Bella’s Voice

What Bella’s Voice does

Bella's Voice is a registered 501(c)(3) nonprofit organization (EIN 47-1111335) founded in 2019 and headquartered in Lynnwood, Washington. Its mission is to keep pets with their families and strengthen the local animal welfare network, operating a dual-channel model that combines 100% donation-based thrift retail with direct pet-owner support services. The retail operation consists of two physical thrift stores in Lynnwood (17633 Hwy 99) and Shoreline (18420 Aurora Ave N), a weekly rotating discount cycle, and an online thrift storefront with eBay overflow listings; all donations are tax-deductible. Proceeds and contributions fund a Pet Resource Center that delivers a Pet Food Bank and a Vet Bill Assistance Program, with applications processed via Cognito Forms and pickups served from the Shoreline site on Tuesdays, Thursdays, and Fridays.

The organization serves three primary customer segments: pet owners facing financial hardship who access food and veterinary aid; local animal welfare organizations (rescues, sanctuaries, TNR groups, adoption centers) that receive support through a Charity of the Month program and a network of 27+ documented Pacific Northwest partners; and community donors and shoppers who supply and purchase secondhand merchandise. Go-to-market is community-led and direct-to-consumer, executed through physical retail, farmers-market and convention tabling, an event calendar, email communication, and organic social media on Instagram, Facebook, and LinkedIn.

There is no proprietary technology platform; the operation runs on standard nonprofit and web infrastructure (WordPress, Cognito Forms, eBay). Leadership comprises an Executive Director (Jordan Hoffman-Nelson), a Managing Director & Shoreline Store Manager (Cami Ovena, founding member), a Facilities Manager (Emmanuel Bustamante), a Program Director (James Shepard), a Creative Director (Addy Mangum, 2023 Gold Signal Award recipient), Store Managers, and supporting staff. The organization is independently governed with no parent company, funded through thrift revenue and charitable contributions rather than equity investment.

Name

Bella’s Voice

Legal name

Bella's Voice

Website

https://bellasvoice.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bella's Voice is a Washington-state 501(c)(3) nonprofit that operates donation-based thrift stores in Lynnwood and Shoreline to fund a Pet Resource Center offering pet food bank and veterinary bill assistance, serving pet owners facing hardship and supporting 27+ local animal welfare partners.

Ownership category

akta.pro rank

Product category

Nonprofit Animal Welfare Services

NAICS

Veterinary Services (541940)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAD

Veterinary Charity Clinics & Medical Aid

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Nonprofit thrift retail
• Animal welfare services
• Pet food assistance
• Veterinary bill grants
• Donation-based retail

Headquarters

HQ city

Lynnwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Thrift Store Sales: Revenue generated from the sale of donated goods at two physical thrift store locations (Lynnwood and Shoreline) and an online store. All donations are tax-deductible. Proceeds fund the organization's pet welfare programs and support to partner animal rescue organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bella's Voice is a 501(c)(3) nonprofit that operates community thrift stores (Lynnwood and Shoreline, Washington, plus an online storefront) accepting donated goods and reselling them to the public. Net proceeds are channeled into a Pet Resource Center that delivers the Pet Food Bank (free pet food for low-income pet owners) and the Vet Bill Program (financial assistance for veterinary care), addressing pet retention and food insecurity in the Puget Sound region.

Product overview

Bella's Voice is a nonprofit organization operating a dual-channel retail and support platform for animal welfare. The core offering consists of a 100% donation-based thrift store (with physical locations in Lynnwood and Shoreline, plus an online store) that generates revenue to fund animal welfare programs. The Pet Resource Center provides direct support to pet owners through a Pet Food Bank and Vet Bill Program. Additional programs include a Charity of the Month initiative supporting partner animal organizations, a Weekly Discount Cycle for thrift merchandise, and Events & Tabling for community outreach. The organization functions as a charitable thrift retailer with integrated community support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Lynnwood Thrift Store

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered minor.

• Ballydídean Farm SanctuaryminorStrategic or Co-development PartnerAnimal sanctuary partner receiving support through Bella's Voice Charity of the Month program and community fundraising.
• Beck's PlaceminorStrategic or Co-development PartnerPartner animal welfare organization supported through Bella's Voice's charitable giving programs.
• Bulldog Haven NWminorStrategic or Co-development PartnerBulldog rescue organization partner in Bella's Voice's network of supported animal welfare groups.
• Church of PugminorStrategic or Co-development PartnerPug rescue organization partner in the Bella's Voice animal welfare network.
• Community Cat CoalitionminorStrategic or Co-development PartnerCommunity cat welfare organization receiving support through Bella's Voice partnerships.
• Elf SanctuaryminorStrategic or Co-development PartnerAnimal sanctuary partner supported through Bella's Voice's charitable programs.
• Feral Cat Spay/Neuter ProjectminorStrategic or Co-development PartnerTNR (trap-neuter-return) organization partner in Bella's Voice's animal welfare network.
• Flower Feline SanctuaryminorStrategic or Co-development PartnerCat sanctuary organization receiving support through Bella's Voice partnerships.
• Forgotten Dogs RescueminorStrategic or Co-development PartnerDog rescue organization partner in the Bella's Voice supported animal welfare network.
• Greyhound Pets, Inc.minorStrategic or Co-development PartnerGreyhound adoption and welfare organization partner supported through Bella's Voice programs.
• Heartwood HavenminorStrategic or Co-development PartnerAnimal sanctuary partner receiving charitable support through Bella's Voice.
• Homeward Pet Adoption CenterminorStrategic or Co-development PartnerPet adoption center partner in the Bella's Voice animal welfare network.
• Imagine Peace for Pups RescueminorStrategic or Co-development PartnerDog rescue organization partner supported through Bella's Voice charitable programs.
• Lighthouse Farm SanctuaryminorStrategic or Co-development PartnerFarm animal sanctuary partner receiving support through Bella's Voice.
• Lilly's Safe HavenminorStrategic or Co-development PartnerAnimal sanctuary partner in Bella's Voice's network of supported organizations.
• Misspits RescueminorStrategic or Co-development PartnerPit bull rescue organization partner in the Bella's Voice animal welfare network.
• Old Dog HavenminorStrategic or Co-development PartnerSenior dog rescue organization supported through Bella's Voice partnerships.
• Pawsitive AllianceminorStrategic or Co-development PartnerAnimal welfare alliance partner receiving support through Bella's Voice's charitable programs.
• Pig's Peace SanctuaryminorStrategic or Co-development PartnerPig sanctuary organization partner in Bella's Voice's supported animal welfare network.
• Resilient HeartsminorStrategic or Co-development PartnerAnimal sanctuary partner supported through Bella's Voice's Charity of the Month and fundraising programs.
• Rooster Haus RescueminorStrategic or Co-development PartnerRooster and poultry rescue organization partner in the Bella's Voice network.
• Save-A-MuttminorStrategic or Co-development PartnerDog rescue organization partner supported through Bella's Voice's charitable giving.
• Seattle Area Feline RescueminorStrategic or Co-development PartnerCat rescue organization partner in Bella's Voice's animal welfare network serving the Seattle area.
• Shanti's Heart SanctuaryminorStrategic or Co-development PartnerAnimal sanctuary partner receiving support through Bella's Voice partnerships.
• The NOAH CenterminorStrategic or Co-development PartnerAnimal welfare organization partner supported through Bella's Voice's charitable programs.
• The Washington Federation of Animal Care and Control AgenciesminorStrategic or Co-development PartnerStatewide animal care and control organization partner in the Bella's Voice network.
• Washington Health OutreachminorStrategic or Co-development PartnerHealth outreach organization partner in Bella's Voice's community support network.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ASPCA: Large national animal welfare organization providing veterinary, adoption, and anti-cruelty services. Comparable overarching mission of pet welfare support across the United States.
• PetSmart Charities: National pet welfare foundation funding adoption, pet food, and veterinary assistance programs across thousands of partners. Operates at far greater scale but pursues overlapping pet-support outcomes.
• Best Friends Animal Society: Major national animal welfare nonprofit running adoption, sanctuary, and community programs nationwide. Comparable mission focus on keeping pets with families and reducing shelter populations.
• Humane World for Animals (formerly HSUS): National animal welfare advocacy and direct-care organization running shelter, rescue, and pet support programs. Competes with Bella's Voice for national donor dollars supporting companion animal welfare.

Emerging players

• Greater Good Charities: National nonprofit operating programs such as The Animal Rescue Site and pet food bank initiatives. Comparable pet food distribution and welfare-grant mission though operates at greater geographic scale.
• Tony La Russa's Animal Rescue Foundation: Animal welfare nonprofit combining adoption, pet support programs, and community education. Similar hybrid operating model of direct pet-owner services funded through diversified nonprofit revenue.

Direct peers

• Seattle Humane Society: Regional animal welfare nonprofit serving the greater Puget Sound area with adoption, pet support, and community education programs. Overlapping geography and pet-owner support mission make it a close comparable.
• PAWS (Progressive Animal Welfare Society): Pacific Northwest-based animal welfare nonprofit operating shelter, adoption, and community support programs for companion animals. Directly comparable to Bella's Voice in geography, mission, and target beneficiary base.

Regional players

• Oregon Humane Society: Animal welfare nonprofit in neighboring Oregon operating adoption and community support services. Comparable mission and Pacific Northwest footprint without direct retail-store competition.
• Kitsap Humane Society: Washington-state animal welfare nonprofit serving Kitsap Peninsula with adoption and community support services. Adjacent regional peer sharing Pacific Northwest donor base and beneficiary communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bellasvoicethrift
• LinkedInlinkedin.com/company/bellas-voice
• Instagraminstagram.com/bellasvoice/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella’s Voice