Bertrand at Mister A's

What Bertrand at Mister A's does

Bertrand at Mister A's, operating under the legal entity Mister A's Restaurant, is a single-location fine dining establishment founded on May 17, 1965 by John Alessio, situated on the 12th floor of the Manchester Financial Building at 2550 Fifth Avenue in San Diego's Banker's Hill neighborhood. The business generates revenue through three streams: dine-in food and beverage service across lunch (Wednesday–Friday), dinner (seven days), weekend jazz brunch, and a full bar program; private events and banquets (corporate gatherings, holiday parties, retirement celebrations, marriage proposals) booked through a dedicated events team and the Perfect Venue platform; and a retail merchandise line (60th-anniversary commemorative items, branded coffee, custom apparel) sold through an in-house e-commerce site with restaurant-only pickup, plus gift cards via Toast Tab. The pricing architecture is consistent with the upper tier of U.S. fine dining, with dinner entrees priced at $36.50–$79.50, premium proteins (Prime Beef) at $69.50–$79.50, caviar at $65–$120, and signature cocktails (e.g., Mister A's Martini with caviar) at $38; a 4% wage/healthcare surcharge and a 21% service charge for parties of seven or more are applied, and a business-casual dress code is enforced.

The restaurant is currently owned by Ryan Thorsen, who purchased it in 2021 from Bertrand Hug after 11+ years of internal progression from entry-level manager to director of operations, and who subsequently completed a $2 million renovation in 2022 to restore original design elements. The business is privately held with no institutional investors, no parent company, no subsidiaries, and no disclosed funding rounds. Its competitive position rests on three structural assets: six decades of brand heritage (recognized by Forbes, Condé Nast Traveler, and San Diego Magazine), an exclusive 12th-floor rooftop vantage point over downtown San Diego and Balboa Park's California Tower, and a built-in function as the city's traditional venue for significant life events — a positioning reinforced by themed aperitif programming, sommelier-led wine dinners, and a 60th-anniversary celebration running through 2025. The underlying technology stack is entirely third-party SaaS (OpenTable, Toast Tab, Perfect Venue); the company has no proprietary software, no API, and no AI or data assets of its own.

Name

Bertrand at Mister A's

Legal name

Mister A's Restaurant

Website

https://asrestaurant.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Bertrand at Mister A's is a single-location, 60-year-old rooftop fine dining restaurant on the 12th floor of the Manchester Financial Building in San Diego, serving affluent diners, private event clients, and visitors with lunch, dinner, jazz brunch, bar service, and event hospitality.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Chef’s Table & Tasting Menu Restaurants (THAFACAG), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Fine dining restaurant
• Rooftop dining
• Private event venue
• Weekend brunch service
• Branded merchandise shop

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Core revenue from serving breakfast, lunch, dinner, brunch, and bar service. Multiple menu offerings including à la carte dining, prix fixe options, and aperitif menus.
2. Private Events and Banquets: Revenue from hosting private events including retirement celebrations, corporate gatherings, holiday parties, marriage proposals, and banquets. Customized spaces and professional waitstaff services.
3. Retail Merchandise: Sale of branded merchandise including coffee, aprons, playing cards, and specialty items. Products available for pickup at restaurant during designated hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bertrand at Mister A's operates an iconic rooftop fine dining restaurant on the 12th floor of the Manchester Financial Building in San Diego's Bankers Hill neighborhood. The restaurant offers lunch, dinner, weekend jazz brunch, and bar service with à la carte and prix fixe menus, aperitif programs, and private event hosting. It also sells branded merchandise and gift cards through its own channels.

Product overview

Bertrand at Mister A's is a fine dining restaurant operating as a single-location establishment in San Diego, not a software platform. The company offers a unified hospitality experience centered around rooftop fine dining services including lunch, dinner, weekend jazz brunch, and private event hosting. The restaurant features live music entertainment (Tuesday-Wednesday evenings and Saturday brunch), themed aperitif nights, sommelier-led wine dinners, and an online retail shop selling exclusive branded merchandise. Key personnel include Executive Chef Stephane Voitwinkler, Chef de Cuisine Kenneth Helm, and Pastry Chef Amy Simpson. The 60th anniversary celebration in 2025 features special events, collaborations, and commemorative retail items including custom playing cards, etched glassware, and partnership items with Mostra Coffee and Hedley & Bennett.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Dining Restaurant Service Rooftop fine dining restaurant located on the 12th floor of the Manchester Financial Building in San Diego offering lunch, dinner, brunch, and bar service with views of downtown San Diego and Balboa Park's California Tower.
• Weekend Jazz Brunch
• Private Events and Banquets
• Wine Dinners
• Aperitif Menu Program
• Branded Retail Merchandise
• Gift Cards

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Mostra CoffeeminorStrategic or Co-development PartnerCollaborative partnership producing a signature coffee blend (10oz for $23) crafted from Brazilian and Ethiopian beans, roasted exclusively for Mister A's. Available for pickup at the restaurant.
• Hedley & BennettminorStrategic or Co-development PartnerCollaboration producing a custom 60th Anniversary apron in 'Midnight Cider' color with gold embroidery. Sold for $75 with pickup at restaurant. Order cutoff Monday-Sunday 3pm for next Tuesday pickup.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Marine Room: Long-established La Jolla oceanfront fine dining restaurant, comparable to Mister A's as a heritage San Diego venue (decades-old) that monetizes iconic scenic positioning for special occasions.
• Island Prime: San Diego waterfront fine dining and steakhouse with skyline views, directly comparable to Mister A's as an iconic scenic-venue operator hosting private events and special-occasion dinners.
• Coasterra: Waterfront fine dining venue on Harbor Island with panoramic views, comparable to Mister A's as a scenic San Diego destination monetizing premium location for events and upscale dining.
• ARLO Restaurant: Modern fine dining restaurant in San Diego's Bankers Hill neighborhood, comparable to Mister A's as a chef-driven upscale restaurant serving the same affluent urban clientele with similar price points.
• Born & Raised: San Diego steakhouse with rooftop views and nightlife positioning in Little Italy, comparable to Mister A's as a premium single-location fine dining operator targeting affluent diners and special occasions.
• Addison Restaurant: Michelin-starred fine dining destination in San Diego County offering tasting menus and elevated hospitality, directly comparable as a premium San Diego special-occasion restaurant with chef-driven positioning.
• Steakhouse 48: Premium steakhouse operation in San Diego/Gaslamp district with similar pricing on prime beef ($69.50–$79.50 range), comparable to Mister A's for its premium-protein positioning and special-occasion clientele.
• George at the Cove: Iconic La Jolla fine dining restaurant with ocean views, comparable to Mister A's as a long-established San Diego fine dining destination anchoring its neighborhood through scenic views and special-occasion positioning.

Regional players

• Perch LA: Rooftop French-inspired fine dining restaurant in downtown Los Angeles with panoramic skyline views, comparable to Mister A's as a rooftop fine dining concept monetizing elevation and views in a major California downtown.

Broad incumbents

• Catch Steak LA: Multi-city rooftop steakhouse and seafood concept from the Catch Hospitality Group, comparable to Mister A's as an upscale rooftop special-occasion dining operator with broader group resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BertrandatMisterAs
• Instagraminstagram.com/misterasrestaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertrand at Mister A's