Larimer Humane Society

What Larimer Humane Society does

NOCO Humane, operating legally as NOCO Humane and previously known as Larimer Humane Society (founded 1970), is a Colorado-domiciled nonprofit animal welfare organization serving Northern Colorado. The organization operates three physical campuses — a headquarters/Larimer Campus in Loveland (3501 E 71st Street), a Weld Campus in Evans (1620 42nd Street), and a Greeley Adoption Campus in Greeley (6525 W 28th Street) — delivering adoptions, lost-and-found pet reunification, rehoming assistance, low-cost vaccine clinics, end-of-life services, animal protection and control, pet licensing administration, volunteer and education programs, and recurring community events. Its customer base splits between individual pet owners and families (the primary persona, served through direct-to-consumer shelter visits and digital channels) and municipal governments that contract the organization for animal protection, control, and licensing administration across at least seven Northern Colorado communities including Fort Collins, Loveland, Berthoud, Timnath, Larimer County, and Wellington.

Revenue is generated through five streams: donations and fundraising (one-time gifts, Circle of Champions recurring donors, Heritage Circle legacy donors, matching gifts); adoption fees; pet licensing administered on behalf of municipalities; event revenue (Fire Hydrant 5K, Top Cat & Tails Gala, Critter Camp, community-room rentals); and service fees from vaccine clinics and end-of-life services. Marketing is multi-channel, relying on Facebook, Instagram, YouTube, email newsletters via Constant Contact, community events, and corporate sponsorships from a broad base including BISSELL Pet Foundation, multiple veterinary clinics and specialty hospitals, automotive dealers, and financial institutions.

The underlying operating model is physical, labor-intensive animal sheltering rather than a technology product. No proprietary technology platforms, AI/ML systems, software-as-a-service products, or APIs are identified in the source material. The organization's competitive position rests on 50+ years of brand equity, an integrated multi-campus footprint, contracted municipal animal-control relationships, and a deeply developed regional sponsor and donor ecosystem. The 2025 rebrand to NOCO Humane explicitly reflects expanded geographic coverage beyond the original Larimer County identity.

Name

Larimer Humane Society

Legal name

NOCO Humane

Website

https://larimerhumane.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

NOCO Humane is a Northern Colorado nonprofit animal welfare organization operating three campuses in Loveland, Evans, and Greeley, delivering pet adoptions, animal control services for municipalities, pet licensing, low-cost veterinary clinics, and community education across Larimer and Weld counties.

Ownership category

akta.pro rank

Product category

Animal Shelter Services

NAICS

Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Low-Cost & Community Veterinary Clinics (HLAMAAAE), Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Animal shelter services
• Pet adoption programs
• Animal control services
• Humane society services
• Community animal welfare

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Fundraising: The organization generates revenue through charitable donations from individuals, corporate sponsors, and business partners. This includes one-time donations, recurring giving programs (Circle of Champions, Heritage Circle Legacy Donors), and matching gift programs.
2. Animal Adoption Fees: Revenue generated from pet adoption fees when animals are placed in forever homes through the shelter's adoption program.
3. Pet Licensing: The organization administers pet licensing programs for multiple Northern Colorado communities, generating revenue through license issuance and renewals.
4. Event Revenue: Revenue from hosted events including the Fire Hydrant 5K run/walk, Top Cat & Tails Gala, and Critter Camp programs.
5. Services and Programs: Low-cost vaccine clinics, end of life services, and community room rentals generate service-based revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NOCO Humane (formerly Larimer Humane Society) is a nonprofit animal welfare organization operating three shelter campuses in Northern Colorado. It provides pet adoption, lost and found pet reunification, rehoming services, end-of-life services, low-cost vaccine clinics, pet licensing administration, and contracted animal protection and control services for multiple municipalities. The organization is funded primarily through donations, adoption fees, licensing fees, event revenue, and corporate sponsorships.

Product overview

Larimer Humane Society, operating as NOCO Humane, is a nonprofit animal shelter organization providing shelter services, adoption programs, lost and found pet reunification, low-cost vaccine clinics, end-of-life services, animal protection and control, licensing, volunteer programs, education, and community events. It does not offer a technology product, platform, or software-as-a-service offering — its services are wholly in the domain of physical animal sheltering and welfare.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Adoption Program Adoption program for dogs, cats, and small critters (small animals) at three shelter campuses in Northern Colorado. Adoption fees vary by animal type. Serves individuals and families seeking companion animals.
• Lost and Found Pets Service Reunification service for lost and found pets (dogs, cats, and critters) including stray intake and return-to-owner support. Serves Northern Colorado community members and partner municipalities.
• Pet Rehoming Service Service helping pet owners rehome their pets through the shelter's intake and adoption process rather than abandonment. Serves individual pet owners who can no longer keep their animals.
• End of Life Services End-of-life and humane euthanasia services for pets. Serves individual pet owners in Northern Colorado.
• Low-Cost Vaccine Clinics Periodic low-cost vaccination clinics held at shelter locations to provide affordable preventive care to community pet owners.
• Pet Licensing Administration Pet licensing issuance, renewal, and update services administered on behalf of multiple Northern Colorado communities. Pet licensing fees follow community requirements.
• Animal Protection and Control Services Contracted animal protection and control services delivered directly to municipalities including Fort Collins, Loveland, Berthoud, Timnath, Larimer County, Wellington, and other Northern Colorado communities. Covers stray animal management and public safety.
• Fire Hydrant 5K Walk/Run Event Annual fundraising community event (walk/run) organized by NOCO Humane. Held in its 35th annual iteration.
• Top Cat & Tails Gala Annual fundraising gala event organized by NOCO Humane to support shelter operations and programs.
• Critter Camp Community program/event for children and families focused on small animals and humane education.
• Community Room Rental Rental of community rooms at NOCO Humane facilities for outside groups and events.
• Community Education Programs Humane education programs covering bite prevention, behavior and training, spay/neuter, pet-friendly housing, working cat program, instructional videos, and animal disaster preparedness for the Northern Colorado community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• BISSELL Pet FoundationcoreGTM or Marketing PartnerMajor sponsor supporting NOCO Humane's life-saving work. BISSELL Pet Foundation is a well-known pet-focused nonprofit that sponsors animal shelter operations and adoption events across the country.
• West Ridge Animal HospitalminorGTM or Marketing PartnerLocal veterinary hospital partner providing sponsor support for animal care programs.
• Midtown VetminorGTM or Marketing PartnerLocal veterinary clinic partner supporting shelter operations.
• Poudre Pet & Feed SupplyminorGTM or Marketing PartnerLocal pet supply retailer sponsor supporting animal care and adoption programs.
• GSI (Geostabilization)minorGTM or Marketing PartnerCorporate sponsor supporting the organization through community investment programs.
• Pet First Pet Insurance (A MetLife Company)minorGTM or Marketing PartnerPet insurance provider sponsoring shelter operations and promoting pet insurance to adopters.
• Camp Bow WowminorGTM or Marketing PartnerDog boarding and daycare franchise sponsor supporting canine adoption programs.
• VCA Veterinary Specialists of Northern ColoradominorGTM or Marketing PartnerSpecialty veterinary hospital partner providing referral services and sponsor support.
• Dellenbach SubaruminorGTM or Marketing PartnerAutomotive dealer sponsor supporting adoption events and transportation needs.
• Pedersen ToyotaminorGTM or Marketing PartnerAutomotive dealer sponsor supporting shelter programs.
• ENT Credit UnionminorGTM or Marketing PartnerRegional credit union sponsor supporting community charitable initiatives.
• PNCminorGTM or Marketing PartnerFinancial institution sponsor supporting organizational mission.
• Yoder ChevroletminorGTM or Marketing PartnerLocal automotive dealer sponsor.
• Houska AutomotiveminorGTM or Marketing PartnerLocal automotive business sponsor.
• Neenan ArchistructionminorGTM or Marketing PartnerArchitecture and construction firm sponsor.
• Four Seasons Veterinary SpecialistsminorGTM or Marketing PartnerSpecialty veterinary services partner.
• Advanced Animal Care of ColoradominorGTM or Marketing PartnerVeterinary care provider sponsor.
• Animal Dental Care Oral SurgeryminorGTM or Marketing PartnerSpecialty veterinary dental services partner.
• Otter CaresminorGTM or Marketing PartnerCorporate giving program sponsor.
• Allo FiberminorGTM or Marketing PartnerInternet service provider sponsor supporting community connectivity.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ASPCA (American Society for the Prevention of Cruelty to Animals): National animal welfare organization with adoption, advocacy, and grantmaking operations. Provides grant funding to local shelters like NOCO Humane and competes for national-level donor mindshare in animal welfare.
• PetSmart Charities: National nonprofit affiliated with PetSmart that funds adoption, spay/neuter, and pet welfare programs at shelters across the U.S. Competes with NOCO Humane for grant funding and operates parallel adoption and welfare initiatives.
• Best Friends Animal Society: National no-kill animal welfare organization running sanctuary operations, regional programs, and national adoption initiatives. Comparable as a large-scale nonprofit operating adoption and community programs across multiple geographies.

Regional players

• Colorado Springs Humane Society: Regional Colorado shelter competing for adoption market share and municipal contracts in the southern part of the state, with overlapping donor and sponsor pools.
• Adams County Animal Shelter: Government-affiliated shelter in the Denver metro area providing adoption and animal control services. Comparable municipal-contract-driven operating model serving a defined Colorado county.
• Foothills Animal Shelter: Colorado-based shelter serving Jefferson County and surrounding areas with adoption and lost-and-found services. Comparable regional nonprofit with similar municipal animal control relationships and donation-driven operations.

Direct peers

• Humane Society of the Pikes Peak Region: Colorado Springs-based nonprofit shelter providing adoption, animal control, and community veterinary services. Directly comparable as a regional Colorado shelter with municipal animal control contracts and a multi-program service model.
• Denver Dumb Friends League: One of Colorado's largest animal welfare organizations operating shelters, adoption programs, and animal care services. Directly comparable as a nonprofit shelter serving the Denver metro with similar adoption, lost-and-found, and clinical service offerings.

Others

• Maddie's Fund: National family foundation dedicated to achieving no-kill outcomes at animal shelters through grants and education. Operates in the same donor/grantmaking space as other NOCO Humane sponsors and shapes sheltering practices industry-wide.
• BISSELL Pet Foundation: National pet-focused nonprofit that sponsors shelter operations, adoption events, and lifesaving programs. A core partner of NOCO Humane and a comparable donor/grantmaker in the animal welfare ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/larimerhumane
• Facebookfacebook.com/nocohumane1
• Instagraminstagram.com/nocohumane
• LinkedInlinkedin.com/company/larimer-humane-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larimer Humane Society