Admento As

What Admento As does

Admento AS is a privately held Norwegian professional services firm, headquartered in Heimdal (Trondheim), that delivers outsourced accounting, payroll, HR, tax, sustainability/ESG reporting, debt collection, and business advisory services to Norwegian businesses. Operating since 2006, the firm serves a broad cross-section of the Norwegian economy through five primary segments — sole proprietors, SMBs, larger enterprises and corporate groups, holding companies, and associations/foundations — and adds deep vertical specialization across agriculture, real estate, retail, construction, manufacturing, oil & gas, and healthcare. Customers interact with a dedicated local advisor (rådgiver) who acts as a single point of contact, backed by a national specialist network.

The core operating model pairs local-presence distribution (36 offices across three Norwegian regions — Midt-Norge, Vestlandet, Sør og Øst) with system-agnostic advisory: Admento maintains demonstrated competence across 20+ third-party platforms (PowerOffice Go, Xledger, Tripletex, Visma Business, Business NXT, Simployer, Huma, Compello, Finago, Duett, Orkla Credit, Fazile, etc.) and layers its own Admento Flyt client workflow platform on top for document handling and approvals. Revenue is generated predominantly through recurring subscription-style engagements for ongoing bookkeeping, payroll, and HR services, supplemented by project-based professional services in tax advisory, IFRS/CSRD reporting, system selection and implementation, and a relatively new "Lei en spesialist" (specialist leasing) offering. Pricing is custom-quoted rather than publicly listed.

Customer acquisition is overwhelmingly direct: field-based local advisors, phone/web inside sales, and a content-marketing engine (Aktuelt blog, self-assessment tools, webinars) drive top-of-funnel SEO and lead conversion to a "Få tilbud" (Get a quote) endpoint. The firm emphasizes vendor independence (no bank or product exclusivity), Regnskap Norge membership, and Miljøfyrtårn certification. Ownership, shareholder structure, and revenue figures are not publicly disclosed; with approximately 334 employees and over 6,500 customer relationships, the firm is among the larger Norwegian multi-disciplinary accounting and advisory practices but remains in private, organic-growth mode with no disclosed M&A or external funding.

Name

Admento As

Legal name

Admento AS

Website

https://admento.no

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Admento AS is a Norwegian accounting, payroll, HR, tax, and business advisory firm serving sole proprietors, SMBs, larger enterprises, holdings, associations, and sector-specific verticals through 36 offices and approximately 334 employees across Norway.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211), Payroll Services (541214)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

Keywords

• Accounting services
• Payroll processing
• HR advisory services
• Tax advisory
• Business consulting

Headquarters

HQ city

Heimdal

HQ country

Norway

HQ region

Europe

Offices36 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Regnskap og økonomi (Accounting and Finance Services): Core accounting services including ongoing bookkeeping, financial reporting, annual accounts preparation, and management reporting. Delivered through dedicated local advisors with national specialist support.
2. HR og lønn (HR and Payroll): Payroll processing, HR administration, and employment law advisory services.
3. Skatt og regelverk (Tax and Compliance): Tax advisory, VAT handling, and regulatory compliance services.
4. Systemvalg og digitalisering (System Selection and Digitalization): Consulting on ERP and accounting software selection, implementation support, and process automation.
5. Rådgivning og utvikling (Advisory and Development): Business strategy, growth planning, sustainability reporting, ESG, IFRS advisory, and brand strategy services.
6. Lei en spesialist (Staff Leasing): Flexible specialist staffing where clients can lease accounting, payroll, HR, and advisory professionals to work within their organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Admento AS provides outsourced accounting, payroll, HR, tax advisory, sustainability/ESG reporting, system selection/digitalization, and strategic business advisory services to Norwegian businesses. Services are delivered by dedicated local advisors operating out of 36 offices, supported by national specialists and the proprietary Admento Flyt workflow platform. The firm bundles ongoing bookkeeping with project-based advisory across multiple industry verticals including agriculture, real estate, retail, construction, manufacturing, oil & gas, and healthcare.

Product overview

Admento offers a comprehensive, integrated suite of accounting, HR, payroll, tax, and advisory services delivered through a distributed network of 36 offices across Norway. The core offering consists of four main service pillars: (1) Økonomi og regnskap (Economy and Accounting) covering bookkeeping, financial reporting, and annual accounts; (2) HR og lønn (HR and Payroll) encompassing personnel administration, employment law, absence management, and payroll processing; (3) Systemvalg og digitalisering (System Selection and Digitalisation) providing advisory on ERP, HR, and ESG platform selection and implementation; and (4) Rådgivning og utvikling (Advisory and Development) covering strategy, business development, branding, and specialist hiring. These services are delivered alongside Admento's own Admento Flyt workflow platform and span multiple industry verticals including agriculture, real estate, retail, construction, manufacturing, oil and gas, and healthcare. Admento also serves different company types (sole proprietors, SMBs, larger enterprises, holding companies, and associations) and maintains partnerships with over 20 third-party software platforms for ERP, payroll, HR, ESG, reporting, and project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Økonomi og regnskap (Economy and Accounting) Core accounting and bookkeeping service encompassing ongoing bookkeeping, annual accounts, tax reporting, and financial reporting tailored to the client's business. Targeted at Norwegian businesses of all sizes served by dedicated local advisors.
• Lønn (Payroll) Payroll processing and administration service covering salary calculations, payroll tax reporting, and compliance with Norwegian payroll regulations. Targeted at Norwegian employers across SMBs, enterprises and industry verticals.
• HR (Human Resources) Human resources advisory and administrative services including employment agreements, workplace environment, absence management, equality reporting, recruitment, and HR systems. For Norwegian businesses seeking outsourced HR expertise.
• Skatt og avgift (Tax and Duties) Tax advisory and compliance services covering corporate tax, transactions, mergers, VAT handling, audit assistance, and regulatory updates. Targeted at Norwegian businesses including specialist oil & gas petroleum tax work.
• Bærekraft og rapportering (Sustainability and Reporting) Sustainability reporting, ESG strategy, climate accounting, CSRD compliance, and Åpenhetsloven (Transparency Act) advisory services. For Norwegian businesses preparing sustainability/CSRD disclosures.
• Strategi og merkevare (Strategy and Branding) Business strategy, brand development, communication strategy, and growth strategy services to help clients define direction and communicate it clearly. Targeted at Norwegian SMBs and enterprises seeking strategic and brand advisory.
• Systemvalg og digitalisering (System Selection and Digitalisation) Advisory service covering system selection, implementation and training, integrations, automation, reporting and AI. Helps clients choose the right systems and digitise workflows, with competence across leading ERP, HR and ESG platforms.
• Lei en spesialist (Hire a Specialist) Flexible staffing solution allowing clients to hire experienced competence within accounting, payroll, economics or advisory — either on-site, remotely or in combination. Covers finance, control, tax, HR, business development, strategy, digitalisation, branding and sustainability.
• Admento Flyt Admento's own workflow/application platform providing customers with login access for document handling, approvals and internal processes.

Named customers8 records

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability5 records

Feature1 record

Partnerships

23 partnerships are on record, tiered core and supporting.

• PowerOffice GocoreTechnology or IntegrationPowerOffice Go is a cloud-based accounting system for small and medium businesses. Admento provides services to PowerOffice Go customers and offers implementation, support, and integration services.
• XledgercoreTechnology or IntegrationXledger is an ERP system for larger businesses, corporations and organizations. Admento specializes in Xledger implementations and ongoing support.
• UniMicrocoreTechnology or IntegrationUniMicro provides accounting and ERP systems for small and medium businesses. Admento offers services for UniMicro customers.
• TripletexcoreTechnology or IntegrationTripletex is an accounting system for sole proprietors and small businesses. Admento provides implementation and advisory services for Tripletex users.
• FinagosupportingTechnology or IntegrationFinago provides financial systems for small and medium enterprises. Admento supports Finago implementations.
• DuettsupportingTechnology or IntegrationDuett is an accounting system for small businesses, agriculture, and organizations. Admento provides services for Duett customers.
• Business NXTcoreTechnology or IntegrationBusiness NXT is a cloud-based ERP system for mid-market and larger businesses. Admento offers Business NXT implementation and advisory services.
• Visma BusinesssupportingTechnology or IntegrationVisma Business is an ERP system for mid-market and larger businesses. Admento provides Visma Business consulting services.
• Visma PayrollsupportingTechnology or IntegrationVisma Payroll is a payroll system for businesses of all sizes. Admento supports Visma Payroll implementations.
• SimployersupportingTechnology or IntegrationSimployer is a leading Scandinavian HR platform with HR system, employment expertise and practical tools. Admento integrates with Simployer for HR service delivery.
• HumasupportingTechnology or IntegrationHuma is an HR system for small and medium businesses. Admento provides HR advisory services integrating with Huma.
• Orkla CreditsupportingTechnology or IntegrationOrkla Credit provides credit and collection services. Admento offers Orkla Credit services to clients for professional debt collection.
• CantorsupportingTechnology or IntegrationCantor provides reporting solutions for the finance function. Admento supports Cantor implementations for clients.
• CompellosupportingTechnology or IntegrationCompello provides document handling and approval workflows. Admento offers Compello for electronic invoice processing.
• Energi.AIsupportingTechnology or IntegrationEnergi.AI provides AI-driven energy monitoring and sustainability reporting. Admento integrates with Energi.AI for ESG services.
• MoreScopesupportingTechnology or IntegrationMoreScope provides sustainability reporting and ESG tools. Admento offers MoreScope for sustainability reporting.
• OrgbrainsupportingTechnology or IntegrationOrgbrain is a governance portal and tool for corporate governance. Admento offers Orgbrain integration for governance clients.
• FazilesupportingTechnology or IntegrationFazile automates invoice handling and document flow. Admento integrates with Fazile for automated accounts payable processing.
• FixratesupportingTechnology or IntegrationFixrate is a platform for deposit management and liquidity management. Admento offers Fixrate for treasury services.
• Contracting WorkssupportingTechnology or IntegrationContracting Works provides project management for construction and building industry. Admento integrates with Contracting Works for project accounting.
• OneStop ReportingsupportingTechnology or IntegrationOneStop Reporting provides reporting and analysis tools for financial management. Admento supports OneStop Reporting implementations.
• ProresultsupportingTechnology or IntegrationProresult is a project management tool for construction and civil engineering. Admento integrates with Proresult for project-based accounting.
• Regnskap Norge (Accounting Norway)coreOthersRegnskap Norge is the Norwegian accounting industry association. Admento is a member, demonstrating professional standards and industry engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SpareBank 1 Regnskap (SR-R): Bank-affiliated Norwegian accounting and advisory network tied to SpareBank 1 alliance banks. Direct Norwegian competitor targeting the same SMB and enterprise segments Admento serves, with cross-sell from lending relationships — the canonical 'captive rival' against Admento's independence positioning.
• RSM Norway: Norwegian member of the RSM International accounting network, providing audit, tax, and consulting to mid-market and enterprise clients. Competes for Admento's larger-enterprise and IFRS reporting segment.
• BDO Norway: Norwegian member firm of BDO Global providing audit, tax, and advisory services to SMB and mid-market clients. Overlaps directly with Admento's larger-enterprise segment and IFRS / reporting advisory work.
• Azets: Nordic accounting, payroll, HR and advisory firm operating UK and Scandinavia with a comparable local-advisor-plus-specialist delivery model and a strong Norwegian footprint. Closest 1:1 match for Admento's service mix, customer size profile, and consolidation strategy.
• Accountor Group: Nordic outsourced accounting, payroll, and HR services provider serving SMBs across Finland, Sweden, Norway and the Baltics. Direct competitor for Admento's recurring core book and payroll work with similar subscription model and vertical specializations.
• Aider: Norwegian accounting and advisory firm using a tech-enabled SaaS-forward delivery model (Aider-app) for SMBs. Competes head-on with Admento's recurring bookkeeping and tax services and represents the more digitized variant of Admento's traditional local-advisor model.

Broad incumbents

• Visma: Large Nordic software (ERP, payroll, HR) and accounting-services company whose Visma Business, Visma Payroll, and outsourced services compete broadly across Admento's stack. Functions as both ecosystem partner (Admento implements Visma) and competitor for higher-end outsourced services.
• PwC Norway: Big Four firm providing audit, tax, sustainability/CSRD, and strategy advisory to Norwegian enterprise clients. Direct competitor for Admento's largest clients and CSRD/IFRS advisory work where Admento benchmarks its advisory bench.
• KPMG Norway: Big Four firm in Norway serving the larger end of Admento's 'enterprise and group' segment on audit, tax, and IFRS advisory. Relevant for upper-end advisory overlap and corporate-group competition, less so for SMB core services.
• Deloitte Norway: Big Four firm offering audit, tax, consulting, and sustainability advisory in Norway. Competes most directly with Admento for oil & gas license accounting, IFRS reporting, and sustainability/CSRD advisory at the larger-enterprise end.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/admentoas
• LinkedInlinkedin.com/company/admento
• Instagraminstagram.com/admento.as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admento As