...coreHouse lifestyle fashion brand with broad appeal. Targets lifestyle-oriented consumers with fashion, home goods, and food products. Available through and ST e-commerce and brand stores.
- LOWRYS FARMcoreCore house brand targeting women aged 20s-40s with contemporary feminine fashion. One of the most prominent brands on the platform with extensive product range and high customer engagement.
- studio CLIPcoreHouse brand with natural and minimalist aesthetic targeting women. Offers functional and casual fashion items including UV protection and cooling wear. Available exclusively through and ST channels.
- JEANASIScoreHouse brand targeting women with modern, edgy fashion. Known for unique design sensibility and limited-edition collaborations. Available through and ST e-commerce and brand stores.
- HAREcoreHouse brand offering unisex street fashion and contemporary casual wear. Features collaborations with external brands. Available through and ST channels.
- LEPSIMmajorHouse brand specializing in contemporary women's fashion. Known for lace and feminine details. Available through and ST e-commerce and brand stores.
- BAYFLOWmajorHouse brand targeting men with modern casual and business-casual fashion. Offers quality menswear at accessible price points. Available through and ST channels.
- SALONIAmajorBeauty device brand (hair tools) sold through and ST platform as a third-party brand. Products include hair dryers, straightening irons, EMS lift brushes. Distributed exclusively through and ST e-commerce.
- BOTANISTmajorBotanical beauty and personal care brand sold through and ST platform. Products include shampoos, conditioners, body care, and baby products. Distributed through and ST e-commerce.
- Wpc.majorUmbrella and UV protection brand sold through and ST platform. Specializes in UV-protective parasols, rain gear, and accessories. Known for UVO (UV cut) and IZA umbrella lines. Distributed through and ST.
- ACE Bags＆LuggagemajorLuggage and bag brand sold through and ST platform. Products include suitcases, backpacks, tote bags, wallets. Brands include ACE, HaNT, EDGELINK, Jewelna Rose, Kananaproject, UNTRACK. Distributed through and ST e-commerce.
- Yamato Transport / Japan PostcoreShipping and logistics partners for product delivery. Yamato Transport (ヤマト運輸) and Japan Post (日本郵便) handle domestic delivery across Japan. Integral to e-commerce operations.
- GMO Payment Gateway / みんなの銀行 / PayPay / d払い / メルペイmajorPayment infrastructure and fintech partners enabling diverse payment methods including post-pay (GMO), digital wallets (PayPay, メルペイ), carrier billing (d払い), and Amazon/Rakuten Pay integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
And ST competitors and assessment
Company assessmentDirect peers
- Rakuten Fashion: Rakuten Group's fashion marketplace vertical offering multi-brand apparel and accessories in Japan. Comparable as a Japanese fashion marketplace competing for the same consumer segments, with broader Rakuten ecosystem integration.
- United Arrows: Japanese select-shop retailer with curated multi-brand fashion assortment sold through stores and e-commerce. Comparable as a hybrid online/offline multi-brand platform with strong house-brand curation in the Japanese market.
- ZOZO (ZOZOTOWN): Japan's largest fashion e-commerce marketplace hosting thousands of brands. Directly comparable to and ST as a multi-brand online fashion platform serving Japanese consumers, but with significantly larger brand catalog and consumer reach.
- BEAMS: Japanese lifestyle fashion retailer operating multi-brand e-commerce plus physical stores. Comparable as a hybrid online/offline multi-brand fashion platform in Japan targeting similar lifestyle-oriented consumer segments.
- Baycrew's Group (BRANDELI / MAGASEEK): Japanese multi-brand fashion e-commerce platform (MAGASEEK) with curated fashion, beauty, and lifestyle brand assortment. Directly comparable as a Japanese online multi-brand fashion marketplace.
Broad incumbents
- Amazon Japan (Apparel vertical): Dominant Japanese general e-commerce platform with substantial apparel, beauty, and lifestyle offerings. Comparable as a broad incumbent competing for the same fashion/lifestyle consumer wallet, though not specialist.
- Isetan Mitsukoshi: Major Japanese department store group with multi-category fashion, beauty, and home assortments, plus digital channels. Comparable as a broad Japanese multi-category retailer with overlapping product mix.
Regional players
- JD.com (JD Fashion): China-based general e-commerce platform with significant fashion vertical. Comparable as a large-scale multi-brand fashion e-commerce operator, though operating in a different geographic market than and ST.
Emerging players
- STYLEMIXER: Japanese fashion e-commerce platform also listed as a partner brand on and ST. Comparable as a smaller Japanese multi-brand online fashion retailer addressing overlapping consumer segments.
- Mercari (Fashion category): Japanese C2C marketplace with growing fashion vertical and MerPay payment integration. Comparable as a Japanese consumer marketplace with overlapping fashion and lifestyle categories, though model is peer-to-peer resale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
And ST social profiles
Digital presenceAnd ST financial estimates
Financial estimateRevenue estimate
Valuation estimate
And ST leadership team
Management profileNumber of profiles
Profiles1 record
And ST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
And ST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about And ST
What does And ST do?
And ST operates the dot-st.com multi-brand fashion e-commerce platform in Japan, aggregating 100+ owned and partner brands across apparel, lifestyle, beauty, and home goods. It combines first-party retail of house brands with third-party marketplace sales, mobile shopping apps, and a proprietary Quick Pick in-store pickup service that bridges online and physical retail. The platform also offers a unified loyalty program (お買い物ポイント) and 100+ varied brand experiences across women's, men's, kids', and lifestyle categories.
Is And ST a public or private company?
And ST is a private company. It is classified as unknown and is currently operating.
When was And ST founded?
And ST was founded in -1.
Where is And ST based?
And ST is headquartered in Tokyo, Japan, in the Asia region.
How does And ST make money?
One revenue line is on record: fashion and lifestyle product sales.
Who are And ST's main competitors?
Direct peers on record are Rakuten Fashion, United Arrows, ZOZO (ZOZOTOWN), BEAMS and Baycrew's Group (BRANDELI / MAGASEEK). Broad incumbents are Amazon Japan (Apparel vertical) and Isetan Mitsukoshi. JD.com (JD Fashion) is listed as a regional player. Emerging players are STYLEMIXER and Mercari (Fashion category).
Does And ST have an API?
No public API is recorded for And ST.
What industry is And ST in?
And ST's product category is Multi-brand Fashion E-commerce. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 4581 and its SIC code is 5600.