JGSP Novi Sad

Name

JGSP Novi Sad

Legal name

Javno gradsko saobraćajno preduzeće "Novi Sad"

Website

https://gspns.rs

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Urban Bus Transportation

NAICS

Urban Transit Systems (48511), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Park-and-Ride / Express Commuter Bus Operators (TLAFAGAF)

Keywords

• Urban bus transit
• Public transportation services
• Electronic fare collection
• Intercity bus services
• Bus station operations

Headquarters

HQ city

Novi Sad

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Ticket Sales: Revenue from sale of single journey tickets purchased from drivers, daily tickets, monthly passes, and annual passes for urban, suburban, and inter-city transport. Also includes revenue from e-wallet top-ups.
2. Bus Station Services: Revenue from bus carrier services including reception and dispatch of buses, parking fees for 55 bus parking spaces, and commercial trading and catering services within the station complex.
3. Advertising: Revenue from advertising on buses (interior and exterior) and at the bus station, including billboard panels for transport companies.
4. Bus Rental: Revenue from leasing buses for private trips or contractual journeys to individuals, groups, or companies.
5. Tachograph Calibration: Calibration and certification services for tachographs (analog valid for 1 year, digital valid for 2 years) for external customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

JGSP Novi Sad operates scheduled urban, suburban, and intercity/international bus passenger transportation across Novi Sad and the Vojvodina region, manages the Central Bus Station facilities, and runs the NSmart electronic fare collection and ticketing platform that includes contactless smart cards, e-wallets, validators, a mobile app, and an online portal for subscription management.

Product overview

JGSP Novi Sad is a public urban transport company operating a multi-modal transit ecosystem. The core offering includes urban, suburban, and intercity/intercontinental bus services across approximately 150 routes. At its technological core is the NSMART electronic fare collection system — an integrated platform comprising a web portal (online.nsmart.rs), mobile application, personalized smart cards, and an e-wallet product. This digital infrastructure enables digital ticket validation via validators on buses, subscription-based monthly/annual passes, and cashless fare payment. The product portfolio extends to bus rental services, bus station operations, advertising space monetization, and tachograph calibration services.

Differentiator

Problem solved

Functional benefit

Brands

• NSmart: Electronic ticketing system and mobile application for public transport, including personalized cards, e-wallets, and online portal for ticket purchases and management.
• Autobуска stanica Novi Sad

Products and services

• Urban Public Transport Scheduled city bus services covering Novi Sad and surrounding areas across approximately 100 city lines with published timetables and fares, serving daily commuters, students, and senior citizens.
• Suburban Public Transport Commuter bus routes connecting Novi Sad with surrounding municipalities and settlements in the metropolitan area across 50+ suburban lines, targeted at residents of outlying towns commuting into the city.
• Intercity and International Bus Transport Long-distance bus services connecting Novi Sad with destinations across Serbia, Europe, and beyond from the Central Bus Station, serving passengers traveling beyond the metropolitan region.
• Bus Station Services Central Bus Station services at Bulevar Jaše Tomića 6 in Novi Sad including ticket sales, passenger assistance, baggage storage, 24-hour reception and dispatch of carrier buses, parking for 55 buses, and rental of commercial and catering spaces within the station complex.
• NSmart Electronic Ticketing System Proprietary electronic fare collection system enabling contactless ticketing through personalized smart cards, e-wallets, onboard validators with check-in/check-out, and a centralized account management platform for fare payment and validation across all JGSP Novi Sad bus services.
• NSmart Online Portal Web-based portal (online.nsmart.rs) for purchasing monthly subscriptions, managing card balances, registering accounts, and ordering transit passes, with dedicated flows for individual consumers (Fizička lica) and corporate legal entities (Pravna lica) purchasing employee passes.
• NSmart Mobile Application Mobile app available on Google Play and Apple App Store providing real-time bus arrival tracking, e-wallet top-ups, and account management for transit users riding JGSP Novi Sad buses.
• E-Wallet Reloadable Card Non-personalized reloadable contactless smart card allowing riders to pay per-trip fares by tapping validators upon boarding and exiting buses; cards purchased for 400 RSD with top-up amounts of 200, 500, 1000, 1500, 2000, and 5000 RSD, minimum balance 200 RSD, maximum 10,000 RSD.
• Personalized Monthly and Annual Transit Cards Personalized smart cards for citizens, employees, students, and pensioners offering unlimited rides with monthly or annual subscription validity periods; cards are valid for 5-6 years with a 10-year extension announced.
• Bus Station Platform Access Cards Subscription cards granting access to bus station platforms, available in 15-day, monthly, quarterly, semi-annual, and annual validity periods for transport carriers and authorized personnel.
• Advertising Services Bus and station advertising space rental offering interior bus advertising, exterior vehicle wraps, and billboard placements at the Central Bus Station complex for advertisers and transport companies.
• Tachograph Calibration Services Calibration and certification services for analog tachographs (1-year validity) and digital tachographs (2-year validity) in compliance with regulatory requirements, offered to external fleet operators and transport companies.
• Bus Rental Services Leasing of JGSP Novi Sad buses for private trips or contractual journeys to individuals, groups, or companies requiring chartered transportation.
• Lost and Found Services Tracking and retrieval service for lost personal documents and items found on JGSP Novi Sad buses or within the Central Bus Station premises.

Quantifiable outcome

• Cards valid for 5-6 years with 10-year extension announced
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Bus Logic PožarevaccoreTechnology or IntegrationBus Logic Požarevac is the data processor for the NSmart electronic ticketing system, handling personal data processing in accordance with Serbian data protection law (ZZPPL). JGSP has a special contract with Bus Logic to ensure proper handling of user data.
• Postanska štedionica (Postal Savings Bank)coreOthersPostanska štedionica is the designated bank for processing payments for monthly transit passes. Employers must pay for employee passes exclusively via this bank's account (200-325513010100114).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arriva: Major European passenger transport group operating local bus services across multiple EU markets under municipal contracts. Comparable to JGSP in operating scheduled urban/suburban bus networks for public-sector clients with electronic fare collection.
• Keolis: Global public transport operator running urban bus networks and shared mobility services under contract to local authorities. Comparable in operating model (municipal-contracted bus services with ticketing systems) and customer base (public transit riders).
• DB Regio Bus: Bus division of Deutsche Bahn operating regional and urban bus services across Germany under public-service contracts. Comparable to JGSP in providing contracted/regulated public bus services with subsidies and integrated electronic ticketing.
• National Express: UK and international bus and coach operator running scheduled urban transit services plus long-distance and airport coach routes. Comparable to JGSP in combining municipal bus operations with intercity coach services and integrated ticketing.
• Transdev: Worldwide public mobility operator providing urban, suburban, and intercity bus services alongside rail and tram operations. Directly comparable to JGSP in the municipal transit franchise model and the breadth of multi-modal passenger services.
• First Bus: One of the UK's largest bus operators, running scheduled urban and suburban services under local authority partnerships with electronic ticketing (mTickets, smart cards). Comparable in operating-model, customer base, and digital fare collection approach to JGSP's NSmart system.

Direct peers

• FlixBus (FlixMobility): Pan-European intercity coach operator with extensive Southeast Europe coverage, including routes to/from Serbia. Comparable to JGSP's intercity and international bus services in product (scheduled coach transport), target customer (intercity travelers), and competitive geography.
• GSP Belgrade (Gradsko saobraćajno preduzeće Beograd): Serbia's largest municipal bus, trolleybus, and tram operator, also government-owned by the City of Belgrade. Operates urban and suburban passenger transport with electronic ticketing — directly comparable business model, regulatory franchise, and product mix to JGSP Novi Sad.
• Eurolines: Network of international long-distance coach services connecting cities across Europe, including Serbia and the Western Balkans. Comparable to JGSP's international bus lines to Germany, Austria, Hungary, and other European destinations.

Regional players

• Lasta Beograd: Serbian domestic intercity and international bus carrier operating scheduled coach services from Serbia across the Balkans and Europe. Comparable to JGSP's intercity/international line-haul operations and a likely on-route competitor at the Novi Sad station.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?app=desktop&v=30qolRG7p1A
• Facebookfacebook.com/JgspNoviSad
• Instagraminstagram.com/invites/contact/?i=f7nquyt5dhko&utm_content=ppazoqt
• Xx.com/jgspnovisad
• LinkedInlinkedin.com/company/jgsp-novi-sad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JGSP Novi Sad