European Research Federation

What European Research Federation does

EFAMRO (European Federation of Associations of Market Research Organisations), founded in 1992 and registered in the Netherlands (KVK 40537552) with operational headquarters in Brussels, is a federated trade association representing the European market, social, and opinion research sector. It aggregates national trade associations — including the Market Research Society (MRS) in the UK and ADM in Germany — alongside corporate members such as Norstat Group, RAIT Group, and Psyma Group AG. Through the Global Research Business Network (GRBN) it links 38 national associations and connects to regional counterparts APRC (Asia Pacific) and ARIA (Americas).

EFAMRO operates a community-led go-to-market via its federation model. Revenue comes from three recurring streams: association membership dues from national trade associations, corporate membership fees from companies in markets without national associations, and tiered sponsorship packages (Gold/Silver/Bronze). Core deliverables include bi-monthly Monitoring Reports on EU policy, weekly email bulletins, formal Position Papers submitted to the European Commission and EDPB, the quarterly Moodindicator sentiment survey, legal and ethical advisory services, and direct Brussels representation to EU institutions on matters including GDPR, AI regulation, ePrivacy, the Digital Omnibus Package, and the Digital Fairness Act. In November 2025, the Ukrainian Marketing Association joined as a new member association.

EFAMRO does not develop proprietary technology products; its competitive position rests on institutional regulatory access, federated network effects, and a 30-year corpus of policy submissions and member intelligence. Primary marketing channels are the website (efamro.eu), member email publications, and open meetings. The organization is governed by a member-elected Executive Board currently led by President Bernd Wachter (also CEO of Psyma Group AG and President of ADM Germany), with Vice President Debrah Harding (Managing Director of MRS).

Name

European Research Federation

Legal name

The European Federation of Associations of Market Research Organisations

Website

https://efamro.eu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

EFAMRO is a Brussels-based trade federation, founded 1992, representing 38 national market research associations and corporate members across Europe. It earns recurring revenue through association dues, corporate memberships, and Gold/Silver/Bronze sponsorships while providing EU policy monitoring, position papers, and Brussels representation.

Ownership category

akta.pro rank

Product category

Trade Association / Industry Federation Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Market research federation
• Trade association services
• EU policy advocacy
• Research industry representation
• Regulatory monitoring reports

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Association Membership Fees: National trade associations for research businesses pay membership fees to be part of EFAMRO. These include MRS (UK), ADM (Germany), and other national associations across Europe.
2. Corporate Membership: Companies in countries without national research associations can join EFAMRO through corporate membership packages, gaining access to policy updates, networking, and representation services.
3. Sponsorship Packages: EFAMRO offers three sponsorship tiers (Gold, Silver, Bronze) providing advertising opportunities in newsletters and monitoring reports, website presence, and participation in EFAMRO activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EFAMRO is a federation of national trade associations representing European market, social and opinion research businesses. It sells association and corporate membership subscriptions that bundle EU policy monitoring reports, position papers, legal and ethical advice, Brussels lobbying representation, and participation in governance. It also sells tiered corporate sponsorship packages providing advertising and visibility in its publications and events.

Product overview

EFAMRO (European Federation of Associations of Market Research Organisations) is a federation of market, social, and opinion research agency trade associations. Founded in 1992 and headquartered in Brussels, it operates as a membership-based organization offering Association Membership for national trade associations and Corporate Membership for individual businesses. The core portfolio consists of bi-monthly Monitoring Reports covering EU policy developments, weekly email bulletins, Position Papers submitted to European institutions, and the quarterly Moodindicator survey measuring business sentiment. Additional services include legal and ethical advice, Brussels representation to EU institutions, and sponsorship packages. EFAMRO participates in the Global Research Business Network (GRBN) alongside APRC and ARIA for international coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• EFAMRO Association Membership
• EFAMRO Corporate Membership
• EFAMRO Sponsorship Packages
• EFAMRO Monitoring Reports

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Ukrainian Marketing Association (UMA)coreGTM or Marketing Partner · 18 November 2025UMA officially became a member of EFAMRO on November 18, 2025, representing over 1,000 market research professionals and more than 100 market research organisations in Ukraine. This partnership strengthens collaboration across Europe's research and insights industry.
• EphMRA (European Pharmaceutical Market Research Association)supportingStrategic or Co-development Partner · 1 April 2023EFAMRO partnered with EphMRA on responses to EDPS Preliminary Opinion on Data Protection and Scientific Research, emphasizing that scientific research includes healthcare, arts, humanities, social and market research beyond just academic and medical research.
• Psyma Group AGsupportingGTM or Marketing Partner · 20 February 2023Psyma is the largest privately run market research institute in Germany, operating in 8 countries and conducting research in 40+ countries annually. Psyma is EFAMRO's first Gold sponsor, supporting EFAMRO activities and staying informed of European policy developments.
• GRBN (Global Research Business Network)coreStrategic or Co-development PartnerEFAMRO is part of GRBN, a joint initiative with APRC (Asia Pacific Research Committee) and ARIA (Americas Research Industry Alliance). GRBN comprises 38 national associations working together to serve the research business community. This partnership enables EFAMRO to provide global network access to its members across Asia, Africa, and the Americas.
• APRC (Asia Pacific Research Committee)supportingStrategic or Co-development PartnerAPRC is part of the three-tier GRBN structure alongside EFAMRO and ARIA, focusing on development of GRBN information resources and creating a central knowledge repository.
• ARIA (Americas Research Industry Alliance)supportingStrategic or Co-development PartnerARIA is part of the three-tier GRBN structure, leading development of initiatives to measure growth and predict future development of the research sector.
• ESOMARcoreStrategic or Co-development PartnerESOMAR is the global voice of the data, research and insights community since 1947. EFAMRO frequently collaborates with ESOMAR on consultation responses to European Commission and EDPB guidelines on data protection, AI regulation, and research exemptions.
• MRS (Market Research Society)coreGTM or Marketing PartnerMRS is the UK's professional body for market, opinion and social research and the world's largest research association. MRS is an EFAMRO member association representing UK research businesses.
• ADM (Arbeitskreis Deutscher Marktforschungsinstitute)coreGTM or Marketing PartnerADM is the German market research association. ADM e.V. President Bernd Wachter serves as President of EFAMRO. ADM is a member association representing German research businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/efamro
• LinkedInlinkedin.com/company/efamro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Research Federation