Big Apple Pizza

What Big Apple Pizza does

Big Apple Pizza is a privately-held kosher pizza restaurant chain founded in 1986 by Haim Kedem in Jerusalem, who brought New York-style pizza recipes back to Israel after eight years in New York City. The company operates 10 branches across Israel, with six concentrated in Jerusalem neighborhoods (Ben Yehuda Pedestrian Mall, Ramat Beit Hakerem, Katamon, Gilo, Ramat Eshkol, Givat Shaul) and additional locations in Modi'in, Gush Etzion, Eilat, Mevaseret Zion, and Beit Shemesh. Each branch holds separate kosher certifications from various rabbinical authorities (Mehadrin, Badatz Harav Robin, Badatz Beit Yosef), and the chain serves both general Israeli consumers and kosher-observant Jewish consumers through dine-in, takeaway, and delivery services.

The core menu centers on New York-style pizza (family pie at 72 ILS, XL pie at 88 ILS, individual slices at 15-17 ILS), complemented by pasta, salads, sides, Ben & Jerry's ice cream, and beverages, with a gluten-free pizza option. The business operates a proprietary online ordering platform (delivery.bigapplepizza.co.il), built and hosted by WEB3D and integrated with ClickEat for delivery management. The platform supports customer registration, order history, loyalty club membership, and credit card payment processing. Distribution occurs through company-owned and franchisee-operated physical locations (each managed by a named local operator), the online delivery platform, and a toll-free phone hotline (1-700-700-105).

The revenue model combines dine-in and takeaway sales at physical branches, delivery orders placed online or by phone, and franchise-related fees from operator-managed branches. Pricing is unit-based and listed in Israeli Shekels. The chain is privately held with no external funding, operates with 11-50 employees, and is registered in Israel as Big Apple Pizza Ltd (company number 51-213100-4). The most recent expansion was the 2022 opening of a branch in the Azrieli Modi'in Mall, the chain's first move outside the Jerusalem metropolitan area since 2011.

Name

Big Apple Pizza

Legal name

ביג-אפל-פיצה בע"מ

Website

https://bigapplepizza.co.il

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Apple Pizza is a privately-held kosher pizza chain founded in 1986 in Jerusalem, operating 10 branches across Israel that serve New York-style pizza, pasta, salads, and desserts via dine-in, takeaway, and a proprietary online delivery platform.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Kosher pizza
• Italian restaurant
• Food delivery
• Dine-in restaurant
• Pizza chain

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and takeaway sales: Revenue from customers dining in at one of 10 physical locations across Israel, as well as takeaway/click-and-collect orders placed online or by phone.
2. Delivery orders: Revenue from food delivery orders placed through the proprietary online ordering platform (delivery.bigapplepizza.co.il) and phone orders, covering local delivery areas around each branch.
3. Franchisee royalties and fees: Multiple branch locations are operated by individual franchisees (e.g., Koziavili Michael and Itzhaki Sagi at Beit Shemesh and Modi'in; Hagai Steiner at Mevaseret; Oren Cohen at Eilat; Roni Cohen at Givat Shaul and Beit Hakerem; Yochai Peretz at Gilo; Itay Turgeman at Katamon; Ahikam Kaufman at Ramat Eshkol; Yosef Amit at Ben Yehuda). The company likely generates franchise-related revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Big Apple Pizza is a kosher pizza chain founded in 1986 in Jerusalem by Haim Kedem, serving New York-style pizza, pasta, salads, sides, Ben & Jerry's ice cream, and beverages. The company operates 10 branches across Israel (Jerusalem, Modi'in, Gush Etzion, Eilat, Mevaseret Zion, and Beit Shemesh), with dine-in, takeaway, and online/mobile delivery ordering, all under Mehadrin kosher certifications.

Product overview

Big Apple Pizza is a pizza restaurant chain founded in 1986, operating multiple branches across Israel including Jerusalem (Ben Yehuda Pedestrian Mall, Beit Hakerem, Katamon, Gilo, Ramat Eshkol, Givat Shaul), Mevaseret Zion, Beit Shemesh, Eilat, Modiin, and Gush Etzion. The company's core product offering centers on pizza (available as family pie, XL pie, and individual slices) complemented by pasta dishes, salads, sides, and Ben & Jerry's ice cream. The business operates a unified online ordering platform (delivery.bigapplepizza.co.il) that supports both delivery and take-away services, integrated with a customer loyalty club for registered members.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza (Family Pie, XL Pie, Slice)
• Pasta (Penne/Fettuccine)
• Salads
• Gluten-Free Pizza
• Sides (Garlic Bread, French Fries, Onion Rings)
• Ben & Jerry's Ice Cream and Desserts
• Drinks
• Online Ordering and Delivery Service
• Customer Loyalty Club (מועדון החברים)

Quantifiable outcome

• The 'perfect slice' pizza with unique dough, rich sauce, and high-quality cheese — a consistent product across all 10 branches since 1986

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Moshiko Pizza: Iconic Israeli kosher pizza chain with strong Jerusalem presence, known for its own style of pizza. Competes head-to-head in the kosher pizza segment and shares geographic overlap in Jerusalem.
• Pizza Remez: Israeli kosher pizza chain with multiple locations, offering dine-in and delivery. Comparable in product, kosher positioning, and multi-branch operating model.
• Domino's Pizza Israel: Israel's leading pizza QSR chain with kosher-certified locations and extensive delivery network. Direct competitor in kosher pizza, same dine-in/delivery model, and operates at much greater scale across Israel.
• Pizza Hut Israel: Global pizza chain with kosher-certified branches in Israel, offering dine-in, takeaway, and delivery. Directly comparable in product mix (pizza, pasta, sides) and kosher-observant consumer focus.
• Papa John's Israel: International pizza QSR franchise with Israeli operations, competing in the same kosher pizza segment with online ordering and delivery, serving similar family and individual meal occasions.

Regional players

• Pizza Shemesh: Regional kosher pizza operator in Israel with similar dine-in and delivery services. Comparable in kosher positioning and menu, but focused on different geographic micro-markets.

Emerging players

• La Pachanga: Israeli Italian-style pizza chain offering dine-in and delivery. Comparable in product mix and casual dining positioning, though operates in overlapping rather than head-to-head geographies.
• Agvania Pizza: Israeli pizza chain with a growing footprint, competing in the casual pizza segment. Comparable in product offering and target customer base, though smaller scale and partial overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bigapplepizzaj1
• Facebookfacebook.com/Big.Apple.Pizza.Israel
• LinkedInlinkedin.com/company/big-apple-pizza11

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Apple Pizza