Perch
Perch LA is a French-inspired rooftop bistro and bar atop the Pershing Square Building in Downtown Los Angeles, serving premium prix fixe dining, craft cocktails, nightly live music, and private events for 2–325+ guests.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Perch does
Perch LA is a French-inspired rooftop bistro and bar operating since 2011 atop the Pershing Square Building at 448 S. Hill Street in Downtown Los Angeles, occupying dual-level space on the 15th and 16th floors with unobstructed 360° skyline views, outdoor fire pits, and adjacent patio space. The establishment serves general diners, tourists, corporate groups, special-occasion celebrants, and nightlife seekers through multiple dayparts: weekend brunch (3-course prix fixe $45–$65/guest), weekday and weekend dinner service (4-course $68, 5-course $78, and "Garden in the Sky" 4-course $77), Friday lunch, Monday–Friday happy hour ($5 beer, $7 wine, $9 cocktails), and a late-night menu. A 21+ rooftop bar operates on the 16th floor with walk-in availability, while nightly live music (7–10pm, seven nights per week) and weekend DJs anchor a recurring entertainment-driven traffic pattern.
The core product surface is the physical venue itself, complemented by takeout and delivery through Uber Eats, Postmates, and DoorDash, including alcoholic-beverage delivery via Postmates. A sister brand, Mrs. Fish (Japanese restaurant and contemporary art gallery located 15 floors below), operates within the same building and is bundled into a "DTLA Experience" reservation sold through OpenTable. The events business is a substantive module: five internal event spaces (5th Street Patio, 15th Floor, 16th Floor Rooftop, Bar 13, Ground Floor) plus Mrs. Fish accommodate 2 to 325+ guests with tiered beverage packages ($8–$25 per person/hour), prix fixe and buffet menus ($75/person), and customized catering for corporate functions, weddings, receptions, and private buyouts. VIP Rooftop Garden Tables and Private VIP Garden experiences (prepaid, $100 F&B minimum per guest or $1,500 minimum total) provide an additional premium daypart.
The business model is direct-to-consumer restaurant revenue — dine-in covers, beverage sales, takeout/delivery (transacted via third-party platforms on per-order economics), prepaid VIP reservations, and private-event contracts — augmented by earned-media brand exposure. Pricing is publicly disclosed across all menus; a 20% auto-gratuity applies to parties of seven or more, and prix fixe menus are required for large parties. The restaurant does not disclose revenue, ownership, funding, or expansion plans. Operational management is attributed to Citrus Hospitality Management, with Executive Chef Gerardo Benitez leading the culinary program and Greg Varley serving as Director of Events and Marketing across both Perch LA and Mrs. Fish.
Perch firmographics
Firmographics- Name
- Perch
- Legal name
- Perch LA
- Website
- https://perchla.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Perch LA is a French-inspired rooftop bistro and bar atop the Pershing Square Building in Downtown Los Angeles, serving premium prix fixe dining, craft cocktails, nightly live music, and private events for 2–325+ guests.
- Ownership category
- akta.pro rank
Perch industry classification
Industry- Product category
- Rooftop Restaurant and Bar
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
- akta.pro secondary industries
- Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Special Occasion & Destination Restaurants (THAFACAK), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where Perch is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Perch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Dine-in Food and Beverage Sales: Primary revenue stream from French-inspired cuisine, cocktails, wine, and spirits sold directly to dine-in customers. The restaurant offers multiple dining experiences including brunch, lunch, dinner, happy hour, and late-night menus across 15th and 16th floor spaces.
- Takeout and Delivery: Takeout and delivery orders through third-party platforms (Uber Eats, Postmates, DoorDash) and direct phone orders. Menu includes full restaurant menu items adapted for delivery.
- Private Events and Catering: Revenue from hosting private events including corporate functions, weddings, receptions, and special occasions. Multiple event spaces available (5th Street Patio, 15th Floor, 16th Floor Rooftop, Bar 13, Ground Floor) accommodating 2 to 325+ guests with customized menus and beverage packages.
- VIP Table Reservations: Premium prepaid reservations for VIP Rooftop Garden and Private Table experiences with guaranteed minimum spend requirements per guest.
- Beverage Packages: Event beverage packages ranging from Soft Drink Package ($8/person/hour) to Premium Bar Package ($25/person/hour), plus consumption-based bar service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brunch Prix Fixe - 3 Course at $45/guest |
| Unit Pricing | Pay-as-you-go | Brunch Prix Fixe - 4 Course at $55/guest |
| Unit Pricing | Pay-as-you-go | Brunch Prix Fixe - 4 Course with Fromage + Charcuterie at $65/guest |
| Unit Pricing | Pay-as-you-go | Dinner Prix Fixe - 4 Course at $68/guest |
| Unit Pricing | Pay-as-you-go | Dinner Prix Fixe - 5 Course at $78/guest |
| Unit Pricing | Pay-as-you-go | Garden In The Sky 4-course Prix Fixe at $77/guest |
| Unit Pricing | Pay-as-you-go | Happy Hour - Monday to Friday 4pm-6pm |
| Unit Pricing | Multi-year contract | VIP Garden Table - $100 F&B minimum per guest |
| Unit Pricing | Multi-year contract | VIP Private Garden - $1,500 minimum |
| Unit Pricing | Multi-year contract | Event Beverage Packages - $8 to $25 per person per hour |
| Unit Pricing | Multi-year contract | Event Buffet Menu at $75 per person |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Perch product offering
Product offeringCore offering
Perch LA operates a French-inspired rooftop bistro atop the Pershing Square Building in Downtown Los Angeles, featuring dual-level dining on the 15th and 16th floors with panoramic city views. The restaurant serves French-inspired cuisine, craft cocktails, and an extensive wine program, complemented by nightly live music, weekend DJs, VIP prepaid rooftop garden reservations, and private event hosting for groups of 2 to 325+ guests. Off-premise revenue comes from takeout and delivery via Uber Eats, Postmates, and DoorDash.
Product overview
Perch LA is a French-inspired rooftop bistro restaurant offering elevated dining experiences in Downtown Los Angeles. The main offering is the Perch LA restaurant itself, a multi-level venue spanning the 15th and 16th floors of the Pershing Square Building with French-inspired cuisine, craft cocktails, live music, and panoramic city views. The portfolio includes sister restaurant Mrs. Fish (Japanese cuisine on a lower floor), various dining modules (brunch, dinner, happy hour, Friday lunch, late night), prix fixe tasting menus, VIP rooftop garden tables, nightly live music and DJ performances, private event spaces accommodating 15-325 guests, and takeout/delivery service via third-party platforms. The company operates as a unified hospitality experience combining dining, entertainment, and events.
Differentiator
Problem solved
Functional benefit
Brands
- Mrs. Fish: Japanese Restaurant and Bar located 15 floors below Perch LA, featuring a multi-level underground Japanese Contemporary Art Collection
Products and services
- Perch LA Rooftop Restaurant French-inspired rooftop bistro located atop the Pershing Square Building in Downtown Los Angeles, offering dual-level dining on the 15th and 16th floors with panoramic city views, French culinary classics, craft cocktails, an extensive wine program, nightly live music, and weekend DJs.
- Mrs. Fish Japanese Restaurant Sister Japanese restaurant and contemporary art gallery located 15 floors below Perch LA inside the Pershing Square Building, featuring Japanese cuisine and craft drinks with a coordinated DTLA Experience cross-promotion package.
- VIP Rooftop Garden Table Reservations Premium prepaid outdoor rooftop reservations for the Rooftop Garden with $100 per-guest food and beverage minimum (2-8 guests) and Private VIP Garden experiences with $1,500 minimum (2-20 guests), including 20% gratuity, dedicated service, and guaranteed seating.
- Private Events and Event Spaces Full-service private event hosting for corporate functions, weddings, receptions, and special occasions across five distinct spaces (5th Street Patio, 15th Floor, 16th Floor Rooftop, Bar 13, Ground Floor) accommodating 2 to 325+ guests, with custom menus, beverage packages from $8 to $25 per person per hour, buffet options at $75 per person, and dedicated events team coordination via TripleSeat.
- Takeout and Delivery Service Off-premise dining service available daily 3:00pm-10:00pm through Uber Eats, Postmates, and DoorDash, plus direct phone orders for in-person pickup, featuring full restaurant menu items including salads, sandwiches, entrees, and Mrs. Fish bento boxes.
Quantifiable outcome
- Live music nightly from 7-10pm; Weekend DJs starting at 10pm
- +3 more outcomes
Companies that use Perch
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Perch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Perch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- OpenTablecoreOpenTable serves as the primary reservation platform for Perch LA, offering special experience packages including VIP Garden Tables, Private Dining experiences, and the DTLA Experience combining dinner at Mrs. Fish with drinks at Perch. The partnership enables online reservations for 2-20+ guests and drives significant booking volume.
- Uber EatssecondaryThird-party food delivery partnership allowing Perch LA to reach customers ordering for delivery in the Los Angeles area. Full menu including food, cocktails, beer, and wine available for delivery.
- DoorDashsecondaryThird-party food delivery partnership for takeout and delivery orders in Los Angeles area.
- PostmatessecondaryThird-party delivery partnership offering beer, cocktails, and wine delivery (in addition to food) in Los Angeles area through Postmates platform.
- Mrs. FishcoreSister restaurant located 15 floors below Perch in the same Pershing Square Building. Japanese Restaurant and Bar featuring contemporary art gallery. Offers joint DTLA Experience reservations combining dinner at Mrs. Fish with drinks at Perch Rooftop. Coordinated marketing and cross-promotion between the two restaurants.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Perch competitors and assessment
Company assessmentDirect peers
- Broken Shaker: Broken Shaker is a rooftop pool-bar and cocktail program operating at Freehand hotels in Miami, LA, and New York, with craft cocktails, light bites, and a daytime-to-nightlife daypart flow. Closely comparable to Perch's 16th-floor rooftop bar / cocktail / live-music experience.
- Catch LA: Catch LA is a premier rooftop dining and nightlife destination in West Hollywood offering sweeping city views, premium prix fixe and a la carte menus, and a high-energy bar/club atmosphere — making it the closest direct peer to Perch in terms of rooftop positioning, price point, and LA weekend clientele.
- The Standard Hollywood (rooftop): The Standard Hollywood operates a long-standing rooftop bar and grill with views over the Sunset Strip and Hollywood. It serves a comparable rooftop dining and nightlife occasion at slightly lower price points and competes with Perch for LA rooftop crowd and event traffic.
- RH Rooftop Restaurant: RH operates elevated rooftop restaurants atop its galleries in cities including Chicago, New York, and San Francisco, combining a full-service restaurant with a wine bar, cocktails, and design-forward hospitality. The rooftop restaurant-as-destination model closely mirrors Perch's positioning and event business.
- Lavo Restaurant Las Vegas: Lavo Las Vegas is a high-energy rooftop-style Italian restaurant and lounge at The Palazzo with prix fixe menu, late-night DJs, and bottle-service entertainment. Comparable in combining elevated prix fixe dining with nightlife entertainment and events.
- Merois at The Pendry West Hollywood: Located on the rooftop of the Pendry West Hollywood with panoramic LA views, Merois offers upscale Mediterranean-leaning cuisine and craft cocktails. Its higher-end rooftop dining format, view-driven ambiance, and event hosting make it a direct competitor for LA premium rooftop dining occasions.
- E.P. & L.P. (West Hollywood): E.P. & L.P. is a rooftop restaurant and bar atop the Andaz West Hollywood with skyline views, full-service dining, and a late-night lounge. It competes for the same LA rooftop dinner, brunch, and corporate-event occasions as Perch.
Regional players
- Top of the Mark (San Francisco): Top of the Mark is a historic rooftop cocktail lounge and bar atop the InterContinental Mark Hopkins in San Francisco, focused on views, weekend brunch, and an extensive wine and cocktail program. A regional peer demonstrating the same rooftop-destination occasion model in a different metro.
- Bottega Louie (Los Angeles): Bottega Louie is a high-volume, design-driven French-Italian restaurant and patisserie in DTLA with a strong brunch following. While not rooftop, it is one of the few premium DTLA destinations of comparable check size, French-inspired cuisine angle, and event use cases that compete for the same occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Perch social profiles
Digital presencePerch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perch leadership team
Management profileNumber of profiles
Profiles2 records
Perch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perch
What does Perch do?
Perch LA operates a French-inspired rooftop bistro atop the Pershing Square Building in Downtown Los Angeles, featuring dual-level dining on the 15th and 16th floors with panoramic city views. The restaurant serves French-inspired cuisine, craft cocktails, and an extensive wine program, complemented by nightly live music, weekend DJs, VIP prepaid rooftop garden reservations, and private event hosting for groups of 2 to 325+ guests. Off-premise revenue comes from takeout and delivery via Uber Eats, Postmates, and DoorDash.
Is Perch a public or private company?
Perch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perch founded?
Perch was founded in 2011. It employs 251 to 500 people.
Where is Perch based?
Perch is headquartered in Los Angeles, United States, in the North America region.
How does Perch make money?
Five revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are takeout and Delivery, private Events and Catering, VIP Table Reservations and beverage Packages.
Who are Perch's main competitors?
Direct peers on record are Broken Shaker, Catch LA, The Standard Hollywood (rooftop), RH Rooftop Restaurant, Lavo Restaurant Las Vegas, Merois at The Pendry West Hollywood and E.P. & L.P. (West Hollywood). Regional players are Top of the Mark (San Francisco) and Bottega Louie (Los Angeles).
Does Perch have an API?
No public API is recorded for Perch.
What industry is Perch in?
Perch's product category is Rooftop Restaurant and Bar. Its primary akta.pro industry code is THAFAEAJ, Rooftop Bars & Beach/Pool Bars, with a secondary code of MPAGAIAF, Rooftop Bars & Outdoor Nightlife Venues. Its NAICS code is 722511 and its SIC code is 5810.