Alabama Dance Council

What Alabama Dance Council does

Alabama Dance Council (ADC) is a statewide nonprofit service organization founded in 1975 and headquartered in Alabama, dedicated to supporting dance across the state through programming, membership, advocacy, and community engagement. It serves three primary constituencies: K-12 dance educators (through the affiliated Alabama Dance Educators Association K-12, ADEAK12), professional dance companies and artists, and general community members. Its core, recurring programs include the annual Alabama Dance Festival (28th edition in January 2025 featuring Collage Dance Collective), the Alabama Dance Census (a statewide research initiative), the Alabama Dance Exchange (an online networking platform), ADEAK12 annual conference, dance floor rental, technical assistance, and the Footworks newsletter. The organization has no proprietary technology products; its digital infrastructure is a WordPress website, Constant Contact email, Instagram, and Cvent event registration.

ADC operates an event-driven go-to-market with no traditional product sales. Revenue is generated through three streams: annual membership dues (ADEAK12 explicitly priced at $50/year for K-12 educators), individual and corporate donations, and grants from arts funders including the National Endowment for the Arts, Alabama State Council on the Arts, South Arts, Daniel Foundation of Alabama, APAP (Association of Performing Arts Professionals), and the Andrew W. Mellon Foundation. A named $50,000 APAP ArtsForward grant was awarded in April 2022 for the Migratuse Reimagined project. Operationally, ADC classifies itself as a small presenting organization with an operating budget under $5M, serving a single Southeast U.S. state with no global footprint. The organization is led by Executive Director Rosemary Johnson, governs through a Board of Directors, and is currently implementing a 2022-2026 Strategic Plan oriented around equity, anti-racist practice, and positioning dance as a pathway to social justice.

Name

Alabama Dance Council

Legal name

Alabama Dance Council

Website

https://alabamadancecouncil.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Alabama Dance Council is a 50-year-old Alabama nonprofit service organization that supports dance statewide through membership, the annual Alabama Dance Festival, ADEAK12 educator programs, and grants-funded community partnerships.

Ownership category

akta.pro rank

Product category

Performing Arts Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Dance Festivals & Dance Series (MPAGADAJ), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance education services
• Performing arts programs
• Arts advocacy nonprofit
• Community dance programs
• Dance festival management

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for dance educators and organizations providing access to programs, resources, and networking opportunities.
2. Donations and Fundraising: Individual and corporate donations to support dance programs and community initiatives.
3. Grant Funding: Grants from arts councils, foundations, and government agencies to support specific programs and initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Alabama Dance Council is a statewide nonprofit arts service organization that supports dance in Alabama through annual festivals, educator membership programs, technical assistance, community engagement initiatives, and dance floor rental services. It operates as a network connecting dance makers, teachers, and enthusiasts, and delivers programming including the Alabama Dance Festival, the Alabama Dance Census, the ADEAK12 educators association, the Alabama Dance Exchange online platform, and resources such as Movement Matters and Dancer Health.

Product overview

Alabama Dance Council is a statewide service organization and network that offers a portfolio of programs and services to support dance in Alabama. Core offerings include the annual Alabama Dance Festival (featuring guest performances and community events), the Alabama Dance Census (research initiative), and membership programs. The organization also provides the Alabama Dance Exchange (an online networking and event platform), Dance Floor Rental, Technical Assistance, and resources through Dancer Health and Movement Matters. An affiliated initiative, ADEAK12 (Alabama Dance Educators Association K-12), serves dance educators with annual conferences and membership. The organization historically operated programs like Migratuse Reimagined, Engaging Dance Audiences, and Alabama's Bicentennial.

Differentiator

Problem solved

Functional benefit

Products and services

• Alabama Dance Festival An annual multi-day dance festival featuring guest companies, performances, workshops, and community engagement activities held across Alabama. The 2025 festival (28th edition) presented Collage Dance Collective in partnership with the Alys Stephens Center.
• Alabama Dance Census A statewide initiative to document and understand dance participation, needs, and impact across Alabama communities.
• ADC Membership Annual membership program providing dance professionals and educators with access to resources, networking, professional development, and community; ADEAK12 membership is priced at $50.
• Alabama Dance Educators Association K-12 (ADEAK12) Affiliated professional association for K-12 dance educators in Alabama offering annual conferences, membership, and professional development programming.
• Alabama Dance Exchange Interactive online platform connecting dance companies, artists, students, educators, and resource providers through profile pages, event listings, blogs, and networking features.
• Dance Floor Rental Rental service for dance floor facilities, providing space for rehearsals, classes, and performances.
• Technical Assistance Professional support services for dance organizations including administrative, programmatic, and operational guidance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Black Belt Community FoundationmajorStrategic or Co-development Partner · 6 April 2022Community foundation serving Alabama's Black Belt region. Partner in Migratuse Reimagined project providing community engagement and local partnerships.
• Alys Stephens Center (UAB)coreStrategic or Co-development PartnerPartnership with UAB's Alys Stephens Center for joint programming, including hosting guest artists and dance performances as part of the Alabama Dance Festival.
• Dance/USAcoreStrategic or Co-development PartnerNational service organization for professional dance. ADC participates in Dance/USA programs including Engaging Dance Audiences initiative.
• Wideman Davis DancecoreStrategic or Co-development PartnerDance organization co-directed by Tanya Wideman-Davis and Thaddeus Davis. Collaborated on Migratuse Reimagined project examining Black life and civil rights history through dance.
• National Voting Rights Museum & InstituteminorStrategic or Co-development PartnerMuseum in Selma focused on voting rights history. Community partner for Migratuse Reimagined performances.
• Selma UniversityminorStrategic or Co-development PartnerHistoric institution in Selma, Alabama. Host site for Migratuse Reimagined performance at historic Selma University.
• Truth, Racial Healing & TransformationminorStrategic or Co-development PartnerCommunity partner organization working on racial healing initiatives. Partner in community engagement for Migratuse Reimagined.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Arts Midwest: Regional arts organization serving the Midwest. Comparable to ADC and South Arts as a peer regional body funding presenting organizations, touring, and community-based arts programs.
• Mid-America Arts Alliance: Regional arts organization serving the central U.S. with grants, touring, and professional development. Comparable to ADC and to South Arts as a regional arts service/grantmaking body serving member presenters and artists.

Broad incumbents

• Dance/USA: National service organization for professional dance. Directly comparable as a peer membership/service body, but operates at a much larger national scale rather than being focused on a single state like ADC.
• Association of Performing Arts Professionals (APAP): National service and advocacy organization for the live performing arts field, including presenting, producing, and ticketing. Comparable as a peer service body and as a direct grantmaker to ADC for the Migratuse Reimagined project.
• National Assembly of State Arts Agencies (NASAA): Membership association of the nation's state and jurisdictional arts agencies. Comparable to ADC as an arts service/membership organization, but operates at the national policy level rather than focusing on a single art form.

Direct peers

• South Arts: Regional arts organization serving the Southeast U.S. that funds performing arts and partners with state-level organizations like ADC. Directly comparable as a peer/funder in the same regional ecosystem.
• National Dance Council of America: National umbrella organization for dance — comparable to ADC as a dance-focused service and advocacy body, though NDCA's focus leans toward dance sport/competition while ADC emphasizes presenting and education.

Peers

• Alabama State Council on the Arts:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alabama_dance_council
• Xx.com/aldance
• Facebookfacebook.com/alabamadancecouncil
• LinkedInlinkedin.com/company/alabama-dance-council-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Dance Council