Ai For Non-techies
AI for Non-Techies is a UK-based AI education company that delivers jargon-free corporate AI training (especially Microsoft Copilot adoption), a free AI Literacy Course, and a CPD-accredited "Become an AI Trainer" program for non-technical professionals and aspiring AI trainers.
- Company typePrivate
- Founded2023
- HeadquartersCity Of London, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Ai For Non-techies does
AI for Non-Techies (legal entity: Beesting Digital Ltd) is a UK-based AI education company founded in 2023 and headquartered in Covent Garden, London. The company delivers jargon-free AI training to non-technical professionals through three core product lines: corporate team training (focused on Microsoft Copilot adoption), a free AI Literacy Course, and the CPD-accredited "Become an AI Trainer" (BAIT) program, which certifies graduates to build their own AI training businesses. Underlying content includes proprietary curriculum, custom GPTs, prompt libraries, and a 52-page Copilot Training Catalogue, delivered via a members portal (members.nontechies.ai), Zoom, and in-person workshops.
The business operates a hybrid B2B/B2C revenue model. Enterprise pricing ranges from £695 per 2-hour session to £1,995 full-day in-person workshops (up to 50 participants) and bespoke 6-week to 12-month Corporate Transformation Programmes with custom pricing. Individual learners pay £1,595 for the 12-week BAIT course (with Klarna/Clearpay installment plans and a 14-day money-back guarantee), £55/month for the Pro AI Academy subscription, and £2,100/month for the TrainAI Mastermind. A 3-day BAIT Bootcamp launched in 2026 serves as a compressed entry point. Distribution is multi-channel: direct enterprise sales via Calendly and Microsoft Bookings, self-serve digital courses, a Beehiiv newsletter, regular webinars, and Heather Murray's keynote circuit (booked through woaiagency.com).
The company is founder-led, with Heather Murray (CEO) as the primary brand asset — 80k+ LinkedIn followers, Top 5 MarTech influencer, Forbes/BBC contributor, ISO committee member, and UK government AI advisor. Named enterprise customers include Toyota Motor Europe, SITA Aerospace, Salesforce, Mitsubishi, Semrush, UK Parliament (House of Lords), Forbes, Gartner, Barilla, NHS, GSK, Google, Heidelberg Materials, and Johnson & Johnson. The company reported 5x revenue growth in 2025, employs ~16 people, is actively hiring a Commercial Director (£200-220k OTE), and has no disclosed external institutional funding.
Ai For Non-techies firmographics
Firmographics- Name
- Ai For Non-techies
- Legal name
- Beesting Digital Ltd
- Website
- https://nontechies.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AI for Non-Techies is a UK-based AI education company that delivers jargon-free corporate AI training (especially Microsoft Copilot adoption), a free AI Literacy Course, and a CPD-accredited "Become an AI Trainer" program for non-technical professionals and aspiring AI trainers.
- Ownership category
- akta.pro rank
Ai For Non-techies industry classification
Industry- Product category
- Professional AI Training and Education
- NAICS
- Professional and Management Development Training (611430), Computer Training (61142), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Data Science, Machine Learning & AI (Modeling, MLOps, GenAI) (EDABAFAE)
- akta.pro secondary industries
- AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Ai For Non-techies is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ai For Non-techies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Corporate AI Training Services: Custom training programs for enterprise clients including 2-hour online sessions (£695/session), full-day in-person workshops (£1,995 for up to 50 participants), and 6-week to 12-month custom programs with custom pricing. Targets corporate teams needing Microsoft Copilot adoption support.
- Become an AI Trainer Course & Bootcamp: 12-week comprehensive curriculum at £1,595 with Klarna/Clearpay payment options. 3-day intensive bootcamp with bonuses valued over £2,000. CPD certification included. Additional mastermind coaching at £2,100/month.
- Free AI Literacy Course: Free accessible AI literacy training designed to build basic understanding of AI, its limits, safe usage, and when not to use it. Serves as funnel for paid programs.
- Speaking & Consulting Services: Heather Murray provides AI keynote speaking services at global conferences and consulting engagements with major brands and government organisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2-Hour Online Training Session |
| Unit Pricing | Pay-as-you-go | Full-Day In-Person Workshop |
| Hybrid | Multi-year contract | 6 Weeks to 12 Months Custom Training Program |
| One time/ perpetual license | Pay-as-you-go | Become an AI Trainer Course (12-week program) |
| Unit Pricing | Pay-as-you-go | 3-Day AI Trainer Bootcamp |
| Subscription | Monthly | TrainAI Mastermind (ongoing coaching) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Ai For Non-techies product offering
Product offeringCore offering
AI for Non-Techies sells AI training and education services, delivered through a structured curriculum covering Microsoft Copilot adoption, prompt engineering, generative AI use, and safe/responsible AI practices. The core product lines are (1) corporate Team Training (2-hour sessions from £695, full-day workshops from £1,995, and 6–12 month custom transformation programmes), (2) a free AI Literacy Course for beginners, and (3) the "Become an AI Trainer" (BAIT) 12-week CPD-accredited program that teaches professionals to launch their own AI training businesses. Supporting products include a 3-day Bootcamp, Pro AI Academy subscription, TrainAI Mastermind coaching, and keynote speaking.
Product overview
AI for Non-Techies is a UK-based AI education company offering a comprehensive portfolio of training products and services designed to make AI accessible to non-technical professionals. The core offering consists of three main products: (1) Team Training for corporate AI adoption focusing on Microsoft Copilot implementation, (2) the free AI Literacy Course for beginners, and (3) the Become an AI Trainer (BAIT) program for those wanting to build an AI training career. Supporting these core products are add-on modules including a 3-Day Bootcamp intensive, 2-Hour Online Training sessions, Full-Day In-Person Workshops, a 52-page Copilot Training Catalogue, and the extended Corporate Transformation Programme spanning 6 weeks to 12 months. Additional services include Speaking Services featuring keynotes by founder Heather Murray, Free Webinars and Events, the TrainAI Community for AI trainers, the Pro AI Academy subscription, and the TrainAI Mastermind coaching program. Training formats range from quick £695 sessions to comprehensive custom programs with pricing from £1,995 to custom quotes, and the full BAIT course is priced at £1,595 with payment plan options via Klarna and Clearpay.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Training for Non-Techie Teams Comprehensive AI training programs for corporate teams to build practical AI skills and implement Microsoft Copilot confidently; includes flexible formats from 2-hour sessions to 12-month custom programmes.
- AI Literacy Course A free, accessible AI education course designed for beginners with a zero-jargon policy; interactive format with hands-on activities leading to an AI Literacy Certificate upon completion.
- Become an AI Trainer (BAIT)
Quantifiable outcome
- 10,000+ people trained globally in 2 years
- +4 more outcomes
Companies that use Ai For Non-techies
Customer profileNamed customers16 records
Ideal customer profiles2 records
Ai For Non-techies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature3 records
Ai For Non-techies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- KlarnasupportingPayment plan provider for Become an AI Trainer course, allowing customers to pay in installments rather than upfront. Enables accessibility for course enrollment.
- ClearpaysupportingPayment plan provider offering installment payments for course enrollment, similar to Klarna functionality.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ai For Non-techies competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ai For Non-techies social profiles
Digital presenceAi For Non-techies compliance and trust
Trust signalCompliance1 record
Ai For Non-techies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ai For Non-techies leadership team
Management profileNumber of profiles
Profiles5 records
Ai For Non-techies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ai For Non-techies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ai For Non-techies
What does Ai For Non-techies do?
AI for Non-Techies sells AI training and education services, delivered through a structured curriculum covering Microsoft Copilot adoption, prompt engineering, generative AI use, and safe/responsible AI practices. The core product lines are (1) corporate Team Training (2-hour sessions from £695, full-day workshops from £1,995, and 6–12 month custom transformation programmes), (2) a free AI Literacy Course for beginners, and (3) the "Become an AI Trainer" (BAIT) 12-week CPD-accredited program that teaches professionals to launch their own AI training businesses. Supporting products include a 3-day Bootcamp, Pro AI Academy subscription, TrainAI Mastermind coaching, and keynote speaking.
Is Ai For Non-techies a public or private company?
Ai For Non-techies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ai For Non-techies founded?
Ai For Non-techies was founded in 2023. It employs 1 to 10 people.
Where is Ai For Non-techies based?
Ai For Non-techies is headquartered in City Of London, United Kingdom, in the Europe region.
How does Ai For Non-techies make money?
Four revenue lines are on record. Corporate AI Training Services are the primary driver. The others are become an AI Trainer Course & Bootcamp, free AI Literacy Course and speaking & Consulting Services.
Does Ai For Non-techies have an API?
No public API is recorded for Ai For Non-techies.
What industry is Ai For Non-techies in?
Ai For Non-techies's product category is Professional AI Training and Education. Its primary akta.pro industry code is EDABAFAE, Data Science, Machine Learning & AI (Modeling, MLOps, GenAI), with a secondary code of EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers). Its NAICS code is 611430 and its SIC code is 8200.