QWARE

What QWARE does

QWARE Limited is a privately held UK software house headquartered in Winchester, founded in 1997, operating with a team in the 11-50 employee range. The firm has spent over two decades building expertise on the Microsoft technology stack, with current focus on Microsoft Azure, Microsoft 365, Dynamics 365 and Dataverse. In 2025-2026 the company rebranded from a specialist CRM services provider to a cloud-focused technology partner under the 'QWARE Cloud' identity, accompanied by a new website and go-to-market refresh.

QWARE's product portfolio consists of three proprietary offerings: Paribus 365, a Microsoft Dynamics 365 add-on that prevents, detects and consolidates duplicate CRM records; intelli-CTi, a telephony enhancement that surfaces instant caller context to improve customer engagement; and the Cloud Foundation Platform, an Azure-based scalable foundation designed to accelerate cloud service development and reduce data management complexity. These products are complemented by three services lines: Cloud Services (Azure migration, architecture, integration, security and ongoing support), AI Services (consultative AI adoption and integration including agentic workflows) and Managed Services (ongoing platform support and object-relational modelling).

The business operates on a hybrid revenue model combining subscription-based product licensing for Paribus 365, intelli-CTi and the Cloud Foundation Platform with project-based and multi-year professional services engagements for Cloud, AI and Managed Services. Go-to-market is consultative and direct, supported by a Customer Portal, a Partner Portal and a newly formalized Partner Program, alongside an Infinigate Cloud channel relationship and multiple Microsoft partner designations (Solutions Partner, Dynamics 365 Partner, general Partner). The named flagship customer is GS1 UK, for whom QWARE built the Azure-based My Numberbank platform managing over 200 million product assets across 60,000 GS1 UK members. Operations are UK-only, with no external funding rounds disclosed and no public revenue figures.

Name

QWARE

Legal name

QWARE Limited

Website

https://qware.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

QWARE Limited is a UK-based Microsoft partner that builds Azure cloud, Dynamics 365 and AI-enabled services alongside three proprietary products (Paribus 365, intelli-CTi, Cloud Foundation Platform), serving enterprise and mid-market clients seeking cloud modernization and CRM enhancement.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Application Modernization & Refactoring (BPAEACAC)

akta.pro secondary industries

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Microsoft Azure cloud services
• Dynamics 365 add-ons
• Cloud migration solutions
• CRM data quality software
• AI consultancy services

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Products: Revenue from proprietary products including Paribus 365 and intelli-CTi, likely subscription-based licensing for CRM enhancement tools
2. Cloud Services: Azure cloud solutions including migration, architecture, integration, security, and ongoing support
3. AI Services: Consultative AI adoption services helping businesses align goals with AI potential
4. Managed Services: Scalable foundation platform and expert object relational modelling services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

QWARE builds and sells proprietary Microsoft Dynamics 365 add-ons (Paribus 365, intelli-CTi) and an Azure-native Cloud Foundation Platform, complemented by Azure cloud migration, AI consultancy, and managed services. The company delivers end-to-end cloud, software, and AI engineering services to organisations seeking CRM data quality, cloud modernisation, and AI-driven workflow improvements.

Product overview

QWARE is an award-winning software house providing intelligent cloud-first software solutions. Their product portfolio consists of three main proprietary products: Paribus 365 (a Dynamics 365 add-on for duplicate prevention and data quality), intelli-CTi (telephony enhancement with caller context), and the Cloud Foundation Platform (a cloud-native development foundation built on Microsoft Azure). These are complemented by professional services including Cloud Services (Azure migration and solutions), AI Services (AI consultancy and integration), and Managed Services (ongoing support and object relational modelling). The company positions itself as a cloud-focused technology partner, evolved from its CRM specialist origins.

Differentiator

Problem solved

Functional benefit

Brands

• Paribus 365: Product that prevents, detects, and consolidates duplicates in Dynamics 365.
• intelli-CTi
• Cloud Foundation Platform

Products and services

• Paribus 365 Microsoft Dynamics 365 add-on that prevents, detects, and consolidates duplicate records in CRM environments, improving data quality and management for organisations running Dynamics 365.
• intelli-CTi Telephony enhancement solution that delivers instant caller context, personalised engagement, and improved efficiency for organisations operating telephone-based customer interactions.
• QWARE Cloud Foundation Platform Azure-built, scalable, resilient cloud development foundation designed to reduce development complexity, simplify data management, and deliver proven cloud capabilities quickly for organisations building on Microsoft Azure.
• QWARE Cloud Services Tailored Microsoft Azure solutions and expert software engineering services covering Azure migration, architecture, integration, security, and ongoing cloud support to maximise performance and budget outcomes.
• QWARE AI Services Hands-on, consultative AI adoption service helping organisations align business goals with AI potential and integrate agentic workflows into internal operations and customer-facing activities.
• QWARE Managed Services Ongoing managed support combining QWARE's scalable Cloud Foundation Platform with expert object relational modelling services to accelerate customers' digital journeys.

Quantifiable outcome

• 200M+ product assets managed on Azure platform
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Microsoft (Azure, 365, Dynamics 365, Dataverse)coreTechnology or IntegrationMicrosoft is the core technology platform partner. QWARE has certified partner status across Microsoft Solutions Partner, Microsoft Dynamics 365 Partner, and general Microsoft Partner programs. The company focuses on Azure, Microsoft 365, Dynamics 365, and Dataverse technologies.
• Microsoft Infinigate CloudminorChannel Partner/ Reseller/ DistributorChannel partner relationship for cloud solutions distribution and reselling.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bytes Software Services: UK-focused Microsoft licensing, cloud, and services distributor. Comparable as a UK-based Microsoft partner serving overlapping enterprise customers with cloud and managed services.

Direct peers

• Avanade: Joint Accenture/Microsoft venture and the largest pure-play Microsoft partner globally. Direct competitor for Azure, Dynamics 365, and Microsoft 365 enterprise engagements at the upper end of the market QWARE targets.
• BJSS: UK-headquartered IT consultancy with a substantial Microsoft practice, delivering Azure cloud engineering and enterprise software development. Comparable in scale and Microsoft-led services focus.
• ANS Group: UK-based cloud and managed services provider with deep Microsoft Azure practice. Directly comparable as a Microsoft-centric UK cloud MSP competing for similar mid-market and enterprise cloud transformation work.
• Content+Cloud: UK Microsoft-focused cloud, managed services and Dynamics 365 specialist. Closely comparable business model with overlapping Dynamics 365 and Azure managed services offerings.

Broad incumbents

• Sopra Steria: Large European IT services firm with a significant Microsoft cloud and Dynamics practice. Competes with QWARE on larger public-sector and enterprise Azure/Dynamics transformation tenders.
• Softcat: Large UK IT infrastructure provider and Microsoft partner with broad licensing, cloud, and services offerings. A larger incumbent in overlapping Microsoft cloud and managed services categories.
• Capgemini: Global IT consulting and services giant with a dedicated Microsoft Business Group delivering Azure, Dynamics 365, and AI services. Competes for the larger end of QWARE's addressable market.
• Insight Enterprises: Global IT solutions provider with a large Microsoft practice covering Azure, M365, and Dynamics. Comparable as a broader incumbent competing for many of the same Microsoft-led enterprise deals.

Emerging players

• Storm Technology: Mid-sized Microsoft-focused IT consultancy (Ireland/UK) specializing in Modern Workplace, Azure, and Dynamics. Comparable in size, Microsoft specialization, and services-plus-products business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/paribus365
• LinkedInlinkedin.com/company/qware-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QWARE