ZOZO

What ZOZO does

ZOZO, Inc. (株式会社ZOZO; Tokyo Stock Exchange ticker 3092) is a Japanese fashion technology company founded in 1998 as Start Today and rebranded in 2019. Its flagship product, ZOZOTOWN, is Japan's largest fashion e-commerce marketplace, hosting 11,247 brands and serving approximately 1,317万 (13.17 million) annual purchasers as of March 2026. The platform is organized into specialized vertical zones — ZOZOCOSME (cosmetics), ZOZOSHOES (footwear), ZOZOUSED (secondhand fashion with price-prediction models), ZOZOVILLA (luxury), and the newly launched K-Fashion Zone — and is supported by a proprietary logistics network of five ZOZOBASE fulfillment centers and a Fulfillment by ZOZO (FBZ) service for third-party brands.

ZOZO's technology stack centers on proprietary measurement devices: ZOZOSUIT (body scan, 3.7mm accuracy via ~20,000 fiducial markers), ZOZOMAT (foot scan, 1.4mm accuracy across 1,000+ shoe models), and ZOZOGLASS (skin tone via hemoglobin/melanin analysis). These power fit recommendations, the WEAR by ZOZO outfit-sharing app with AI-powered virtual makeup try-on, and the ZOZOMO online-merge-with-offline platform. The company employs 1,662 people (March 2026) and is headquartered in Chiba City with offices in Tokyo, Narashino, Tsukuba, and Miyazaki.

ZOZO generates revenue primarily through marketplace commissions on ZOZOTOWN transactions, supplemented by owned-inventory sales (cosmetics, shoes, luxury, secondhand), advertising placements, and managed logistics/fulfillment services. In FY2025, the company reached a record 666 billion yen GMV (+8.4% YoY) with EBITDA of 76.9 billion yen (+10.2%), and a four-year medium-term plan targets 90 billion yen adjusted EBITDA by FY2029. International expansion is now pursued through wholly owned subsidiary Lyst Ltd. (UK, acquired April 2025 for $154 million) and High Link Co., Ltd. (Japan fragrance subscription "Kalaría," acquired April 2026 for ~¥4.99 billion), while the Measurement Business Division was renamed Global Business Division in January 2026 to reflect this outward orientation.

Name

ZOZO

Legal name

株式会社ZOZO

Website

https://corp.zozo.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ZOZO operates ZOZOTOWN, Japan's largest fashion e-commerce marketplace serving ~13 million annual buyers across 11,000+ brands, with proprietary body/foot/skin measurement technologies, owned logistics, and international expansion via Lyst (UK) and Kalaría (fragrance).

Ownership category

akta.pro rank

Product category

Fashion E-commerce Marketplace

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

Keywords

• Fashion e-commerce marketplace
• Online apparel retail
• Body measurement technology
• Fashion logistics fulfillment
• Personalized fashion platform

Headquarters

HQ city

Chiba

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: ZOZOTOWN operates as a fashion marketplace where brands sell products. ZOZO earns commission on transactions processed through the platform.
2. E-commerce Sales: Direct sales of fashion products including cosmetics, shoes, luxury brands, and second-hand clothing through owned inventory.
3. Fulfillment Services: Fulfillment by ZOZO provides logistics and warehouse services to brands, generating revenue from storage, handling, and shipping fees.
4. Advertising: ZOZOTOWN offers advertising plans and promotional services to brands for increased visibility and sales on the platform.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

ZOZO operates ZOZOTOWN, Japan's largest fashion e-commerce marketplace, aggregating approximately 11,247 brands of apparel, cosmetics, shoes, luxury, and second-hand fashion with around 11.247 million annual purchasers. The company augments the marketplace with proprietary measurement technologies (ZOZOSUIT, ZOZOMAT, ZOZOGLASS) for personalized fit and style recommendations, and supports the ecosystem through ZOZOBASE logistics centers, Fulfillment by ZOZO services, and the WEAR by ZOZO outfit-sharing app.

Product overview

ZOZO operates a platform-plus-modules architecture centered on ZOZOTOWN, Japan's largest fashion e-commerce platform with approximately 11.247 million annual purchasers and 11,247 brands. The core platform is complemented by specialized vertical marketplaces including ZOZOCOSME (cosmetics), ZOZOSHOES (footwear), ZOZOUSED (secondhand apparel), and ZOZOVILLA (luxury brands). ZOZO also offers proprietary measurement technology devices (ZOZOSUIT, ZOZOMAT, ZOZOGLASS) that enable personalized fit and style recommendations, powering services like ZOZOFIT and integrating with ZOZOMO for OMO experiences. The company operates WEAR by ZOZO (outfit-sharing app with AI makeup try-on), maintains physical retail through niaulab, and has expanded internationally through acquisitions of Lyst (UK fashion search platform) and High Link (Kalaría fragrance subscription). Logistics infrastructure (ZOZOBASE with 5 facilities) and fulfillment services (Fulfillment by ZOZO) support the entire ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ZOZOSUIT: Body measurement device using fiducial markers and 3D scanning technology, with approximately 20,000 markers achieving 3.7mm average error versus laser scanner.
• ZOZOMAT
• ZOZOGLASS
• ZOZOFIT
• ZOZO CHAMPIONSHIP
• elove by ZOZO
• ZOZOSTUDIO COFFEE
• niaulab TV by ZOZO

Quantifiable outcome

• GMV growth of 8.4% year-over-year to 666 billion yen
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability13 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and supporting.

• High Link (Kalaría)coreStrategic or Co-development Partner · 30 April 2026ZOZO acquired all shares of High Link, which operates fragrance subscription e-commerce 'Kalaría', for approximately 4.99 billion yen, making it a wholly-owned subsidiary. This acquisition facilitates ZOZO's full-scale entry into the fragrance sector as part of its 'Near Fashion' strategy.
• M League OrganizationminorGTM or Marketing Partner · 5 April 2026M League Organization partnership featuring fashion x Mahjong crossover collaboration. ZOZO serves as title sponsor of M League 2025-26 Season semi-final and final series. Second collaboration with 24 types of Mahjong-themed apparel sold exclusively on ZOZOTOWN.
• LystcoreStrategic or Co-development Partner · 9 April 2025ZOZO acquired Lyst, a UK-based fashion platform, for $154 million. Lyst operates independently while leveraging ZOZO's market strengths, particularly in Japan. The acquisition aims to expand internationally using Lyst's presence in US, UK, and Europe, with investments in AI-driven fashion discovery technology.
• Prologis GroupsupportingOthers · 20 January 2022Real estate partnership for logistics facility provision and operation. Prologis provides ZOZOBASE locations including Tsukuba 3 facility with automated logistics capabilities.
• Idemitsu Kosan (Izumisuiden)supportingOthers · 1 January 2022Supply of renewable energy for ZOZOBASE Narashino 1 location through tracking-type non-fossil fuel certificates.
• Tokyo Electric Energy Partners (TEPCO)supportingOthers · 1 January 2022Supply of green basic plan renewable energy for ZOZOBASE Tsukuba 1 location.
• Amazon Web Services (Rekognition)supportingTechnology or IntegrationZOZO uses Amazon Rekognition for content moderation to automate detection of inappropriate content and protect user communities on its platforms.
• LINE Yahoo GroupsupportingTechnology or IntegrationCollaboration with LINE Yahoo Group for risk management committee operations and technology integration including LINE official account for CRM communications.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Stitch Fix: US fashion personalization and styling service using data science for fit and recommendation; comparable to ZOZO's measurement-tech plus AI-styling direction via ZOZOSUIT/ZOZOMAT/niaulab.
• Mercari (US): Same Mercari platform as a Japanese fashion peer, but also relevant as a US resale peer post-Lyst; overlapping second-hand fashion marketplace mechanics with ZOZOUSED.

Direct peers

• Mercari: Japan's leading C2C marketplace with a large fashion resale vertical; competes directly with ZOZOUSED and broader ZOZOTOWN for Japanese fashion buyers and seller mindshare.
• ASOS: UK-headquartered online fashion retailer with broad multi-brand assortment and own-label offerings; closely comparable to ZOZOTOWN's marketplace-plus-vertical value proposition and demographics.
• Zalando: Europe's largest fashion e-commerce platform with marketplace-plus-vertical model directly comparable to ZOZOTOWN's branded marketplace plus specialized zones (cosmetics, shoes, luxury).
• Farfetch: Global luxury fashion marketplace acquired by Coupang in 2024; directly competes with ZOZOVILLA and ZOZOUSED segments for premium branded inventory and high-end fashion consumers.
• Rakuten Ichiba: Japan's largest horizontal marketplace with a deep fashion category that overlaps ZOZOTOWN's apparel and accessories assortment and competes for both brands' inventory and consumer traffic.
• ZOZO (Lyst): UK-based luxury and designer fashion discovery platform acquired by ZOZO in April 2025; operates as a comparable marketplace model targeting US/UK/EU consumers with overlapping luxury fashion vendor base.
• Poshmark: Social-first fashion resale marketplace (acquired by Naver); directly comparable to ZOZOUSED's second-hand fashion model and emerging social-commerce dynamics on WEAR.

Broad incumbents

• Amazon Japan: Broadline e-commerce incumbent with apparel, shoes, and beauty categories; competes with ZOZOTOWN on logistics, pricing, and assortment scale but does not specialize in curated fashion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ZOZOIncPR
• YouTubeyoutube.com/channel/UCqQn2lDUylmjRDv1MFzsa5g
• Facebookfacebook.com/ZOZOIncPR
• Instagraminstagram.com/zozostudio_coffee
• LinkedInlinkedin.com/company/zozotech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOZO