AI Growth Partners

What AI Growth Partners does

AI Growth Partners is a privately held AI consulting and coaching firm headquartered in Huntsville, Alabama, founded by John Marshall and Bart Justice. The firm targets owners, CEOs, and senior leaders of mid-market companies with $20M–$200M in revenue, with a particular focus on the Lumber and Building Materials (LBM) industry, and positions itself as coming from operating experience rather than from technology backgrounds. Its core premise is that most companies have a leadership leverage problem rather than an AI tool problem, and that measurable business value is created when executives apply AI to decisions tied directly to P&L — strategy, forecasting, operational planning, pricing, communication, leadership alignment, and execution.

The firm's service offering is built around three engagement models — 'We Teach You,' 'We Build With You,' and 'We Do It For You' — covering training, collaborative implementation, and full-service delivery. Underlying products include Executive AI Coaching, Structured AI Workflows (custom prompt libraries, decision frameworks, operational workflows, strategic planning systems, and internal reference tools), an Organization-Wide AI Adoption program, and a proprietary Strategic Health Assessment (SHA) tool that evaluates companies across 10+ areas and produces a SWOT analysis, prioritized actions, and a 12-month AI implementation roadmap. The AI stack itself is composed of third-party tools — Tableau, Power BI, Anaplan, Zapier, and generative AI platforms — wrapped in proprietary consulting frameworks; AI Growth Partners does not develop its own models or patents.

AI Growth Partners generates revenue through custom-quoted professional services engagements, often structured as multi-year contracts, with no public pricing. Distribution is direct: enterprise field sales aimed at mid-market CEOs, supplemented by a content marketing footprint that includes a Substack newsletter and speaking and contributed content across C12 Business Forums, Goldman Sachs 10,000 Small Businesses, LBM Strategies, Webb Analytics, and hbsdealer.com. The company is founder-owned, has no disclosed external funding, and operates with a small team of 1–10 employees.

Name

AI Growth Partners

Legal name

AI Growth Partners

Website

https://aigrowthpartners.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AI Growth Partners is a Huntsville, Alabama-based AI consulting firm that provides executive coaching, custom AI workflows, and organization-wide adoption services to CEOs and senior leaders of $20M–$200M mid-market companies, primarily in the Lumber and Building Materials industry.

Ownership category

akta.pro rank

Product category

AI Business Consulting Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI consulting services
• Executive AI coaching
• AI workflow development
• Strategic business advisory
• AI adoption services

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Executive AI Coaching: Direct coaching with owners, CEOs, and senior leaders to apply AI on decisions and responsibilities that drive P&L—strategy, forecasting, operational planning, pricing, communication, leadership alignment, and execution.
2. Structured AI Workflow Development: Building practical AI workflows tailored to the business, including prompt libraries, decision frameworks, operational workflows, strategic planning systems, and internal reference tools.
3. Organization-Wide AI Adoption Services: Scaling AI capability across organizations including training, governance, implementation support, and practical systems for employee use.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

AI Growth Partners provides generative AI consulting, executive coaching, and custom workflow development for mid-market companies (targeting $20M–$200M revenue), with a specialization in the Lumber and Building Materials (LBM) industry. The firm delivers services through three engagement models (training, collaborative implementation, and full-service implementation) and supports clients with a proprietary Strategic Health Assessment (SHA) tool that benchmarks business health across 10+ areas and produces an actionable 12-month roadmap.

Product overview

AI Growth Partners is a consulting and coaching firm that helps mid-market companies (targeting $20M-$200M revenue) leverage AI for business growth. The core offerings consist of Executive AI Coaching (direct work with CEOs and senior leaders), Structured AI Workflows (custom AI systems tailored to business/industry), and Organization-Wide AI Adoption services. The company also offers a proprietary Strategic Health Assessment (SHA) tool that evaluates businesses across 10-11 critical areas and provides actionable roadmaps. Three engagement models are available: We Teach You (training), We Build With You (collaborative implementation), and We Do It For You (full-service implementation). A free Executive AI Workflow Tool is available as an entry point. The company emphasizes practical AI application for leadership leverage, decision-making, and measurable business outcomes rather than surface-level productivity improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Health Assessment (SHA) A proprietary data-driven business evaluation tool that assesses companies across 10–11 critical areas (strategic management, organizational management, financial management, customer management, and others). It delivers a comprehensive SWOT analysis, the top 10 actionable steps, AI-driven optimization strategies, and a 12-month implementation roadmap for mid-market companies.
• Executive AI Coaching Direct coaching services for owners, CEOs, and senior leaders on applying AI to decisions and responsibilities that drive P&L, including strategy, forecasting, operational planning, pricing, communication, leadership alignment, and execution.
• Structured AI Workflows Custom AI workflow systems tailored to a client's business, industry, and leadership team, including prompt libraries, decision frameworks, operational workflows, strategic planning systems, and internal reference tools designed around how the company actually operates.
• Organization-Wide AI Adoption Scaling AI capability across the entire organization through training, governance frameworks, implementation support, and practical systems that help employees use AI responsibly and effectively without chaos or inconsistency.
• Free Executive AI Workflow Tool A complimentary guided AI workflow tool built from real CEO experience that helps business leaders clarify complex situations, solve operational challenges, and make smarter decisions with greater confidence.

Quantifiable outcome

• $650,000 in measurable business value in 8 months from one executive using structured AI workflows
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BCG X: BCG's dedicated AI and digital transformation consulting unit. Comparable as a tier-1 management consulting AI practice competing for executive AI strategy and implementation mandates, with broader portfolio than a niche mid-market specialist.
• Accenture AI: Global consulting giant with one of the largest AI implementation practices serving enterprises across industries. Comparable as a broad incumbent offering AI consulting services but at enterprise scale rather than mid-market specialization.
• Deloitte AI Institute / Consulting AI practice: Big Four advisory firm with extensive AI consulting, strategy, and implementation offerings. Comparable as a broad incumbent competing for executive AI advisory and transformation work, though serving much larger clients.
• Bain & Company (AI practice): Global management consulting firm with an AI and advanced analytics practice serving executive leadership teams. Comparable as a top-tier competitor for AI strategy and transformation engagements, with much larger bench and global reach.
• McKinsey QuantumBlack: McKinsey's AI consulting arm offering advanced analytics and AI implementation services to enterprises. Comparable as a high-end AI advisory and implementation competitor, but at much larger scale and serving enterprises rather than mid-market.

Direct peers

• Resultant: Mid-market focused consulting firm specializing in data, analytics, and AI transformation for $500M-$5B companies. Comparable in target customer segment, AI/analytics advisory focus, and 'practical implementation' consulting approach.
• Centric Consulting: Mid-market management and IT consulting firm with AI and data analytics practices. Comparable in targeting mid-market business leaders for AI adoption, business transformation, and operational improvement consulting.
• Slalom Consulting: Mid-market focused technology and management consulting firm with strong AI and data implementation practices. Closely comparable in target customer (mid-market leaders), delivery model (consulting + implementation), and regional US footprint.
• West Monroe Partners: Mid-market consulting firm focused on technology, data, and AI transformations for $500M-$5B companies. Comparable in targeting mid-market executives with AI and analytics advisory services and a 'business-first' consulting approach.
• Adastra North America: Data and AI consulting firm offering strategy, advisory, and implementation services to mid-market and enterprise clients. Comparable as an AI-specialist consultancy combining business advisory with AI solution delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/aigrowthpartnershsv
• LinkedInlinkedin.com/company/aigrowthpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AI Growth Partners