What Wildlife For All does

Wildlife for All is a U.S. national nonprofit advocacy organization that campaigns to reform state wildlife management governance across all 50 states, with the stated goal of making wildlife policy more democratic, just, compassionate, and focused on ecological health. The organization engages wildlife advocates, conservationists, coalition partner organizations, and the general public through grassroots organizing training, educational content, legislation tracking, and direct advocacy targeting state wildlife commissions, state legislatures, and governors. It was formerly known as the Southwest Environmental Center (SWEC) and rebranded to Wildlife for All to shift from a regional environmental center to a national reform movement.

The organization's product surface is centered on the wildlifeforall.us website platform and includes an Action Hub with grassroots organizing training and state commission action pages; a Resources Library covering state wildlife management overviews, agency and commission information, funding analysis, the Recovering America's Wildlife Act, and the Public Trust Doctrine; state-specific governance pages for all 50 U.S. states; a Legislation Tracker; an Advocacy Toolkit; a Myth Busters content section; and multimedia outputs including webinars, podcasts, and news commentary. The underlying technology is described as a website platform with CRM and email/action tools for managing supporter data, tags, and list segments; there is no mobile app, no public API, and no documented AI/ML capability.

The revenue model is entirely donation-based, with seven giving streams: individual charitable contributions, stock and securities donations, donor-advised funds, qualified charitable distributions from IRAs, planned gifts/bequests, employer matching gifts, payroll contributions, peer-to-peer fundraising, and apparel merchandise through Bonfire. The organization holds a GuideStar/Candid Platinum Seal of Transparency and a Charity Navigator 4-star rating (EIN 85-0403860), operates remotely, and is governed under New Mexico state law. Staff is lean — a job posting described the team as approximately 2 people — with Executive Director Dr. Michelle Lute as the named leader.

Name

Wildlife For All

Legal name

Wildlife For All

Website

https://wildlifeforall.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildlife for All is a U.S. national nonprofit advocacy organization that campaigns to reform state wildlife management governance across all 50 states, providing grassroots organizing training, state-specific governance resources, and advocacy tools to wildlife advocates, conservationists, and the general public.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)

Keywords

• Wildlife conservation advocacy
• State wildlife reform
• Grassroots organizing training
• Wildlife governance policy
• Public trust doctrine

Headquarters

HQ city

Pena Blanca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Individual Donations: Tax-deductible charitable contributions from individuals supporting wildlife conservation reform
2. Stock and Securities Donations: Accepts donations of stock or securities
3. Donor-Advised Funds: Accepts contributions through donor-advised fund accounts
4. Qualified Charitable Distributions: Accepts QCDs from IRA accounts for donors 70½ years or older
5. Planned Gifts: Bequests and planned giving arrangements
6. Employer Matching: Corporate matching gift programs
7. Merchandise Sales: Apparel sold through Bonfire platform

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Wildlife for All is a national nonprofit advocacy organization that provides educational resources, advocacy toolkits, legislation tracking, and grassroots organizing training to reform state wildlife management across all 50 U.S. states. Its deliverables include an Action Hub, State-Specific Wildlife Governance Pages, a Wildlife Advocacy Toolkit, a Legislation Tracker, and Myth Busters / Resources Library content challenging conventional wildlife management narratives.

Product overview

Wildlife for All is a national nonprofit movement and advocacy organization focused on reforming state wildlife management. The organization does not offer a traditional product or software platform. Instead, it provides educational resources, action hubs, advocacy toolkits, and informational content about state wildlife governance across all 50 U.S. states. The organization's offerings include: an Action Hub with grassroots organizing training, advocacy toolkits, and state wildlife action plan primers; a Resources section with overviews of state wildlife management, commission information, funding details, and policy analysis; a Myth Busters section challenging conventional wildlife management narratives; News & Commentary featuring articles, webinars, and podcasts; and state-specific pages documenting wildlife agencies, commissions, and revenue data. The organization functions primarily as an informational and advocacy platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Action Hub A centralized advocacy portal providing tools for grassroots organizing on wildlife policy, including training resources, state wildlife commission action pages, legislation tracking, and advocacy toolkits for taking action on wildlife policy.
• Wildlife Advocacy Toolkit A downloadable toolkit providing guidance on effective wildlife advocacy, grassroots organizing strategies, and tools for engaging with state wildlife governance.
• Legislation Tracker A tracking system for wildlife-related legislation across states, enabling advocates to monitor and respond to policy proposals.
• State-Specific Wildlife Governance Pages Detailed pages for all 50 U.S. states documenting wildlife agencies, commissions, governance structures, selection criteria, mission statements, and revenue data for each state's fish and wildlife department.
• Resources Library Comprehensive educational materials including state wildlife management overviews, agency and commission information, funding analysis, Recovering America's Wildlife Act resources, public trust doctrine materials, and science-informed decision-making guides.
• Myth Busters A section challenging common wildlife management narratives, covering topics such as conservation definitions, hunting's role in conservation, wildlife funding sources, and the North American Model of Wildlife Conservation.
• Grassroots Organizing Training Training program equipping advocates with skills for effective engagement with state wildlife commissions and legislatures through the Wildlife for All organizing model.

Quantifiable outcome

• Successfully advocated against expansion of hunting/trapping on National Wildlife Refuge lands
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Project CoyotecoreStrategic or Co-development PartnerCoalition partner for science-based wildlife management advocacy. Wildlife for All supported Project Coyote's petition to delay hound training season from June 1 to August 1 in Vermont, demonstrating alignment on coexistence-centered wildlife policies.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Project Coyote: Advocacy organization promoting coexistence with carnivores and science-based wildlife management; already an active coalition partner of Wildlife for All, making it a directly comparable peer in the reform advocacy space.
• Center for Biological Diversity: Litigation- and advocacy-driven nonprofit working on endangered species, wildlife protection, and habitat conservation with a comparable aggressive reform posture and similar grassroots/digital organizing model.
• Animal Welfare Institute: Long-standing nonprofit focused on reducing animal suffering including wildlife trapping policy, humane wildlife management, and federal advocacy — directly comparable policy niche with overlap on Wildlife for All's anti-trapping and coexistence work.
• Defenders of Wildlife: National wildlife conservation advocacy nonprofit focused on policy reform, endangered species protection, and coexistence-centered wildlife management — directly comparable mission and federal/state policy advocacy approach to Wildlife for All.
• WildEarth Guardians: Wildlife-focused advocacy organization that uses litigation, policy work, and public campaigns to reform wildlife management, including trapping and carnivore policy — closely aligned mission and tactics with Wildlife for All.

Broad incumbents

• Humane Society of the United States: Major national animal welfare and wildlife protection organization with federal and state policy advocacy capacity far exceeding Wildlife for All's; operates a much broader portfolio but shares wildlife protection and anti-cruelty goals.
• International Fund for Animal Welfare: Global wildlife and animal welfare advocacy nonprofit with policy, campaigns, and on-the-ground programs that overlap Wildlife for All's coexistence and anti-trapping policy focus, though operating internationally at much larger scale.
• National Wildlife Federation: Largest U.S. private wildlife conservation nonprofit with broad programs across policy, education, and habitat; overlaps with Wildlife for All's reform agenda but operates at much greater scale and with a more traditional conservation approach.

Others

• Sierra Club: Large environmental advocacy organization with state chapters and grassroots organizing infrastructure; an adjacent peer that overlaps on conservation policy and state-level advocacy but does not specialize in wildlife governance reform.
• Earthjustice: Public interest environmental law organization frequently litigating wildlife, endangered species, and federal land management issues — adjacent enabler that Wildlife for All could partner with or benefit from for legal reform efforts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wildlifeforall_us
• Facebookfacebook.com/wildlifeforall.us
• LinkedInlinkedin.com/company/wildlife-for-all
• Instagraminstagram.com/wildlifeforall.us
• Xx.com/wildlifeforall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife For All