Goodman Fielder Food Service

What Goodman Fielder Food Service does

Goodman Fielder Food Service is the wholesale food service division of Goodman Fielder, one of Australia's largest food companies. It supplies bulk food ingredients, bakery products, oils, sauces, dressings, flour, sugar, rice, and premixes to food service operators, distributors, and supermarkets across Australia through a portfolio of more than 30 owned heritage brands including Pampas, Helga's, CSR, La Famiglia, QBA, Oli & Vine, ETA, Meadow Lea, and White Wings. The company claims its products are present in 90% of Australian households.

The business operates a substantial national distribution network: a fleet of over 500 vehicles covers 16 million kilometres annually, delivering 200,000 tonnes of product to 30,000 customers each day. Products are sold in bulk pack sizes (up to 25kg) and individual-serve formats through distributor relationships, with direct sales relationships maintained for large enterprise food service accounts. Pricing is not publicly disclosed and customers are routed through local distributors or a direct 'Enquire Now' inquiry channel. The company also runs dedicated Expert Hubs for Bakers and Industrial customers, providing technical-support content, recipes, and seasonal menu-planning resources designed to deepen account stickiness.

Revenue is not publicly disclosed, but the scale of operations — 5,001-10,000 employees, 200,000 tonnes of annual volume, and 30+ brand portfolio across 11 product categories — implies a multi-billion AUD wholesale food business. The company is privately held as a wholly-owned operating division of its parent Goodman Fielder, with no documented funding rounds, M&A activity, leadership changes, or geographic expansion beyond Australia in the source material. There is no disclosed AI/ML capability or proprietary technology platform beyond conventional wholesale distribution and a content-marketing website.

Name

Goodman Fielder Food Service

Legal name

Goodman Fielder Food Service

Website

https://gffoodservice.com.au

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Goodman Fielder Food Service is the Australian wholesale foodservice division of Goodman Fielder, supplying bulk bakery products, oils, sauces, flour, sugar and ingredients under 30+ heritage brands to 30,000 daily customers via a 500-vehicle national distribution fleet.

Ownership category

akta.pro rank

Product category

Foodservice and Wholesale Bakery/Ingredient Supply

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Food Manufacturing (311), Other Grocery and Related Products Merchant Wholesalers (42449), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Bakery Foodservice Supply Wholesale (Bulk/Institutional) (AFAIAFAJ)

akta.pro secondary industries

Bakery & Ingredients Wholesale Distribution (CRAOAAAG), Shelf-Stable Packaged Foods Wholesale (Canned, Dry, Snacks) (AFAIABAB), Bread & Rolls Wholesale (AFAIAFAA)

Keywords

• Wholesale food distribution
• Bakery ingredients supply
• Foodservice product supply
• Commercial cooking oils
• Industrial bakery supplies

Headquarters

HQ city

Port Macquarie

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food Product Sales: Goodman Fielder Food Service generates revenue through the wholesale sale of food ingredients and finished products to food service operators, supermarkets, and distributors. The company sells bulk quantities of products including bakery fats, margarine, bread, pastry, oils, dressings, sauces, flour, premixes, rice, and sugar through a network of distributors and direct accounts. Products are sold in various pack sizes ranging from individual serve to bulk 25kg bags, with pricing through distributor relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Goodman Fielder Food Service manufactures and distributes wholesale food ingredients and finished food products including bakery fats, margarine, bread, pastry, cooking oils, dressings, sauces, flour, premixes, rice, and sugar to food service operators, distributors, supermarkets, and industrial customers across Australia. The company sells bulk pack sizes up to 25kg alongside individual serve portions through a national distributor network backed by a fleet of 500+ vehicles, reaching 30,000 customers daily.

Product overview

Goodman Fielder Food Service is Australia’s leading wholesale food service supplier serving 30,000 customers daily including supermarkets, distributors, and direct food service customers. The company operates a fleet of over 500 vehicles delivering 200,000 tonnes of product annually. Their portfolio spans multiple product categories organized under owned brands (CSR for sugar products, Oli & Vine for premium condiments, Helga’s for premium bread, Pampas for pastry, La Famiglia for garlic bread, QBA for artisan bread, Mighty Soft for sandwich bread, Praise for dressings, ETA for sauces, Cornwell's for vinegars, and others) as well as product categories including bakery fats and margarine, bakery ingredients, bread, cooking oils and shortening, dressings/vinegar/sauce, flour, pastry, premixes, rice, sugar and sweetener, and industrial products. The company reaches 90% of Australian homes through their products.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery Fats and Margarine Bulk margarine, single serve spreads, and table spreads for baking and food service applications, sold in various pack sizes.
• Bakery Ingredients Baker's yeast, dried fruits, seeds, grains and legumes for commercial baking.
• Bread Artisan bread, bakery snacks, bread crumbs, bread rolls, fruit bread, garlic bread, gluten free bread, sliced bread, and wraps and flatbread.
• Cooking Oil and Shortening Canola oil, cottonseed oil, rice bran oil, spray oil, sunflower oil, tallow shortening, vegetable oil, and vegetable shortening for commercial cooking.
• Dressings, Vinegar and Sauce Mayonnaise, salad dressings, sauces, and vinegar for food service operators.
• Flour Atta flour, bakers flour, cornflour, plain flour, and self raising flour for baking.
• Pastry Bulk pastry, filo pastry, pastry shells, puff pastry, and shortcrust pastry for commercial baking.
• Premixes Batters, cake mixes, donuts mixes, pancake mixes, savoury premixes, and sweet premixes for efficient food preparation.
• Rice Basmati rice, jasmine rice, and long grain rice varieties.
• Sugar and Sweetener Brown sugar, bulk sugar, caster sugar, raw sugar, specialty sugar, syrups, and white sugar for baking and food service.
• Industrial Food Service Products Industrial-grade food service products for large-scale commercial operations, supported by the Goodman Fielder Ingredients brand offering crumb blends, white crumb, and English muffins.

Quantifiable outcome

• Products reach 90% of Australian homes
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Manildra Group: Australia's largest flour miller and a major manufacturer of starch, gluten, and bakery ingredients. Overlaps with GFFS in supplying industrial baking ingredients, flour premixes, and bakery fats to the same Australian food manufacturing and foodservice customers.
• Bega Cheese: Large ASX-listed Australian food company with dairy, spreads, and grocery portfolios including Vegemite and Bega Cheese brands. Comparable as a major Australian packaged-foods manufacturer supplying retail and foodservice with similar scale in household categories.
• SunRice: Major Australian branded rice, flour, and specialty grain producer with strong presence in retail and foodservice channels. Overlaps with GFFS in rice and bakery-ingredient categories serving overlapping Australian grocery and foodservice customers.
• Arnott's Group: Iconic Australian biscuits and snack manufacturer (also acquired by Suntory-owned Kellanova spin-off structure). Comparable as a major Australian branded bakery manufacturer serving overlapping grocery and foodservice channels with mass-market household penetration.

Direct peers

• PFD Food Services: One of Australia's largest privately-held foodservice distribution companies supplying fresh, frozen, and dry goods to restaurants, hotels, and catering operators. Directly comparable to GFFS in serving 25,000+ Australian foodservice customers through a national multi-temperature logistics network.
• Top Cut Foods: Specialised Australian foodservice distributor focused on protein and centre-of-plate items for restaurants and hospitality. Directly comparable as a foodservice wholesaler operating a national distribution fleet and selling through distributors and direct accounts.
• Bidfood Australia: Australian arm of global foodservice distributor Bidcorp, supplying ambient, fresh, and frozen ingredients to foodservice operators nationally. Directly comparable as a multi-category wholesale distributor targeting the same hospitality and institutional customer base as GFFS.
• Countrywide Foodservice: Australian broad-line foodservice distributor serving pubs, clubs, restaurants, and aged-care facilities with a national logistics footprint. Operates in the same wholesale-foodservice channel with overlapping customer segments and product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/gffoodserviceau
• Facebookfacebook.com/gffoodserviceau
• LinkedInlinkedin.com/company/gffoodserviceau
• Instagraminstagram.com/gffoodserviceau

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodman Fielder Food Service