Memphis Redbirds, LLC
Memphis Redbirds, LLC operates the Triple-A Minor League Baseball franchise affiliated with the St. Louis Cardinals, playing home games at AutoZone Park in downtown Memphis. The franchise sells live baseball entertainment and related concessions, parking, merchandise, and corporate sponsorships to Memphis-area fans, corporate groups, and season ticket holders.
- Company typePrivate
- Founded1998
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Memphis Redbirds, LLC does
Memphis Redbirds, LLC is the operating entity for a Triple-A Minor League Baseball franchise based at AutoZone Park in downtown Memphis, Tennessee. Founded in 1998, the team serves as the Triple-A affiliate of the St. Louis Cardinals within MLB's International League East structure, functioning as a player development node in MLB's talent pipeline. The franchise sells live baseball entertainment directly to fans across three primary segments: individual sports fans and families, corporate groups/businesses, and season ticket members. Its product portfolio centers on a ~70-game home schedule with $9.01 entry-level tickets accessible every game, supplemented by a layered premium seating stack (Party Deck & Heavenly Hot Dog Buffet, All-Inclusive Suites, Luxury Suites, Coors Light Chill Zone, Sunday Brunch, 4-Tops, Home Plate Couches, Owner's Seats), group experiences, and $8 per-vehicle parking at the ballpark. Auxiliary revenue comes from in-stadium concessions, merchandise through the redbirds.milbstore.com online store, and corporate sponsorships led by the AutoZone naming-rights deal.
The business operates on a direct-to-consumer go-to-market motion: ticket sales flow through milb.com/memphis, the on-site AutoZone Park box office, and the centralized MLB Tickets platform, with a dedicated group sales team handling corporate and bulk buyers. Pricing is hybrid - pay-as-you-go for individual and group buyers plus annual subscriptions for season memberships - and the franchise is supported by regional broadcast distribution via Bally Sports Live and remote viewing through MiLB.TV and live audio streaming. Marketing spans owned digital (website, email newsletter, social), streaming/media partnerships, and event-driven promotions including cross-sport events with the Memphis Grizzlies and themed homestands (Red White and Boom, etc.).
The underlying technology stack is fully procured from MLB rather than proprietary: ticketing runs on Tickets.com / MLB Tickets, streaming on MiLB.TV, and broadcast on Bally Sports infrastructure. The franchise is privately held, headquartered in Tennessee, and operates with an 11-50 employee core staff supplemented by seasonal game-day labor. Ownership structure of the LLC is not publicly disclosed.
Memphis Redbirds, LLC firmographics
Firmographics- Name
- Memphis Redbirds, LLC
- Legal name
- Memphis Redbirds, LLC
- Website
- https://memphisredbirds.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memphis Redbirds, LLC operates the Triple-A Minor League Baseball franchise affiliated with the St. Louis Cardinals, playing home games at AutoZone Park in downtown Memphis. The franchise sells live baseball entertainment and related concessions, parking, merchandise, and corporate sponsorships to Memphis-area fans, corporate groups, and season ticket holders.
- Ownership category
- akta.pro rank
Memphis Redbirds, LLC industry classification
Industry- Product category
- Minor League Baseball / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
Keywords
Where Memphis Redbirds, LLC is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Memphis Redbirds, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue generated from single-game tickets, season memberships, flex plans, group tickets, and playoff tickets. The team offers various pricing tiers including premium seating options.
- Concessions and Merchandise: In-stadium food, beverage, and merchandise sales through the team store (milbstore.com).
- Parking: $8 parking fees charged to attendees for vehicle parking at AutoZone Park.
- Corporate Sponsorships: Corporate partnership opportunities including sponsorships, premium seating for businesses, and branded experiences at the ballpark.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value tickets at $9.01 per game |
| Subscription | Annual | Season Memberships |
| Subscription | Annual | Premium Seating Options |
| Unit Pricing | Pay-as-you-go | Group Tickets and Experiences |
| Unit Pricing | Pay-as-you-go | Parking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Memphis Redbirds, LLC product offering
Product offeringCore offering
Memphis Redbirds, LLC operates the Triple-A Minor League Baseball franchise affiliated with the St. Louis Cardinals, hosting professional baseball games at AutoZone Park in downtown Memphis. The franchise sells single-game tickets, season memberships, flex plans, group tickets, and premium all-inclusive seating (party decks, luxury suites, home plate couches) to individual fans, families, and corporate groups. Supporting offerings include in-stadium concessions and parking ($8 per vehicle), official team merchandise through an online store, and remote game viewing via MiLB.TV streaming and live audio broadcasts.
Product overview
Memphis Redbirds, LLC operates the Triple-A Minor League Baseball team affiliated with the St. Louis Cardinals. The organization offers game attendance as its core product, with ticket options ranging from single-game purchases to full-season memberships. Premium seating and group experiences (Party Deck, Luxury Suites, Sunday Brunch) are add-on offerings at AutoZone Park. Supporting products include merchandise through the online shop, live video streaming via MiLB.TV, and audio broadcast listening. The product portfolio is a unified physical entertainment offering rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Minor League Baseball Games Professional Triple-A minor league baseball games played at AutoZone Park as the affiliate of the St. Louis Cardinals in the International League East. Targeted at sports fans, families, and corporate groups in the Memphis metropolitan area.
- Single Game Tickets Individual game tickets for admission to Memphis Redbirds home games at AutoZone Park, including value-priced general admission and reserved seating at $9.01 per game. Targeted at individual fans and families seeking affordable entertainment.
- Season Memberships Full-season ticket packages offering guaranteed seating, priority access, and exclusive benefits for the entire baseball season. Targeted at dedicated fans and households seeking year-round engagement with the team.
- Group Tickets & Experiences Group seating packages including Party Deck & Heavenly Hot Dog Buffet, All-Inclusive Suites, Luxury Suites, Coors Light Chill Zone, and Sunday Brunch experiences for parties, organizations, and corporate groups.
- Premium Seating Upscale all-inclusive seating options including 4-Tops, Home Plate Couches, and Owner's Seats with premium amenities. Targeted at high-spending individual fans and corporate entertainment buyers.
- Redbirds Merchandise & Shop Official Memphis Redbirds team merchandise including apparel, memorabilia, and collectibles available through the online team store. Targeted at fans and collectors.
- MiLB.TV Streaming Live video streaming service offered through MLB's MiLB.TV platform that allows remote viewing of Memphis Redbirds games for fans outside the ballpark.
- Audio Listen Live Live radio broadcast streaming of Memphis Redbirds baseball games available through the team's online audio platform for remote listening.
- Game Day Parking On-site vehicle parking at AutoZone Park priced at $8 per vehicle for game attendees.
Companies that use Memphis Redbirds, LLC
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Memphis Redbirds, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Memphis Redbirds, LLC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Memphis GrizzliesminorNBA team whose 2026 draft picks Cameron Boozer and Karim López appeared at a Redbirds game on July 2 for cross-promotional event.
- St. Louis CardinalscoreThe Memphis Redbirds serve as the Triple-A affiliate of the St. Louis Cardinals, playing in the International League East. This affiliation provides player development opportunities and talent pipeline between MLB and Minor League Baseball.
- AutoZonecoreAutoZone holds naming rights for AutoZone Park, the home stadium of the Memphis Redbirds. The sponsor logo appears prominently on the stadium and team communications.
- Bally Sports LiveminorRegional sports network that broadcasts Memphis Redbirds games for regional television coverage.
- Coors LightminorCoors Light is the sponsor of the Chill Zone premium seating area at AutoZone Park.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Memphis Redbirds, LLC competitors and assessment
Company assessmentDirect peers
- Round Rock Express: Round Rock Express operate a Triple-A Minor League Baseball franchise (Houston Astros affiliate) at Dell Diamond with a directly comparable single-venue, single-season ticketing and sponsorship model.
- Iowa Cubs: Iowa Cubs operate a Triple-A Minor League Baseball franchise (Chicago Cubs affiliate) with a comparable single-venue, season-based ticketing and sponsorship model and similar MLB-affiliated brand positioning.
- Durham Bulls: Durham Bulls Athletic Club operates a Triple-A Minor League Baseball team (Tampa Bay Rays affiliate) at Durham Bulls Athletic Park, with a comparable mix of ticket, premium, and sponsorship revenue streams anchored to a single venue.
- Jacksonville Jumbo Shrimp: Jacksonville Jumbo Shrimp operate a Triple-A Minor League Baseball franchise in the International League, sharing a competitive schedule and operational structure with the Memphis Redbirds.
- Nashville Sounds: Nashville Sounds operate a Triple-A Minor League Baseball franchise (Milwaukee Brewers affiliate) at First Horizon Park in Nashville, competing in the same International League and serving a Tennessee fan base with a directly comparable ticketing, premium-seating, and sponsorship model.
- Columbus Clippers: Columbus Clippers operate a Triple-A Minor League Baseball franchise (Cleveland Guardians affiliate) at Huntington Park with a directly comparable ticketing, premium-seating, and corporate-sponsorship revenue stack.
- Gwinnett Stripers: Gwinnett Stripers operate a Triple-A Minor League Baseball franchise (Atlanta Braves affiliate) at Coolray Field with a directly comparable ticketing, premium-seating, and sponsorship revenue stack.
- Oklahoma City Comets: Oklahoma City Comets operate a Triple-A Minor League Baseball franchise (Dodgers affiliate) with the same single-venue, ticket-and-sponsorship-driven revenue model as the Memphis Redbirds.
- Charlotte Knights: Charlotte Knights operate a Triple-A Minor League Baseball franchise (Chicago White Sox affiliate) at Truist Field, competing in the same International League as the Memphis Redbirds with a directly comparable Triple-A operating model.
Broad incumbents
- St. Louis Cardinals: St. Louis Cardinals are the MLB parent affiliate of the Memphis Redbirds; while operating at a different scale and revenue tier, they are directly comparable as the upper-tier professional baseball organization whose brand and player pipeline underwrite the Redbirds' franchise value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Memphis Redbirds, LLC social profiles
Digital presenceMemphis Redbirds, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memphis Redbirds, LLC leadership team
Management profileNumber of profiles
Memphis Redbirds, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memphis Redbirds, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memphis Redbirds, LLC
What does Memphis Redbirds, LLC do?
Memphis Redbirds, LLC operates the Triple-A Minor League Baseball franchise affiliated with the St. Louis Cardinals, hosting professional baseball games at AutoZone Park in downtown Memphis. The franchise sells single-game tickets, season memberships, flex plans, group tickets, and premium all-inclusive seating (party decks, luxury suites, home plate couches) to individual fans, families, and corporate groups. Supporting offerings include in-stadium concessions and parking ($8 per vehicle), official team merchandise through an online store, and remote game viewing via MiLB.TV streaming and live audio broadcasts.
Is Memphis Redbirds, LLC a public or private company?
Memphis Redbirds, LLC is a private company. It is classified as unknown and is currently operating.
When was Memphis Redbirds, LLC founded?
Memphis Redbirds, LLC was founded in 1998. It employs 11 to 50 people.
Where is Memphis Redbirds, LLC based?
Memphis Redbirds, LLC is headquartered in Memphis, United States, in the North America region.
How does Memphis Redbirds, LLC make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are concessions and Merchandise, parking and corporate Sponsorships.
Who are Memphis Redbirds, LLC's main competitors?
Direct peers on record are Round Rock Express, Iowa Cubs, Durham Bulls, Jacksonville Jumbo Shrimp, Nashville Sounds, Columbus Clippers, Gwinnett Stripers, Oklahoma City Comets and Charlotte Knights. St. Louis Cardinals is listed as a broad incumbent.
Does Memphis Redbirds, LLC have an API?
No public API is recorded for Memphis Redbirds, LLC.
What industry is Memphis Redbirds, LLC in?
Memphis Redbirds, LLC's product category is Minor League Baseball / Sports Entertainment. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 711211 and its SIC code is 7900.