Griz Fit
Griz Fit is a privately held direct-to-consumer supplement brand selling premium gummies, powders, capsules, beef sticks, and wellness bundles through its Shopify storefront, targeting fitness enthusiasts and general wellness consumers with third-party-tested, FDA-registered, GMP-certified products shipped to 26+ countries.
- Company typePrivate
- Founded2024
- HeadquartersSandy, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Griz Fit does
Griz Fit is a privately held direct-to-consumer supplement brand operating as a US LLC out of Sandy, Utah. The company manufactures and sells a 36-SKU portfolio spanning gummy supplements (11 SKUs including creatine, ashwagandha, mushroom, omega-3, and sleep), fitness powders (creatine monohydrate, creatine + electrolyte, whey protein), capsule supplements (multivitamins, probiotics, testosterone support, collagen), beef sticks (three flavors in pack and bag formats), and six curated bundles. Products are manufactured at FDA-registered, GMP-certified facilities with a dual-footprint approach: US-based gummy and capsule finishing and Asian ingredient extraction, with additional ISO 22000, ISO 9001, HACCP, CE, and Halal certifications. Every batch is third-party tested by Eurofins for purity and label accuracy, and the brand emphasizes clean ingredients, no fillers, and clinically validated dosages.
The business model is pure direct-to-consumer e-commerce through a Shopify-powered storefront (grizfit.com), with free domestic US shipping and international shipping to 26+ countries. Revenue is generated through one-time product purchases priced from $20.99 to $62.99 per item, supplemented by a Subscribe & Save recurring subscription offering 15% off. The company targets two primary personas: health and fitness enthusiasts seeking performance supplements, and general wellness consumers seeking convenient daily nutrition. The founding team is led by Blake Osborne and Taylor Osborne alongside co-founders Luke Johnson, Josh Evans, and Tony Rindlesbach, with the company bootstrapped and founder-owned with no disclosed external investment. Marketing is concentrated on organic social channels (Facebook, Instagram, TikTok) and email, targeting the gym and fitness community with a "Built for the Grind" positioning.
Griz Fit firmographics
Firmographics- Name
- Griz Fit
- Legal name
- Griz Fit LLC
- Website
- https://grizfit.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Griz Fit is a privately held direct-to-consumer supplement brand selling premium gummies, powders, capsules, beef sticks, and wellness bundles through its Shopify storefront, targeting fitness enthusiasts and general wellness consumers with third-party-tested, FDA-registered, GMP-certified products shipped to 26+ countries.
- Ownership category
- akta.pro rank
Griz Fit industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Multivitamins & Daily Packs (CRADAGAC), Herbal & Botanical Supplements (CRADAGAD), Probiotics & Digestive Health Supplements (CRADAGAF), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Griz Fit is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Griz Fit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: One-time purchases of supplements, gummies, beef sticks, and bundles through e-commerce website. Products include creatine gummies ($20.99), beef sticks ($45.99), protein powders, and various wellness supplements priced from $20.99 to $62.99 per item.
- Subscription Model (Subscribe & Save): Recurring subscription option offering 15% savings on all orders. Customers can set up regular deliveries and cancel anytime. Subscription management available through Shopify customer portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Green Apple Creatine Gummies - $20.99 (reg. $29.99) |
| Unit Pricing | Pay-as-you-go | Natural Testosterone Support - $20.99 (reg. $69.99) |
| Unit Pricing | Pay-as-you-go | Creatine + Electrolyte Powder - $34.99 |
| Unit Pricing | Pay-as-you-go | Griz Stick Sweet Smoke 20-Pack - $45.99 |
| Unit Pricing | Pay-as-you-go | Bundle products - $44.99 to $62.99 |
| Subscription | Monthly | Subscribe & Save Program - 15% discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Griz Fit product offering
Product offeringCore offering
Griz Fit manufactures and sells premium dietary supplements directly to consumers through its own Shopify e-commerce site. The product range spans gummy supplements (creatine, ashwagandha, mushroom, sleep, multivitamins, etc.), protein and creatine powders, capsule supplements, and high-protein beef sticks, sold individually or as curated bundles. Products are manufactured at FDA-registered, GMP-certified facilities in the US and overseas, with third-party testing by Eurofins, and offered via one-time purchases or Subscribe & Save recurring orders at a 15% discount.
Product overview
Griz Fit is a direct-to-consumer supplement company offering a portfolio of gummy supplements, powders, capsules, and beef sticks. The core product line includes 11 distinct gummy varieties (Creatine, Apple Cider Vinegar, Ashwagandha, Mushroom, Vitamin C, Omega-3, Shilajit, Sleep, Turmeric, Supergreen, Energy), 4 protein/fitness powders (Creatine + Electrolyte, Creatine Monohydrate, Whey Vanilla, Whey Chocolate), 6 capsule supplements (Testosterone Support, Collagen, Men's Multivitamin, Women's Multivitamin, Digestive Enzyme, Probiotic), and 3 beef stick flavors (Sweet Smoke, Nitro Heat, Teriyaki) available in 20-packs and 4/8 oz bags. The company also offers 6 curated bundle packs (Focus & Flow, Gym Starter, Travel, Total Immunity, Peak Performance, Everyday Wellness) designed to provide savings and targeted wellness solutions. Products are third-party tested, manufactured in FDA-registered GMP-certified facilities, and emphasize clean ingredients without artificial additives.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Apple Creatine Gummies
Quantifiable outcome
- 3-7 business days domestic shipping
- +1 more outcomes
Companies that use Griz Fit
Customer profileSegments3 records
Ideal customer profiles2 records
Griz Fit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Griz Fit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers Griz Fit's e-commerce platform (grizfit.com), providing the website infrastructure, payment processing, and customer account management system including subscription services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Griz Fit competitors and assessment
Company assessmentDirect peers
- Care/of: Personalized DTC vitamin and supplement brand with subscription model, transparent sourcing, and clean ingredient positioning — comparable on subscription mechanics and clean-label consumer targeting.
- Onnit: Direct-to-consumer supplement and wellness brand offering creatine, protein, nootropics, and adaptogens via online storefront with subscription options and a similar fitness/lifestyle audience.
- Klean Athlete: NSF Certified for Sport supplement brand targeting athletes and fitness enthusiasts with third-party tested creatine, protein, and wellness products — closest comparable on testing and athlete positioning.
- Bucked Up: DTC sports nutrition brand offering creatine, pre-workout, and wellness supplements with bold branding and similar pricing tiers to Griz Fit's performance-focused line.
- Momentous: Premium DTC sports and longevity supplement brand emphasizing NSF-certified third-party testing and science-backed formulations — directly comparable quality positioning and target audience to Griz Fit.
- Hum Nutrition: Direct-to-consumer supplement brand built around gummy and capsule formats targeting wellness consumers with clean ingredients — most directly comparable on gummy format innovation and DTC subscription model.
- Athletic Greens (AG1): Premium daily greens/nutrition supplement brand selling direct-to-consumer via subscription, with a comparable one-time-purchase-plus-subscribe model and emphasis on third-party testing and clean ingredients.
- Ritual: Direct-to-consumer multivitamin and supplement brand known for transparent labeling, third-party testing, and subscription — closely comparable DTC positioning, clean-label philosophy, and gummy/capsule formats.
- 1UP Nutrition: Direct-to-consumer supplement brand competing in creatine, protein, and fitness categories with comparable price points and an athlete-focused target market.
Broad incumbents
- Cellucor (C4): Large incumbent sports nutrition brand offering creatine, pre-workout, and protein with broad retail distribution — relevant incumbent competitor that could replicate gummy formats at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Griz Fit social profiles
Digital presenceGriz Fit compliance and trust
Trust signalCompliance7 records
Griz Fit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Griz Fit leadership team
Management profileNumber of profiles
Profiles5 records
Griz Fit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Griz Fit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Griz Fit
What does Griz Fit do?
Griz Fit manufactures and sells premium dietary supplements directly to consumers through its own Shopify e-commerce site. The product range spans gummy supplements (creatine, ashwagandha, mushroom, sleep, multivitamins, etc.), protein and creatine powders, capsule supplements, and high-protein beef sticks, sold individually or as curated bundles. Products are manufactured at FDA-registered, GMP-certified facilities in the US and overseas, with third-party testing by Eurofins, and offered via one-time purchases or Subscribe & Save recurring orders at a 15% discount.
Is Griz Fit a public or private company?
Griz Fit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Griz Fit founded?
Griz Fit was founded in 2024. It employs 1 to 10 people.
Where is Griz Fit based?
Griz Fit is headquartered in Sandy, United States, in the North America region.
How does Griz Fit make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Model (Subscribe & Save).
Who are Griz Fit's main competitors?
Direct peers on record are Care/of, Onnit, Klean Athlete, Bucked Up, Momentous, Hum Nutrition, Athletic Greens (AG1), Ritual and 1UP Nutrition. Cellucor (C4) is listed as a broad incumbent.
Does Griz Fit have an API?
No public API is recorded for Griz Fit.
What industry is Griz Fit in?
Griz Fit's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 456191 and its SIC code is 2833.