Les Nouvelles Esthetiques

What Les Nouvelles Esthetiques does

Les Nouvelles Esthétiques is a family-owned French B2B media company founded around 1950 by H. Pierantoni and headquartered in Paris (17th arrondissement), publishing what the company describes as the reference media for French beauty and wellness professionals. Its core product is a monthly print and digital magazine (12,000 print copies; paper €14/issue, digital €5/issue) covering industry news, business management, marketing strategies, technology reviews, regulatory compliance, and professional testimonials for estheticians, salon owners, and spa operators. The company also publishes the sister title Spa de Beauté (5,000 monthly copies), two podcast series (Objectif Réussite and Success Story d'Esthéticienne), a YouTube channel (11,000 subscribers), and operates the Annonce Beauté classifieds platform and the annual Congrès International Esthétique & Spa event.

The platform architecture is a multi-format digital media stack — proprietary website (nouvelles-esthetiques.com, 210,000 annual visitors), email newsletter infrastructure (40,000 subscribers), podcast hosting, and an online boutique selling VOD/USB training videos (€40 / €35 subscriber price) — supported by digital agency EANET. Adjacent monetization includes paid in-person professional training courses held in Paris (€280–€500 per participant, cohort caps of 6–12) covering massage, nail care, facial lifting, and hair removal techniques delivered by specialist trainers including Yukino Kobayashi de Garate and Hitomi Uchida, as well as multi-channel advertising packages (print ads, digital banners, newsletters, emailings, webinars, podcast sponsorships) sold to cosmetics brands and equipment manufacturers.

The business model is diversified across four streams: magazine subscriptions (recurring), advertising and sponsorship (print, digital, events), professional training courses (one-time fees), and training video sales (one-time license). Capital social stands at €106,400 and the company employs 1–10 people, reflecting a small, privately-held PME structure. Leadership transitioned in the 2020s to the third generation, with Laure Jeandemange (Michèle de Lattre's daughter) serving as Directrice Générale and Rédactrice en chef, while Michèle de Lattre remains Directrice de la Publication. No external investors, parent company, or funding rounds are disclosed.

Name

Les Nouvelles Esthetiques

Legal name

Les Nouvelles Esthétiques

Website

https://nouvelles-esthetiques.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Nouvelles Esthétiques is a family-owned French B2B media company, founded around 1950, that publishes a monthly print and digital magazine, podcasts, video content, training courses, and a congress for estheticians, spa operators, and cosmetics brands in France.

Ownership category

akta.pro rank

Product category

Professional Beauty Media

NAICS

Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industries

Business, Finance & Industry Trade Magazines (MPAJAEAM), Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)

Keywords

• Professional beauty media
• Beauty industry publications
• Spa trade events
• Beauty professional training
• Cosmetics industry advertising

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Paper and digital magazine subscriptions for Les Nouvelles Esthétiques and Spa de Beauté publications targeting beauty and wellness professionals
2. Advertising & Sponsorship: Multicanal advertising including print ads, digital banners, newsletters, emailings, sponsored webinars, and podcast advertising for B2B beauty brands
3. Professional Training Courses: In-person training sessions for beauty professionals covering massage techniques, nail care, and aesthetic procedures with pricing ranging from €280-€500
4. Training Video Products: Sale of VOD/USB training videos on massage techniques and beauty procedures, priced at €40 for non-subscribers and €35 for subscribers

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Les Nouvelles Esthétiques is a French B2B media company publishing a monthly print and digital magazine (Les Nouvelles Esthétiques, 12,000 monthly print copies) and sister publication (Spa de Beauté, 5,000 monthly copies) for beauty and wellness professionals. The portfolio also includes professional training courses, a VOD/USB training video library, the Annonce Beauté classifieds platform, multi-channel B2B advertising services, and the annual Congrès International Esthétique & Spa trade event.

Product overview

Les Nouvelles Esthétiques is a multi-platform media company serving French beauty and wellness professionals since over 70 years. The core offering consists of a print and digital monthly magazine (Les Nouvelles Esthétiques, 12,000 copies monthly) along with the Spa de Beauté sister publication (5,000 copies monthly). The product portfolio extends to audio content through two podcast series (Objectif Réussite with 24 episodes and Success Story d'Esthéticienne with 23 episodes), video content on YouTube, professional training courses (Formations), and a video training library on DVD/USB formats. Additional services include a classified ads platform (Annonce Beauté), annual congress events, email newsletter (40,000 subscribers), and multi-channel advertising solutions for brands targeting beauty professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Nouvelles Esthétiques Magazine Monthly print and digital magazine for beauty and wellness professionals, covering industry news, trends, technology, business management, and testimonials. Print edition priced at €14/issue, digital edition at €5/issue. Distributed with 12,000 monthly print copies.
• Spa de Beauté Magazine

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Spa de BeautéminorOthersRelated website platform (spa-de-beaute.fr) covering spa and wellness industry news. Operated by same parent company Les Nouvelles Esthétiques. Reaches 40,000 annual visitors.
• Congrès Esthétique & SpaminorOthersEvent website (congres-esthetique-spa.com) for the International Esthetics & Spa Congress organized by Les Nouvelles Esthétiques. Reaches 180,000 annual visitors.
• Annonce BeautéminorOthersClassified ads platform (annonce-beaute.com) for beauty industry job postings and equipment sales. Reaches 63,000 annual visitors.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Beauty Live (Beauty & Spa trade events): Organizer of beauty and spa trade events and shows in English-speaking markets. Comparable to Les Nouvelles Esthétiques' Congress International Esthétique & Spa, particularly in the event and exhibition layer of the business model.

Regional players

• European Spa Magazine: European-focused B2B magazine and digital platform for the spa and wellness industry. Comparable to Les Nouvelles Esthétiques' Spa de Beauté publication and broader wellness vertical, with regional (European) overlap with the French market.

Direct peers

• Cosmetics Design: William Reed's B2B digital media brands covering cosmetics formulation, packaging, and regulation across regions. Comparable to Les Nouvelles Esthétiques as a B2B beauty content publisher, though strictly digital and English-language.
• BeautyMatter: Digital-first B2B media and events platform covering the beauty industry with news, analysis, and a flagship BeautyMatter NEXT conference. Highly comparable to Les Nouvelles Esthétiques' integrated media-events business model, though it is digital-native and US-focused.
• Spa Business Magazine: Leisure Media's B2B trade publication serving the global spa, wellness, and thermal industries. Most directly comparable to Les Nouvelles Esthétiques' Spa de Beauté sister publication, with mirrored focus on spa/wellness professionals and aligned event franchises.
• Premium Beauty News: French-language B2B news platform covering the international cosmetics industry with daily news, supplier directories, and trade show coverage. The most direct French-market comparable to Les Nouvelles Esthétiques' editorial mission and geographic focus.
• Global Cosmetic Industry (GCI) Magazine: Allured Business Media's flagship B2B beauty trade publication covering formulation, packaging, and marketing of cosmetic products. Closely comparable to Les Nouvelles Esthétiques as a long-running beauty industry trade magazine with both print and digital editions serving professionals.
• Professional Beauty (UK): UK-based B2B media and events platform serving beauty salon, spa, and aesthetic professionals, with a print magazine, training events, and the Professional Beauty trade shows. Direct comparable to Les Nouvelles Esthétiques' integrated magazine + training + congress model.

Broad incumbents

• Cosmetics Business: UK-based B2B trade publication covering the global cosmetics industry with news, features, and supplier directories. Comparable to Les Nouvelles Esthétiques as a B2B beauty media brand targeting industry professionals, though it operates at a much larger international scale and primarily in English.
• WWD Beauty (Women's Wear Daily): Fairchild's flagship fashion and beauty trade publication with deep B2B beauty coverage, event franchises, and paid intelligence services. Comparable as a high-authority B2B beauty media brand, though it operates at a much broader fashion-beauty scale and is US/global.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NouvellesEsthetiques
• Facebookfacebook.com/nouvelles.esthetiques
• Instagraminstagram.com/lesnouvellesesthetiquesspafr
• TikToktiktok.com/@lesnouvellesesthetiquesspafr
• LinkedInlinkedin.com/company/les-nouvelles-esthetiques-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Nouvelles Esthetiques