What Scrubbing Bubbles does

Scrubbing Bubbles is a US-focused bathroom cleaning products brand owned by S.C. Johnson & Son, Inc., a privately-held family company headquartered in Wisconsin, USA. The brand has existed since 1998, when it was acquired by SC Johnson, and is positioned as America's #1 bathroom cleaning brand based on NielsenIQ Total U.S. xAOC Scantrack Service data for the Bath Cleaner category (52 weeks ending 2/25/2023). Its product portfolio spans three sub-categories: Toilet (Fresh Brush Toilet Cleaning System with flushable pads, Fresh Gel Toilet Cleaning Stamp, Drop-Ins Toilet Cleaning Tablets, Easy Clean Foaming Toilet Cleaner), Shower & Tub (Mega Shower Foamer Aerosol and Trigger), and Multi-Surface (Easy Clean Multi-Purpose Foam, Foaming Bleach Bathroom Cleaner, Bathroom Grime Fighter).

The brand's core technology is proprietary foaming cleaning formulations that cling to surfaces and penetrate soap scum, grime, and limescale. Notable product innovations include the Fresh Brush Toilet Cleaning System (the only toilet bowl cleaner system with flushable pads), the Fresh Gel Toilet Cleaning Stamp (hands-free flush-activated freshening lasting up to 12 days per stamp), and Drop-Ins tablets (up to 4 weeks of stain protection). Products are formulated to kill 99.9% of viruses and bacteria and remove 100% of soap scum.

The business model is a classic consumer packaged goods (CPG) one-time purchase model: products are sold through traditional retail channels (grocery, drug, hardware, and discount stores) across the US and via online retailers and the brand's own website. The primary customer segment is US household consumers seeking effective bathroom cleaning solutions. The brand uses top-of-funnel digital marketing through social media (Facebook, YouTube, Twitter/X) and content marketing (cleaning tips blog) to drive consumer awareness and engagement. No pricing is publicly disclosed. Scrubbing Bubbles is not a separately incorporated entity; it is a wholly-owned product line within the SC Johnson portfolio.

Name

Scrubbing Bubbles

Legal name

Scrubbing Bubbles

Website

https://scrubbingbubbles.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Scrubbing Bubbles is a US household bathroom cleaning brand owned by S.C. Johnson & Son, Inc., offering toilet, shower/tub, and multi-surface foaming cleaners sold through US retail and online channels. The brand is positioned as America's #1 bathroom cleaning brand per NielsenIQ data.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE)

akta.pro secondary industries

Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF), Foaming All-Purpose Cleaners (CRAJAMAK)

Keywords

• Bathroom cleaning products
• Toilet cleaning systems
• Foaming bathroom cleaners
• Shower and tub cleaners
• Household cleaning supplies

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Consumer Cleaning Products Sales: Physical consumer packaged goods sold through retail distribution channels. Products include bathroom cleaners, toilet cleaning systems, shower/tub cleaners, and multi-surface cleaners sold as one-time purchases at retail and online.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Scrubbing Bubbles manufactures and sells a portfolio of branded bathroom cleaning products for US households, including toilet cleaning systems (flushable pads, gel stamps, in-tank tablets, foaming cleaners), shower and tub foaming cleaners, and multi-surface bathroom cleaners (aerosols, trigger sprays, and bleach-based formulas). The brand's core differentiator is its proprietary foaming technology that clings to surfaces to penetrate soap scum, limescale, and grime.

Product overview

Scrubbing Bubbles is a bathroom cleaning products brand owned by S.C. Johnson, offering a portfolio of cleaning solutions across three main categories: Toilet (Fresh Brush® Toilet Cleaning System, Fresh Gel Toilet Cleaning Stamp, Drop-Ins™ Toilet Cleaning Tablets, Easy Clean Foaming Toilet Cleaner), Shower & Tub (Mega Shower Foamer Aerosol, Mega Shower Foamer Trigger), and Multi-Surface (Easy Clean Multi-Purpose Foam Aerosol/Trigger, Foaming Bleach Bathroom Cleaner, Bathroom Grime Fighter Aerosol/Trigger). The brand's core innovation is its foaming cleaning technology, with products ranging from disposable flushable pads and continuous-action toilet gels to disinfectant aerosols and bleach-powered cleaners. Notable product differentiators include the only toilet cleaning system with flushable pads, hands-free toilet cleaning stamps lasting up to 12 days, and 5X faster cleaning claims for limescale removal.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Brush® Toilet Cleaning System The only toilet bowl cleaner system with flushable pads for a convenient clean. Each kit includes a handle, 4 pads, and a stand. Just flush the dirty pads away. Also available in heavy-duty non-flushable variant.
• Fresh Gel Toilet Cleaning Stamp Hands-free toilet cleaning solution that stamps a gel disc under the rim. Each stamp lasts up to 12 days providing continuous, flush-activated freshening action to help prevent toilet rings and limescale buildup.
• Drop-Ins™ Toilet Cleaning Tablets Toilet cleaning tablets dropped into the tank that provide continuous stain protection for up to 4 weeks with every flush, protecting against hard water stains, minerals, and limescale.
• Easy Clean Foaming Toilet Cleaner Brush-free foaming toilet bowl cleaner powder that clings to the bowl, removes limescale, loosens stains, and leaves the bathroom smelling fresh. 60% less plastic per use vs. traditional liquid toilet bowl cleaners.
• Mega Shower Foamer Aerosol Aerosol shower and tub cleaner with the widest spray pattern. Powers through tough soap scum and grime, kills 99.9% of viruses and bacteria, and effectively removes dirt from multiple hard, non-porous bathroom surfaces.
• Mega Shower Foamer Trigger Foaming grime-busting trigger spray for shower and tub cleaning. Removes 100% of soap scum, tackles limescale, and features an adjustable nozzle for directional coverage. Available in Rainshower fragrance.
• Easy Clean Multi-Purpose Foam Aerosol Continuous spray aerosol cleaner that cuts through grime with powerful foam clinging to nooks and crannies. Cleans 5X faster on limescale, dissolving stains in seconds. Suitable for all bathroom surfaces including showers, sinks, fixtures, and toilets.
• Easy Clean Multi-Purpose Foam Trigger Trigger spray multi-purpose foam cleaner that clings to surfaces and cleans 5X faster on limescale. Dissolves stains in seconds and leaves bathroom smelling fresh. Perfect for sinks, counters, fixtures, showers, and toilets.
• Foaming Bleach Bathroom Cleaner Bleach-powered deep-penetrating foam cleaner that clings to bathroom surfaces, wipes out soap scum, and sends mold and mildew stains running for the drain. Works on sealed stone, tile, grout, and toilets.
• Bathroom Grime Fighter Aerosol Aerosol bathroom cleaner that powers through tough soap scum and grime. Kills 99.9% of viruses and bacteria with a pleasant scent. Effectively removes dirt from multiple hard, non-porous bathroom surfaces including shower doors, sinks, counter tops, glass, granite, and more.
• Bathroom Grime Fighter Trigger Trigger spray disinfectant cleaner that powers through tough soap scum and grime. Kills 99.9% of viruses and bacteria. Works on tub, shower, sinks, glazed ceramic tile, stainless steel, chrome fixtures, and glazed porcelain surfaces.

Quantifiable outcome

• Kills 99.9% of viruses and bacteria
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SC JohnsoncoreStrategic or Co-development Partner · 1 January 1998S.C. Johnson acquired Scrubbing Bubbles in 1998 to introduce a fresh approach to bathroom cleaning. The brand operates as part of the SC Johnson family of products, benefiting from SC Johnson's distribution network and corporate resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Procter & Gamble (P&G): P&G is the parent of Mr. Clean and a broader household-care conglomerate that competes with S.C. Johnson / Scrubbing Bubbles across multiple cleaning and home-care categories with global distribution.
• Reckitt Benckiser: Reckitt owns Lysol, Resolve, and Vanish and competes with Scrubbing Bubbles across broader household cleaning categories, leveraging global scale and R&D not available to a US-only brand.

Direct peers

• Method Products (Ecover): Method's bathroom and toilet cleaning line competes with Scrubbing Bubbles in the specialty/natural-positioned segment of the bathroom cleaner category, available at mass and natural retail.
• Seventh Generation: Seventh Generation's bathroom and tub & tile cleaners target the same US households as Scrubbing Bubbles but with a plant-based positioning, providing a competing proposition in the same retail shelves.
• Tilex (Clorox): Tilex is a leading mold and mildew remover shower and tub cleaner brand owned by Clorox, directly overlapping with Scrubbing Bubbles' Foaming Bleach Bathroom Cleaner and Mega Shower Foamer products.
• Mr. Clean (Procter & Gamble): Mr. Clean's bathroom cleaning line, including foaming sprays and multi-surface cleaners, competes directly with Scrubbing Bubbles across the same US retail channels targeting household bathroom cleaning.
• Lysol (Reckitt Benckiser): Lysol's Power Bathroom Cleaner and related foaming sprays compete head-to-head with Scrubbing Bubbles foaming bathroom cleaners, with overlapping claims on germ-kill, soap scum, and limescale removal in the same retail channels.
• Clorox (Clorox Bathroom Cleaners): Clorox's portfolio of bathroom cleaning products (including Tilex and Clorox Bathroom Foamer) directly competes with Scrubbing Bubbles in the same shelf space at grocery, drug, and mass retail, targeting the same household-cleaning use cases.
• Kaboom (Church & Dwight): Kaboom offers foaming bathroom and toilet bowl cleaners (e.g., BowlBlaster, Shower, Tub & Tile) that compete in the same category and channels as Scrubbing Bubbles, focused on limescale and soap scum removal.

Emerging players

• The Pink Stuff: The Pink Stuff has built a fast-growing bathroom cleaning line (paste, foam, and spray) and is gaining US shelf space at Walmart, Target, and grocery, competing with Scrubbing Bubbles on soap scum and limescale claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/scrubbingbubble
• YouTubeyoutube.com/user/Scrubbingbubbles
• Facebookfacebook.com/ScrubbingBubbles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrubbing Bubbles