What Wilbar Group does

Wilbar Group is a North American designer and manufacturer of premium aboveground and semi-inground swimming pools, founded in 1961 and headquartered in Hauppauge, New York, with manufacturing operations based in two Quebec, Canada facilities. The company sells steel, resin, hybrid, and aluminum pool systems under a three-brand portfolio — Wilbar International, Trendium Pool Products, and Crystal Water Investments — targeting authorized pool dealers and distributors across the United States, Canada, and select international markets.

The company's business model is B2B hardware sales: Wilbar does not sell direct to consumers but rather supplies its branded pool systems to a network of independent dealers and installers who specify, sell, and install the products for residential and commercial end-users. Revenue is generated through unit sales of pool systems and related backyard recreation products, with the company leveraging its 60-plus-year brand heritage and North American manufacturing footprint as its primary commercial differentiators.

In July 2026, Wilbar Group received a strategic investment from StoneTree Investment Partners, a lower-middle-market industrial-focused private equity firm with approximately $200 million in assets under management. StoneTree's stated plan is to invest in employees, brands, manufacturing operations, and customer service capabilities to support the company's next phase of growth, positioning Wilbar as a platform for potential operational scaling and add-on activity in the North American pool category.

Name

Wilbar Group

Legal name

Wilbar Group

Website

https://wilbargroup.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilbar Group is a 1961-founded North American manufacturer of premium aboveground and semi-inground swimming pools (steel, resin, hybrid, aluminum), selling through dealer and distributor networks in the U.S., Canada, and international markets under the Wilbar International, Trendium, and Crystal Water Investments brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Swimming Pool Product Sales: Wilbar Group generates revenue through the design, manufacture, and sale of premium aboveground and semi-inground swimming pools to dealers and distributors across North America and international markets.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Wilbar Group designs and manufactures premium aboveground and semi-inground swimming pools using steel, resin, hybrid, and aluminum pool systems. The company sells its products through authorized dealers and distributors across the United States, Canada, and international markets under three established brands: Wilbar International, Trendium Pool Products, and Crystal Water Investments.

Product overview

Wilbar Group is a leading North American designer and manufacturer of premium aboveground and semi-inground swimming pools, founded in 1961. The company operates as a multi-brand portfolio consisting of Wilbar International, Trendium Pool Products, and Crystal Water Investments. Wilbar Group produces a comprehensive range of pool systems including steel, resin, hybrid, and aluminum configurations. Headquartered in Hauppauge, New York with manufacturing facilities in Quebec, Canada, the company serves dealers and distributors across the United States, Canada, and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Wilbar International: Premium steel, resin, hybrid, and aluminum pool systems manufacturer.
• Trendium Pool Products
• Crystal Water Investments

Products and services

• Aboveground Swimming Pools

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Intex Recreation Corp: One of the largest global producers of aboveground and portable pools (including inflatable and frame pools), competing with Wilbar at the more accessible/entry-level price tier through mass-retail and online channels.
• Doughboy Pools: A long-standing North American manufacturer of aboveground and semi-inground swimming pools sold through dealers, directly competing with Wilbar's core product line across overlapping geographies and customer segments.
• Bestway (Bestway Inflatables & Material Corp): Global manufacturer and distributor of aboveground steel-frame and inflatable pools and related backyard recreation products, competing with Wilbar internationally and at the value end of the market.

Others

• Pool Corporation (POOL): The largest North American wholesale distributor of pool products, equipment, and supplies; while a channel partner rather than a pool manufacturer, it sits at the same dealer network Wilbar relies on and shapes competitive dynamics across the category.

Broad incumbents

• Hayward Industries: A large, established pool equipment manufacturer (pumps, filters, heaters, automation) serving many of the same pool dealers that buy from Wilbar, making it an adjacent incumbent across the broader pool product ecosystem.
• Fluidra SA: A Spanish-listed global pool and wellness products group (including Zodiac-branded equipment and pool finishes); operates broadly alongside Wilbar's distribution partners in residential pool products worldwide.
• Pentair plc: A global water treatment and pool equipment company that sells pumps, filters, heaters, and automation to the same pool dealer channel that distributes Wilbar's pools, serving overlapping end consumers across North America.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilbar Group