Marshall Health Network

What Marshall Health Network does

Marshall Health Network is a not-for-profit academic health system headquartered in Huntington, West Virginia, formed in 2023 through the integration of Mountain Health Network, Marshall Health, and Marshall University into a single entity. It operates four hospitals — Cabell Huntington Hospital, St. Mary's Medical Center, Hoops Family Children's Hospital, and Rivers Health — along with the Edwards Cancer Institute, multi-specialty physician groups (Marshall Health, HIMG), Scott Orthopedic, and a network of outpatient and specialty centers serving a 40-county catchment across West Virginia, southern Ohio, and eastern Kentucky. The system is academically affiliated with Marshall University Joan C. Edwards School of Medicine, which provides a physician talent pipeline, residency and fellowship programs, and clinical research infrastructure (including the first NCI-participating cancer center in West Virginia).

Core service offerings span the full continuum of care: acute and emergency services, cardiovascular care (St. Mary's Heart Institute, 20,000th open-heart milestone), oncology (Edwards Cancer Institute), pediatrics (Hoops Family Children's), orthopedics, women's health, behavioral health, occupational medicine, sleep medicine, wound care, and rehabilitation. Technology infrastructure is built on the Cerner electronic health record platform, telehealth services (including telestroke), and notable emerging capabilities such as spatial arthroscopy with Apple Vision Pro mixed reality (co-developed with Intermed Labs), the MARCO mobile medical unit for rural outreach, and the Primefocus Health connected-care platform for prehabilitation and rehabilitation support.

The business model is fee-for-service healthcare delivery reimbursed through Medicare, Medicaid, commercial payors, and self-pay, supplemented by charitable contributions through the MHN Foundation. As a 501(c)(3)-style not-for-profit, the system reinvests margin into community benefit, capital projects, and academic programs. Go-to-market is direct-to-consumer via self-referral, primary care referrals (managed through a Provider Relations department), emergency intake, telehealth scheduling, community outreach (Huntington's Kitchen, mobile clinics, wellness screenings), and brand partnerships (notably a five-year Marshall Athletics jersey patch deal). With 5,001–10,000 employees, MHN is the dominant regional referral destination and one of the largest employers in the tri-state Appalachian market.

Name

Marshall Health Network

Legal name

Marshall Health Network, Inc.

Website

https://marshallhealthnetwork.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Marshall Health Network is a not-for-profit academic health system operating four hospitals, physician groups, and specialty centers across West Virginia, southern Ohio, and eastern Kentucky. Affiliated with Marshall University, it delivers acute, pediatric, oncology, cardiovascular, and rehabilitation care to a 40-county Appalachian catchment.

Ownership category

akta.pro rank

Product category

Academic Health System / Multi-Hospital Network

NAICS

General Medical and Surgical Hospitals (622110), Health Care and Social Assistance (62)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Academic health system
• Hospital services
• Primary care
• Specialty physician services
• Telehealth services

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Marshall Health Network generates revenue primarily through patient care services across its hospitals, physician practices, clinics, and specialty centers. Revenue is derived from fee-for-service billing for hospital and outpatient services, professional fees from its affiliated physician group, and reimbursement from Medicare, Medicaid, and commercial payers. As a not-for-profit health system affiliated with Marshall University, it also receives charitable contributions through its foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Marshall Health Network operates a multi-hospital academic health system providing acute inpatient care, emergency and trauma services, multi-specialty physician care, cancer treatment, cardiovascular surgery, pediatric care, orthopedics, mental health, rehabilitation, occupational medicine, telehealth, and community-based preventive screenings. It generates revenue through fee-for-service billing for hospital and outpatient services, professional fees from its affiliated physician group, and reimbursement from Medicare, Medicaid, and commercial payers across West Virginia, southern Ohio, and eastern Kentucky.

Product overview

Marshall Health Network is a not-for-profit academic health system consisting of multiple hospitals (Cabell Huntington Hospital, St. Mary's Medical Center, Hoops Family Children's Hospital, Rivers Health), specialty centers (Edwards Cancer Institute, HIMG, Scott Orthopedic), and Marshall Health physician group. The network provides comprehensive healthcare services including acute care, emergency services, cancer care, cardiovascular care, pediatrics, orthopedics, mental health, rehabilitation, and occupational medicine. Community outreach includes mobile health services (MARCO mobile medical unit), Huntington's Kitchen cooking education program, telehealth services, wellness screenings, and youth programs (VolunTeen, MedEx). The network serves communities across West Virginia, southern Ohio, and eastern Kentucky, operating as an integrated academic health system affiliated with Marshall University Joan C. Edwards School of Medicine.

Differentiator

Problem solved

Functional benefit

Brands

• Marshall Health: Multi-specialty physician group affiliated with Marshall University Joan C. Edwards School of Medicine
• Cabell Huntington Hospital
• St. Mary's Medical Center
• Hoops Family Children's Hospital
• Rivers Health
• Edwards Cancer Institute
• HIMG
• Scott Orthopedic

Products and services

• Cabell Huntington Hospital Major acute care hospital providing emergency care, surgery, cancer treatment, maternity services, and specialized care; recognized among America's 50 Best Hospitals, serving Huntington, WV.
• St. Mary's Medical Center Comprehensive medical center offering acute care, cardiovascular services, cancer care, and community health services, including St. Mary's School of Nursing celebrating 100 years.
• Hoops Family Children's Hospital Dedicated pediatric hospital providing comprehensive children's healthcare services including a Child Advocacy Center, neonatal care, and pediatric emergency services.
• Rivers Health Regional hospital providing acute care, surgical services, and outpatient care serving Mason County, West Virginia (formerly Pleasant Valley Hospital).
• Edwards Cancer Institute Comprehensive cancer center providing diagnosis, treatment, and support services for cancer patients; first in West Virginia to participate in a National Cancer Institute study.
• HIMG (University Surgical Group West Virginia) Multi-specialty physician group providing primary care, specialty services, and outpatient medical services across multiple locations.
• Scott Orthopedic Orthopedic and sports medicine specialty clinic providing surgical and non-surgical orthopedic treatments.
• Marshall Health Academic physician practice affiliated with Marshall University Joan C. Edwards School of Medicine, providing comprehensive medical care across specialties.
• Telehealth and Tele-NOW Care Virtual healthcare services including telestroke technology to extend specialty expertise across the 40-county service area, enabling remote consultations and medical care delivery.
• MARCO Mobile Medical Unit Mobile medical unit designed to expand rural healthcare access across the 40-county service area in West Virginia, bringing services directly to underserved communities.
• Marshall Health Network Advanced Stroke Care Advanced stroke care services including telestroke technology to extend access to stroke expertise across the region.
• Marshall Health Network Orthopedics Orthopedic services including joint replacement, sports medicine, and surgical interventions using advanced technology including robotic-assisted surgery.
• Marshall Health Network Breast Health Breast health services including mammography, diagnostics, and cancer treatment across multiple locations including Cabell Huntington Hospital Breast Health Center, St. Mary's Breast Center, and Rivers Health Comprehensive Breast Health Center.
• Marshall Health Network Sleep Disorders Centers Sleep disorder diagnosis and treatment services, including St. Mary's Regional Sleep Center accredited by American Academy of Sleep Medicine since 1997.
• Marshall Health Network Balance Center Center specializing in diagnosis and treatment of dizziness and balance/mobility issues with specialized therapists and equipment.
• Marshall Health Network Mental Health Services Mental health and behavioral health services providing comprehensive psychiatric and psychological care.
• Marshall Health Network Women's Hematology Clinic Specialized clinic providing hematology services for women's blood disorders and conditions.
• Marshall Health Network Hand Surgeons Specialized hand and upper extremity surgical and non-surgical treatment services.
• Marshall Occupational Medicine Occupational medicine services including pre-employment physicals, drug and alcohol testing, work-related injury care, and return-to-work evaluations.
• Marshall Health Network Wound Healing Centers Wound care and hyperbaric medicine services recognized with RestorixHealth awards for clinical distinction and patient satisfaction.
• Huntington's Kitchen Community food center and cooking education program teaching healthy food preparation and nutrition, operating as community outreach of Cabell Huntington Hospital.
• Wellness Blood Profiles Low-cost community blood screening panel offering 29 tests (glucose, cholesterol, calcium, etc.) at $25 per profile, with optional add-ons ($5 for A1C or TSH, $15 for Vitamin D or PSA).
• Low-Cost Screenings Affordable health screening programs including cancer screenings, cardiovascular screenings, and other preventive health assessments; vascular screenings at $45 per individual test or $99 for all three.
• Flu Shot Clinics Annual influenza vaccination programs including drive-thru flu shot clinics for community protection.
• Patient Portal Online patient portal enabling patients to access medical records, schedule appointments, and communicate with healthcare providers.

Quantifiable outcome

• 77% completion rate of assigned care tasks in a 250-patient pilot program addressing obesity in rural West Virginia with Primefocus Health
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• PAM HealthcoreStrategic or Co-development Partner · 8 June 2026PAM Health and Marshall Health Network announced plans to open a 42-bed physical medicine and rehabilitation hospital in South Point, Ohio, expected to open in October 2026. The facility will be PAM Health's third hospital in Ohio and will provide inpatient rehabilitation services for patients recovering from traumatic brain and spinal cord injuries, strokes, neurological disorders, cardiac conditions, amputations, and orthopedic needs. PAM Health operates more than 100 post-acute healthcare facilities across 23 states.
• Intermed LabscoreStrategic or Co-development Partner · 3 June 2026Marshall Health Network and Intermed Labs have developed spatial arthroscopy — an innovative surgical visualization technology using Apple Vision Pro mixed reality headsets to overlay live surgical feeds directly in a surgeon's line of sight. The technology was invented by Chad D. Lavender, M.D. and has been successfully used during a procedure, making it among the earliest known applications of the device in an operative setting in the United States. The collaboration is in active development with ongoing refinement and evaluation for future applications across surgical specialties including general surgery, neurosurgery, and urology.
• Marshall Athletics / LearfieldflagshipGTM or Marketing Partner · 3 May 2026Marshall Athletics and Marshall Health Network announced a five-year partnership through Learfield that will place an all-sport jersey patch on every Marshall Athletics uniform beginning with the 2026-27 athletic seasons. The agreement marks the first all-sport jersey patch partnership in the Sun Belt Conference and the first in Marshall Athletics history. Revenue from the patches directly benefits student-athletes across all programs. Marshall Health Network will also serve as the Official Health Care Provider of Marshall Athletics under the deal.
• Primefocus HealthcoreStrategic or Co-development Partner · 6 January 2026Primefocus Health and Marshall Health Network are expanding their strategic collaboration to provide comprehensive prehabilitation and rehabilitation support for Marshall Health Network's Edwards Cancer Institute breast cancer clinic. The expansion follows a successful 250-patient pilot program addressing obesity in rural communities across West Virginia, which demonstrated a 77% completion rate of assigned care tasks and measurable health improvements including reduced preventable urgent care visits. The two organizations are building on this success to extend the platform's reach across the health system.
• Marshall UniversitycoreStrategic or Co-development Partner · 11 November 2025Marshall University and Marshall Health Network have been integrating into a new integrated academic health system, with Marshall University boards approving the new name and integration. Marshall Health Network includes three hospitals and a physician group affiliated with Marshall University's Joan C. Edwards School of Medicine.
• FaithHealth AppalachiaminorStrategic or Co-development Partner · 21 July 2025FaithHealth Appalachia, partnering with Marshall Health Network, distributed over 90 AED devices across three counties in West Virginia (Cabell, Mason, and Wayne counties), funded through congressional support from U.S. Senators Shelley Moore Capito and Joe Manchin III. The initiative aims to improve cardiac emergency preparedness by providing lifesaving devices and training to community organizations.
• Marshall University Joan C. Edwards School of MedicinecoreStrategic or Co-development PartnerMarshall Health Network is affiliated with the Marshall University Joan C. Edwards School of Medicine. Physicians serve as faculty members and researchers while providing clinical care throughout the network. The affiliation enables academic medicine, medical education, and clinical research.

Scale indicators7 records

Recent moves15 records

Expansion highlights7 records

Broad incumbents

• UPMC: Large integrated payor-provider system with a strong footprint in Pennsylvania and adjacent states. Competes for tertiary referrals and has the capital and digital health scale to encroach on MHN's regional catchment.
• Bon Secours Mercy Health: Large Catholic non-profit health system with a footprint across Ohio, Kentucky, and other states. Operates in MHN's tri-state service area and competes for outpatient, primary care, and specialty patients in overlapping markets.
• OhioHealth: Large non-profit regional health system in central and southern Ohio. Competes with MHN in southern Ohio and the planned South Point rehabilitation corridor, with broader scale and capital resources.
• Cleveland Clinic: National non-profit academic medical center with regional hospitals in Ohio and Florida. Competes for tertiary and quaternary referrals from MHN's service area, particularly complex cardiac and cancer cases.
• Trinity Health System: National Catholic non-profit system with regional hospitals in Ohio and West Virginia. Competes with MHN in primary care, outpatient, and select inpatient services in overlapping Ohio Valley communities.

Direct peers

• UK HealthCare (University of Kentucky): Academic health system anchored by the University of Kentucky in Lexington. Competes with MHN in eastern Kentucky for tertiary referrals, has overlapping sub-specialty depth, and is the dominant academic referral center in MHN's tri-state service area.
• WVU Medicine: West Virginia's largest academic health system, also affiliated with a state university (WVU School of Medicine). Operates multiple hospitals and specialty centers across WV, directly overlapping MHN's tertiary referral catchment and competing for the same academic talent, clinical trials, and complex cases.
• Vandalia Health (Charleston Area Medical Center): West Virginia's other major multi-hospital system formed by the merger of CAMC and Mon Health. Directly competes with MHN in southern West Virginia for tertiary, trauma, cancer, and cardiac referrals, with a comparable academic-community hybrid model.

Regional players

• Kettering Health: Non-profit health system serving western Ohio with multiple hospitals and specialty services. Regional competitor in the same Ohio geography where MHN is expanding (e.g., South Point, Ohio).
• Penn Highlands Healthcare: Community-based non-profit system serving rural north-central Pennsylvania with multiple hospitals. Comparable rural multi-hospital model and reliance on community benefit funding, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marshall_health
• YouTubeyoutube.com/user/cabellhuntington
• Facebookfacebook.com/MarshallHealthNetworkMHN
• LinkedInlinkedin.com/company/marshall-health-network
• Instagraminstagram.com/marshallhealthnetwork

Compliance27 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Marshall Health Network