Care Tech Guide

What Care Tech Guide does

Care Tech Guide, operated by Digital Marketing for Care Tech Ltd (company number 13090746), is a free, web-based directory and comparison platform that aggregates over 500 care technology products and services for the UK social care sector. The platform is built around a product catalog organized by software category (care planning, rostering, eMAR, HR/payroll, recruitment, assistive technology, facility management) and care setting (care homes, domiciliary care, supported living), supplemented by a Knowledge Hub of articles, deep dives and buyer guides. Core technical features include a self-serve browsing experience with no sign-up requirement, verified peer reviews from registered care providers, a supplier messaging system, and daily content updates driven by market scanning. The platform is directed exclusively at UK care providers, government bodies, membership organizations and industry specialists.

The company's GTM motion is product-led and organic, anchored by SEO-optimized category and product pages and a content marketing engine via the Knowledge Hub, with secondary acquisition through partnerships with National Care Forum, Care England, Guided Innovation, Care Research, Digital Care Hub and 3 Casson Consulting. The platform operates a two-sided model: care providers access the directory and reviews for free, while technology suppliers are the monetized side through premium listings, messaging capabilities and direct enquiry handling. Pricing for supplier-side services is not publicly disclosed. The company is privately held, independently operated with no disclosed venture capital or private equity backing, and operates with a small team (1–10 employees) registered at 20-22 Wenlock Road, London.

Name

Care Tech Guide

Legal name

Digital Marketing for Care Tech Ltd

Website

https://caretechguide.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Tech Guide is a free UK directory and comparison platform that aggregates over 500 care technology products, enabling care providers to browse, compare and review software solutions across categories including rostering, eMAR, care planning and HR/payroll. It monetizes via supplier-side premium services.

Ownership category

akta.pro rank

Product category

Care Technology Comparison Platform

NAICS

Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (54151)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Care technology directory
• Care software comparison
• Social care marketplace
• Care provider platform
• Care tech vendor listings

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Supplier Premium Services: Tech suppliers can sign up and create accounts to message care providers directly and receive enquiries, likely as a paid or freemium model. Premium supplier listings and visibility features likely generate revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Care Tech Guide is a free, web-based directory and comparison platform for UK care providers to discover, browse, and compare over 500 care technology products and services. The platform enables care providers to read peer reviews, access educational content via the Knowledge Hub, and connect directly with tech suppliers through free or premium messaging. It is operated by Digital Marketing for Care Tech Ltd (Company number 13090746), a UK-registered private company.

Product overview

Care Tech Guide is a free resource platform and directory for care providers, offering access to over 500 care tech products and services in one place. The platform enables care providers to browse, compare, and connect with software and service suppliers across the care sector. The platform features products including care management platforms (Log my Care, CareLineLive, CarePoint365), rostering solutions (Rota King, Deputy, Nursebuddy, Easylog), HR platforms (Ciphr HR, Fusion HR and Payroll), AI-powered care platforms (Health Automated), and specialist solutions (Careberry, Carebeans, NexusCare, Dom Portal). Coverage spans care planning, eMAR, rostering, HR, payroll, invoicing, family communication, and compliance management. The platform also provides a Knowledge Hub with educational content including deep dives into care planning software, rostering, eMAR, procurement technology, maintenance and facility management, and activity planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Tech Guide Platform A free online directory and comparison platform for UK care providers to discover, browse, and compare over 500 care tech products and services in one place, with verified peer reviews and supplier messaging.
• Knowledge Hub An educational content resource providing articles, deep dives, overviews, and top tips covering care planning, rostering, eMAR, procurement, maintenance, AI, and workforce management for care providers.

Quantifiable outcome

• Care providers report saving significant time by using the platform instead of searching multiple sources
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Care ForumcoreStrategic or Co-development PartnerThe National Care Forum (NCF), a leading membership body for not-for-profit care providers, is listed as an official partner of Care Tech Guide. The partnership positions Care Tech Guide as a trusted resource endorsed by a major sector representative body.
• Care EnglandcoreStrategic or Co-development PartnerCare England, the largest representative body for independent care services in England, is listed as an official partner. This partnership signals industry endorsement and broadens reach to Care England's extensive membership network.
• Guided InnovationminorStrategic or Co-development PartnerGuided Innovation is listed as a partner, providing strategic support and visibility for the platform within the care technology innovation ecosystem.
• Digital Care HubminorStrategic or Co-development PartnerDigital Care Hub is listed as a partner, supporting the platform's reach and credibility within the digital transformation of social care community.
• 3 Casson ConsultingminorStrategic or Co-development Partner3 Casson Consulting, led by Daniel Cason, is listed as a partner offering digital transformation expertise for social care. The partnership connects Care Tech Guide with consulting-led digital transformation projects.

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• Software Advice: Software Advice is a software selection advisory platform that helps buyers identify and compare solutions across categories. It is comparable to Care Tech Guide in providing impartial comparison content, but operates at broader scope and serves enterprise buyers globally.
• G2: G2 is a large-scale software comparison and review platform. It competes with Care Tech Guide at the broad software comparison layer, but lacks Care Tech Guide's specialization in the UK social care sector and impartial editorial positioning.
• SourceForge: SourceForge is a long-standing software comparison and review platform covering business and technical software. It is comparable to Care Tech Guide as a software directory with reviews, but operates at greater scale and without UK care sector specialization.
• Capterra: Capterra is a general B2B software marketplace covering thousands of categories including healthcare and care management. It is comparable to Care Tech Guide as a software comparison and review platform, but operates at much greater scale and breadth.
• GetApp: GetApp is a software discovery and comparison site covering SMB-focused business applications. It is comparable to Care Tech Guide as a category-organized software directory with reviews, but spans all SMB software categories rather than specializing in UK care.

Direct peers

• Carehome.co.uk: Carehome.co.uk is the UK's largest care home directory with reviews and comparison tools. It is comparable to Care Tech Guide as a UK care sector directory and review platform, but targets care seekers rather than care provider technology procurement.
• Lottie: Lottie is a UK-based care comparison platform helping families find care homes and home care. It is comparable to Care Tech Guide as a UK care directory with editorial content and reviews, but focuses on care services rather than technology products.
• Trusted Care: Trusted Care is a UK care directory platform focused on helping families and care seekers find care homes and home care providers. It is comparable to Care Tech Guide as a UK care-sector directory and review platform, though it targets the demand side of care services rather than technology buyers.

Emerging players

• Elder: Elder is a UK live-in care platform that helps families compare and arrange care services. It is comparable to Care Tech Guide as a UK care comparison resource, though its commercial model focuses on care service brokerage rather than technology discovery.
• Care Sourcer: Care Sourcer is a UK-based care service comparison and matching platform. It is comparable to Care Tech Guide as a UK care-sector intermediary, but focuses on care package matching rather than technology procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caretechguide
• LinkedInlinkedin.com/company/care-tech-guide

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Tech Guide